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Original
2026-01-01
Modified
2026-03-10
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<p>A<strong>webhook</strong>is a mechanism for sending real-time data from one application to another. Webhooks are notification systems that send information automatically when something triggers a specific event.</p>
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<h3>Was ist ein B2C CRM?</h3>
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<p>In less technical terms, a webhook is like a friend who’s always sending you the latest news, but only when that news<em>matters to you</em>. Instead of you constantly asking them for updates, they just tell you based on what you’ve indicated is important.</p>
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<p>Zentralisiere alle deine Kundendaten und ermögliche personalisierte Interaktionen über alle Kanäle hinweg.</p>
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<h2>Why webhooks are important for customers<em>and</em>brands</h2>
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<h3>Mach BFCM mit Klaviyo zum Erfolg</h3>
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<p>Webhooks are important because they’re a tool for creating immediacy in communication between different systems. They’re what allow<a>applications to send customers</a>real-time notifications about their orders, for example, so they don’t constantly need to check for that information manually.</p>
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<p>Verkaufe smarter dank Omnichannel-Erlebnissen über E-Mail, SMS und weitere Kanäle hinweg.</p>
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<p>Webhooks are also important for automating some of the tasks that come with running an online store. For example, when you receive a new customer order, a webhook can automatically update your inventory and notify your shipping team-all without you needing to do anything beyond initial set-up.</p>
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<h3>WhatsApp im Kundenservice</h3>
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<h2>How webhooks work</h2>
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<p>Stärke mit persönlichen Chats über die weltweite Nummer 1 der Messaging-Apps die Kundentreue.</p>
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<p>You can think of webhooks working in 4 steps:</p>
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<h3>Omnichannel-Marketing im Überblick</h3>
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<ol><li><strong>Webhook URL is ready:</strong>Within the application where the event occurs, there’s a webhook URL that’s ready to send information to another application.</li>
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<p>Hier erfährst du, was Omnichannel-Marketing ist und wie man es richtig durchführt.</p>
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<li><strong>Trigger event occurs:</strong>A trigger event occurs in the application-for example, a payment is processed or an item has shipped.</li>
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<h3>RCS für ansprechendere Texte</h3>
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<li><strong>Data transfers:</strong>When the trigger event happens, the application uses the webhook URL to send data.</li>
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<p>Setze auf verifiziertes Branding, interaktive Schaltflächen, Karusell-Inhalte und verbessertes Tracking.</p>
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<li><strong>Information is received:</strong>The receiving application uses the webhook URL to process the data and perform an action based on that data.</li>
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<h3>Lineare Multi-Touch-Attribution</h3>
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</ol><h2>How to set up and use webhooks in 5 steps</h2>
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<p>So erzielst du eine smarte Attribution, die das tatsächliche Verhalten deiner Käufer*innen widerspiegelt.</p>
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<ol><li><strong>Identify why you need a webhook:</strong>Which events do you want to track? This will depend on a variety of factors, such as whether you’re trying to boost customer acquisition or improve your post-purchase experience. For example, do you want to get an alert when a new customer<a>signs up for a subscription</a>or when a payment is processed?</li>
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<li><strong>Find a webhook-compatible application as your information source:</strong>Many of the standard applications you would find in an<a>ecommerce</a>tech stack support webhooks. Check whether the tools you already use-like Slack, Google Sheets, or your ecommerce platform-have webhook capabilities.</li>
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<li><strong>Set up your webhook:</strong>First, locate where to configure webhooks in your data-sending application’s settings, likely under “API” or “integrations.” Next, enter the webhook URL provided by the receiving application in the data-sending application’s settings. Then, select specific events that will trigger the webhook, such as “New Order Placed” or “Form Submitted.”</li>
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<li><strong>Test the webhook:</strong>Before going live, run through the event to test the webhook and make sure data is sent and received correctly.</li>
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<li><strong>Implement regular checks:</strong>Regularly check that your webhooks are functioning as expected. Note that changes in applications or services might require updates to your webhook settings.</li>
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</ol><p>Ready to automate more tasks for your online store?<a>Sign up for Klaviyo</a>and set up automated flows and push notifications for your<a>email</a>,<a>SMS</a>, and<a>mobile apps</a>-so you’re spending less time on repetitive tasks and more time on revenue strategies.</p>
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