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Original 2026-01-01
Modified 2026-03-10
1 - <p>Lizzie Davey ist eine freiberufliche Mitarbeiterin, die sich darauf spezialisiert hat, Technologieunternehmen dabei zu unterstützen, fesselnde und spannende Geschichten zu erzählen. Sie verfügt über umfassende Kenntnisse in den Bereichen SEO, Thought Leadership, E-Mail und Content-Strategie. Lizzie lebt in Brighton.</p>
1 + <p>Lizzie Davey is a freelance content writer and strategist from Brighton who specialises in in-depth, research-driven articles and content assets for industry-leading SaaS brands. She has over a decade of experience in SEO, thought leadership, email, and content strategy.</p>
2 <h2>Posts by this author</h2>
2 <h2>Posts by this author</h2>
 
3 + <a></a><p><a>Email marketing benchmarks 2026</a></p>
 
4 + <p>How does your email marketing performance compare? Get the average email open rate, click rate, and conversion rates for your industry.</p>
 
5 + <a></a><p><a>Why choose Klaviyo for WhatsApp marketing?</a></p>
 
6 + <p>Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.</p>
3 <a></a><p><a>9 Boxing Day marketing ideas</a></p>
7 <a></a><p><a>9 Boxing Day marketing ideas</a></p>
4 - <p>Get inspired by 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalize campaigns, and drive post-Christmas sales with Klaviyo.</p>
8 + <p>Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.</p>
5 <a></a><p><a>WhatsApp marketing best practices</a></p>
9 <a></a><p><a>WhatsApp marketing best practices</a></p>
6 <p>Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.</p>
10 <p>Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.</p>
7 <a></a><p><a>WhatsApp marketing software: what to look for</a></p>
11 <a></a><p><a>WhatsApp marketing software: what to look for</a></p>
8 <p>Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.</p>
12 <p>Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.</p>
9 <a></a><p><a>27+ January marketing ideas to boost engagement</a></p>
13 <a></a><p><a>27+ January marketing ideas to boost engagement</a></p>
10 - <p>Unleash innovative January marketing ideas to energise your campaigns and drive customer engagement as the New Year begins.</p>
14 + <p>Kick start your 2026 - with a January marketing campaigns. 20 ideas to and drive customer engagement as the New Year begins from Klaviyo</p>
11 <a></a><p><a>Singles' Day marketing ideas</a></p>
15 <a></a><p><a>Singles' Day marketing ideas</a></p>
12 - <p>Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.</p>
16 + <p>Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalise, automate, and scale every campaign.</p>
13 <a></a><p><a>Marketing attribution challenges for B2C businesses</a></p>
17 <a></a><p><a>Marketing attribution challenges for B2C businesses</a></p>
14 <p>Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.</p>
18 <p>Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.</p>
15 <a></a><p><a>Single touch vs. multi-touch attribution</a></p>
19 <a></a><p><a>Single touch vs. multi-touch attribution</a></p>
16 <p>Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.</p>
20 <p>Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.</p>
17 - <a></a><p><a>10 Black Friday marketing tactics consumers love</a></p>
 
18 - <p>Black Friday marketing tactics consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.</p>
 
19 - <a></a><p><a>WhatsApp, SMS and email - how smart brands combine them</a></p>
 
20 - <p>In the last hour alone, I’ve opened and closed WhatsApp multiple times, checked my email, replied to a text, searched for a present for my niece’s birthday, and aimlessly clicked through an obscene amount of Instagram Stories. And this is all before 10 a.m. on a Tuesday. Context switching is how we live. As a […]</p>
 
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