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Marketing Glossary: Terms & Definitions for Digital Marketing - Klaviyo UK
2026-03-10 19:11 Diff
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tabindex="0"><span>Platform</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/uk/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI, and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS 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.67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 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1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps &amp; Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a 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class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our 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href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div 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href="/uk/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success centre with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help centre</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div 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_type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday &amp; Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/uk/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/uk/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/uk/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/uk/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Meet K:AI, and supercharge your insights</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/uk/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e61f36eea05f55bff6561838649be4ac25cb7a61-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afa72191b19084f51519a734e7ffc6a84dbcca34-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/uk/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps &amp; Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our 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class="h1 semiBold _headline_thmni_15">Marketing glossary</h1><div class="_bodyCopy_thmni_20">What does all that marketing jargon actually mean? We’re here to translate. Learn about common marketing terms to help you better speak—and understand—marketing.</div></div></div></div> <div class="glossary" data-astro-cid-hvp4abcx> <div class="glossaryLinkBar" data-astro-cid-hvp4abcx="true" data-astro-cid-zklrk7ba> <div class="mobileLinks" data-astro-cid-zklrk7ba> <div data-astro-cid-zklrk7ba>Jump to</div> <div class="mobileSelectWrapper" data-astro-cid-zklrk7ba> <select class="mobileSelect" id="glossary-mobile-select" aria-label="Letter" data-astro-cid-zklrk7ba> <option value="a" data-astro-cid-zklrk7ba> A </option><option value="b" data-astro-cid-zklrk7ba> B </option><option value="c" data-astro-cid-zklrk7ba> C </option><option value="d" data-astro-cid-zklrk7ba> D </option><option value="e" data-astro-cid-zklrk7ba> E </option><option value="f" data-astro-cid-zklrk7ba> F </option><option value="g" data-astro-cid-zklrk7ba> G </option><option value="h" data-astro-cid-zklrk7ba> H </option><option value="i" data-astro-cid-zklrk7ba> I </option><option disabled value="j" data-astro-cid-zklrk7ba> J </option><option disabled value="k" data-astro-cid-zklrk7ba> K </option><option value="l" data-astro-cid-zklrk7ba> L </option><option value="m" data-astro-cid-zklrk7ba> M </option><option value="n" data-astro-cid-zklrk7ba> N </option><option value="o" data-astro-cid-zklrk7ba> O </option><option value="p" data-astro-cid-zklrk7ba> P </option><option disabled value="q" data-astro-cid-zklrk7ba> Q </option><option value="r" data-astro-cid-zklrk7ba> R </option><option value="s" data-astro-cid-zklrk7ba> S </option><option value="t" data-astro-cid-zklrk7ba> T </option><option value="u" data-astro-cid-zklrk7ba> U </option><option value="v" data-astro-cid-zklrk7ba> V </option><option value="w" data-astro-cid-zklrk7ba> W </option><option disabled value="x" data-astro-cid-zklrk7ba> X </option><option disabled value="y" data-astro-cid-zklrk7ba> Y </option><option disabled value="z" data-astro-cid-zklrk7ba> Z </option> </select> </div> </div> <div class="desktopLinks" data-astro-cid-zklrk7ba> <a href="#glossary-a" data-astro-cid-zklrk7ba>A</a><a href="#glossary-b" data-astro-cid-zklrk7ba>B</a><a href="#glossary-c" data-astro-cid-zklrk7ba>C</a><a href="#glossary-d" data-astro-cid-zklrk7ba>D</a><a href="#glossary-e" data-astro-cid-zklrk7ba>E</a><a href="#glossary-f" data-astro-cid-zklrk7ba>F</a><a href="#glossary-g" data-astro-cid-zklrk7ba>G</a><a href="#glossary-h" data-astro-cid-zklrk7ba>H</a><a href="#glossary-i" data-astro-cid-zklrk7ba>I</a><div data-astro-cid-zklrk7ba>J</div><div data-astro-cid-zklrk7ba>K</div><a href="#glossary-l" data-astro-cid-zklrk7ba>L</a><a href="#glossary-m" data-astro-cid-zklrk7ba>M</a><a href="#glossary-n" data-astro-cid-zklrk7ba>N</a><a href="#glossary-o" data-astro-cid-zklrk7ba>O</a><a href="#glossary-p" data-astro-cid-zklrk7ba>P</a><div data-astro-cid-zklrk7ba>Q</div><a href="#glossary-r" data-astro-cid-zklrk7ba>R</a><a href="#glossary-s" data-astro-cid-zklrk7ba>S</a><a href="#glossary-t" data-astro-cid-zklrk7ba>T</a><a href="#glossary-u" data-astro-cid-zklrk7ba>U</a><a href="#glossary-v" data-astro-cid-zklrk7ba>V</a><a href="#glossary-w" data-astro-cid-zklrk7ba>W</a><div data-astro-cid-zklrk7ba>X</div><div data-astro-cid-zklrk7ba>Y</div><div data-astro-cid-zklrk7ba>Z</div> </div> </div> <script type="module">(function(){try{var e=typeof window<"u"?window:typeof global<"u"?global:typeof self<"u"?self:{},t=new e.Error().stack;t&&(e._sentryDebugIds=e._sentryDebugIds||{},e._sentryDebugIds[t]="d446243e-4cd8-45bd-9965-78d3e2e584df",e._sentryDebugIdIdentifier="sentry-dbid-d446243e-4cd8-45bd-9965-78d3e2e584df")}catch{}})();const d=document.getElementById("glossary-mobile-select");d&&d.addEventListener("change",e=>{e.target&&e.target instanceof HTMLSelectElement&&document.getElementById(`glossary-${e.target.value}`)?.scrollIntoView()});
//# sourceMappingURL=LinkBar.astro_astro_type_script_index_0_lang.BwaDY8BG.js.map</script> <div class="_grid_gnhfo_5" data-astro-cid-hvp4abcx="true"><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-a" data-astro-cid-pucgfmk4>A</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-ab-testing" data-astro-cid-pucgfmk4>A/B Testing</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-sms-aggregator" data-astro-cid-pucgfmk4>Aggregator</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-all-in-one-crm" data-astro-cid-pucgfmk4>All-in-one CRM</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-application-service-provider" data-astro-cid-pucgfmk4>Application Service Provider (ASP)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-application-to-person" data-astro-cid-pucgfmk4>Application-to-Person (A2P)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-archived-messages" data-astro-cid-pucgfmk4>Archived Messages</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-audit-notice" data-astro-cid-pucgfmk4>Audit Notice</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-b" data-astro-cid-pucgfmk4>B</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-b2b-crm" data-astro-cid-pucgfmk4>B2B CRM</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-benchmark" data-astro-cid-pucgfmk4>Benchmark</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-black-friday" data-astro-cid-pucgfmk4>Black Friday</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-bounce-rate" data-astro-cid-pucgfmk4>Bounce Rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-bounced-email" data-astro-cid-pucgfmk4>Bounced Email</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-bimi" data-astro-cid-pucgfmk4>Brand Indicators for Message Identification (BIMI)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-branded-sender-id" data-astro-cid-pucgfmk4>Branded Sender ID</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-c" data-astro-cid-pucgfmk4>C</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-call-to-action" data-astro-cid-pucgfmk4>Call To Action (CTA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-canadian-anti-spam-legislation" data-astro-cid-pucgfmk4>Canada’s Anti-Spam Legislation (CASL)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-canadian-wireless-telecom-association" data-astro-cid-pucgfmk4>Canadian Telecommunications Association (CTA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-carrier" data-astro-cid-pucgfmk4>Carrier</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-cart-abandonment" data-astro-cid-pucgfmk4>Cart Abandonment</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-case-study" data-astro-cid-pucgfmk4>Case Study</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-cellular-telecommunications-industry-association" data-astro-cid-pucgfmk4>Cellular Telecommunications Industry Association (CTIA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-are-click-funnels" data-astro-cid-pucgfmk4>Click Funnels</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-click-rate" data-astro-cid-pucgfmk4>Click Rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-clicked-sms" data-astro-cid-pucgfmk4>Clicked SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-cohort-analysis" data-astro-cid-pucgfmk4>Cohort analysis</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-cold-email" data-astro-cid-pucgfmk4>Cold Email</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-common-short-code-administration" data-astro-cid-pucgfmk4>Common Short Code Administration (CSCA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-consented-to-receive-sms" data-astro-cid-pucgfmk4>Consented to Receive SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-virtual-contact-card" data-astro-cid-pucgfmk4>Contact Card</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-content-marketing" data-astro-cid-pucgfmk4>Content Marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-content-personalisation" data-astro-cid-pucgfmk4>Content personalization</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-conversational-message" data-astro-cid-pucgfmk4>Conversational Message</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-cvr" data-astro-cid-pucgfmk4>Conversion Rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-conversion-tracking" data-astro-cid-pucgfmk4>Conversion Tracking</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-cookie-consent" data-astro-cid-pucgfmk4>Cookie consent</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-crm-automation" data-astro-cid-pucgfmk4>CRM automation</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-custom-keyword" data-astro-cid-pucgfmk4>Custom Keyword</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-customer-acquisition" data-astro-cid-pucgfmk4>Customer acquisition</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-customer-data" data-astro-cid-pucgfmk4>Customer data</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-customer-data-analysis" data-astro-cid-pucgfmk4>Customer data analysis</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-cdp" data-astro-cid-pucgfmk4>Customer Data Platform (CDP)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-customer-experience" data-astro-cid-pucgfmk4>Customer experience</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-customer-journey" data-astro-cid-pucgfmk4>Customer Journey</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-customer-lifecycle-management" data-astro-cid-pucgfmk4>Customer lifecycle management</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-customer-loyalty-program" data-astro-cid-pucgfmk4>Customer loyalty program</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-customer-profile" data-astro-cid-pucgfmk4>Customer Profile</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-crm" data-astro-cid-pucgfmk4>Customer Relationship Management (CRM)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-customer-retention-rate" data-astro-cid-pucgfmk4>Customer retention rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-customer-segment" data-astro-cid-pucgfmk4>Customer Segment</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-customer-segmentation" data-astro-cid-pucgfmk4>Customer segmentation</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-customer-service" data-astro-cid-pucgfmk4>Customer service</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-cyber-monday" data-astro-cid-pucgfmk4>Cyber Monday</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-d" data-astro-cid-pucgfmk4>D</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-dedicated-ip" data-astro-cid-pucgfmk4>Dedicated IP</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-demographic-segmentation" data-astro-cid-pucgfmk4>Demographic segmentation</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-destination-number" data-astro-cid-pucgfmk4>Destination Number</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-digital-marketing" data-astro-cid-pucgfmk4>Digital Marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-dtc-direct-to-consumer" data-astro-cid-pucgfmk4>Direct-to-Customer (DTC)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-domain" data-astro-cid-pucgfmk4>Domain</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-double-opt-in" data-astro-cid-pucgfmk4>Double Opt-In</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-drip-campaign" data-astro-cid-pucgfmk4>Drip campaign</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-dynamic-content" data-astro-cid-pucgfmk4>Dynamic content</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-dynamic-segmentation" data-astro-cid-pucgfmk4>Dynamic segmentation</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-e" data-astro-cid-pucgfmk4>E</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-e-123-international" data-astro-cid-pucgfmk4>E.123 International</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-e-123-national" data-astro-cid-pucgfmk4>E.123 National</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-e-164" data-astro-cid-pucgfmk4>E.164</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-ecommerce" data-astro-cid-pucgfmk4>Ecommerce</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-email-address" data-astro-cid-pucgfmk4>Email Address</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-email-automation" data-astro-cid-pucgfmk4>Email Automation</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-email-blast" data-astro-cid-pucgfmk4>Email Blast</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-email-campaign" data-astro-cid-pucgfmk4>Email Campaign</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-email-compliance" data-astro-cid-pucgfmk4>Email Compliance</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-email-deliverability" data-astro-cid-pucgfmk4>Email deliverability</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-email-fatigue" data-astro-cid-pucgfmk4>Email Fatigue</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-email-header" data-astro-cid-pucgfmk4>Email Header</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-email-list" data-astro-cid-pucgfmk4>Email List</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-email-marketing" data-astro-cid-pucgfmk4>Email Marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-re-engagement" data-astro-cid-pucgfmk4>Email Marketing Re-engagement</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-email-marketing-strategy" data-astro-cid-pucgfmk4>Email Marketing Strategy</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-email-nurture" data-astro-cid-pucgfmk4>Email Nurture</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-email-server" data-astro-cid-pucgfmk4>Email Server</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-email-service-provider" data-astro-cid-pucgfmk4>Email Service Provider (ESP)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-engaged-segment" data-astro-cid-pucgfmk4>Engaged Segment</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-event-count-in-google-analytics" data-astro-cid-pucgfmk4>Event Count in Google Analytics</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-explicit-vs-implicit-consent" data-astro-cid-pucgfmk4>Explicit vs. Implicit Consent</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-express-consent" data-astro-cid-pucgfmk4>Express Consent</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-f" data-astro-cid-pucgfmk4>F</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-failed-to-deliver-sms" data-astro-cid-pucgfmk4>Failed to Deliver SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-federal-communications-commision" data-astro-cid-pucgfmk4>Federal Communications Commission (FCC)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-funnel-analysis" data-astro-cid-pucgfmk4>Funnel analysis</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-g" data-astro-cid-pucgfmk4>G</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-good-repeat-purchase-rate" data-astro-cid-pucgfmk4>Good Repeat Purchase Rate</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-h" data-astro-cid-pucgfmk4>H</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-hard-bounce-email" data-astro-cid-pucgfmk4>Hard Bounce Email</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-hyper-personalisation" data-astro-cid-pucgfmk4>Hyper-personalisation</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-i" data-astro-cid-pucgfmk4>I</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-image-url" data-astro-cid-pucgfmk4>Image URL</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-implied-consent" data-astro-cid-pucgfmk4>Implied Consent</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-mobile-in-app-messaging" data-astro-cid-pucgfmk4>In-app messaging? </a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-independent-software-vendor" data-astro-cid-pucgfmk4>Independent Software Vendor (ISV)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-informational-message" data-astro-cid-pucgfmk4>Informational SMS Message</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-integrated-marketing" data-astro-cid-pucgfmk4>Integrated Marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-inter-carrier-vendor" data-astro-cid-pucgfmk4>Inter-Carrier Vendor (ICV)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-ip-warming" data-astro-cid-pucgfmk4>IP Warming</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-l" data-astro-cid-pucgfmk4>L</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-are-landing-pages" data-astro-cid-pucgfmk4>Landing Pages</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-lifecycle-marketing" data-astro-cid-pucgfmk4>Lifecycle marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-list-broker" data-astro-cid-pucgfmk4>List Broker</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-long-code" data-astro-cid-pucgfmk4>Long Code</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-m" data-astro-cid-pucgfmk4>M</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-market-segment" data-astro-cid-pucgfmk4>Market Segment</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-marketing-automation" data-astro-cid-pucgfmk4>Marketing automation</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-marketing-campaign" data-astro-cid-pucgfmk4>Marketing campaign</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-marketing-campaign-automation" data-astro-cid-pucgfmk4>Marketing campaign automation</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-marketing-program" data-astro-cid-pucgfmk4>Marketing Program</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-marketing-reporting" data-astro-cid-pucgfmk4>Marketing reporting</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-mini-tcpa" data-astro-cid-pucgfmk4>Mini-TCPAs</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-mms-messaging" data-astro-cid-pucgfmk4>MMS Messaging</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-the-difference-between-mms-and-sms" data-astro-cid-pucgfmk4>MMS vs SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-mobile-identification-number" data-astro-cid-pucgfmk4>Mobile Identification Number</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-mobile-marketing" data-astro-cid-pucgfmk4>Mobile Marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-mobile-originating" data-astro-cid-pucgfmk4>Mobile Originating (MO)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-mobile-push-notification" data-astro-cid-pucgfmk4>Mobile Push Notification</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-mobile-terminating" data-astro-cid-pucgfmk4>Mobile Terminating (MT)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-multi-channel-attribution" data-astro-cid-pucgfmk4>Multi-channel attribution</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-multimedia-message" data-astro-cid-pucgfmk4>Multimedia Message (MMS)</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-n" data-astro-cid-pucgfmk4>N</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-are-network-security-vendors" data-astro-cid-pucgfmk4>Network Security Vendors</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-newsletter" data-astro-cid-pucgfmk4>Newsletter</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-non-handset-opt-in" data-astro-cid-pucgfmk4>Non-Handset Opt-In</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-north-american-numbering-plan" data-astro-cid-pucgfmk4>North American Numbering Plan (NANP)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-numbering-plan-area" data-astro-cid-pucgfmk4>Numbering Plan Area (NPA)</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-o" data-astro-cid-pucgfmk4>O</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-omnichannel-marketing" data-astro-cid-pucgfmk4>Omnichannel Marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-good-open-rate-for-email" data-astro-cid-pucgfmk4>Open Rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-opt-in-rate" data-astro-cid-pucgfmk4>Opt-In Rate</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-p" data-astro-cid-pucgfmk4>P</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-peer-group" data-astro-cid-pucgfmk4>Peer Group</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-personalised-marketing" data-astro-cid-pucgfmk4>Personalized marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-phishing-attack" data-astro-cid-pucgfmk4>Phishing Attack</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-phone-number" data-astro-cid-pucgfmk4>Phone Number</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-porting" data-astro-cid-pucgfmk4>Porting</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-pecr-privacy-and-electronic-communications-regulations" data-astro-cid-pucgfmk4>Privacy and Electronic Communications Regulations (PECR)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-product-differentiation" data-astro-cid-pucgfmk4>Product Differentiation</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-profile-address" data-astro-cid-pucgfmk4>Profile Address</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-promo-code" data-astro-cid-pucgfmk4>Promo Code</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-promotional-message" data-astro-cid-pucgfmk4>Promotional Message</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-psychographic-segmentation" data-astro-cid-pucgfmk4>Psychographic segmentation</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-r" data-astro-cid-pucgfmk4>R</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-received-sms" data-astro-cid-pucgfmk4>Received SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-responsive-email-template" data-astro-cid-pucgfmk4>Responsive Email Template</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-restaurant-crm" data-astro-cid-pucgfmk4>Restaurant CRM</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-roi" data-astro-cid-pucgfmk4>Return on investment (ROI)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-rfc3966" data-astro-cid-pucgfmk4>RFC3966</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-rfm-analysis" data-astro-cid-pucgfmk4>RFM analysis</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-s" data-astro-cid-pucgfmk4>S</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-shaft" data-astro-cid-pucgfmk4>S.H.A.F.T.</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-segmentation" data-astro-cid-pucgfmk4>Segmentation</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-sending-domain" data-astro-cid-pucgfmk4>Sending Domain</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-sending-number" data-astro-cid-pucgfmk4>Sending number</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-sent-sms" data-astro-cid-pucgfmk4>Sent SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-keyword" data-astro-cid-pucgfmk4>SEO Keyword</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-setup-wizard" data-astro-cid-pucgfmk4>Setup Wizard</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-short-code-council" data-astro-cid-pucgfmk4>Short Code Council (SCC)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-short-code-registry" data-astro-cid-pucgfmk4>Short Code Registry</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-sms" data-astro-cid-pucgfmk4>Short Message Service (SMS)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-sign-up-form" data-astro-cid-pucgfmk4>Sign-up Form</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-single-customer-view" data-astro-cid-pucgfmk4>Single customer view</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-website-hosting" data-astro-cid-pucgfmk4>Site Hosting</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-sms-compliance" data-astro-cid-pucgfmk4>SMS Compliance</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-are-sms-conversations" data-astro-cid-pucgfmk4>SMS Conversations</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-sms-list" data-astro-cid-pucgfmk4>SMS List</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-short-code" data-astro-cid-pucgfmk4>SMS Short Code</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-soft-bounce" data-astro-cid-pucgfmk4>Soft Bounce</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-spam" data-astro-cid-pucgfmk4>Spam</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-spam-act-2003" data-astro-cid-pucgfmk4>Spam Act 2003</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-spam-account" data-astro-cid-pucgfmk4>Spam Sender</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-special-character" data-astro-cid-pucgfmk4>Special Character</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-subscribe-keyword" data-astro-cid-pucgfmk4>Subscribe Keyword</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-subscriber" data-astro-cid-pucgfmk4>Subscriber</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-sunsetting" data-astro-cid-pucgfmk4>Sunsetting</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-swot-analysis" data-astro-cid-pucgfmk4>SWOT Analysis</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-t" data-astro-cid-pucgfmk4>T</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-target-audience" data-astro-cid-pucgfmk4>Target Audience</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-target-market" data-astro-cid-pucgfmk4>Target Market</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-telephone-consumer-protection-act" data-astro-cid-pucgfmk4>Telephone Consumer Protection Act (TCPA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-third-party-integration" data-astro-cid-pucgfmk4>Third-Party Integration</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-throughput" data-astro-cid-pucgfmk4>Throughput</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-toll-free-number" data-astro-cid-pucgfmk4>Toll-Free Number</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-transactional-email" data-astro-cid-pucgfmk4>Transactional Email</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-u" data-astro-cid-pucgfmk4>U</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-an-unengaged-segment" data-astro-cid-pucgfmk4>Unengaged Segment</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-unique-click" data-astro-cid-pucgfmk4>Unique Click</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-unique-open" data-astro-cid-pucgfmk4>Unique Open</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-unsubscribed-from-sms" data-astro-cid-pucgfmk4>Unsubscribed from SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-are-unwanted-sms-messages" data-astro-cid-pucgfmk4>Unwanted SMS Messages</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-utm-parameter" data-astro-cid-pucgfmk4>Urchin Tracking Mode (UTM) parameter</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-utm" data-astro-cid-pucgfmk4>Urchin Tracking Module (UTM)</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-v" data-astro-cid-pucgfmk4>V</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-vanity-short-code" data-astro-cid-pucgfmk4>Vanity Short Code</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-variable-cost" data-astro-cid-pucgfmk4>Variable Cost</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-w" data-astro-cid-pucgfmk4>W</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-webhook" data-astro-cid-pucgfmk4>Webhook</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-welcome-email" data-astro-cid-pucgfmk4>Welcome Email</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-a-wellness-crm" data-astro-cid-pucgfmk4>Wellness and personal care CRM</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-bfcm" data-astro-cid-pucgfmk4>What is BFCM?</a> </li><li data-astro-cid-pucgfmk4> <a href="/uk/glossary/what-is-wireless-service-provider" data-astro-cid-pucgfmk4>Wireless Service Provider</a> </li> </ul> </div></div> </div>    </main> <astro-island uid="lhhLy" prefix="r8" component-url="/glossary/_astro/universal-footer.BjYdITCR.js" component-export="UniversalFooter" renderer-url="/glossary/_astro/client.CwMZP4IV.js" 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class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps and Integrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Features</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>What&#x27;s new</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Centre</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Company</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/uk/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>About Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor relations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/uk/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contact us</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Careers</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/gdpr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo and GDPR</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo for</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agency and tech partners</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div 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