32 added
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Original
2026-01-01
Modified
2026-03-10
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<h2>Learning resources for ecommerce marketers</h2>
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<h2>Learning resources for ecommerce marketers</h2>
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<p>Explore our library of free downloadable resources for ecommerce marketers that cover email marketing, SMS marketing, marketing automation, data privacy, and more.</p>
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<p>Explore our library of free downloadable resources for ecommerce marketers that cover email marketing, SMS marketing, marketing automation, data privacy, and more.</p>
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<p>10 predictions that will redefine marketing & service in 2026</p>
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<h2>10 predictions that will redefine marketing & service in 2026</h2>
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<p>The future of customer experience won’t be “more AI.” It’ll be more <i>human</i>. Explore Klaviyo’s boldest predictions for how voice, wearables, AI agents, emotional intelligence, and creative reinvention will transform how brands connect, convert, and serve consumers in 2026.</p>
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<p>The future of customer experience won’t be “more AI.” It’ll be more<em>human</em>. Explore Klaviyo’s boldest predictions for how voice, wearables, AI agents, emotional intelligence, and creative reinvention will transform how brands connect, convert, and serve consumers in 2026.</p>
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<h3>Looking for something specific?</h3>
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<h3>Looking for something specific?</h3>
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<p>The ultimate 2026 marketing calendar</p>
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<h2>What do 2026 benchmarks reveal about your brand?</h2>
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<p>Make the most of major shopping holidays, underrated seasonal opportunities, and everything in between with our 2026 marketing calendar.</p>
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<p>Is your marketing strategy hitting the mark? Gauge what’s working-and what needs work-with our 2026 Omnichannel Benchmark Report. It breaks down the latest trends and takeaways across industries, based on data from 110,000+ brands.</p>
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<h2>Featured resources</h2>
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<h2>Featured resources</h2>
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<p>Explore our most popular ecommerce guides, benchmarks, and deep dives</p>
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<h3>Go behind the brands and get growing</h3>
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<p>In the 2026 edition of Behind the Brands, we take you inside the strategies of companies that are redefining the customer experience with Klaviyo.</p>
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<h3>The ultimate 2026 marketing calendar</h3>
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<p>You’ve got big goals for the year ahead. We’ve got the plan to keep you ahead of the game.</p>
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<h3>Turn customer service into a sales powerhouse</h3>
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<p>Discover the new tactics and tools today’s top brands are using to modernise, offer proactive support, and make more money.</p>
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<h3>Does your brand click with AI-native shoppers?</h3>
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<p>Find out how AI-aided shopping is shaping new consumer expectations, and learn how your business can adapt to stay ahead of the curve.</p>
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<h3>Forrester Report: Shared Goals, Separate Systems</h3>
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<p>Discover why unified tools for marketing and customer service are crucial for business growth. Forrester’s report,<em>Shared Goals, Separate Systems</em>, provides key insights and highlights the benefits of a single platform approach like Klaviyo for modern businesses.</p>
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<h3>Why WhatsApp is the future of ecommerce messaging</h3>
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<p>Discover how the world’s most popular messaging app is reshaping the customer journey and how your brand can take advantage.</p>
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<h2>Foundational marketing strategy</h2>
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<h2>Foundational marketing strategy</h2>
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<p>Build best-in-class marketing fundamentals with these resources on how to ace the basics.</p>
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<h3>Email marketing automation 101</h3>
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<p>Excel with email from the very outset. Learn all about the best strategies, automations, workflows, and more to grow your brand’s profitability through best-in-class email marketing strategy.</p>
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<h3>Getting started with SMS</h3>
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<p>6 steps to stand up an SMS marketing strategy that takes you from building a list of subscribers to sending out strategic communications that help convert people to become lifelong customers.</p>
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<h3>The power of segmentation</h3>
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<p>Customers want privacy and personalisation-so what does that mean for marketers? This guide has actionable tips for smarter, scalable personalisation in the privacy-first web.</p>
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<h3>The advanced email marketing playbook</h3>
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<h3>The advanced email marketing playbook</h3>
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<p>Scalable email marketing tactics to personalise, optimise, and automate your strategy for more revenue, more ROI, and more profitability.</p>
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<p>Scalable email marketing tactics to personalise, optimise, and automate your strategy for more revenue, more ROI, and more profitability.</p>
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<h3>The power of unified email and SMS marketing</h3>
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<h3>The power of unified email and SMS marketing</h3>
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<p>Ready to unite your cross-channel marketing strategy? Learn the importance of centralising data for more customer loyalty and control over your brand’s growth.</p>
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<p>Ready to unite your cross-channel marketing strategy? Learn the importance of centralising data for more customer loyalty and control over your brand’s growth.</p>
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<h3>The complete guide to email deliverability</h3>
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<h3>The complete guide to email deliverability</h3>
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<p>This is about your technology, your reputation, and your options when it comes to landing in the inbox--in the right folder--every single time.</p>
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<p>This is about your technology, your reputation, and your options when it comes to landing in the inbox--in the right folder--every single time.</p>
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<h3>RFP template: 122 questions to ask when evaluating vendors</h3>
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<h3>RFP template: 122 questions to ask when evaluating vendors</h3>
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<p>All the questions ecommerce marketing teams need to consider when putting out an RFP-all to help you standardise your evaluation criteria against a handful of vendors.</p>
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<p>All the questions ecommerce marketing teams need to consider when putting out an RFP-all to help you standardise your evaluation criteria against a handful of vendors.</p>
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<h3>Retention marketing: Balance loyalty and acquisition</h3>
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<h3>Retention marketing: Balance loyalty and acquisition</h3>
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<p>Learn how to efficiently balance customer acquisition and retention to ensure you attract and keep customer attention-even in today’s pressure-cooker economy.</p>
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<p>Learn how to efficiently balance customer acquisition and retention to ensure you attract and keep customer attention-even in today’s pressure-cooker economy.</p>
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<h3>Ecommerce sector guides</h3>
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<h3>Ecommerce sector guides</h3>
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<p>Discover email and SMS marketing best practices, trends, and examples for your unique ecommerce industry.</p>
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<p>Discover email and SMS marketing best practices, trends, and examples for your unique ecommerce industry.</p>
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<p>ECOMMERCE BENCHMARK DATA</p>
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<h2>Key benchmark reports</h2>
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<p>See what 325B emails and 3B texts across 14 ecommerce industries can tell you about your own performance.</p>
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<h2>Thinking of switching to Klaviyo?</h2>
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<h2>Thinking of switching to Klaviyo?</h2>
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<p>We're here to help-check out these guides on switching email service providers (ESPs) and how we integrated with popular ecommerce platforms.</p>
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<h3>ESP migrational survival guide for ecommerce brands</h3>
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<p>Learn how to approach an ESP migration with 10 smart versus weak frameworks, according to industry experts at Northern Commerce, IM Digital, and Tomorrow-plus 10 reasons why brands switch.</p>
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<h3>ESP migration checklist: How to change email service provider</h3>
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<p>The three essential steps ecommerce brands should take before beginning an ESP migration process-and why they matter. Do your due diligence and avoid any headaches down the line.</p>
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<h3>Change is hard-Klaviyo x WooCommerce email isn’t</h3>
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<p>Running an online store on WooCommerce and wanting to upgrade your marketing? Learn why brands choose the Klaviyo x WooCommerce marketing plug-in-and how they switch to it, fast.</p>
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<h3>Need a new Magento email marketing platform?</h3>
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<p>Whether you’re reconsidering your current marketing tech or a first-time shopper, if you’re running on Magento, we’ve got good news for you. Klaviyo’s email and SMS integration takes just minutes to set up.</p>
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<h2>Grow your business with Klaviyo</h2>
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