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Original 2026-01-01

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1 - St. Patrick’s Day saw a massive spike in celebration in 2023.

1 + Only around 10% of the US population claims Irish ancestry, according to the<a>United States Census Bureau</a>. But that doesn't stop people of all backgrounds from celebrating St. Patrick's Day every March.

2 - According to a recent<a>survey of 1,600 US consumers</a>, nearly half (44%) of Americans celebrated the holiday last year-a 30% spike compared to 2022.

2 + Green beer. Green pizza. Shamrock earrings. Leprechaun merch. These are some of the typical themes you might see in email campaigns around St. Patrick’s Day.

3 - For ecommerce brands, this represents a great opportunity to close out Q1 with a pot of gold-or a nice revenue spike. Time to break out the<a>holiday-themed email marketing campaigns</a>.

3 + The thing is, we know you can do better with some creativity, segmentation, and a little inspiration.

4 - Green beer. Green pizza. Shamrock earrings. Leprechaun merch. These are some of the typical themes you might see in email campaigns around St. Patrick’s Day. The thing is, we know you can do better with some creativity, segmentation, and a little inspiration.

4 + If you’re not sure where to start, it’s your lucky day. Check out these 5 St. Patrick’s Day marketing examples as a starting point:

5 - If you know you can do better, too, but you’re not sure where to start, it’s your lucky day. Check out these 13 St. Patrick’s Day email examples as a jumping-off point.

5 + <h2>1. Give VIPs early access to your St. Patrick’s Day sales</h2>

6 - Discover 150+ Ways To Sell More All Year

6 + One way to hop on the St. Paddy’s Day train is to treat the holiday as an exclusive moment for your most valuable customers.

7 - Align your marketing campaigns with relevant holidays and year-round celebrations.

7 + When you<a>segment your audience by VIP</a>status, you can give them first dibs on holiday promotions and strengthen your relationship with your most loyal customers. Determine your VIPs by grouping:

8 - <h2>1. Turned Yellow writes holiday copy that’s fun to read</h2>

8 + <ul><li>Big spenders:people who spend more than average with your brand</li>

9 - <a>Turned Yellow</a>, creator of digital cartoon portraits, capitalizes on the holiday’s classic color in their subject line: “Wear Green and Turn Yellow.” This clever, silly move earned the brand a high open rate.

9 + <li>Frequent purchasers:people who buy from your brand more frequently than average</li>

10 - The copywriting here is just as clever, with fun trivia (fun fact: St. Patrick was born in Britain, even though he became the patron saint of Ireland), more wordplay, and a cheeky percentage off-17%.

10 + <li>Engaged shoppers:people who regularly click the links inside marketing messages</li>

11 - Source: Turned YellowPro tip:Note how your brand’s personality can intersect with St. Patrick’s Day, and make this intersection shine with copy that teaches and entertains. If you’re feeling nervous, you can always<a>A/B test</a>a fun version against a more conventional version.

11 + </ul><h3>St. Patrick’s Day marketing example: Happy Wax rewards members with exclusive green scents</h3>

12 - <h2>2. Neff curates its product line for a green holiday</h2>

12 + In this St. Patrick’s Day marketing example, flame-free home fragrance brand<a>Happy Wax</a>uses St. Patrick’s Day to engage their rewards members with a special treat: early access to 20% off all green scents.

13 - Headwear brand<a>Neff</a>sends this short, digestible email featuring a curated selection of all-green products for St. Patrick’s Day. If you want to shop at Neff for your St. Patrick’s Day apparel, there’s no question which items are best suited for the holiday.

13 + Happy Wax also invites their VIPs to join a live event on social media where they can access giveaways and flash sales. Then, they remind members that the sale opens to the public tomorrow, meaning they’re getting exclusivity in return for their loyalty.

14 - The headline-“Our St. Patrick’s Day No Pinching Kit”-nods to St. Patrick’s Day folklore without straying from the brand’s normal tone.

14 + St. Patrick’s Day marketing tip:Turn a single-channel marketing campaign into an omnichannel campaign by pairing early access emails with follow-up reminders via<a>shoppable RCS</a>or<a>WhatsApp messages</a>.

15 - Source: NeffPro tip:Curate your product line for the holiday while leaning into your brand voice.

15 + <h2>2. Make customers feel lucky with a fleeting deal</h2>

16 - <h2>3. Moon Magic adds some sparkle to a limited-time discount</h2>

16 + St. Patrick’s Day is a single-day holiday, which makes it perfect for creating buzz around limited-time promotions. Pairing a sitewide discount with a free gift creates an even stronger motivation to purchase.

17 - Jewelry brand<a>Moon Magic</a>uses an entertaining gif to highlight jewelry subscribers might wear for a night (or day!) out on St. Paddy’s, whether they’re going to a parade or the dive bar next door.

17 + The discount gets customers interested, but the “while supplies last” element of a free gift pushes them to buy now rather than later. This combination works especially well for higher-value purchases where customers might otherwise take time to think it over.

18 - To create a sense of urgency, Moon Magic ends their St. Patrick’s Day sale on March 18, the day after the holiday. Customers can only get that sparkly discount on green accessories during the lead-up to the holiday.

18 + <h3>St. Patrick’s Day marketing example: Manly Bands creates a sense of urgency and shares a free gift</h3>

19 - Source: Moon MagicPro tip:Use the color green (and a<a>gif</a>) to add some holiday pizzazz to your emails, and include discounts or coupon codes for products that align best with the holiday.

19 + In this St. Patrick’s Day marketing example, hand-crafted jewelry brand<a>Manly Bands</a>drives sales with a limited-time offer for 30% off sitewide and a free gift of cufflinks if customers spend over $150. They use gold-themed language in the email while encouraging customers to jump on the free item deal with a “while supplies last” reminder.

20 - <h2>4. West Coast Shaving tells a St. Patrick’s Day brand story</h2>

20 + St. Patrick’s Day marketing tip:To make sure everyone sees your discount before it’s gone, use AI-powered<a>channel affinity</a>to send messages where each customer is most likely to engage. Send last-minute reminders, for example, to those who prefer text messages or push notifications.

21 - Underneath eye-catching St. Patrick’s Day illustrations,<a>West Coast Shaving</a>takes the opportunity to share a sub-brand’s background story with subscribers.

21 + Holiday promotions are bound to bring a surge of traffic to your website, but they also bring a surge of questions.

22 - As carriers of one of the oldest brands in Great Britain, WCS can use the holiday to build some brand awareness about legacy, history, and a commitment to quality.

22 + Customers want to know if you have a specific product in green, whether an item will ship before the holiday, or what they should pair with their purchase-and they want answers immediately.

23 - Source: West Coast ShavingPro tip:Especially if St. Patrick’s Day hasn’t been a big day for your brand in previous years, use it as an opportunity to build brand awareness. You may want to<a>create a segment</a>of people who interacted with your St. Patrick’s Day emails for a follow-up campaign, or to target next year.

23 + An<a>AI customer agent</a>can handle these conversations at scale during potentially high-traffic moments like St. Patrick's Day. They can also drive revenue by turning service conversations into purchase opportunities, especially when they’re drawing on customer data to personalize the interaction.

24 - <h2>5. Blue Layne Boutique doesn’t play to the holiday too hard</h2>

24 + For example, to prevent a customer from abandoning their cart because they can't find what they need, an AI agent might give sizing guidance, shipping information, or answers about a promo code. And if the interaction calls for it, that kind of help can lead to a timely, relevant product suggestion based on customer preference data.

25 - If green shamrocks and the luck o’ the Irish don’t feel authentic to your brand, don’t force it.

25 + <h3>St. Patrick’s Day marketing example: BEARPAW promotes a handpicked selection of goodies</h3>

26 - Women’s apparel brand<a>Blue Layne Boutique</a>earned a high click rate with this campaign, sent the day before St. Patrick’s Day.

26 + Footwear and accessories brand<a>BEARPAW</a>is known for their cozy boots, slippers, and outdoor gear. For St. Patrick’s Day, they shared a 15% off sitewide sale with a trackable promo code. They also included an edited selection of items they think their customers will like.

27 - So, how did they do it?

27 + St. Patrick’s Day marketing tip:Offer<a>AI-powered product recommendations</a>via email, in your self-serve<a>customer portal</a>, or within AI customer agent conversations to create a fully personalized holiday shopping experience. Automated product recommendations surface relevant items based on browsing behavior, past purchases, and cart activity rather than overwhelming customers with every green item you sell.

28 - They put their subject line and preview text towork. The subject line reads, “St. Patty’s DAY SALE! starts @ MIDNIGHT 🌈CODE inside ->30% off SITE WIDE”. The preview text follows up with, “No exclusions! CLICK to shop our FAVs! Code VALID 3/17/22 12:00am EST.”

28 + <h2>4. Feature your bestsellers with a creative seasonal angle</h2>

29 - A limited-time, site wide 30% discount? People who are interested in the brand would click regardless of the holiday connection.

29 + St. Patrick's Day doesn't have to be about leprechauns and shamrocks. If you sell products that happen to be green, or products that fit luck, growth, or wellness themes, you can tap into the holiday buzz without forcing it.

30 - The email itself, however, contains very few references to the holiday. Aside from a green sweater and the discount code, the contents of the email could be relevant any time of year.

30 + Try promoting products that already perform well for your brand, then add a seasonal spin to your messaging. Rather than creating entirely new holiday collections or gambling on untested products, lean on what you know sells and frame it through a St. Patrick's Day lens.

31 - Source: Blue Layne BoutiquePro tip:If your brand voice and style don’t align with the holiday, keep the association subtle.

31 + To move quickly on campaigns, use an<a>AI marketing agent</a>to generate seasonal messages by prompting it to adapt past minor holiday campaigns. If you’re seeing a pattern of success across other campaigns, ask your AI agent to recreate versions of the campaign with a St. Patrick’s Day theme on top.

32 - <h2>6. Sivana gamifies St. Patrick’s Day with discount options</h2>

32 + You can also use an<a>AI photo editor</a>to transform existing product photos into holiday-themed images. That can mean something as simple as swapping out a background color for shamrock green or changing the setting of a lifestyle image to something a bit more festive.

33 - Nothing evokes luck quite like a slot machine.<a>Sivana</a>, a jewelry and clothing brand, evokes that same “get lucky” feeling with this St. Patrick’s Day email.

33 + <h3>St. Patrick’s Day marketing example: The Collagen Co. promotes their bestselling bundle of greens</h3>

34 - The email is interactive and invites subscribers to try their luck on a virtual slot machine. It’s an exciting way to get a discount, and an amazing way to boost click rate.

34 + Here, wellness brand<a>The Collagen Co.</a>uses St. Patrick's Day to highlight their super beauty greens products, adding a 15% discount and positioning their green bundle as a holiday deal.

35 - Source: SivanaPro tip:If you try this, we recommend creating a segment of people who clicked-these are people who like a gamble, and you may want to experiment with more gamification for this audience in the future.

35 + Rather than drumming up new products for the holiday, they’re taking an existing bestseller (their greens), packaging it into a<a>bundle</a>, and timing the promotion for when customers are already shopping. The seasonal angle creates urgency without the need for gimmicky creative or products that don't fit their brand.

36 - <h2>7. HOMAGE creates a special product for the holiday</h2>

36 + St. Patrick’s Day marketing tip:Use<a>product analysis</a>to identify which products customers often buy together, and create bundles based on actual purchase behavior instead of guesswork. These insights become especially valuable during short promotional windows like St. Patrick's Day, when you need every product recommendation to count.

37 - Apparel brand<a>HOMAGE</a>keeps it simple for St. Patrick’s Day, even though the brand developed a whole product just for the holiday.

37 + <h2>5. Lean on UGC to show, not tell</h2>

38 - By developing and promoting a singular St. Patrick’s Day t-shirt, HOMAGE aims to resolve a pain point for customers: that last-minute scramble to find something to wear to a St. Patrick’s Day gathering.

38 + Good<a>user-generated content (UGC)</a>builds trust in ways that polished product photos can’t compete with. When shoppers see and hear from real customers, they’re more likely to convert because those customers can answer their questions before they even ask them.

39 - This ultra-simple, streamlined email makes the call to action (CTA) clear: “Don’t worry! Buy the perfect shirt right here.” And the quirky email copy is the cherry on top.

39 + Great seasonal campaigns can combine UGC with tutorials, styling tips, and product recommendations to give customers everything they need to make a purchase decision.

40 - Source: HOMAGEPro tip:Understand what your audience wants, then create products specific to the holiday and the unique quirks of your customer base.

40 + Collect UGC throughout the year by triggering automated<a>review requests</a>after purchases. You can specifically target customers who've submitted reviews before to help get the ball rolling, especially for new products.

41 - <h2>8. BarkShop prioritizes brand awareness over acquisition</h2>

41 + <h3>St. Patrick’s Day marketing example: Fenty Beauty shows off a unique product with tutorials and customer photos</h3>

42 - Customer acquisition doesn’t have to be your only goal for St. Patrick’s Day. You can also use the holiday as a means to build more brand awareness. (Reminder: Email content can also be fun!)

42 + In this St. Patrick’s Day marketing example,<a>Fenty Beauty</a>, Rihanna’s makeup brand, uses the holiday to highlight their green lipstick shade: midnight wasabi. But this email doesn’t just advertise the shade. It also shows you how to create an entire look around it with a video tutorial and related product recommendations.

43 - <a>BarkShop</a>, the brand that creates “the best goodies for the coolest dogs,” uses St. Patrick’s Day as a chance to share entertaining content and show a lighthearted side of their brand. Their punny email copy appeals to dog owners who might’ve had a drink or two for the holiday.

43 + And to show makeup enthusiasts just how great the shade looks on people IRL, Fenty also includes UGC submitted by customers with the hashtag #MidnightWasabi at the bottom of the email.

44 - Does the email push people to buy a product? No. But do you feel like there’s a genuine person behind the brand? Definitely.

44 + St. Patrick’s Day marketing tip:Once customers grant your brand permission to use their UGC, save it to a content library where AI can classify posts by product, sentiment, or campaign. Then, rather than sorting through hundreds of UGC examples to find high-performing ones that can fit your St. Patrick’s Day campaign, you can quickly surface what you need.

45 - Source: BarkShop Source: BarkShopPro tip:Email isn’talwaysabout acquisition. A well-crafted St. Patrick’s Day email can also foster a sense of connection between subscribers and your brand-ultimately driving long-term retention and loyalty.

45 + <h2>Scale up your holiday marketing with Klaviyo</h2>

46 - <h2>9. Death Wish Coffee creates an Irish recipe</h2>

46 + Holidays are a whirlwind for marketers. Goals don’t slow down in March, when you’re racing to close out your best Q1 yet.

47 - What’s the best way to make a coffee Irish? By adding Jameson, of course.

47 + Klaviyo can help you find the pot of gold at the end of Q1 with campaigns powered by:

48 - In this St. Patrick’s Day email,<a>Death Wish Coffee</a>includes a tasty recipe for Irish coffee. The brand might not sell the spirit themselves, but they use St. Patrick’s Day and an Irish-inspired beverage to promote their product in an innovative way.

48 + <ul><li>K:AI (Klaviyo AI) Marketing Agent:Create on-brand sign-up forms, flows, and ongoing nurture campaigns in minutes. Get new recommendations every week, complete with ready-to-launch copy, subject lines, and audience targeting.</li>

49 - Source: Death Wish CoffeePro tip:If a St. Patrick’s Day product line doesn’t make sense for your brand, you can still find creative ways to make your offerings feel Irish-inspired.

49 + <li><a>Klaviyo Analytics:</a>Stay on top of marketing performance with intuitive reporting and pre-built dashboards.</li>

50 - <h2>10. Hard to Kill Fitness offers a recovery plan for the holiday</h2>

50 + <li><a>Omnichannel marketing:</a>Design multi-segment, omnichannel seasonal campaigns across email, text messaging, push, and WhatsApp, all from one place.</li>

51 - Sometimes your products might align with a holiday in ways you never expected.<a>Hard to Kill Fitness</a>, a brand that provides online fitness programs, earned a high open rate with this subject line: “St Patrick’s 🍀 Celebrate With This Killer Workout…” No doubt their preview text, offering 15% off all workouts, helped as well.

51 + </ul>

52 - The email copy makes a few references to St. Patrick’s Day and Irish culture-“Like the Irish, we go all in”-but the bulk of the email directs subscribers to two main places:

53 - <ol><li>The CTA button: well-placed, above the fold, and easy to see</li>

54 - <li>The workout the subject line promises will “counteract the celebrations”</li>

55 - </ol>This is a great example of a brand knowing their audience well. Work hard, play hard.

56 - Source: Hard to Kill FitnessPro tip:Consider how your products (and content) might be of useafterthe holiday, and strategize an email campaign accordingly.

57 - <h2>11. Fenty Beauty leans on UGC to show, not tell</h2>

58 - <a>Fenty Beauty</a>, Rihanna’s makeup brand, uses St. Patrick’s Day to highlight their only green lipstick shade-Midnight Wasabi.

59 - But what’s so impressive about this email is that the content doesn’t just advertise the shade-it also shows you how to create an entire look around it with a video tutorial and related product recommendations.

60 - And it doesn’t stop there. To show makeup enthusiasts just how great the shade looks on people IRL, Fenty also includes<a>user-generated content</a>(UGC) submitted by customers with the hashtag #MidnightWasabi at the bottom of the email.

61 - Source: FentyPro tip:Collect UGC that pulls in unique products and promote it on social media and in email campaigns.

62 - <h2>12. Twillory offers a special giveaway</h2>

63 - As a brand known for men’s professional dress shirts, it’s not a tremendous surprise that<a>Twillory</a>doesn’t have a selection of bright green or shamrock apparel to advertise.

64 - But that doesn’t stop them from getting in on the St. Patrick’s Day fun. Here, Twillory cleverly uses the holiday as an opportunity to offer customers a special giveaway: free bottle opener stays with any shirt order. Much like a freshly starched shirt, the email copy is clean and crisp, incentivizing customers to place an order.

65 - Source: TwilloryPro tip:Focusing on user behavior and the seasonality of your giveaway helps drum up more hype for the season-and increases user engagement.

66 - 6 April Fools’ Day marketing ideas that’ll have you laughing all the way to your revenue goals

67 - Whether you want to play it safe with an earnest discount or take a big swing with a thoughtful joke, you’ll need some inspiration from brands that have survived another April Fools’ Day to tell the tale.

68 - <h2>13. Timbuk2 creates an anti-holiday campaign</h2>

69 - Luggage and bag brand<a>Timbuk2</a>’s St. Patrick’s Day email ironically acknowledges the holiday and uses it as an opportunity to showcase their green, albeit “not very festive shades of green,” products.

70 - Timbuk2’s products are all purposefully built for utility, avoiding unnecessary frills and flare, so the grown-up approach to a notoriously silly holiday is very on-brand.

71 - This St. Patrick’s day email is a creative example of how brands can stay true to themselves while also taking advantage of a seasonal shopping event.

72 - Source: Timbuk2Pro tip:Scrooge may not be pro-holiday, but he gets a lot of hype. Stand out by targeting the holiday in a contrarian way-go gray where most brands go green, for example.

73 - Get tips and tricks for your holiday marketing all year long.

74 - <a>Learn more</a>

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