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Original
2026-01-01
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2026-03-10
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<p>In a<a>customer data platform</a>, a<strong>profile address</strong>is the primary mailing address of a contact, most likely belonging to a customer and used for shipping and billing.</p>
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<p>In a<a>customer data platform</a>, a<strong>profile address</strong>is the primary mailing address of a contact, most likely belonging to a customer and used for shipping and billing.</p>
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<p>Profile addresses are also valuable for geo-specific<a>marketing strategies</a>, which help your brand stay relevant with location-specific content.</p>
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<p>Profile addresses are also valuable for geo-specific<a>marketing strategies</a>, which help your brand stay relevant with location-specific content.</p>
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<p><strong>Important note</strong>: To make sure you’re GDPR compliant, you must receive explicit from your customers to send them marketing messages (and consent must be sought for every separate channel). Just because someone purchased a product from your online store doesn’t mean you have consent to contact them for marketing purposes.</p>
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<p><strong>Important note</strong>: To make sure you’re GDPR compliant, you must receive explicit from your customers to send them marketing messages (and consent must be sought for every separate channel). Just because someone purchased a product from your online store doesn’t mean you have consent to contact them for marketing purposes.</p>
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<h2>4 ways to use profile addresses for marketing</h2>
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<h2>4 ways to use profile addresses for marketing</h2>
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<ol><li><strong>Segment your<a>target audience</a>:</strong>Use geolocation data to<a>segment your customers</a>and create personalised messages specific to location trends, news, and quirks.</li>
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<ol><li><strong>Segment your<a>target audience</a>:</strong>Use geolocation data to<a>segment your customers</a>and create personalised messages specific to location trends, news, and quirks.</li>
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<li><strong>Tailor offers to location:</strong>For example, if one of your major revenue markets is celebrating a city-specific milestone, you can create an entire campaign with a compelling offer based on the anniversary or event.</li>
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<li><strong>Tailor offers to location:</strong>For example, if one of your major revenue markets is celebrating a city-specific milestone, you can create an entire campaign with a compelling offer based on the anniversary or event.</li>
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<li><strong>Target audiences near your physical store:</strong>With geofencing, you can send targeted messages to customers through Meta ads or an app to encourage them to buy from you again when they’re near your store.</li>
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<li><strong>Target audiences near your physical store:</strong>With geofencing, you can send targeted messages to customers through Meta ads or an app to encourage them to buy from you again when they’re near your store.</li>
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<li><strong>Send event invites and reminders:</strong>Remind customers of any brand-related events happening in their region. To increase attendance, incentivise potential visitors through on-site promotions, coupons, and gifts.</li>
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<li><strong>Send event invites and reminders:</strong>Remind customers of any brand-related events happening in their region. To increase attendance, incentivise potential visitors through on-site promotions, coupons, and gifts.</li>
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</ol><p>Ready to tailor your customer outreach to location?<a>Sign up for Klaviyo</a>and<a>create segments</a>based on location, desired criteria like purchase behaviour, website engagement, and more to make sure your messages are as relevant as possible.</p>
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</ol><p>Ready to tailor your customer outreach to location?<a>Sign up for Klaviyo</a>and<a>create segments</a>based on location, desired criteria like purchase behaviour, website engagement, and more to make sure your messages are as relevant as possible.</p>
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