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<p>DOWNLOADABLE GUIDE</p>
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<p>DOWNLOADABLE GUIDE</p>
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<h2>‘Email marketing table stakes’ - ecommerce email marketing fundamentals</h2>
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<h2>‘Email marketing table stakes’ - ecommerce email marketing fundamentals</h2>
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<p>Everything you need to know about excelling at email marketing--all in one deck. Find the best strategies, automations, workflows and more to grow your brand’s profitability through the email marketing channel.</p>
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<p>Everything you need to know about excelling at email marketing--all in one deck. Find the best strategies, automations, workflows and more to grow your brand’s profitability through the email marketing channel.</p>
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<h2>Email marketing foundations 101:</h2>
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<h2>Email marketing foundations 101:</h2>
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<p>Email marketing is about a whole lot more than just sending a few emails to your prospects or customers. Some brands leverage it to see as much as 45% of their entire revenue coming from this channel--and in general, best-in-class email marketing programs drive 30% of a brand’s total revenue.</p>
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<p>Email marketing is about a whole lot more than just sending a few emails to your prospects or customers. Some brands leverage it to see as much as 45% of their entire revenue coming from this channel--and in general, best-in-class email marketing programs drive 30% of a brand’s total revenue.</p>
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<p>This makes email marketing a fantastic channel to better balance your paid media acquisition efforts, and grow lifetime value on your path to profitability.</p>
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<p>This makes email marketing a fantastic channel to better balance your paid media acquisition efforts, and grow lifetime value on your path to profitability.</p>
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<p>In our email marketing table stakes guide, you’ll learn how to:</p>
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<p>In our email marketing table stakes guide, you’ll learn how to:</p>
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<ul><li><b>Visualise the customer journey</b>so you can build an email strategy that speaks directly to each person, exactly where they are at with your brand--at scale.</li>
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<ul><li><strong>Visualise the customer journey</strong>so you can build an email strategy that speaks directly to each person, exactly where they are at with your brand--at scale.</li>
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<li><b>Grow your email list and convert first time shoppers</b>--and then keep them coming back for more.</li>
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<li><strong>Grow your email list and convert first time shoppers</strong>--and then keep them coming back for more.</li>
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<li><b>Nurture customers post-purchase</b>to keep them engaged with your brand and turn them into repeat buyers.</li>
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<li><strong>Nurture customers post-purchase</strong>to keep them engaged with your brand and turn them into repeat buyers.</li>
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<li><b>Engage with your best customers through strategic segmentation</b>, and build your most loyal audience and superfans one email at a time.</li>
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<li><strong>Engage with your best customers through strategic segmentation</strong>, and build your most loyal audience and superfans one email at a time.</li>
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<li><b>Drive incremental revenue through email campaigns</b>that keep you selling and optimising year-round.</li>
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<li><strong>Drive incremental revenue through email campaigns</strong>that keep you selling and optimising year-round.</li>
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</ul><h2>Why invest in email marketing?</h2>
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</ul><p>122%</p>
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<p>122%</p>
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<p>Average ROI of email marketing for ecommerce brands</p>
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<p>Average ROI of email marketing for ecommerce brands</p>
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<p>3x</p>
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<p>3x</p>
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<p>Higher conversion rate than social media channel</p>
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<p>Higher conversion rate than social media channel</p>
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<p>Download the guide</p>
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<p>Download the guide</p>
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<h2>An ecommerce email marketing guide for beginners</h2>
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<h2>An ecommerce email marketing guide for beginners</h2>
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