Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.

2 <h2>Posts by this author</h2>

3 + <a></a><a>How brands are adapting to agentic shopping</a>

4 + Agentic shopping explains how brands put AI agents and tools to work across discovery, service, and conversion in AI-driven commerce.

3 <a></a><a>Built for speed: the latest innovations across Klaviyo Service</a>

5 <a></a><a>Built for speed: the latest innovations across Klaviyo Service</a>

4 - Klaviyo Service adds new analytics, tone controls, and CSAT tools across Customer Hub, Helpdesk, and Customer Agent.

6 + Klaviyo Service adds new analytics, tone controls, and CSAT tools across Customer Hub, Helpdesk, and Customer Agent to help brands deliver faster, personalized experiences.

5 - <a></a><a>EcomHack.AI 2025: Announcing winners and highlights</a>

6 - EcomHack.AI 2025 showcased cutting-edge AI innovations transforming ecommerce. Explore the winners, insights, and Klaviyo’s vision for the future.

7 <a></a><a>Building the future of commerce: 4 AI trends to watch ahead of the ECOMHACK.AI hackathon</a>

8 Discover 4 AI trends reshaping ecommerce and how engineers can build for the AI-native consumer as AI transforms shopping, trust, and digital experiences.

9 <a></a><a>Make your post-purchase emails count</a>

10 Learn how to make the most of your post-purchase email flows to maximize revenue.

11 <a></a><a>The ultimate last-minute BFCM checklist</a>

12 Get ready for Black Friday and Cyber Monday now with our BFCM checklist. Learn from 23 expert tips and create your own Black Friday checklist to boost sales and win the holiday!

13 <a></a><a>How to create Prime Day marketing momentum-without Amazon</a>

14 Drive higher sales this Prime Day with 5 proven marketing strategies to drive direct revenue, grow customer loyalty, and reduce reliance on Amazon.

15 <a></a><a>Abandoned cart email best practices</a>

16 Bring shoppers back with these 12 abandoned cart email best practices and examples from Klaviyo users. Refine your abandoned cart flow with Klaviyo.

17 <a></a><a>WooCommerce abandoned cart email strategies</a>

18 Boost conversions by optimizing your abandoned cart email flows and discover the powerful benefits of integrating your WooCommerce store with Klaviyo.

19 - <a></a><a>Empathetic email marketing during uncertainty</a>

20 - How should your brand show up during times of uncertainty? Learn how to communicate to your customers with empathy through email and SMS.