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2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Aplicaciones e Integraciones</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Recursos</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/pricing"><span>Precios</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/es/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrarse</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/es/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Obtener una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plataforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Resumen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>El CRM para B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Descubre cómo Klaviyo CRM, la plataforma diseñada para tu empresa, puede ayudarte a establecer relaciones duraderas con los clientes.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Soluciones</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Conoce a K:AI y potencia tus insights.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automatización de marketing en
todos los canales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Quien mantiene contentos a los
clientes consigue más ventas.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Qué funciona y cuáles son los próximos pasos, sin rodeos.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La plataforma de datos de cliente más avanzada y sencilla para unificar y activar los datos en tiempo real.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Canales</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Inteligencia artificial, datos y canales perfectamente coordinados.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Aplicaciones e Integraciones</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Recursos</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/pricing"><span>Precios</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Inicio</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Socios (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 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1351.26 0.603014C1352.15 -0.327024 1355.98 0.64722 1357 0.000237265C1357.93 0.525911 1359.5 2.00027 1360 1.50027C1360.25 2.24835 1362.67 1.67458 1363 2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="Xjtcf" prefix="r52" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"center"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Resumen"],"eyebrowTag":[0],"headline":[0,"Marketing RCS para marcas B2C en 2025"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>La mensajería de texto ha evolucionado significativamente desde que el estándar SMS se lanzó a principios de la década de los 2000. </p><p>Ahora que iOS 18 admite el formato Rich Communication Services (RCS), las marcas B2C pueden crear experiencias de mensajería de texto más personalizadas e interactivas con imágenes y vídeos de alta resolución, respuestas rápidas, botones de llamada a la acción, carruseles y mucho más.</p><p>Si bien muchas marcas todavía utilizan el <a href=\"https://www.klaviyo.com/es/blog/sms-marketing-strategy-guide\">marketing por SMS</a> para llegar a sus audiencias, el formato <a href=\"https://www.klaviyo.com/es/products/sms-marketing/rcs\">RCS</a> tiene como objetivo reemplazar eventualmente a los formatos SMS y MMS como un estándar de protocolo de comunicación más interactivo y dinámico. </p><p>Para los especialistas en marketing B2C, la mensajería RCS ofrece una oportunidad para crear experiencias de compra con contenido interactivo, recopilar más datos de los clientes a través de conversaciones bidireccionales y aumentar la confianza en la marca con un perfil comercial verificado que proteja la seguridad de los clientes.</p><p>Esta guía explica <a href=\"https://www.klaviyo.com/es/products/sms-marketing/rcs/what-is-rcs-messaging\">qué es la mensajería RCS</a>, cómo funciona para los especialistas en marketing B2C y cómo puedes comenzar a utilizarla.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Resumen</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Marketing RCS para marcas B2C en 2025</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La mensajería de texto ha evolucionado significativamente desde que el estándar SMS se lanzó a principios de la década de los 2000. </p><p>Ahora que iOS 18 admite el formato Rich Communication Services (RCS), las marcas B2C pueden crear experiencias de mensajería de texto más personalizadas e interactivas con imágenes y vídeos de alta resolución, respuestas rápidas, botones de llamada a la acción, carruseles y mucho más.</p><p>Si bien muchas marcas todavía utilizan el <a href="https://www.klaviyo.com/es/blog/sms-marketing-strategy-guide">marketing por SMS</a> para llegar a sus audiencias, el formato <a href="https://www.klaviyo.com/es/products/sms-marketing/rcs">RCS</a> tiene como objetivo reemplazar eventualmente a los formatos SMS y MMS como un estándar de protocolo de comunicación más interactivo y dinámico. </p><p>Para los especialistas en marketing B2C, la mensajería RCS ofrece una oportunidad para crear experiencias de compra con contenido interactivo, recopilar más datos de los clientes a través de conversaciones bidireccionales y aumentar la confianza en la marca con un perfil comercial verificado que proteja la seguridad de los clientes.</p><p>Esta guía explica <a href="https://www.klaviyo.com/es/products/sms-marketing/rcs/what-is-rcs-messaging">qué es la mensajería RCS</a>, cómo funciona para los especialistas en marketing B2C y cómo puedes comenzar a utilizarla.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 27.8974 3.40012 27.5739C3.82513 27.8974 4.2115 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RCS?"],"jumpAnchorId":[0,"Qué"]}],[0,{"jumpAnchorLabel":[0,"Comparación entre RCS, SMS y MMS"],"jumpAnchorId":[0,"RCS"]}],[0,{"jumpAnchorLabel":[0,"Cómo funciona el marketing RCS"],"jumpAnchorId":[0,"cómo"]}],[0,{"jumpAnchorLabel":[0,"Casos de uso de marketing RCS "],"jumpAnchorId":[0,"casos"]}],[0,{"jumpAnchorLabel":[0,"Primeros pasos con RCS"],"jumpAnchorId":[0,"primeros"]}],[0,{"jumpAnchorLabel":[0,"RCS y Klaviyo"],"jumpAnchorId":[0,"Klaviyo"]}],[0,{"jumpAnchorLabel":[0,"Preguntas frecuentes sobre RCS"],"jumpAnchorId":[0,"Preguntas frecuentes"]}]]],"backgroundColor":[0,"stone"],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">En esta guía:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#Qué" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>¿Qué es la mensajería RCS?</a></li><li><a href="#RCS" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Comparación entre RCS, SMS y MMS</a></li><li><a href="#cómo" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Cómo funciona el marketing RCS</a></li><li><a href="#casos" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Casos de uso de marketing RCS </a></li><li><a href="#primeros" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Primeros pasos con RCS</a></li><li><a href="#Klaviyo" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>RCS y Klaviyo</a></li><li><a href="#Preguntas frecuentes" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Preguntas frecuentes sobre RCS</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>¿Qué es la mensajería RCS?</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Qué"></div><astro-island uid="Z1BvkYF" prefix="r56" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"¿Qué es la mensajería RCS?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p><a href=\"https://www.klaviyo.com/es/products/sms-marketing/rcs/what-is-rcs-messaging\">Rich Communication Services (RCS)</a> es un nuevo estándar de mensajería de texto que permite compartir fotos de alta resolución, vídeos, respuestas rápidas, botones, carruseles y mucho más. </p><p>Con la ayuda de la <a href=\"https://www.gsma.com/newsroom/press-release/gsma-to-take-rich-communication-suite-forwards/\">Global System for Mobile Communications Association (GSMA)</a> y las principales operadoras de telefonía e Internet de varios países, RCS finalmente finalmente se ha convertido en el protocolo de mensajería predeterminado en muchas regiones.</p><p>Lo que distingue a RCS es su funcionalidad interactiva dentro de las aplicaciones de mensajería de texto predeterminadas. RCS combina el amplio alcance de los SMS con la amplia funcionalidad que ofrecen aplicaciones de mensajería como <a href=\"https://www.klaviyo.com/es/products/whatsapp/marketing-campaigns\">WhatsApp</a> o Facebook Messenger.</p><p>Para los especialistas en marketing B2C, la mensajería RCS puede: </p><ul><li>Ofrecer experiencias de compra de alta conversión usando mensajes de texto.</li><li>Generar confianza con una presencia de marca verificada.</li><li>Optimizar el rendimiento de la mensajería de texto con datos más detallados de los clientes. </li><li>Invitar a la acción y mejorar la personalización con respuestas rápidas. </li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">¿Qué es la mensajería RCS?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="https://www.klaviyo.com/es/products/sms-marketing/rcs/what-is-rcs-messaging">Rich Communication Services (RCS)</a> es un nuevo estándar de mensajería de texto que permite compartir fotos de alta resolución, vídeos, respuestas rápidas, botones, carruseles y mucho más. </p><p>Con la ayuda de la <a href="https://www.gsma.com/newsroom/press-release/gsma-to-take-rich-communication-suite-forwards/">Global System for Mobile Communications Association (GSMA)</a> y las principales operadoras de telefonía e Internet de varios países, RCS finalmente finalmente se ha convertido en el protocolo de mensajería predeterminado en muchas regiones.</p><p>Lo que distingue a RCS es su funcionalidad interactiva dentro de las aplicaciones de mensajería de texto predeterminadas. RCS combina el amplio alcance de los SMS con la amplia funcionalidad que ofrecen aplicaciones de mensajería como <a href="https://www.klaviyo.com/es/products/whatsapp/marketing-campaigns">WhatsApp</a> o Facebook Messenger.</p><p>Para los especialistas en marketing B2C, la mensajería RCS puede: </p><ul><li>Ofrecer experiencias de compra de alta conversión usando mensajes de texto.</li><li>Generar confianza con una presencia de marca verificada.</li><li>Optimizar el rendimiento de la mensajería de texto con datos más detallados de los clientes. </li><li>Invitar a la acción y mejorar la personalización con respuestas rápidas. </li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="RCS"></div><astro-island uid="Z1rftkM" prefix="r58" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"RCS, SMS y MMS: ¿en qué se diferencian?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Las campañas de marketing RCS tendrán un aspecto diferente al de las campañas de marketing por SMS y MMS debido a algunas <a href=\"https://www.klaviyo.com/uk/blog/difference-between-sms-vs-mms-vs-rcs\">diferencias fundamentales</a> en la funcionalidad. Esto es lo que necesitas saber para mantener tu estrategia de marketing por SMS mientras empiezas a experimentar con los mensajes RCS:</p><ul><li><strong>SMS (Short Message Service)</strong> funciona en redes de telefonía móvil con un límite estricto de 160 caracteres por mensaje. </li><li><strong>MMS (Multimedia Messaging Service) </strong>también funciona en redes de telefonía móvil, pero incluye imágenes, archivos GIF y textos más largos. </li><li><strong>RCS (Rich Communication Services)</strong> utiliza datos móviles y wifi para enviar medios de alta resolución, botones interactivos, elementos de verificación de marca y confirmaciones de lectura.</li></ul><p>Aquí tienes una comparación más detallada de las funciones que ofrecen los mensajes RCS, SMS y MMS:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">RCS, SMS y MMS: ¿en qué se diferencian?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Las campañas de marketing RCS tendrán un aspecto diferente al de las campañas de marketing por SMS y MMS debido a algunas <a href="https://www.klaviyo.com/uk/blog/difference-between-sms-vs-mms-vs-rcs">diferencias fundamentales</a> en la funcionalidad. Esto es lo que necesitas saber para mantener tu estrategia de marketing por SMS mientras empiezas a experimentar con los mensajes RCS:</p><ul><li><strong>SMS (Short Message Service)</strong> funciona en redes de telefonía móvil con un límite estricto de 160 caracteres por mensaje. </li><li><strong>MMS (Multimedia Messaging Service) </strong>también funciona en redes de telefonía móvil, pero incluye imágenes, archivos GIF y textos más largos. </li><li><strong>RCS (Rich Communication Services)</strong> utiliza datos móviles y wifi para enviar medios de alta resolución, botones interactivos, elementos de verificación de marca y confirmaciones de lectura.</li></ul><p>Aquí tienes una comparación más detallada de las funciones que ofrecen los mensajes RCS, SMS y MMS:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="vpbP7" prefix="r59" component-url="/_astro/comparison-chart.vMYeN8U1.js" component-export="default" renderer-url="/_astro/client.f745gAGI.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nFunción\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nRCS\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nSMS\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nMMS\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nDisponibilidad\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Limitado a dispositivos compatibles con RCS (Android 5.0 o posteriores e iOS 18 o posteriores) y redes compatibles</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Presente en todos los teléfonos</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Presente en todos los teléfonos</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRegiones admitidas\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Estados Unidos, Reino Unido, Alemania, Francia, Italia, España, Polonia, Austria, Suecia y Dinamarca</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Todo el mundo</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Todo el mundo</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRequisitos de red\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Conexión de datos (datos móviles o wifi)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Red de datos móviles</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Red de datos móviles</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nVerificación de empresa\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nBranding de empresa\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí (logotipo, insignia verificada, sitio web y número de teléfono)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Limitado a tipos de números de teléfono y tarjetas de contacto de marca</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Limitado a tipos de números de teléfono y tarjetas de contacto de marca</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nLímite de caracteres\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>3072 caracteres</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>160 caracteres</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1600 caracteres (varía según la operadora)</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nEmojis\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nCompatibilidad con medios\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Imágenes de alta resolución, vídeos, archivos GIF y archivos de audio</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Solo texto</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Imágenes de calidad estándar, vídeos, archivos de audio y archivos GIF</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nElementos interactivos\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Botones, carruseles, etc.</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Respuestas a palabras clave</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTransferencia de archivos\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí (tamaños de archivo más grandes)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Limitado</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nCompatibilidad con códigos QR\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nConfirmaciones de lectura\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nConfirmaciones de entrega\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nConfirmaciones de clic\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Parcial (seguimiento de UTM)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Parcial (seguimiento de UTM)</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nCifrado\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRemitentes verificados y de marca\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sí (logotipo de la empresa, página de información de la empresa, etc.)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Parcial (nombre de marca cuando se usa un ID de servicio de marca)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="4"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Función
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
RCS
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
SMS
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
MMS
</p></div></th></tr><tr class="thead-spacer"><td colSpan="4"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Disponibilidad
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limitado a dispositivos compatibles con RCS (Android 5.0 o posteriores e iOS 18 o posteriores) y redes compatibles</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Presente en todos los teléfonos</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Presente en todos los teléfonos</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Regiones admitidas
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Estados Unidos, Reino Unido, Alemania, Francia, Italia, España, Polonia, Austria, Suecia y Dinamarca</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Todo el mundo</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Todo el mundo</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Requisitos de red
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Conexión de datos (datos móviles o wifi)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Red de datos móviles</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Red de datos móviles</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Verificación de empresa
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Branding de empresa
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí (logotipo, insignia verificada, sitio web y número de teléfono)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limitado a tipos de números de teléfono y tarjetas de contacto de marca</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limitado a tipos de números de teléfono y tarjetas de contacto de marca</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Límite de caracteres
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>3072 caracteres</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>160 caracteres</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1600 caracteres (varía según la operadora)</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Emojis
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Compatibilidad con medios
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Imágenes de alta resolución, vídeos, archivos GIF y archivos de audio</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Solo texto</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Imágenes de calidad estándar, vídeos, archivos de audio y archivos GIF</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Elementos interactivos
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Botones, carruseles, etc.</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Respuestas a palabras clave</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Transferencia de archivos
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí (tamaños de archivo más grandes)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limitado</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Compatibilidad con códigos QR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Confirmaciones de lectura
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Confirmaciones de entrega
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Confirmaciones de clic
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Parcial (seguimiento de UTM)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Parcial (seguimiento de UTM)</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Cifrado
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Remitentes verificados y de marca
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sí (logotipo de la empresa, página de información de la empresa, etc.)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Parcial (nombre de marca cuando se usa un ID de servicio de marca)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="cómo"></div><astro-island uid="11P5Cq" prefix="r61" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"¿Cómo puedo utilizar la mensajería RCS para el marketing B2C?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>En resumen, la mensajería RCS hace que las experiencias móviles estáticas sean más dinámicas. Antes, las marcas solo podían enviar elementos de mensajes interactivos a través de aplicaciones dedicadas. Sin embargo, ahora las marcas pueden combinar el alcance masivo de la mensajería de texto con experiencias de compra que impulsen la interacción y las conversiones.</p><p>Estas son algunas formas en las que la mensajería RCS puede ayudar a los especialistas en marketing B2C:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">¿Cómo puedo utilizar la mensajería RCS para el marketing B2C?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>En resumen, la mensajería RCS hace que las experiencias móviles estáticas sean más dinámicas. Antes, las marcas solo podían enviar elementos de mensajes interactivos a través de aplicaciones dedicadas. Sin embargo, ahora las marcas pueden combinar el alcance masivo de la mensajería de texto con experiencias de compra que impulsen la interacción y las conversiones.</p><p>Estas son algunas formas en las que la mensajería RCS puede ayudar a los especialistas en marketing B2C:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="s86M1" prefix="r62" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"La mensajería RCS crea experiencias de compra con componentes interactivos"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Con la mensajería RCS, los clientes pueden responder rápidamente con respuestas sugeridas, interactuar con botones de llamada a la acción en lugar de enlaces y deslizarse por carruseles de productos para ver múltiples ofertas.</p><p>Por ejemplo, supongamos que el comportamiento de navegación de un cliente muestra que está interesado en toda una categoría de productos en tu sitio web. Con la mensajería RCS, podrías enviarle un carrusel de productos de esa categoría con respuestas rápidas que recopilen información sobre el tamaño. A través de conversaciones bidireccionales, tu marca puede recopilar más datos de los clientes y realizar ventas mediante interacciones naturales con los clientes.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">La mensajería RCS crea experiencias de compra con componentes interactivos</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Con la mensajería RCS, los clientes pueden responder rápidamente con respuestas sugeridas, interactuar con botones de llamada a la acción en lugar de enlaces y deslizarse por carruseles de productos para ver múltiples ofertas.</p><p>Por ejemplo, supongamos que el comportamiento de navegación de un cliente muestra que está interesado en toda una categoría de productos en tu sitio web. Con la mensajería RCS, podrías enviarle un carrusel de productos de esa categoría con respuestas rápidas que recopilen información sobre el tamaño. A través de conversaciones bidireccionales, tu marca puede recopilar más datos de los clientes y realizar ventas mediante interacciones naturales con los clientes.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1umuMG" prefix="r63" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"La mensajería RCS genera confianza en tu marca con funciones de seguridad "],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Los mensajes RCS te permiten añadir la identidad de tu marca en todo su esplendor. Al enviar mensajes RCS, el logotipo de tu empresa, una insignia de verificación, el nombre de la marca y la información de contacto completa de la empresa se incluyen como parte del mensaje. Estos elementos te permiten asegurarte de que los destinatarios sepan de inmediato que el mensaje proviene de tu marca.</p><p>Los perfiles de empresa verificados son una medida de seguridad que puede evitar estafas de phishing. Si los clientes pueden identificar fácilmente que un mensaje de texto proviene de tu marca, es mucho menos probable que interactúen con perfiles falsos. A largo plazo, estas medidas de seguridad adicionales generan confianza en tu marca y preservan su reputación. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">La mensajería RCS genera confianza en tu marca con funciones de seguridad </h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Los mensajes RCS te permiten añadir la identidad de tu marca en todo su esplendor. Al enviar mensajes RCS, el logotipo de tu empresa, una insignia de verificación, el nombre de la marca y la información de contacto completa de la empresa se incluyen como parte del mensaje. Estos elementos te permiten asegurarte de que los destinatarios sepan de inmediato que el mensaje proviene de tu marca.</p><p>Los perfiles de empresa verificados son una medida de seguridad que puede evitar estafas de phishing. Si los clientes pueden identificar fácilmente que un mensaje de texto proviene de tu marca, es mucho menos probable que interactúen con perfiles falsos. A largo plazo, estas medidas de seguridad adicionales generan confianza en tu marca y preservan su reputación. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2r2H9W" prefix="r64" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"La mensajería RCS es fácil de combinar con los mensajes SMS y MMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>El formato RCS se está adoptando de forma masiva, pero su alcance aún no es universal. Es posible que algunos destinatarios aún no puedan recibir mensajes RCS, pero eso no significa que debas evitar crear campañas de RCS; solo significa que necesitarás una plataforma de automatización de marketing que pueda cambiar automáticamente a SMS y MMS en el caso de los destinatarios que lo necesiten. </p><p>Este sistema de entrega adaptativo resuelve uno de los mayores problemas del marketing para dispositivos móviles: la fragmentación. Con la plataforma de marketing adecuada, los especialistas en marketing no necesitan crear campañas o flujos independientes para diferentes tipos de mensajes: cada mensaje se adapta al sistema operativo del dispositivo de cada destinatario, lo que garantiza un alcance universal y maximiza el potencial de interacción.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">La mensajería RCS es fácil de combinar con los mensajes SMS y MMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>El formato RCS se está adoptando de forma masiva, pero su alcance aún no es universal. Es posible que algunos destinatarios aún no puedan recibir mensajes RCS, pero eso no significa que debas evitar crear campañas de RCS; solo significa que necesitarás una plataforma de automatización de marketing que pueda cambiar automáticamente a SMS y MMS en el caso de los destinatarios que lo necesiten. </p><p>Este sistema de entrega adaptativo resuelve uno de los mayores problemas del marketing para dispositivos móviles: la fragmentación. Con la plataforma de marketing adecuada, los especialistas en marketing no necesitan crear campañas o flujos independientes para diferentes tipos de mensajes: cada mensaje se adapta al sistema operativo del dispositivo de cada destinatario, lo que garantiza un alcance universal y maximiza el potencial de interacción.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="casos"></div><astro-island uid="ZXy0op" prefix="r66" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"¿Cuáles son los casos de uso de la mensajería RCS en marketing?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Como especialista en marketing, puedes usar los mensajes RCS de la misma forma que los SMS, pero con contenido más enriquecido e interactivo que permitirá generar una interacción más avanzada. Aquí tienes algunos ejemplos:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">¿Cuáles son los casos de uso de la mensajería RCS en marketing?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Como especialista en marketing, puedes usar los mensajes RCS de la misma forma que los SMS, pero con contenido más enriquecido e interactivo que permitirá generar una interacción más avanzada. Aquí tienes algunos ejemplos:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1Vpynb" prefix="r67" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Lanza campañas con medios más enriquecidos"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Con la mensajería RCS es más fácil captar la atención promocionando nuevos productos, ofertas por tiempo limitado o descuentos de temporada. A diferencia de los SMS tradicionales, los mensajes RCS admiten tarjetas enriquecidas, carruseles e imágenes que te permiten mostrar elementos visuales de productos directamente en el hilo de mensajes. Gracias a las respuestas sugeridas y a acciones rápidas como «Comprar ahora» o «Ver más», las marcas pueden guiar a los destinatarios directamente desde el mensaje hasta el sitio web móvil o la aplicación de la empresa, lo que genera un aumento de la tasa de conversión.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Lanza campañas con medios más enriquecidos</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Con la mensajería RCS es más fácil captar la atención promocionando nuevos productos, ofertas por tiempo limitado o descuentos de temporada. A diferencia de los SMS tradicionales, los mensajes RCS admiten tarjetas enriquecidas, carruseles e imágenes que te permiten mostrar elementos visuales de productos directamente en el hilo de mensajes. Gracias a las respuestas sugeridas y a acciones rápidas como «Comprar ahora» o «Ver más», las marcas pueden guiar a los destinatarios directamente desde el mensaje hasta el sitio web móvil o la aplicación de la empresa, lo que genera un aumento de la tasa de conversión.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z262rOW" prefix="r68" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Vuelve a interactuar con los clientes que abandonen su carrito mediante RCS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Utiliza la mensajería RCS para mostrar a los clientes que abandonen su carrito exactamente lo que dejaron atrás: la imagen del producto, el precio y un botón claro en el que puedan hacer clic para retomar su proceso de pago donde lo dejaron. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Vuelve a interactuar con los clientes que abandonen su carrito mediante RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Utiliza la mensajería RCS para mostrar a los clientes que abandonen su carrito exactamente lo que dejaron atrás: la imagen del producto, el precio y un botón claro en el que puedan hacer clic para retomar su proceso de pago donde lo dejaron. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="tl0WX" prefix="r69" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Convierte las actualizaciones de información en conversaciones"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Las confirmaciones de pedidos y las alertas de envío no tienen por qué ser notificaciones unidireccionales. Con RCS, puedes incluir respuestas sugeridas, como «Rastrear mi paquete» o «Contactar con el servicio de asistencia», para que los clientes puedan interactuar al instante. El estado de remitente verificado y los elementos visuales de tu marca, como el logotipo y los colores, generan confianza y hacen que cada mensaje se perciba como eficaz, útil y coherente con tu marca.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Convierte las actualizaciones de información en conversaciones</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Las confirmaciones de pedidos y las alertas de envío no tienen por qué ser notificaciones unidireccionales. Con RCS, puedes incluir respuestas sugeridas, como «Rastrear mi paquete» o «Contactar con el servicio de asistencia», para que los clientes puedan interactuar al instante. El estado de remitente verificado y los elementos visuales de tu marca, como el logotipo y los colores, generan confianza y hacen que cada mensaje se perciba como eficaz, útil y coherente con tu marca.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2eFLhC" prefix="r70" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Refuerza las relaciones con la fidelización poscompra"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Después de la venta, la mensajería RCS te permite ir más allá del típico «Gracias por tu compra». Puedes compartir vídeos explicativos, instrucciones de cuidado o sugerencias de productos complementarios utilizando tarjetas enriquecidas y carruseles. La mensajería RCS también permite incluir respuestas sugeridas, lo que facilita que el cliente indique interés en contenido futuro u obtenga más ayuda. Esta experiencia interactiva potencia la retención de clientes y el valor de vida.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Refuerza las relaciones con la fidelización poscompra</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Después de la venta, la mensajería RCS te permite ir más allá del típico «Gracias por tu compra». Puedes compartir vídeos explicativos, instrucciones de cuidado o sugerencias de productos complementarios utilizando tarjetas enriquecidas y carruseles. La mensajería RCS también permite incluir respuestas sugeridas, lo que facilita que el cliente indique interés en contenido futuro u obtenga más ayuda. Esta experiencia interactiva potencia la retención de clientes y el valor de vida.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z13NgEa" prefix="r71" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Recopila comentarios de forma atractiva"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Los mensajes RCS pueden simplificar las solicitudes de comentarios con opciones de respuesta que se pueden tocar, encuestas en el mensaje y valoraciones por estrellas, lo que hace que sea más probable que los clientes respondan. Las marcas pueden enviar mensajes RCS después de una experiencia de compra o servicio para recopilar detalles clave y aumentar la satisfacción de los clientes. A diferencia de las encuestas por correo electrónico, que a menudo se ignoran, los mensajes interactivos se perciben como rápidos y personales.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Recopila comentarios de forma atractiva</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Los mensajes RCS pueden simplificar las solicitudes de comentarios con opciones de respuesta que se pueden tocar, encuestas en el mensaje y valoraciones por estrellas, lo que hace que sea más probable que los clientes respondan. Las marcas pueden enviar mensajes RCS después de una experiencia de compra o servicio para recopilar detalles clave y aumentar la satisfacción de los clientes. A diferencia de las encuestas por correo electrónico, que a menudo se ignoran, los mensajes interactivos se perciben como rápidos y personales.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zs9O6U" prefix="r72" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Despliega la alfombra roja para tus clientes vips"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>La mensajería RCS te permite crear una experiencia de fidelización verdaderamente prémium dentro del hilo de mensajes. Permite que tus clientes más importantes establezcan sus preferencias con botones interactivos (como categorías de productos o tiempos de entrega) y después entrega contenido seleccionado de acceso anticipado, como carruseles de imágenes o vídeos que se perciban como una revelación personal. Las respuestas sugeridas, como «Recordar más tarde» o «Comprar ahora», facilitan que los clientes vips actúen rápidamente, sin necesidad de aplicaciones adicionales ni correos electrónicos.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Despliega la alfombra roja para tus clientes vips</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La mensajería RCS te permite crear una experiencia de fidelización verdaderamente prémium dentro del hilo de mensajes. Permite que tus clientes más importantes establezcan sus preferencias con botones interactivos (como categorías de productos o tiempos de entrega) y después entrega contenido seleccionado de acceso anticipado, como carruseles de imágenes o vídeos que se perciban como una revelación personal. Las respuestas sugeridas, como «Recordar más tarde» o «Comprar ahora», facilitan que los clientes vips actúen rápidamente, sin necesidad de aplicaciones adicionales ni correos electrónicos.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1unEFi" prefix="r73" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Fomenta la participación con sorteos o retos"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>La mensajería RCS ayuda a aumentar la participación utilizando elementos visuales enriquecidos e indicaciones interactivas, tanto si se trata de un sorteo de productos como de un reto de tu marca. Puedes usar carruseles para mostrar premios, sugerir opciones de respuesta o vincular a plataformas de redes sociales, todo dentro de un mensaje RCS. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Fomenta la participación con sorteos o retos</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La mensajería RCS ayuda a aumentar la participación utilizando elementos visuales enriquecidos e indicaciones interactivas, tanto si se trata de un sorteo de productos como de un reto de tu marca. Puedes usar carruseles para mostrar premios, sugerir opciones de respuesta o vincular a plataformas de redes sociales, todo dentro de un mensaje RCS. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1T7iFj" prefix="r74" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Potencia los flujos de alta intención de compra con mensajería mejorada"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Los flujos de mensajes como los de series de bienvenida, bajada de precios o reposición de stock son oportunidades de alto valor y RCS les añade un impacto adicional. Al añadir elementos visuales más enriquecidos, autenticación de marca e interacciones en tiempo real, estas automatizaciones se convierten en recorridos personalizados. Las prácticas recomendadas de Klaviyo para los flujos se combinan perfectamente con la mensajería RCS, lo que permite que siempre llegues a la persona adecuada, en el momento oportuno y con el formato pertinente para invitar a la acción.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Potencia los flujos de alta intención de compra con mensajería mejorada</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Los flujos de mensajes como los de series de bienvenida, bajada de precios o reposición de stock son oportunidades de alto valor y RCS les añade un impacto adicional. Al añadir elementos visuales más enriquecidos, autenticación de marca e interacciones en tiempo real, estas automatizaciones se convierten en recorridos personalizados. Las prácticas recomendadas de Klaviyo para los flujos se combinan perfectamente con la mensajería RCS, lo que permite que siempre llegues a la persona adecuada, en el momento oportuno y con el formato pertinente para invitar a la acción.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="primeros"></div><astro-island uid="Z2cL2GB" prefix="r76" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Cómo empezar a usar los mensajes RCS como especialista en marketing B2C"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Todos los canales nuevos requieren <em>mucha </em>reflexión al comenzar a utilizarlos. A continuación, te indicamos cómo puedes empezar a usar el marketing RCS de forma estratégica:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Cómo empezar a usar los mensajes RCS como especialista en marketing B2C</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Todos los canales nuevos requieren <em>mucha </em>reflexión al comenzar a utilizarlos. A continuación, te indicamos cómo puedes empezar a usar el marketing RCS de forma estratégica:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2vyhyN" prefix="r77" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"1. Planifica tu estrategia de RCS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Te recomendamos que audites tus campañas de SMS y MMS existentes para comprobar cuáles están funcionando bien. Si alguna de ellas podría mejorar al añadir elementos interactivos o imágenes de alta resolución, optimiza primero esas campañas para incluir la mensajería RCS. </p><p>Por ejemplo, los anuncios de lanzamiento de tus productos podrían mostrarse con imágenes de alta resolución de tus productos, o tus <a href=\"https://www.klaviyo.com/uk/blog/shipping-confirmation-email-template-examples\">notificaciones de envío [EN]</a> podrían ser más útiles si incluyeran respuestas rápidas.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">1. Planifica tu estrategia de RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Te recomendamos que audites tus campañas de SMS y MMS existentes para comprobar cuáles están funcionando bien. Si alguna de ellas podría mejorar al añadir elementos interactivos o imágenes de alta resolución, optimiza primero esas campañas para incluir la mensajería RCS. </p><p>Por ejemplo, los anuncios de lanzamiento de tus productos podrían mostrarse con imágenes de alta resolución de tus productos, o tus <a href="https://www.klaviyo.com/uk/blog/shipping-confirmation-email-template-examples">notificaciones de envío [EN]</a> podrían ser más útiles si incluyeran respuestas rápidas.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1CjXOO" prefix="r78" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"2. Crea campañas optimizadas para RCS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Aquí es donde la mensajería RCS se vuelve más interesante y tendrás que pensar de manera diferente a como lo haces con los SMS. Con la mensajería RCS, puedes diseñar experiencias completas que combinen elementos visuales, texto e interactividad e inviten a la acción. A continuación, te indicamos algunas prácticas recomendadas:</p><ul><li><strong>Crea elementos visuales de alta calidad que estén en línea con tu marca. </strong>Usa fotos de productos o videoclips de alta resolución que duren menos de 30 segundos e incluyan subtítulos.</li><li><strong>Envía solamente 2 o 3 botones por mensaje para evitar abrumar a tu audiencia. </strong>Asegúrate de que tu llamada a la acción use verbos de acción como «Compra ahora» o «Rastrea tu pedido» para que la acción deseada sea clara.</li><li><strong>Dado que la mensajería RCS ofrece <a href=\"https://www.klaviyo.com/es/products/sms-marketing/rcs/two-way-text-messaging\">conversaciones bidireccionales</a>, planifica las respuestas a las solicitudes de los clientes.</strong> Por ejemplo, si un cliente toca el botón «Consultar estado del pedido», implementa los siguientes pasos lógicos para responder a la solicitud.</li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">2. Crea campañas optimizadas para RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Aquí es donde la mensajería RCS se vuelve más interesante y tendrás que pensar de manera diferente a como lo haces con los SMS. Con la mensajería RCS, puedes diseñar experiencias completas que combinen elementos visuales, texto e interactividad e inviten a la acción. A continuación, te indicamos algunas prácticas recomendadas:</p><ul><li><strong>Crea elementos visuales de alta calidad que estén en línea con tu marca. </strong>Usa fotos de productos o videoclips de alta resolución que duren menos de 30 segundos e incluyan subtítulos.</li><li><strong>Envía solamente 2 o 3 botones por mensaje para evitar abrumar a tu audiencia. </strong>Asegúrate de que tu llamada a la acción use verbos de acción como «Compra ahora» o «Rastrea tu pedido» para que la acción deseada sea clara.</li><li><strong>Dado que la mensajería RCS ofrece <a href="https://www.klaviyo.com/es/products/sms-marketing/rcs/two-way-text-messaging">conversaciones bidireccionales</a>, planifica las respuestas a las solicitudes de los clientes.</strong> Por ejemplo, si un cliente toca el botón «Consultar estado del pedido», implementa los siguientes pasos lógicos para responder a la solicitud.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2oYDtH" prefix="r79" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"3. Configura y prueba tu campaña de RCS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>El primer paso que debes realizar es registrar un perfil de empresa verificado, que incluya lo siguiente: </p><ul><li>Nombre de la empresa</li><li>Logotipo</li><li>Sitio web</li><li>Otra información de identificación</li></ul><p>La mayoría de las plataformas de mensajería proporcionan orientación para ayudarte a realizar este proceso, que generalmente tarda varios días hábiles en aprobarse. Si ya tienes una cuenta de Klaviyo, este proceso es aún más simple.</p><p>Una vez que hayas terminado de crear tu campaña, usa las herramientas de vista previa para comprobar cómo se ven tus mensajes en diferentes dispositivos. Prueba la versión RCS y la versión alternativa (SMS/MMS) para asegurarte de que todo funcione correctamente.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">3. Configura y prueba tu campaña de RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>El primer paso que debes realizar es registrar un perfil de empresa verificado, que incluya lo siguiente: </p><ul><li>Nombre de la empresa</li><li>Logotipo</li><li>Sitio web</li><li>Otra información de identificación</li></ul><p>La mayoría de las plataformas de mensajería proporcionan orientación para ayudarte a realizar este proceso, que generalmente tarda varios días hábiles en aprobarse. Si ya tienes una cuenta de Klaviyo, este proceso es aún más simple.</p><p>Una vez que hayas terminado de crear tu campaña, usa las herramientas de vista previa para comprobar cómo se ven tus mensajes en diferentes dispositivos. Prueba la versión RCS y la versión alternativa (SMS/MMS) para asegurarte de que todo funcione correctamente.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZmkOUx" prefix="r80" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"4. Mide el rendimiento de tu campaña de RCS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>La mensajería RCS te permite acceder a algunas métricas de rendimiento nuevas, como las siguientes:</p><ul><li>Confirmaciones de lectura para ver cuándo se abren los mensajes</li><li>Interacción con botones o carruseles específicos</li><li>Tasas de finalización de conversaciones</li></ul><p>Utiliza estos datos para realizar pruebas A/B, ver qué elementos interactivos funcionan mejor y mejorar tus campañas de mensajería RCS con el tiempo. También puedes integrar los mensajes RCS con otras estrategias de correo electrónico y notificaciones push para crear una experiencia más coherente.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">4. Mide el rendimiento de tu campaña de RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La mensajería RCS te permite acceder a algunas métricas de rendimiento nuevas, como las siguientes:</p><ul><li>Confirmaciones de lectura para ver cuándo se abren los mensajes</li><li>Interacción con botones o carruseles específicos</li><li>Tasas de finalización de conversaciones</li></ul><p>Utiliza estos datos para realizar pruebas A/B, ver qué elementos interactivos funcionan mejor y mejorar tus campañas de mensajería RCS con el tiempo. También puedes integrar los mensajes RCS con otras estrategias de correo electrónico y notificaciones push para crear una experiencia más coherente.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Klaviyo"></div><astro-island uid="1Xc2Bp" prefix="r82" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"¿Por qué elegir Klaviyo para la mensajería RCS?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Entre configurar perfiles de empresa, diseñar mensajes adaptativos y gestionar el cambio a formatos de mensaje alternativos, las campañas de RCS pueden complicarse rápidamente. La realidad es que la mayoría de los equipos no tienen el tiempo o las herramientas necesarios para implementar RCS desde cero.</p><p>Ahí es donde entra en juego una <a href=\"https://www.klaviyo.com/es/platform\">plataforma CRM B2C</a> como Klaviyo.</p><p>Klaviyo ayuda a eliminar las barreras de implementación guiando a los equipos de marketing a través de una configuración sencilla. Si ya envías mensajes de texto a través de Klaviyo, solo tienes que añadir el perfil de tu marca, subir tus recursos y comenzar a enviar mensajes. Si no es así, configura la mensajería móvil en tu cuenta de Klaviyo y usa créditos para enviar mensajes SMS, MMS o RCS .</p><p>Si el dispositivo de un destinatario no puede recibir mensajes RCS , Klaviyo cambiará automáticamente a SMS o MMS optimizados.</p><p>Klaviyo facilita la creación de campañas de RCS con estas características:</p><ul><li><strong>Un generador de RCS visual: </strong>usa una interfaz de arrastrar y soltar para crear experiencias de RCS sin necesidad de escribir código, y obtén una vista previa del mensaje antes de enviarlo.</li><li><strong>Mensajes automatizados:</strong> incluye mensajes enriquecidos e interactivos en flujos como los de confirmación de pedido, actualizaciones de envío y seguimiento poscompra.</li><li><strong>Carruseles: </strong>crea galerías deslizables que muestren varios productos, ofertas o contenido formativo en un solo mensaje.</li><li><strong>Tarjetas enriquecidas: </strong>crea diseños visuales estructurados que combinen imágenes, texto y botones de llamada a la acción para resaltar información clave e incitar a los clientes a que realicen acciones específicas.</li><li><strong>Respuestas sugeridas: </strong>añade opciones de respuesta precargadas que los clientes puedan seleccionar con un solo toque.</li><li><strong>Botones de acción: </strong>incluye botones interactivos que activen acciones inmediatas sin salir del hilo de mensajes.</li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">¿Por qué elegir Klaviyo para la mensajería RCS?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Entre configurar perfiles de empresa, diseñar mensajes adaptativos y gestionar el cambio a formatos de mensaje alternativos, las campañas de RCS pueden complicarse rápidamente. La realidad es que la mayoría de los equipos no tienen el tiempo o las herramientas necesarios para implementar RCS desde cero.</p><p>Ahí es donde entra en juego una <a href="https://www.klaviyo.com/es/platform">plataforma CRM B2C</a> como Klaviyo.</p><p>Klaviyo ayuda a eliminar las barreras de implementación guiando a los equipos de marketing a través de una configuración sencilla. Si ya envías mensajes de texto a través de Klaviyo, solo tienes que añadir el perfil de tu marca, subir tus recursos y comenzar a enviar mensajes. Si no es así, configura la mensajería móvil en tu cuenta de Klaviyo y usa créditos para enviar mensajes SMS, MMS o RCS .</p><p>Si el dispositivo de un destinatario no puede recibir mensajes RCS , Klaviyo cambiará automáticamente a SMS o MMS optimizados.</p><p>Klaviyo facilita la creación de campañas de RCS con estas características:</p><ul><li><strong>Un generador de RCS visual: </strong>usa una interfaz de arrastrar y soltar para crear experiencias de RCS sin necesidad de escribir código, y obtén una vista previa del mensaje antes de enviarlo.</li><li><strong>Mensajes automatizados:</strong> incluye mensajes enriquecidos e interactivos en flujos como los de confirmación de pedido, actualizaciones de envío y seguimiento poscompra.</li><li><strong>Carruseles: </strong>crea galerías deslizables que muestren varios productos, ofertas o contenido formativo en un solo mensaje.</li><li><strong>Tarjetas enriquecidas: </strong>crea diseños visuales estructurados que combinen imágenes, texto y botones de llamada a la acción para resaltar información clave e incitar a los clientes a que realicen acciones específicas.</li><li><strong>Respuestas sugeridas: </strong>añade opciones de respuesta precargadas que los clientes puedan seleccionar con un solo toque.</li><li><strong>Botones de acción: </strong>incluye botones interactivos que activen acciones inmediatas sin salir del hilo de mensajes.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Preguntas frecuentes"></div><astro-island uid="Z7j1Gx" prefix="r84" component-url="/_astro/accordion.DDwzefoH.js" component-export="default" renderer-url="/_astro/client.f745gAGI.js" props="{"accordionItems":[1,[[0,{"title":[0,"¿Qué ventajas ofrece la mensajería RCS?"],"content":[0,"<p>La mensajería RCS combina el alcance masivo de la mensajería de texto con elementos interactivos que antes solo estaban disponibles en aplicaciones de mensajería dedicadas. El formato RCS te permite enviar imágenes y vídeos de alta resolución, generar confianza con un <a href=\"https://www.klaviyo.com/es/products/sms-marketing/rcs/branded-text-messaging\">perfil de marca verificado</a>y recopilar más datos de los clientes mediante conversaciones bidireccionales.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"¿Es mejor RCS que SMS?"],"content":[0,"<p>Los mensajes RCS y SMS tienen diferentes finalidades. Los mensajes RCS podrían ser más adecuados para contenidos de alta resolución y elementos interactivos, y para casos de uso como exhibiciones de productos y promociones interactivas. Sin embargo, si quieres enviar recordatorios simples o necesitas una capacidad de entrega universal, los SMS podrían ser la mejor opción. </p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"¿Son seguras las conversaciones por RCS?"],"content":[0,"<p>Sí, los mensajes RCS son seguros porque están cifrados y se envían a través de perfiles de empresa verificados. De este modo, se reduce el riesgo de que tus mensajes se marquen como spam. Además, esto te permite preservar la reputación de tu marca.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"¿Apple admitirá el uso de RCS?"],"content":[0,"<p>Sí, Apple ha anunciado que admitirá el formato RCS en iOS 18. De este modo, la mensajería RCS estará disponible en los iPhone además de los dispositivos Android. </p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"¿Qué sucede si alguien no tiene un dispositivo compatible con RCS?"],"content":[0,"<p>Plataformas como Klaviyo CRM B2C cambian automáticamente a SMS o MMS si no se admite el formato RCS. Si envías una campaña de RCS a un destinatario cuyo dispositivo no admita este formato, recibirá un mensaje SMS o MMS en su lugar (sin el elemento interactivo).</p>"],"mixedMedia":[0],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0],"headline":[0,"Preguntas frecuentes sobre el marketing RCS"],"subhead":[0],"mediaAlignment":[0,"left"],"showMedia":[0,false],"isFaqsSection":[0,false]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _fullWidth_54u1x_56"><h2 class="_headline_54u1x_33 h3">Preguntas frecuentes sobre el marketing RCS</h2><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2825919941">¿Qué ventajas ofrece la mensajería RCS?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2825919941"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>La mensajería RCS combina el alcance masivo de la mensajería de texto con elementos interactivos que antes solo estaban disponibles en aplicaciones de mensajería dedicadas. El formato RCS te permite enviar imágenes y vídeos de alta resolución, generar confianza con un <a href="https://www.klaviyo.com/es/products/sms-marketing/rcs/branded-text-messaging">perfil de marca verificado</a>y recopilar más datos de los clientes mediante conversaciones bidireccionales.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3539765019">¿Es mejor RCS que SMS?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3539765019"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Los mensajes RCS y SMS tienen diferentes finalidades. Los mensajes RCS podrían ser más adecuados para contenidos de alta resolución y elementos interactivos, y para casos de uso como exhibiciones de productos y promociones interactivas. Sin embargo, si quieres enviar recordatorios simples o necesitas una capacidad de entrega universal, los SMS podrían ser la mejor opción. </p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-4119640884">¿Son seguras las conversaciones por RCS?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-4119640884"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Sí, los mensajes RCS son seguros porque están cifrados y se envían a través de perfiles de empresa verificados. De este modo, se reduce el riesgo de que tus mensajes se marquen como spam. Además, esto te permite preservar la reputación de tu marca.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-75766710">¿Apple admitirá el uso de RCS?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-75766710"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Sí, Apple ha anunciado que admitirá el formato RCS en iOS 18. De este modo, la mensajería RCS estará disponible en los iPhone además de los dispositivos Android. </p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-4165032124">¿Qué sucede si alguien no tiene un dispositivo compatible con RCS?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-4165032124"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Plataformas como Klaviyo CRM B2C cambian automáticamente a SMS o MMS si no se admite el formato RCS. 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client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">¿Qué es la mensajería de texto de marca?</h3><div class="_bodyCopy_1pjx2_65"><p>Descubre cómo la mensajería RCS permite que tu empresa aparezca en las aplicaciones de mensajería nativas de tus clientes con una identidad verificada.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Responder el cuestionario" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/es/products/sms-marketing/rcs/branded-text-messaging" role="link" tabindex="0" target="_self" buttonType="primary">Responder el cuestionario</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Cómo la mensajería RCS está dando forma al marketing para dispositivos móviles</h3><div class="_bodyCopy_1pjx2_65"><p>Conoce los conceptos básicos de la mensajería RCS</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Más información" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/es/products/sms-marketing/rcs/what-is-rcs-messaging" role="link" tabindex="0" target="_self" buttonType="primary">Más información</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">¿Qué significa «SMS conversacionales»?</h3><div class="_bodyCopy_1pjx2_65"><p>Los SMS deben ser dinámicos e interactivos para fomentar la interacción de los destinatarios.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Más información" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/blog/conversational-sms" role="link" tabindex="0" target="_self" buttonType="primary">Más 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class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Acerca de Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Prensa (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relaciones con inversores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/contact-us" 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_type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por
correo electrónico</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Notificaciones push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Productos y funciones principales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formularios web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas de correo electrónico</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo para</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agencias y socios
tecnológicos (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Minoristas y comercio electrónico (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurantes (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div 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class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. sus alternativas (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explorar más</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/es-es/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Aplicaciones e Integraciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novedades</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div 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