Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.

2 - <h2>Posts by this author</h2>

3 - <a></a><a>Dive into your email deliverability</a>

4 - You need access to your most important data to make informed decisions, especially when it comes to your email deliverability. Deliverability refers to your email landing in the inbox like you intended, or being placed in the spam folder where it may never been seen by your subscriber. There are many different factors that impact […]

5 - <a></a><a>A better way to view profile consent status</a>

6 - Understanding who is consented to receive marketing is crucial to a successful omnichannel marketing strategy. The rules of who you can send to on email and SMS vary and breaking them can carry some stiff penalties. Chances are you may have some profiles that opted in for email or SMS marketing, some who unsubscribed, and […]

7 - <a></a><a>February release notes</a>

8 - February was a busy month! We’re excited to announce new features to help you check flow performance in one click, easily review profile data, and more. Top features this month A reimagined flows page New profiles API functionality - GET subscribers Redesigned channel status box in profiles Notifications upgrade from the bell icon Other […]

9 - <a></a><a>View flow performance at a glance with the new flows page redesign</a>

10 - Automations, or flows as we call them at Klaviyo, help you make money in your sleep. They allow you to send targeted messages that are triggered by an interaction someone has with your business. For example, if someone is shopping on your website but abandons their cart, you can automatically follow up with them at […]

11 - <a></a><a>Improved notifications experience: click the bell icon</a>

12 - In today’s world, you need to be notified quickly of what needs your attention, especially when it comes to running your business. Those notifications should be easy to find and help you get to the bottom of resolving issues. Let’s be honest - no one has time to sift through all their notifications manually turning […]

13 - <a></a><a>January release notes</a>

14 - We released some exciting new features in January to kick off the New Year! From expanded integration capabilities, to new notifications when your email is at risk of clipping in the inbox, we’re always looking to make Klaviyo work better for you. Top features this month SMS A/B testing in flows In-editor product feeds […]

15 - <a></a><a>130+ ways to fuel your growth</a>

16 - Klaviyo keeps getting better and better. As we wrap up 2022, we’re proud to share that we’ve released over 130 new features this year! We know that you move fast - and we’re always here to help fuel your growth. What better way to ring in the New Year than by reflecting on some of […]

17 - <a></a><a>December release notes</a>

18 - Release notes are your place to stay up to date with Klaviyo’s latest features. Discover new ways to utilize your customer data to drive more revenue and maximize customer lifetime value. Top features this month New quick search capabilities from the main search bar Optimize SMS opt-in for mobile and desktop shoppers Get organized with […]

19 - <a></a><a>Declutter your account with archived flows</a>

20 - Flows empower you to send the right message at the right time. They trigger messages based on a specific action someone takes on your ecommerce store - like viewing a product, subscribing to your newsletter, or abandoning their cart. Over time, you may set up several email flows in your account, especially since Klaviyo offers […]