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Original
2026-01-01
Modified
2026-03-10
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<p>Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada.</p>
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<p>Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>Key email marketing automations</a></p>
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<p>Check out these 5 email automations that you should be implementing for your brand and see real examples in action.</p>
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<a></a><p><a>How to build your email marketing strategy</a></p>
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<p>Learn how to build a successful email marketing strategy with Klaviyo's step-by-step guide, examples, explanations, and more.</p>
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<a></a><p><a>Top B2C marketing strategies for 2025</a></p>
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<a></a><p><a>Top B2C marketing strategies for 2025</a></p>
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<p>Discover the best B2C marketing strategies for 2024. Learn how personalization, empathy, and innovative tactics can boost your business and connect with consumers.</p>
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<p>Discover the best B2C marketing strategies for 2024. Learn how personalization, empathy, and innovative tactics can boost your business and connect with consumers.</p>
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<a></a><p><a>10 best email marketing automations for ecommerce in 2025</a></p>
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<a></a><p><a>10 best email marketing automations for ecommerce in 2025</a></p>
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<p>Inspired by top-performing brands, here are 10 email marketing automation examples you can set up tomorrow to start generating more revenue.</p>
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<p>Discover the top 10 ecommerce email automations in 2025 to boost revenue, enhance CX, and personalize at scale. Automate smarter with Klaviyo.</p>
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<a></a><p><a>12 A/B testing best practices for email, SMS, & forms</a></p>
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<a></a><p><a>12 A/B testing best practices for email, SMS, & forms</a></p>
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<p>Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.</p>
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<p>Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.</p>
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<a></a><p><a>100+ SMS & text marketing stats to know in 2024</a></p>
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<a></a><p><a>100+ SMS & text marketing stats to know in 2024</a></p>
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<p>Uncover SMS marketing statistics: learn about optimal text frequencies, the top message types to drive conversions, and more text marketing stats with Klaviyo.</p>
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<p>Uncover SMS marketing statistics: learn about optimal text frequencies, the top message types to drive conversions, and more text marketing stats with Klaviyo.</p>
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<a></a><p><a>How to schedule emails to increase open rates</a></p>
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<a></a><p><a>How to schedule emails to increase open rates</a></p>
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<p>Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.</p>
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<p>Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.</p>
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<a></a><p><a>What bounce-back emails are & why they happen</a></p>
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<a></a><p><a>What bounce-back emails are & why they happen</a></p>
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<p>Bounce-back emails can happen for multiple reasons. Learn why, plus how to find your bounce rate-and how Klaviyo can help.</p>
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<p>Bounce-back emails can happen for multiple reasons. Learn why, plus how to find your bounce rate-and how Klaviyo can help.</p>
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<a></a><p><a>10 ways to reduce your email bounce rate</a></p>
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<a></a><p><a>10 ways to reduce your email bounce rate</a></p>
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<p>Discover effective tactics for reducing your email bounce rate. Explore strategies like double opt-ins and list cleaning to boost deliverability and engagement.</p>
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<p>Discover effective tactics for reducing your email bounce rate. Explore strategies like double opt-ins and list cleaning to boost deliverability and engagement.</p>
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<a></a><p><a>5 win-back email examples & strategies for success</a></p>
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<p>The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.</p>
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<a></a><p><a>11 email pop-up best practices, with real-life examples</a></p>
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<p>Unlock the secrets of effective email pop-ups. Learn creation tips & best practices & see successful industry examples to elevate your conversion game today.</p>
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