SMS Marketing Strategy Articles - Klaviyo UK
2026-03-10 21:43 Diff

SMS marketing is a powerful channel for intimate, immediate customer connections. With unmatched open rates and direct accessibility, it offers brands a unique opportunity to build personal relationships at scale. Explore how innovative marketers are crafting SMS strategies that respect consumer privacy, deliver timely value, and transform mobile messaging into a cornerstone of their customer engagement and revenue growth initiatives.

WhatsApp vs. SMS

Choosing between SMS and WhatsApp? This guide explains how to prioritize channels by regional usage, cost, and features not just pricing.

How to choose the right SMS provider

Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.

iOS 26 and the future of text marketing

Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.

Multinational SMS marketing

Learn how to boost your SMS engagement, and drive global ecommerce growth with localised, high-converting (and compliant) business texts

Guide to Conversational SMS

Learn how conversational SMS strategies can enhance customer engagement and boost sales via personalised, automated text messages

13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalized campaigns.

9 SMS integrations to un-silo SMS marketing

Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.

How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

100+ European SMS marketing stats

Inform your SMS marketing strategy. Learn how over 5,000 consumers want to interact with text messages from your business