Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 <h2>Artificial intelligence</h2>

2 Artificial intelligence is transforming how brands connect with customers, analyze behavior, and deliver personalized experiences at scale. Beyond the hype, AI has become an essential tool for marketers seeking to enhance creativity, streamline operations, and predict consumer needs with unprecedented accuracy. Explore how forward-thinking brands are practically implementing AI to optimize campaigns, automate routine tasks, and create more meaningful customer interactions while navigating the balance between innovation and authenticity.

3 - <h2>Artificial intelligence articles</h2>

3 + <a></a><a>Pros and cons of AI in email marketing</a>

4 + AI can speed up email marketing-but it can also scale bad strategy. Learn the real pros and cons of AI in email marketing and how to use it effectively.

5 + <a></a><a>How to write better LLM prompts</a>

6 + Learn how B2C marketers can write better prompts using Klaviyo’s ChatGPT app or MCP server in any LLM to analyze performance, optimize campaigns, and move faster.

7 + <a></a><a>How brands are adapting to agentic shopping</a>

8 + Agentic shopping explains how brands put AI agents and tools to work across discovery, service, and conversion in AI-driven commerce.

9 + <a></a><a>How AI is Rebuilding the Walled Garden in Commerce</a>

10 + AI is transforming how consumers discover brands-but LLMs may be rebuilding the same walled gardens brands fought to escape. Why owning your customer data matters more than ever.

4 <a></a><a>Practical ways to use Klaviyo AI</a>

11 <a></a><a>Practical ways to use Klaviyo AI</a>

5 Learn how K:AI (Klaviyo AI) accelerates strategy, optimization, and customer engagement with unified data and autonomous AI built inside Klaviyo.

12 Learn how K:AI (Klaviyo AI) accelerates strategy, optimization, and customer engagement with unified data and autonomous AI built inside Klaviyo.

6 <a></a><a>New York’s algorithmic-pricing law is a wake-up call</a>

13 <a></a><a>New York’s algorithmic-pricing law is a wake-up call</a>

7 New York’s new AI pricing law is reshaping how brands use algorithms and customer data. Here’s why it matters-and what it means for consumer trust.

14 New York’s new AI pricing law is reshaping how brands use algorithms and customer data. Here’s why it matters-and what it means for consumer trust.

8 <a></a><a>How marketers can use ChatGPT research</a>

15 <a></a><a>How marketers can use ChatGPT research</a>

9 Discover the impact of AI on marketing and how brands can adapt with conversational content, personalization, and AI-powered customer experiences.

16 Discover the impact of AI on marketing and how brands can adapt with conversational content, personalization, and AI-powered customer experiences.

10 <a></a><a>How customer service can use ChatGPT research</a>

17 <a></a><a>How customer service can use ChatGPT research</a>

11 Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalization in B2C support.

18 Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalization in B2C support.

12 <a></a><a>BFCM was busy. AI was busier.</a>

19 <a></a><a>BFCM was busy. AI was busier.</a>

13 4 important AI commerce developments B2C marketers might have missed, and what they mean for you right now.

20 4 important AI commerce developments B2C marketers might have missed, and what they mean for you right now.

14 - <a></a><a>Stop the AI slop: How to lead with authenticity</a>

15 - As AI floods feeds with generic content, brands that lead with authenticity will stand out. Learn how to use AI to amplify your human voice-not replace it.

16 - <a></a><a>Perplexity joins the agentic commerce wave: what it means</a>

17 - Learn how Perplexity and PayPal are fueling agentic commerce and how Klaviyo helps brands turn AI-driven discovery into lasting customer loyalty.

18 - <a></a><a>Google’s “Buy for Me” and the next wave of AI-powered retail</a>

19 - Google’s new “Buy for Me” feature marks a shift toward AI-powered, agentic shopping-where Google handles product discovery, comparison, and checkout. Learn what this means for B2C marketers and how to prepare for the next wave of ecommerce.

20 - <a></a><a>How we taught our AI agent to speak your brand’s language</a>

21 - Three lessons we learned on balancing personality with precision, and why “tone” is much harder than it looks.