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1 <p>SMS MARKETING</p>

2 <h2>The guide to SMS marketing for B2C startups</h2>

3 <p>How to build a community and grow your business with text marketing</p>

4 <p>Summary</p>

5 <h2>Startup SMS strategies for 2025</h2>

6 <p>When you’ve just begun to build your business, it can feel impossible to stand out. Making sales, building brand awareness, nurturing customer relationships-it’s a lot.</p>

7 <p>One of the most powerful yet underutilized tools in a startup marketer’s toolkit is SMS marketing. Accessible, easy to implement, and high-ROI for early-stage businesses with limited resources, an effective SMS strategy can level the playing field between startups and established brands.</p>

8 <p>SMS marketing is a crucial component of a unified omnichannel strategy that brings together email, mobile, and website engagement. Read on to learn how to make SMS work for you.</p>

9 - <p>IN THIS GUIDE:</p>

9 + <h2>Why B2C startups should implement SMS marketing from day one</h2>

10 - <ul><li><a>Why SMS marketing</a></li>

11 - <li><a>Building your list</a></li>

12 - <li><a>SMS automations</a></li>

13 - <li><a>SMS campaigns</a></li>

14 - <li><a>SMS in omnichannel marketing</a></li>

15 - <li><a>SMS metrics</a></li>

16 - <li><a>SMS compliance</a></li>

17 - <li><a>Selecting the right SMS platform</a></li>

18 - </ul><ul><li><a>Why SMS marketing</a></li>

19 - </ul><h2>Why B2C startups should implement SMS marketing from day one</h2>

20 <p>Across industries, most consumers make purchases on mobile websites, according to Klaviyo’s<a>future of consumer marketing report</a>. That means SMS marketing meets consumers where they already are, and prompts action on the devices where shopping decisions are being made.</p>

10 <p>Across industries, most consumers make purchases on mobile websites, according to Klaviyo’s<a>future of consumer marketing report</a>. That means SMS marketing meets consumers where they already are, and prompts action on the devices where shopping decisions are being made.</p>

21 <p>Even a small investment in SMS can generate massive ROI, especially compared to channels like social ads. DTC brand<a>Dagne Dover</a>introduced SMS into existing email flows, and learned that texts were most effective when a customer is on the edge of converting. The brand saw<a>12,000% platform ROI</a>in their first year on Klaviyo SMS, and now, their combined email and SMS programs generate 25% of their overall quarterly revenue.</p>

11 <p>Even a small investment in SMS can generate massive ROI, especially compared to channels like social ads. DTC brand<a>Dagne Dover</a>introduced SMS into existing email flows, and learned that texts were most effective when a customer is on the edge of converting. The brand saw<a>12,000% platform ROI</a>in their first year on Klaviyo SMS, and now, their combined email and SMS programs generate 25% of their overall quarterly revenue.</p>

22 <p>This is just one way SMS enables scale through automation instead of headcount. SMS also adds a personal touch to marketing.<a>Two-way conversations</a>, for example, make the process of real-time engagement, personalization, and data collection feel intimate instead of sterile.</p>

12 <p>This is just one way SMS enables scale through automation instead of headcount. SMS also adds a personal touch to marketing.<a>Two-way conversations</a>, for example, make the process of real-time engagement, personalization, and data collection feel intimate instead of sterile.</p>

23 <p>Building an SMS list early on in your startup journey can pay long-term dividends. By investing in a balanced marketing channel mix from day one, you’ll be able to tailor not just your marketing but also your retention strategies to your customers’ exact preferences.</p>

13 <p>Building an SMS list early on in your startup journey can pay long-term dividends. By investing in a balanced marketing channel mix from day one, you’ll be able to tailor not just your marketing but also your retention strategies to your customers’ exact preferences.</p>

24 <h2>How to build an SMS list</h2>

14 <h2>How to build an SMS list</h2>

25 <p>To attract SMS subscribers, make it worth their while. Be thoughtful about where, when, and how you ask for sign-ups, and streamline the sign-up process with features like tap-to-text forms that send data from your ecommerce platforms straight to your CRM.</p>

15 <p>To attract SMS subscribers, make it worth their while. Be thoughtful about where, when, and how you ask for sign-ups, and streamline the sign-up process with features like tap-to-text forms that send data from your ecommerce platforms straight to your CRM.</p>

26 <p>Here are a few smart ways to<a>grow your SMS list</a>:</p>

16 <p>Here are a few smart ways to<a>grow your SMS list</a>:</p>

27 - <p><b>• Choose a sign-up incentive.</b>Our future of consumer marketing report found that the primary reason buyers sign up for updates from brands is for exclusive discounts, but you can also offer incentives like early access to sales, exclusive content, or free shipping.</p>

17 + <p><strong>• Choose a sign-up incentive.</strong>Our future of consumer marketing report found that the primary reason buyers sign up for updates from brands is for exclusive discounts, but you can also offer incentives like early access to sales, exclusive content, or free shipping.</p>

28 - <p><b>• Optimize your website with targeted forms.</b>Wherever you trigger subscriber forms on your website, ask for a phone number along with email. If you already have a contact’s email address, only ask for their phone number.</p>

18 + <p><strong>• Optimize your website with targeted forms.</strong>Wherever you trigger subscriber forms on your website, ask for a phone number along with email. If you already have a contact’s email address, only ask for their phone number.</p>

29 - <p><b>• end a “sign up for SMS” campaign to email subscribers.</b>They’re already interested in your brand, and are more likely to be interested in hearing from you via SMS.</p>

19 + <p><strong>• end a “sign up for SMS” campaign to email subscribers.</strong>They’re already interested in your brand, and are more likely to be interested in hearing from you via SMS.</p>

30 - <p><b>• Promote your SMS list on social media.</b>Organic social is the top discovery channel for retail and ecommerce brands, according to the future of consumer marketing report. Post<a>SMS subscribe links</a>on your social channels, or encourage people to<a>sign up for texts through Instagram stories</a>.</p>

20 + <p><strong>• Promote your SMS list on social media.</strong>Organic social is the top discovery channel for retail and ecommerce brands, according to the future of consumer marketing report. Post<a>SMS subscribe links</a>on your social channels, or encourage people to<a>sign up for texts through Instagram stories</a>.</p>

31 - <p><b>• Collect proper consent.</b>Email consent isn’t SMS consent. Choose tech with built-in SMS compliance features and use clear opt-in messaging. We recommend collecting transactional vs. marketing consent separately.</p>

21 + <p><strong>• Collect proper consent.</strong>Email consent isn’t SMS consent. Choose tech with built-in SMS compliance features and use clear opt-in messaging. We recommend collecting transactional vs. marketing consent separately.</p>

32 <p>Once you have some SMS subscribers under your belt, leverage them as advocates by setting up<a>referral programs</a>to grow your list.</p>

22 <p>Once you have some SMS subscribers under your belt, leverage them as advocates by setting up<a>referral programs</a>to grow your list.</p>

33 <h2>Must-have SMS automations for startups</h2>

23 <h2>Must-have SMS automations for startups</h2>

34 <p>Automations nurture customer relationships at scale. Adding an SMS component to existing email flows or building flows entirely in SMS is a great way to engage customers with intention.</p>

24 <p>Automations nurture customer relationships at scale. Adding an SMS component to existing email flows or building flows entirely in SMS is a great way to engage customers with intention.</p>

35 <p>Here are a few SMS automations to consider launching right away:</p>

25 <p>Here are a few SMS automations to consider launching right away:</p>

36 <h3>Welcome series</h3>

26 <h3>Welcome series</h3>

37 <p>This is the first automated flow you should create. Your SMS welcome series is your opportunity to introduce a new SMS subscriber to your brand, while fulfilling the incentive you promised in your SMS sign-up form.</p>

27 <p>This is the first automated flow you should create. Your SMS welcome series is your opportunity to introduce a new SMS subscriber to your brand, while fulfilling the incentive you promised in your SMS sign-up form.</p>

38 <p>Welcome series content should balance education and promotion. Keep yours to 1-3 messages so you don’t overload your subscribers, and set up a<a>virtual contact card</a>so your customers can add you as a trusted contact. You should also turn off<a>quiet hours</a>for the first message in your series so that it goes out right after someone signs up for SMS.</p>

28 <p>Welcome series content should balance education and promotion. Keep yours to 1-3 messages so you don’t overload your subscribers, and set up a<a>virtual contact card</a>so your customers can add you as a trusted contact. You should also turn off<a>quiet hours</a>for the first message in your series so that it goes out right after someone signs up for SMS.</p>

39 <h3>Abandoned cart recovery</h3>

29 <h3>Abandoned cart recovery</h3>

40 <p>70% of online shopping carts are abandoned,<a>according to the Baymard Institute</a>-and according to the future of consumer marketing report, the No. 1 reason consumers abandon carts is finding a better price elsewhere.</p>

30 <p>70% of online shopping carts are abandoned,<a>according to the Baymard Institute</a>-and according to the future of consumer marketing report, the No. 1 reason consumers abandon carts is finding a better price elsewhere.</p>

41 <p>Abandoned cart flows are crucial to rescuing sales. Send an initial text within a few hours of an abandonment, personalized with the items the recipient was looking at. Then, follow up in another 48 hours with a limited-time discount to create a sense of urgency.</p>

31 <p>Abandoned cart flows are crucial to rescuing sales. Send an initial text within a few hours of an abandonment, personalized with the items the recipient was looking at. Then, follow up in another 48 hours with a limited-time discount to create a sense of urgency.</p>

42 <h3>Post-purchase flows</h3>

32 <h3>Post-purchase flows</h3>

43 <p>Creatively nurture loyalty and repeat purchases with post-purchase flows. These messages should contain valuable content, preferably personalized. For example, you could promote a complementary product to the one your customer just bought (“Enjoying your new serum? Customers who bought it love this moisturizer too”).</p>

33 <p>Creatively nurture loyalty and repeat purchases with post-purchase flows. These messages should contain valuable content, preferably personalized. For example, you could promote a complementary product to the one your customer just bought (“Enjoying your new serum? Customers who bought it love this moisturizer too”).</p>

44 <h3>Targeted win-back flows</h3>

34 <h3>Targeted win-back flows</h3>

45 <p>Use segmentation to target customers who are lapsed and haven’t shopped with you in some time, and send them special discounts to win back their business.</p>

35 <p>Use segmentation to target customers who are lapsed and haven’t shopped with you in some time, and send them special discounts to win back their business.</p>

46 <h3>VIP and loyalty program messaging</h3>

36 <h3>VIP and loyalty program messaging</h3>

47 <p>Once you’re more established, a<a>loyalty or VIP program</a>is an effective tool to drive repeat purchases. Hotel and wellness brands in particular have lower proportions of buyers who are currently enrolled in at least one program, suggesting a big opportunity for those industries, per Klaviyo’s future of consumer marketing report.</p>

37 <p>Once you’re more established, a<a>loyalty or VIP program</a>is an effective tool to drive repeat purchases. Hotel and wellness brands in particular have lower proportions of buyers who are currently enrolled in at least one program, suggesting a big opportunity for those industries, per Klaviyo’s future of consumer marketing report.</p>

48 <p>Automate loyalty program messages when members reach new tiers, with items they may be interested in based on past purchases, or with reminders when points are close to expiring.</p>

38 <p>Automate loyalty program messages when members reach new tiers, with items they may be interested in based on past purchases, or with reminders when points are close to expiring.</p>

49 <h2>SMS campaigns for startups</h2>

39 <h2>SMS campaigns for startups</h2>

50 <p>Before sending your first<a>SMS marketing campaign</a>, define a clear objective. Klaviyo’s<a>SMS marketing consumer sentiment report</a>found that 62% of consumers will unsubscribe from SMS after receiving messages that don’t have a purpose.</p>

40 <p>Before sending your first<a>SMS marketing campaign</a>, define a clear objective. Klaviyo’s<a>SMS marketing consumer sentiment report</a>found that 62% of consumers will unsubscribe from SMS after receiving messages that don’t have a purpose.</p>

51 <p>Here are a few SMS campaigns startups can send to engage audiences:</p>

41 <p>Here are a few SMS campaigns startups can send to engage audiences:</p>

52 <h3>New product launch announcements</h3>

42 <h3>New product launch announcements</h3>

53 <p>Build excitement and interest leading up to a new product release, ensuring sell-through when the SKU actually becomes available.</p>

43 <p>Build excitement and interest leading up to a new product release, ensuring sell-through when the SKU actually becomes available.</p>

54 <p>Every year, tinned seafood brand<a>Fishwife</a>launches a limited-edition product around BCFM. They invite email subscribers to sign up for SMS to get an exclusive discount or early access, and announce the product on both channels. This multi-channel launch strategy has contributed to<a>138% YoY growth</a>in YTD revenue from Klaviyo SMS.</p>

44 <p>Every year, tinned seafood brand<a>Fishwife</a>launches a limited-edition product around BCFM. They invite email subscribers to sign up for SMS to get an exclusive discount or early access, and announce the product on both channels. This multi-channel launch strategy has contributed to<a>138% YoY growth</a>in YTD revenue from Klaviyo SMS.</p>

55 <h3>Limited-time offer campaigns</h3>

45 <h3>Limited-time offer campaigns</h3>

56 <p>SMS is well-suited for announcements that need immediate attention, such as flash sales or a weekly product drop-especially if they’re exclusive to SMS subscribers. This scarcity and urgency helps drive immediate action.</p>

46 <p>SMS is well-suited for announcements that need immediate attention, such as flash sales or a weekly product drop-especially if they’re exclusive to SMS subscribers. This scarcity and urgency helps drive immediate action.</p>

57 <p>Apparel brand<a>HOMAGE</a>used SMS to tee up a major product launch for their retro starter jackets. By making SMS subscribers feel like part of an exclusive club and hyping up this fanbase with early access to the drop, they got 100 orders in the first hour alone. The campaign earned an<a>RPR of $167</a>.</p>

47 <p>Apparel brand<a>HOMAGE</a>used SMS to tee up a major product launch for their retro starter jackets. By making SMS subscribers feel like part of an exclusive club and hyping up this fanbase with early access to the drop, they got 100 orders in the first hour alone. The campaign earned an<a>RPR of $167</a>.</p>

58 <h3>SMS campaign frequency</h3>

48 <h3>SMS campaign frequency</h3>

59 <p>We recommend a<a>texting cadence</a>of 2 major announcements a month, 2 follow-ups to those announcements, and 3 targeted campaigns to segmented audiences per month.</p>

49 <p>We recommend a<a>texting cadence</a>of 2 major announcements a month, 2 follow-ups to those announcements, and 3 targeted campaigns to segmented audiences per month.</p>

60 <p>Here’s what consumers say about how often they want to receive texts from brands, according to our research with Recharge:</p>

50 <p>Here’s what consumers say about how often they want to receive texts from brands, according to our research with Recharge:</p>

61 - <p><b>• </b>A few times a week: 32%</p>

51 + <p><strong>•</strong>A few times a week: 32%</p>

62 - <p><b>• </b>Once a week: 27%</p>

52 + <p><strong>•</strong>Once a week: 27%</p>

63 - <p><b>• </b>A few times a month: 16%</p>

53 + <p><strong>•</strong>A few times a month: 16%</p>

64 - <p><b>• </b>Once a day: 13%</p>

54 + <p><strong>•</strong>Once a day: 13%</p>

65 <p>To determine the best frequency for your brand, segment your list and experiment with the<a>balance between email and SMS</a>(more on that next).</p>

55 <p>To determine the best frequency for your brand, segment your list and experiment with the<a>balance between email and SMS</a>(more on that next).</p>

66 <h2>Integrating SMS with other startup marketing channels</h2>

56 <h2>Integrating SMS with other startup marketing channels</h2>

67 <p>SMS is most effective when it’s part of a full omnichannel strategy. SMS goes with these marketing channels like peanut butter and jelly.</p>

57 <p>SMS is most effective when it’s part of a full omnichannel strategy. SMS goes with these marketing channels like peanut butter and jelly.</p>

68 <h3>Email + SMS: the perfect startup marketing combo</h3>

58 <h3>Email + SMS: the perfect startup marketing combo</h3>

69 <p>The best way to increase your SMS ROI is to leverage it alongside a strong email marketing strategy. Integrating<a>email and SMS</a>can often save you money because it enables you to make smarter decisions around which channel to use for which communication.</p>

59 <p>The best way to increase your SMS ROI is to leverage it alongside a strong email marketing strategy. Integrating<a>email and SMS</a>can often save you money because it enables you to make smarter decisions around which channel to use for which communication.</p>

70 <p>Email is ideal for longer-form communication that’s information or image-heavy, such as:</p>

60 <p>Email is ideal for longer-form communication that’s information or image-heavy, such as:</p>

71 - <p><b>• </b>Brand and product storytelling</p>

61 + <p><strong>•</strong>Brand and product storytelling</p>

72 - <p><b>• </b>Messages from the founder</p>

62 + <p><strong>•</strong>Messages from the founder</p>

73 - <p><b>• </b>User-generated content and social proof</p>

63 + <p><strong>•</strong>User-generated content and social proof</p>

74 - <p><b>• </b>Newsletter, video, or podcast content</p>

64 + <p><strong>•</strong>Newsletter, video, or podcast content</p>

75 <p>SMS is best for messages you want to be seen quickly:</p>

65 <p>SMS is best for messages you want to be seen quickly:</p>

76 - <p><b>• </b>Flash sale announcements</p>

66 + <p><strong>•</strong>Flash sale announcements</p>

77 - <p><b>• </b>New product releases</p>

67 + <p><strong>•</strong>New product releases</p>

78 - <p><b>• </b>Holiday promotions and offers</p>

68 + <p><strong>•</strong>Holiday promotions and offers</p>

79 - <p><b>• </b>Transactional information about orders, like shipping and fulfilment information</p>

69 + <p><strong>•</strong>Transactional information about orders, like shipping and fulfilment information</p>

80 <h3>Social media + SMS: driving discovery and conversion</h3>

70 <h3>Social media + SMS: driving discovery and conversion</h3>

81 <p>A social media follower is more valuable as a subscriber to your owned channel. By targeting<a>lookalike audiences</a>based on your best customers with social ad retargeting, you’ll be able to gain more superfans at lower costs.</p>

71 <p>A social media follower is more valuable as a subscriber to your owned channel. By targeting<a>lookalike audiences</a>based on your best customers with social ad retargeting, you’ll be able to gain more superfans at lower costs.</p>

82 <p>Use SMS to amplify social content-promote a contest, giveaway, or even<a>user-generated content (UGC)</a>associated with a certain hashtag list.</p>

72 <p>Use SMS to amplify social content-promote a contest, giveaway, or even<a>user-generated content (UGC)</a>associated with a certain hashtag list.</p>

83 <h3>Customer service + SMS: building trust and retention</h3>

73 <h3>Customer service + SMS: building trust and retention</h3>

84 <p>1 in 4 consumers who have a negative experience with a brand would go back after a great follow-up, per the future of consumer marketing report. That means customer service is essential.</p>

74 <p>1 in 4 consumers who have a negative experience with a brand would go back after a great follow-up, per the future of consumer marketing report. That means customer service is essential.</p>

85 <p>As the lines between<a>marketing and customer service</a>continue to blur, SMS is a critical channel for meeting your customers with the information they need, where and when they need it. To build loyalty through personal interactions, use<a>conversational SMS</a>for customer support flows, FAQs, and preference collection.</p>

75 <p>As the lines between<a>marketing and customer service</a>continue to blur, SMS is a critical channel for meeting your customers with the information they need, where and when they need it. To build loyalty through personal interactions, use<a>conversational SMS</a>for customer support flows, FAQs, and preference collection.</p>

86 <h3>Website + SMS: creating a unified experience</h3>

76 <h3>Website + SMS: creating a unified experience</h3>

87 <p>As you gather behavioral data about your subscribers, use that information to personalize their desktop and mobile website experiences. You can customize the website experience by:</p>

77 <p>As you gather behavioral data about your subscribers, use that information to personalize their desktop and mobile website experiences. You can customize the website experience by:</p>

88 - <p><b>• </b>Targeting email subscribers with SMS sign-up forms</p>

78 + <p><strong>•</strong>Targeting email subscribers with SMS sign-up forms</p>

89 - <p><b>• </b>Targeting returning SMS subscribers with forms offering discounts</p>

79 + <p><strong>•</strong>Targeting returning SMS subscribers with forms offering discounts</p>

90 - <p><b>• </b>Focusing exit intent forms only on SMS subscribers who are most likely to buy</p>

80 + <p><strong>•</strong>Focusing exit intent forms only on SMS subscribers who are most likely to buy</p>

91 <p>This goes the other way, too. Align all of your SMS marketing messages with subscribers’ mobile website activity for highly contextual messaging.</p>

81 <p>This goes the other way, too. Align all of your SMS marketing messages with subscribers’ mobile website activity for highly contextual messaging.</p>

92 <h2>SMS marketing metrics startups and founders should track</h2>

82 <h2>SMS marketing metrics startups and founders should track</h2>

93 <p>Once you’ve set up your SMS program, integrated it with your CRM, and built your first campaigns and flows, it’s time to measure. Track these critical performance metrics:</p>

83 <p>Once you’ve set up your SMS program, integrated it with your CRM, and built your first campaigns and flows, it’s time to measure. Track these critical performance metrics:</p>

94 <h3>Subscriber growth rate</h3>

84 <h3>Subscriber growth rate</h3>

95 <p>Track how fast your list grows each month. If you’re growing slower than expected, reevaluate your list growth tactics. Are you targeting the right audiences (website visitors, subscribers on other channels, during check-out), promoting your list on other channels, and getting the right permissions? What about the expectations you’re setting about the benefits of joining your list?</p>

85 <p>Track how fast your list grows each month. If you’re growing slower than expected, reevaluate your list growth tactics. Are you targeting the right audiences (website visitors, subscribers on other channels, during check-out), promoting your list on other channels, and getting the right permissions? What about the expectations you’re setting about the benefits of joining your list?</p>

96 <h3>Click rate</h3>

86 <h3>Click rate</h3>

97 <p>Measure your SMS campaign click rate against<a>benchmarks for your industry</a>. To improve engagement, make sure you’re sending the types of messages people want to receive.</p>

87 <p>Measure your SMS campaign click rate against<a>benchmarks for your industry</a>. To improve engagement, make sure you’re sending the types of messages people want to receive.</p>

98 <h3>Conversion rate</h3>

88 <h3>Conversion rate</h3>

99 <p>How many of your SMS recipients take the action you want them to?<a>Conversion rate</a>can be tricky to measure if you’re using a siloed SMS-only tool. Make sure your SMS platform is fully integrated with your marketing stack.<a>Klaviyo reporting</a>offers multi-channel attribution and real-time optimization so you can understand the true impact of SMS on revenue.</p>

89 <p>How many of your SMS recipients take the action you want them to?<a>Conversion rate</a>can be tricky to measure if you’re using a siloed SMS-only tool. Make sure your SMS platform is fully integrated with your marketing stack.<a>Klaviyo reporting</a>offers multi-channel attribution and real-time optimization so you can understand the true impact of SMS on revenue.</p>

100 <h3>Revenue per recipient (RPR)</h3>

90 <h3>Revenue per recipient (RPR)</h3>

101 <p>RPR is the total revenue generated from an SMS campaign divided by the number of messages sent, and it represents the true value of a campaign beyond engagement metrics.</p>

91 <p>RPR is the total revenue generated from an SMS campaign divided by the number of messages sent, and it represents the true value of a campaign beyond engagement metrics.</p>

102 <p><a>Increase RPR</a>by:</p>

92 <p><a>Increase RPR</a>by:</p>

103 - <p><b>• </b>Cleaning your lists</p>

93 + <p><strong>•</strong>Cleaning your lists</p>

104 - <p><b>• </b>Segmenting your audience so you’re only sending relevant messages</p>

94 + <p><strong>•</strong>Segmenting your audience so you’re only sending relevant messages</p>

105 - <p><b>• </b>Testing different offer and content types.</p>

95 + <p><strong>•</strong>Testing different offer and content types.</p>

106 <p>SMS can speed up<a>time to purchase</a>, so factor sales cycle length into your RPR calculations as well.</p>

96 <p>SMS can speed up<a>time to purchase</a>, so factor sales cycle length into your RPR calculations as well.</p>

107 <h3>Unsubscribes</h3>

97 <h3>Unsubscribes</h3>

108 <p>Per Klaviyo’s latest<a>SMS marketing benchmarks</a>, the average SMS campaign has an unsubscribe rate of 1.23%, while those in the top 10% are only 0.27%.</p>

98 <p>Per Klaviyo’s latest<a>SMS marketing benchmarks</a>, the average SMS campaign has an unsubscribe rate of 1.23%, while those in the top 10% are only 0.27%.</p>

109 <p>Numbers vary by industry, but if yours are far outside this range, take a second look at your SMS strategy. One counterintuitive tip: make it easy to<a>opt out</a>so your list doesn’t appear healthier than it is.</p>

99 <p>Numbers vary by industry, but if yours are far outside this range, take a second look at your SMS strategy. One counterintuitive tip: make it easy to<a>opt out</a>so your list doesn’t appear healthier than it is.</p>

110 <h2>SMS marketing compliance basics for startups</h2>

100 <h2>SMS marketing compliance basics for startups</h2>

111 <p>When it comes to<a>SMS compliance</a>, all of the following are required by law in most countries, or at least very strongly recommended:</p>

101 <p>When it comes to<a>SMS compliance</a>, all of the following are required by law in most countries, or at least very strongly recommended:</p>

112 - <p><b>• </b>Getting explicit consent</p>

102 + <p><strong>•</strong>Getting explicit consent</p>

113 - <p><b>• </b>Making SMS optional</p>

103 + <p><strong>•</strong>Making SMS optional</p>

114 - <p><b>• </b>Including disclosure language that informs users about your SMS marketing program</p>

104 + <p><strong>•</strong>Including disclosure language that informs users about your SMS marketing program</p>

115 - <p><b>• </b>Using double opt-in-asking for a phone number, then asking for confirmation that the person who owns that number signed up for your list</p>

105 + <p><strong>•</strong>Using double opt-in-asking for a phone number, then asking for confirmation that the person who owns that number signed up for your list</p>

116 - <p><b>• </b>Allowing opt-outs at any time and providing clear instructions on how to do so</p>

106 + <p><strong>•</strong>Allowing opt-outs at any time and providing clear instructions on how to do so</p>

117 <p>Here’s an example of compliant sign-up language:</p>

107 <p>Here’s an example of compliant sign-up language:</p>

118 - <p><i>Sign up to receive updates and offers via text</i></p>

108 + <p><em>Sign up to receive updates and offers via text</em></p>

119 - <p><i>By submitting this form, you agree to receive marketing text messages from us at the provided number, including messages sent by autodialer. Consent is not a condition of purchase. Message and data rates apply. Message frequency varies. Reply HELP for help or STOP to cancel. View our Privacy Policy [link] and Terms of Service [link].</i></p>

109 + <p><em>By submitting this form, you agree to receive marketing text messages from us at the provided number, including messages sent by autodialer. Consent is not a condition of purchase. Message and data rates apply. Message frequency varies. Reply HELP for help or STOP to cancel. View our Privacy Policy [link] and Terms of Service [link].</em></p>

120 <p>According to our future of consumer marketing report, strong policies on data protection and security matter the most to consumers when deciding on what brands to shop with. Make sure you choose platforms with strong data protection, clean your lists, always collect consent, and keep your<a>privacy policy</a>up to date. Consider creating a privacy page on your website that outlines your policies.</p>

110 <p>According to our future of consumer marketing report, strong policies on data protection and security matter the most to consumers when deciding on what brands to shop with. Make sure you choose platforms with strong data protection, clean your lists, always collect consent, and keep your<a>privacy policy</a>up to date. Consider creating a privacy page on your website that outlines your policies.</p>

121 <p>Compliance may sound intimidating, but Klaviyo B2C CRM-which has<a>SMS compliance tools</a>built in-makes it easier to stay compliant and improve deliverability.</p>

111 <p>Compliance may sound intimidating, but Klaviyo B2C CRM-which has<a>SMS compliance tools</a>built in-makes it easier to stay compliant and improve deliverability.</p>

122 <h2>How to select the right SMS marketing platform for your startup</h2>

112 <h2>How to select the right SMS marketing platform for your startup</h2>

123 <p>Startups benefit the most from a unified platform rather than multiple point solutions. In the early stages of starting a business, you should be focused on finding product-market fit, setting up your operations, and finding your first customers-not struggling to piece together disconnected tools.</p>

113 <p>Startups benefit the most from a unified platform rather than multiple point solutions. In the early stages of starting a business, you should be focused on finding product-market fit, setting up your operations, and finding your first customers-not struggling to piece together disconnected tools.</p>

124 <p>When selecting an SMS marketing platform, automation and personalization capabilities plus sophisticated multi-channel reporting are essential. Together, these functions will enable you to run targeted campaigns at scale while also getting the insights you need to optimize those campaigns with your limited resources. Decisions made without data are just uneducated guesses, so setting up<a>key reporting</a>on day one is essential.</p>

114 <p>When selecting an SMS marketing platform, automation and personalization capabilities plus sophisticated multi-channel reporting are essential. Together, these functions will enable you to run targeted campaigns at scale while also getting the insights you need to optimize those campaigns with your limited resources. Decisions made without data are just uneducated guesses, so setting up<a>key reporting</a>on day one is essential.</p>

125 - <p>Integrations are also important to ensure that your connected tech stack<i>stays</i>connected. While you may not have a full suite of requirements in your first month, choosing a platform that will grow with you will prevent future migrations.</p>

115 + <p>Integrations are also important to ensure that your connected tech stack<em>stays</em>connected. While you may not have a full suite of requirements in your first month, choosing a platform that will grow with you will prevent future migrations.</p>

126 <p>In the same vein, vet platforms for international capabilities-your business may only exist in one locale today, but you may expand eventually.</p>

116 <p>In the same vein, vet platforms for international capabilities-your business may only exist in one locale today, but you may expand eventually.</p>

127 <p>Klaviyo B2C CRM offers<a>350+ pre-built integrations</a>, including many specifically<a>built for SMS tools</a>, and SMS is available in 19 countries. It also comes with extensive AI and automation capabilities that help startups with lean teams execute fast, such as:</p>

117 <p>Klaviyo B2C CRM offers<a>350+ pre-built integrations</a>, including many specifically<a>built for SMS tools</a>, and SMS is available in 19 countries. It also comes with extensive AI and automation capabilities that help startups with lean teams execute fast, such as:</p>

128 - <p><b>• </b>Multi-channel A/B testing</p>

118 + <p><strong>•</strong>Multi-channel A/B testing</p>

129 - <p><b>• </b>Targeted sign-up forms</p>

119 + <p><strong>•</strong>Targeted sign-up forms</p>

130 - <p><b>• </b>An<a>SMS assistant</a>that generates copy suggestions</p>

120 + <p><strong>•</strong>An<a>SMS assistant</a>that generates copy suggestions</p>

131 - <p><b>• </b>A library of editable pre-built flows that<a>automate the customer journey</a></p>

121 + <p><strong>•</strong>A library of editable pre-built flows that<a>automate the customer journey</a></p>

132 <p>Brands that use Klaviyo for email + SMS see a<a>19% increase in GMV growth rate</a>. That’s because Klaviyo SMS gives you data-driven SMS marketing that works seamlessly with all your channels, so it’s easy to send timely, personalized text messages that get tapped.</p>

122 <p>Brands that use Klaviyo for email + SMS see a<a>19% increase in GMV growth rate</a>. That’s because Klaviyo SMS gives you data-driven SMS marketing that works seamlessly with all your channels, so it’s easy to send timely, personalized text messages that get tapped.</p>

133 <p>With the all-in-one Klaviyo B2C CRM, it’s easy to combine SMS,<a>email</a>, and<a>mobile app marketing</a>to power a world-class omnichannel experience.</p>

123 <p>With the all-in-one Klaviyo B2C CRM, it’s easy to combine SMS,<a>email</a>, and<a>mobile app marketing</a>to power a world-class omnichannel experience.</p>

134 <h3>Ready to transform your customer relationships?</h3>

124 <h3>Ready to transform your customer relationships?</h3>

135 <p>Take our B2C CRM readiness assessment to discover your next steps.</p>

125 <p>Take our B2C CRM readiness assessment to discover your next steps.</p>

136 <h3>How to build exceptional customer experiences</h3>

126 <h3>How to build exceptional customer experiences</h3>

137 <p>The ultimate benefit of a CRM is the customer experiences you can create.</p>

127 <p>The ultimate benefit of a CRM is the customer experiences you can create.</p>

138 <h3>How to improve your customer experience for higher CLV</h3>

128 <h3>How to improve your customer experience for higher CLV</h3>

139 <p>A better customer experience should equate to more lifetime value.</p>

129 <p>A better customer experience should equate to more lifetime value.</p>

140 <h2>Klaviyo comes with all the SMS marketing essentials for your B2C startup.</h2>

130 <h2>Klaviyo comes with all the SMS marketing essentials for your B2C startup.</h2>

131 +