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Original
2026-01-01
Modified
2026-03-10
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<p>Templates</p>
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<h2>Get started fast with Klaviyo email templates</h2>
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<h2>Email templates to fit your strategy</h2>
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<h2>How to choose the best email template for your campaign</h2>
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<p>With hundreds of templates to choose from, you can quickly customize and send coordinated multi-channel messages that match your brand, engage customers, and drive results.</p>
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<p><strong>Template type</strong>Start with what you’re sending. Filter by goal or use case-like welcome series, promos, announcements, abandoned carts, or win‑back campaigns-to see relevant templates built for that job.</p>
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<h2>Design templates with ease</h2>
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<p><strong>Layout and design</strong>Narrow by layout: simple single‑column emails for quick updates, multi‑column grids to showcase products, or text‑forward designs for personal messages and order updates. Click any template to see the full design</p>
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<p>Welcome series, birthday deals, newsletters-our library of pre-built, customizable email templates are designed for any occasion, helping you craft the perfect customer journey in no time.</p>
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<p><strong>Seasonal themes</strong>Browse templates tagged for key moments-BFCM, Valentine’s Day, Mother’s Day, and dozens more-so your campaigns always feel timely.</p>
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<h2>Templates built for every occasion</h2>
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<h2>How to customize template layouts, styles, and images</h2>
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<p>Our library of expertly designed templates has hundreds of options for you to choose from-all easily customizable in our content editor.</p>
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<p><strong>Intuitive drag-and-drop editor</strong>Swap in your own text, images, buttons, columns, and tables in a few clicks-no HTML required. Rearrange blocks visually so every template matches your brand.</p>
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<h2>Boost conversions with customizable templates</h2>
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<p><strong>Global brand styles and content</strong>Set your logo, colors, button styles, and fonts once, then apply them across templates for a consistent look across campaigns. Save whole sections as universal content you can reuse and update across multiple templates.</p>
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<p><strong>Streamline design</strong>Use reusable blocks and saved content to speed up the design process, with easy updates applied across all templates.</p>
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<p><strong>Image Remix Klaviyo AI</strong>Use AI to edit images directly in the template editor: change backgrounds, swap colors, and add or remove objects with a simple prompt-no extra design tools required.</p>
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<p><strong>Personalize content</strong>Show or hide blocks based on profile conditions to avoid duplicate email templates and tailor messages, like displaying product promotions and discount codes to specific customer segments.</p>
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<h2>How to optimize email campaigns with AI</h2>
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<p><strong>Enhance engagement</strong>Boost conversions with dynamic or static coupon codes and refine your approach with A/B testing. Track performance with analytics and<a>AI benchmarks</a>for industry comparisons.</p>
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<p><strong>Built-in email AI Klaviyo AI</strong>Generate subject lines, body copy, new sections, or entire emails in seconds. Run AI-powered A/B tests that predict the best-performing variant for each customer based on past engagement.</p>
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<p>Add a personal touch to your templates</p>
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<p><strong>Dynamic product content Klaviyo AI</strong>Automatically plug in product blocks that adapt to each shopper via AI-powered product feeds based on browse and purchase behavior.</p>
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<p>By<a>pulling in data from your entire tech stack</a>, you can tailor each template to better suit your audience. Showcase products you know your customers will love based on past purchases, personalize messages with profile info, or use the SMS assistant to craft the perfect text.</p>
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<p><strong>Marketing Agent Klaviyo AI</strong>Beat writer’s block before it starts. Marketing Agent can fully design and draft email campaigns for your review. It’s trained on your brand guidelines and adapts to results, seasonality, and benchmarks so timing, content, and offers stay relevant.</p>
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<h2>Send the right message at the right time</h2>
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<h2>How to send out your campaign</h2>
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<p><strong>Showcase recommended products</strong>Enhance your messages with built-in, customizable product feeds that feature items your customers will love.</p>
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<p><strong>Visual inbox testing</strong>Preview how your email will look in popular inboxes, across devices, and in dark mode so you can catch layouts or contrast issues before you send.</p>
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<p><strong>Coordinate multi-channel flows</strong>Add<a>push notifications</a>,<a>emails</a>, or<a>SMS</a>to a flow to create a personalized journey based on customer behavior.<strong></strong></p>
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<p><strong>Preview with real data</strong>Test with live customer data by selecting a specific profile. Check that your template’s dynamic products, personalized content, and CTAs are all rendering exactly as expected.</p>
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<p><strong>Let AI do the heavy lifting for you</strong>If it’s not in the flow library,<a>Flows AI</a>can instantly create the exact flow you need, saving you time and effort.</p>
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<p><strong>Personalized send time</strong>Klaviyo AI Deliver each email at the optimal time for every subscriber based on their historical open and click behavior, so your emails land when people are most likely to engage.</p>
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<h2>Frequently asked questions about email templates</h2>
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<p>“The biggest unlock from Klaviyo has been personalization at scale. We can do things we’ve never been able to do before because everything is under one roof. We can find our best customers and treat them like our best customers.”</p>
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<p>Yes, the email template library offers 160+ suggested templates to jump start the email design process. Brands can use the drag-and-drop editor, custom HTML, or both as they craft their email messages.</p>
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<p><strong>- Melanie Fox, Director of lifecycle marketing</strong></p>
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<p>“Our team couldn’t believe how easy Klaviyo was to use. It was so simple for us to go in and create sends without having to do SQL queries or understand a relational database.”
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<p><strong>- Matthew Seifert, VP of CRM</strong></p>
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<p>“Klaviyo is keeping up and supporting us in every next step, consistently rolling out new features that allow us to do new and interesting things, which allows us to grow.”</p>
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<p><strong>- Shannon Jörgenfelt, Senior manager of email and retention</strong></p>
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