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Original
2026-01-01
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2026-03-10
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<p>Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.</p>
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<p>Annie McGreevy is a senior editorial writer at Klaviyo, where she researches, interviews and writes about how businesses of all sizes can better leverage their owned marketing channels to succeed on their own terms in the current economic environment. Previously, she was a ghostwriter for thought leaders in the payments industry and taught writing to undergraduate students for more than a decade at The Ohio State University. Also a creative writer, her fiction and essays have appeared in Electric Literature, The Los Angeles Review of Books, Nouvella Books, and elsewhere. She lives in Ohio and loves the cold weather, hiking, and a good Zoom background.</p>
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<h2>Posts by this author</h2>
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<a></a><p><a>FAQs for migrating to Klaviyo</a></p>
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<p>Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.</p>
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<a></a><p><a>10 proven omnichannel strategies to drive BFCM sales</a></p>
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<p>If wading your way through all that noise sounds daunting, it’s time to invest in your omnichannel CRM strategy. An all-in-one platform like Klaviyo helps you optimise across channels so you can reach your customers exactly where-and when-they want to hear from you. Grow your lists, expand channel adoption, and segment according to engagement to […]</p>
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<a></a><p><a>How to create a newsletter: 10 steps to conversions</a></p>
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<p>Learn how to create a newsletter that converts with this 10-step plan that delivers value to your readers covering templates, personalisation, AI, subject lines and best send times.</p>
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<a></a><p><a>2025 Marketing trends</a></p>
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<p>Unlock 2025’s must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.</p>
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<a></a><p><a>Go behind the scenes of Klaviyo AI</a></p>
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<p>New AI tools roll out nearly every day. Learn about the intricacies behind Klaviyo AI’s development with the people who built it.</p>
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<a></a><p><a>How to prepare for Gmail + Yahoo's new sender requirements</a></p>
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<p>To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.</p>
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<a></a><p><a>How to get leadership on board to use Klaviyo</a></p>
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<p>If you’re convinced by Klaviyo and looking to replatform, here are the steps for building your business case and getting executive buy in.</p>
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<a></a><p><a>Ditch Mailchimp for Klaviyo</a></p>
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<p>Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.</p>
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<a></a><p><a>8 email click rate tactics to engage subscribers [+examples]</a></p>
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<p>Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.</p>
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