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Original
2026-01-01
Modified
2026-03-10
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<p><a>Jenni Kayne</a>is a luxury apparel and home brand known for chic, California-inspired designs in timeless neutrals. Since 2002, the retailer has grown into a household name, with a thriving online store and 20+ brick-and-mortar locations.</p>
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<p><a>Jenni Kayne</a>is a luxury apparel and home brand known for chic, California-inspired designs in timeless neutrals. Since 2002, the retailer has grown into a household name, with a thriving online store and 20+ brick-and-mortar locations.</p>
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<p>In 2023, Jenni Kayne wanted to elevate their branding to match their quality and price point. That meant rethinking how they used email.</p>
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<p>In 2023, Jenni Kayne wanted to elevate their branding to match their quality and price point. That meant rethinking how they used email.</p>
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<p>Historically, the team had succeeded with a high-volume approach, sending Klaviyo campaigns as often as 3x a day during the holiday season.</p>
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<p>Historically, the team had succeeded with a high-volume approach, sending Klaviyo campaigns as often as 3x a day during the holiday season.</p>
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<p>But for a premium feel-and a stronger click rate-retention director Melissa Smith wanted to reduce send frequency. While still growing revenue.</p>
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<p>But for a premium feel-and a stronger click rate-retention director Melissa Smith wanted to reduce send frequency. While still growing revenue.</p>
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<h2>Create a dialogue with consumers with hyper-personalized messages</h2>
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<h2>Create a dialogue with consumers with hyper-personalized messages</h2>
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<p>Smith’s team pivoted to a more restrained, personalized email strategy. They sent subscribers one targeted campaign per day, maximum, and ramped up creative personalization.</p>
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<p>Smith’s team pivoted to a more restrained, personalized email strategy. They sent subscribers one targeted campaign per day, maximum, and ramped up creative personalization.</p>
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<p>To ensure emails feel relevant, Jenni Kayne sends different campaigns to apparel and home shoppers. Smith distinguishes the two audiences with Klaviyo segments based on purchase and browsing history, and zero-party interest data from email sign-up forms.</p>
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<p>To ensure emails feel relevant, Jenni Kayne sends different campaigns to apparel and home shoppers. Smith distinguishes the two audiences with Klaviyo segments based on purchase and browsing history, and zero-party interest data from email sign-up forms.</p>
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<p>By implementing this strategy, Jenni Kayne was able to reduce email sends while still increasing email revenue 14.5% YoY-without sacrificing the luxury feel of their brand.</p>
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<p>By implementing this strategy, Jenni Kayne was able to reduce email sends while still increasing email revenue 14.5% YoY-without sacrificing the luxury feel of their brand.</p>
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<h2>Get similar results </h2>
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<h2>Get similar results</h2>
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<p>Your business can grow your zero-party data and leverage that information in hyper-personalized messages, too. Here’s how:</p>
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<p>Your business can grow your zero-party data and leverage that information in hyper-personalized messages, too. Here’s how:</p>
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<ul><li><a>Read the full Jenni Kayne x Klaviyo case study </a></li>
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<ul><li><a>Read the full Jenni Kayne x Klaviyo case study</a></li>
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<li><a>Learn how to to collect zero-party data with Klaviyo forms</a></li>
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<li><a>Learn how to to collect zero-party data with Klaviyo forms</a></li>
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</ul><p>Power smarter digital relationships with Klaviyo</p>
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</ul><p>Power smarter digital relationships with Klaviyo SMS.</p>
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<p><a>Start now</a></p>
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<p><a>Get started</a></p>
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