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Original
2026-01-01
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2026-03-10
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<p>Alicia Chang is a product marketing manager at Klaviyo, focused on helping customers get the most out of their CDP and data. She aims to make it easy to understand and activate data, and drive impactful personalization at scale. Alicia is based in Boston, MA.</p>
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<p>Alicia Chang is a product marketing manager at Klaviyo, focused on helping customers get the most out of their CDP and data. She aims to make it easy to understand and activate data, and drive impactful personalization at scale. Alicia is based in Boston, MA.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>Klaviyo’s MCP server is here</a></p>
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<a></a><p><a>Klaviyo’s MCP server is here</a></p>
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<p>AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf-unlocking smarter, faster, and more creative marketing.</p>
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<p>AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf-unlocking smarter, faster, and more creative marketing.</p>
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<a></a><p><a>Introducing omnichannel attribution in Klaviyo</a></p>
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<a></a><p><a>Introducing omnichannel attribution in Klaviyo</a></p>
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<p>Discover Klaviyo’s new omnichannel attribution feature. Measure the ROI of every marketing channel-from email and SMS to social and ads-to understand the full customer journey and maximize revenue.</p>
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<p>Discover Klaviyo's new omnichannel attribution feature. Measure the ROI of every marketing channel-from email and SMS to social and ads-to understand the full customer journey and maximise revenue.</p>
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<a></a><p><a>Advanced CDP strategies for BFCM</a></p>
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<a></a><p><a>Advanced CDP strategies for BFCM</a></p>
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<p>Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM-from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.</p>
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<p>Learn how to use Klaviyo’s advanced CDP to drive more revenue this BFCM-from real-time personalization and enriched profiles to warehouse syncs, alerts, and custom segmentation.</p>
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<a></a><p><a>Klaviyo's updated attribution model</a></p>
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<a></a><p><a>Klaviyo's updated attribution model</a></p>
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<p>Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.</p>
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<p>Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.</p>
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