Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology--or what we all call today, "ecommerce."

2 <h2>Posts by this author</h2>

3 + <a></a><a>Valentine’s Day is becoming a customer relationship test</a>

4 + Klaviyo data shows Valentine’s Day shopping is shifting-early browsing, last-minute urgency, and messaging that rewards strong customer relationships.

3 <a></a><a>BFCM was busy. AI was busier.</a>

5 <a></a><a>BFCM was busy. AI was busier.</a>

4 4 important AI commerce developments B2C marketers might have missed, and what they mean for you right now.

6 4 important AI commerce developments B2C marketers might have missed, and what they mean for you right now.

5 <a></a><a>AOV holds firm over BFCM, even as prices rise</a>

7 <a></a><a>AOV holds firm over BFCM, even as prices rise</a>

6 AOV stayed strong during BFCM 2025 despite rising prices. Learn why average order values held steady, what drove pricing power, and how brands can protect margins.

8 AOV stayed strong during BFCM 2025 despite rising prices. Learn why average order values held steady, what drove pricing power, and how brands can protect margins.

7 <a></a><a>BFCM 2025 proves big results don’t require big discounts</a>

9 <a></a><a>BFCM 2025 proves big results don’t require big discounts</a>

8 BFCM 2025 proved brands don’t need deep discounts to win. Discover how data-driven incentives, personalization, and smarter pricing strategies drove record sales.

10 BFCM 2025 proved brands don’t need deep discounts to win. Discover how data-driven incentives, personalization, and smarter pricing strategies drove record sales.

9 <a></a><a>Consumer behavior shifts are already impacting BFCM predictions</a>

11 <a></a><a>Consumer behavior shifts are already impacting BFCM predictions</a>

10 Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.

12 Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.

11 <a></a><a>Agentic Shopping Has Arrived: How to Segment</a>

13 <a></a><a>Agentic Shopping Has Arrived: How to Segment</a>

12 Agentic shopping is here-real customers are now arriving from ChatGPT and other LLMs. Learn how Klaviyo and Shopify data let you identify, segment, and personalize for AI-driven shoppers to turn discovery into lasting customer relationships.

14 Agentic shopping is here-real customers are now arriving from ChatGPT and other LLMs. Learn how Klaviyo and Shopify data let you identify, segment, and personalize for AI-driven shoppers to turn discovery into lasting customer relationships.

13 <a></a><a>The BFCM browsing boom</a>

15 <a></a><a>The BFCM browsing boom</a>

14 Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalisation, AI, and pre-holiday shopping trends.

16 Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalisation, AI, and pre-holiday shopping trends.

15 <a></a><a>6 Data-Backed BFCM 2025 Trends</a>

17 <a></a><a>6 Data-Backed BFCM 2025 Trends</a>

16 From early shopping and deeper discounts to the rise of loyalty and SMS growth-discover six BFCM 2025 trends shaping this year’s peak season.

18 From early shopping and deeper discounts to the rise of loyalty and SMS growth-discover six BFCM 2025 trends shaping this year’s peak season.

17 <a></a><a>BFCM is the single biggest new-customer event of the year</a>

19 <a></a><a>BFCM is the single biggest new-customer event of the year</a>

18 BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success-and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.

20 BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success-and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.

19 - <a></a><a>10 takeaways from K:BOS 2025</a>

20 - Discover 10 key takeaways from K:BOS 2025 - from AI-powered marketing and omnichannel strategies to loyalty, data, and community shaping the future of B2C.