2 added
2 removed
Original
2026-01-01
Modified
2026-03-10
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<p>32.5x</p>
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<p>32.5x</p>
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<p>Klaviyo ROI in 2022</p>
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<p>Klaviyo ROI in 2022</p>
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<p>66.7%</p>
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<p>66.7%</p>
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<p>YoY growth in Klaviyo-attributed revenue in 2022</p>
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<p>YoY growth in Klaviyo-attributed revenue in 2022</p>
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<p>80.3%</p>
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<p>80.3%</p>
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<p>growth in campaign placed order rate in the past year</p>
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<p>growth in campaign placed order rate in the past year</p>
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<p><strong><a>Emu Ridge</a></strong>is a family-owned eucalyptus oil distillery that has operated for 20+ years on Kangaroo Island, a popular Australian tourist destination. Eucalyptus oil is a natural disinfectant and stain remover that was one of Australia’s first exports; guests learn all about it on tours of the distillery. Emu Ridge also sells its oils and a range of natural products out of an on-site shop and online, using tools like Klaviyo to engage customers all over the world.</p>
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<p><a><strong>Emu Ridge</strong></a>is a family-owned eucalyptus oil distillery that has operated for 20+ years on Kangaroo Island, a popular Australian tourist destination. Eucalyptus oil is a natural disinfectant and stain remover that was one of Australia’s first exports; guests learn all about it on tours of the distillery. Emu Ridge also sells its oils and a range of natural products out of an on-site shop and online, using tools like Klaviyo to engage customers all over the world.</p>
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<h2>Learn why Emu Ridge went from Mailchimp user to Klaviyo evangelist</h2>
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<h2>Learn why Emu Ridge went from Mailchimp user to Klaviyo evangelist</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>When Beverley Turner discovered she needed brain surgery, she knew Emu Ridge had to leave Mailchimp. She had configured the freemium software in a complicated way to hit budget goals, splitting Emu Ridge’s list across multiple Mailchimp accounts-and no one else understood the set-up.</p>
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<p>When Beverley Turner discovered she needed brain surgery, she knew Emu Ridge had to leave Mailchimp. She had configured the freemium software in a complicated way to hit budget goals, splitting Emu Ridge’s list across multiple Mailchimp accounts-and no one else understood the set-up.</p>
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<p>“It was just ridiculous what we were doing,” Turner says.</p>
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<p>“It was just ridiculous what we were doing,” Turner says.</p>
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<p>To hand off email marketing to her team, she needed an affordable, centralized, collaboration-friendly software that integrated with Emu Ridge’s WooCommerce store.</p>
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<p>To hand off email marketing to her team, she needed an affordable, centralized, collaboration-friendly software that integrated with Emu Ridge’s WooCommerce store.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>For advice, Turner messaged an ecommerce thought leader she followed on Facebook: Ezra Firestone, CEO and founder of<a>BOOM by Cindy Joseph</a>.</p>
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<p>For advice, Turner messaged an ecommerce thought leader she followed on Facebook: Ezra Firestone, CEO and founder of<a>BOOM by Cindy Joseph</a>.</p>
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<p>He suggested a marketing automation platform she’d never heard of before: Klaviyo.</p>
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<p>He suggested a marketing automation platform she’d never heard of before: Klaviyo.</p>
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<p>It was a fit for Emu Ridge, her research showed. It integrates with WooCommerce, allows for multiple users, and costs less than top competitors because pricing is linked to<a>active profiles</a>, not total contacts.</p>
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<p>It was a fit for Emu Ridge, her research showed. It integrates with WooCommerce, allows for multiple users, and costs less than top competitors because pricing is linked to<a>active profiles</a>, not total contacts.</p>
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<p>Migrating from Mailchimp to Klaviyo was simple, with help from in-house IT and Klaviyo support. “It all runs very smoothly,” Turner says.</p>
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<p>Migrating from Mailchimp to Klaviyo was simple, with help from in-house IT and Klaviyo support. “It all runs very smoothly,” Turner says.</p>
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<blockquote>It all runs very smoothly.</blockquote>Beverley Turner<p>Owner, Emu Ridge</p>
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<blockquote>It all runs very smoothly.</blockquote>Beverley Turner<p>Owner, Emu Ridge</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>In the past 5+ years, Turner has recovered nicely from her operation, and Klaviyo has become an invaluable piece of Emu Ridge’s tech stack. A few key benefits:</p>
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<p>In the past 5+ years, Turner has recovered nicely from her operation, and Klaviyo has become an invaluable piece of Emu Ridge’s tech stack. A few key benefits:</p>
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<ul><li><strong>Klaviyo boosts the LTV of tourists:</strong>One-time visitors often pop into Emu Ridge on vacation, and email sign-up CTAs throughout the distillery-built into the in-person check-out flow, and printed in brochures-help convert tourists into subscribers and repeat customers.</li>
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<ul><li><strong>Klaviyo boosts the LTV of tourists:</strong>One-time visitors often pop into Emu Ridge on vacation, and email sign-up CTAs throughout the distillery-built into the in-person check-out flow, and printed in brochures-help convert tourists into subscribers and repeat customers.</li>
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<li><strong>Klaviyo analytics help Emu Ridge cut excess automations:</strong>Early on, the distillery’s abandoned cart flow had 3 emails, but Klaviyo’s email-by-email analytics showed the last one drove almost no revenue. To avoid “pestering” subscribers, Turner cut it.</li>
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<li><strong>Klaviyo analytics help Emu Ridge cut excess automations:</strong>Early on, the distillery’s abandoned cart flow had 3 emails, but Klaviyo’s email-by-email analytics showed the last one drove almost no revenue. To avoid “pestering” subscribers, Turner cut it.</li>
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<li><strong>Klaviyo is affordable: </strong>Emu Ridge sends a campaign to their full list 4x a year-and that costs less on Klaviyo than it does on alternatives like HubSpot, Turner finds. That helped drive a 32.5x Klaviyo ROI in 2022. “Klaviyo is really cost-effective,” Turner says. “That’s why I recommend it.”</li>
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<li><strong>Klaviyo is affordable:</strong>Emu Ridge sends a campaign to their full list 4x a year-and that costs less on Klaviyo than it does on alternatives like HubSpot, Turner finds. That helped drive a 32.5x Klaviyo ROI in 2022. “Klaviyo is really cost-effective,” Turner says. “That’s why I recommend it.”</li>
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</ul><blockquote>Klaviyo is really cost-effective. That’s why I recommend it.</blockquote>Beverley Turner<p>Owner, Emu Ridge</p>
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</ul><blockquote>Klaviyo is really cost-effective. That’s why I recommend it.</blockquote>Beverley Turner<p>Owner, Emu Ridge</p>
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<p>Grow your business on your own terms with Klaviyo</p>
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<p>Grow your business on your own terms with Klaviyo</p>
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<p><a>Sign up</a></p>
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<p><a>Sign up</a></p>
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