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Original
2026-01-01
Modified
2026-03-10
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<p>35.8%</p>
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<p>35.8%</p>
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<p>YoY growth in email subscriber list in August 2023</p>
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<p>YoY growth in email subscriber list in August 2023</p>
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<p>53.7%</p>
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<p>53.7%</p>
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<p>QoQ growth in active on site rate for campaign recipients in Q2 2023</p>
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<p>QoQ growth in active on site rate for campaign recipients in Q2 2023</p>
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<p>44.8%</p>
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<p>44.8%</p>
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<p>above median pop-up submit rate for their peer group in July 2023, according to Klaviyo benchmarks</p>
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<p>above median pop-up submit rate for their peer group in July 2023, according to Klaviyo benchmarks</p>
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<p><a>Balanced Rock</a>is a health and wellness non-profit organization, leading guided experiences in Yosemite National Park-from hikes and yoga retreats to Ayurvedic healing sessions.</p>
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<p><a>Balanced Rock</a>is a health and wellness non-profit organization, leading guided experiences in Yosemite National Park-from hikes and yoga retreats to Ayurvedic healing sessions.</p>
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<p>Co-founders Heather Sullivan and Eliza Kerr started the organization in 2000 with a simple mission: to inspire health & well-being through deep connection to nature and spirit.</p>
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<p>Co-founders Heather Sullivan and Eliza Kerr started the organization in 2000 with a simple mission: to inspire health & well-being through deep connection to nature and spirit.</p>
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<p>In the decades since then, Balanced Rock has built an engaged community of like-minded outdoor-lovers-and encourages them to plan their next adventure with Klaviyo.</p>
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<p>In the decades since then, Balanced Rock has built an engaged community of like-minded outdoor-lovers-and encourages them to plan their next adventure with Klaviyo.</p>
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<h2>Learn how Balanced Rock’s lean team gained new insight into email performance:</h2>
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<h2>Learn how Balanced Rock’s lean team gained new insight into email performance:</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>Mailchimp was “really buggy and glitchy,” recalls Balanced Rock’s operations manager, Meaghan.</p>
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<p>Mailchimp was “really buggy and glitchy,” recalls Balanced Rock’s operations manager, Meaghan.</p>
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<p>The email provider would often log her out mid-session, and she’d lose half an hour of work. Mailchimp’s editor was “challenging to say the least,” she laughs.</p>
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<p>The email provider would often log her out mid-session, and she’d lose half an hour of work. Mailchimp’s editor was “challenging to say the least,” she laughs.</p>
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<blockquote>Everything was happening in a disjointed way.</blockquote>Meaghan O.<p>Operations manager, Balanced Rock</p>
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<blockquote>Everything was happening in a disjointed way.</blockquote>Meaghan O.<p>Operations manager, Balanced Rock</p>
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<p>The software didn’t just waste time-it created confusion around performance. Olsen couldn’t track how email sends converted into website activity, because Mailchimp didn’t connect with their WordPress site.</p>
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<p>The software didn’t just waste time-it created confusion around performance. Olsen couldn’t track how email sends converted into website activity, because Mailchimp didn’t connect with their WordPress site.</p>
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<p>“None of these systems were connected,” Meaghan says. “Everything was happening in a disjointed way.”</p>
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<p>“None of these systems were connected,” Meaghan says. “Everything was happening in a disjointed way.”</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>The non-profit decided to switch to a more modern tech stack: Squarespace for their website, Stripe for payments, and Klaviyo for email.</p>
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<p>The non-profit decided to switch to a more modern tech stack: Squarespace for their website, Stripe for payments, and Klaviyo for email.</p>
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<p>“It was a quantum leap forward,” Meaghan says. “It’s so much easier to build emails now. Creating templates is very straightforward, and we feel our options are a lot more customizable with Klaviyo.”</p>
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<p>“It was a quantum leap forward,” Meaghan says. “It’s so much easier to build emails now. Creating templates is very straightforward, and we feel our options are a lot more customizable with Klaviyo.”</p>
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<p>Balanced Rock worked with a marketing consultant to connect Squarespace and Klaviyo, for improved insight into how well emails drove on-site engagement.</p>
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<p>Balanced Rock worked with a marketing consultant to connect Squarespace and Klaviyo, for improved insight into how well emails drove on-site engagement.</p>
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<p>The consultant also helped them import their Mailchimp list to Klaviyo in just one day, and set up initial flows.</p>
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<p>The consultant also helped them import their Mailchimp list to Klaviyo in just one day, and set up initial flows.</p>
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<p>After that, the lean in-house team could operate Klaviyo themselves.</p>
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<p>After that, the lean in-house team could operate Klaviyo themselves.</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>Balanced Rock now has two core strategic objectives with Klaviyo: growing their subscriber list, and generating bookings for their retreats, trainings, and workshops in Yosemite.</p>
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<p>Balanced Rock now has two core strategic objectives with Klaviyo: growing their subscriber list, and generating bookings for their retreats, trainings, and workshops in Yosemite.</p>
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<ul><li><strong>How Klaviyo helps grow the list:</strong>A Klaviyo welcome pop-up on Balanced Rock’s Squarespace site offers visitors a free yoga video if they sign up for marketing emails. The submit rate is 44.8% above the median for their peer group, according to<a>Klaviyo benchmarks</a>.</li>
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<ul><li><strong>How Klaviyo helps grow the list:</strong>A Klaviyo welcome pop-up on Balanced Rock’s Squarespace site offers visitors a free yoga video if they sign up for marketing emails. The submit rate is 44.8% above the median for their peer group, according to<a>Klaviyo benchmarks</a>.</li>
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<li><strong>How Klaviyo helps engage their community:</strong>Balanced Rock sends a weekly newsletter campaign with Klaviyo that blends educational content, like blog posts and recipes, with program promotions. Engagement is rising: the active-on-site rate from campaigns jumped 53.7% QoQ in Q3.</li>
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<li><strong>How Klaviyo helps engage their community:</strong>Balanced Rock sends a weekly newsletter campaign with Klaviyo that blends educational content, like blog posts and recipes, with program promotions. Engagement is rising: the active-on-site rate from campaigns jumped 53.7% QoQ in Q3.</li>
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</ul><p>Soon, Meaghan hopes to launch more segmented promotional campaigns, and more program-specific flows-like a welcome flow triggered by yoga teacher training sign-ups.</p>
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</ul><p>Soon, Meaghan hopes to launch more segmented promotional campaigns, and more program-specific flows-like a welcome flow triggered by yoga teacher training sign-ups.</p>
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<p>“As a nonprofit that is all about human connection, it’s important that the systems we use don’t feel robotic or cold,” says Meaghan. “Klaviyo is helping us create a better, more personalized user experience.”</p>
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<p>“As a nonprofit that is all about human connection, it’s important that the systems we use don’t feel robotic or cold,” says Meaghan. “Klaviyo is helping us create a better, more personalized user experience.”</p>
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<blockquote>As a nonprofit that is all about human connection, it’s important that the systems we use don’t feel robotic or cold. Klaviyo is helping us create a better, more personalized user experience.</blockquote>Meaghan O.<p>Operations manager, Balanced Rock</p>
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<blockquote>As a nonprofit that is all about human connection, it’s important that the systems we use don’t feel robotic or cold. Klaviyo is helping us create a better, more personalized user experience.</blockquote>Meaghan O.<p>Operations manager, Balanced Rock</p>
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<p>Grow your business on your own terms with Klaviyo</p>
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<p>Grow your business on your own terms with Klaviyo</p>
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<p><a>Sign up</a></p>
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<p><a>Sign up</a></p>
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