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2026-01-01
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2026-03-10
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<p>Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.</p>
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<p>Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>Black Friday down? Not for these 160K brands</a></p>
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<p>How did Cyber Weekend stack up for brands in 2021? While Black Friday sales were down for many, over 160K Klaviyo customers saw major growth.</p>
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<a></a><p><a>How to communicate shipping delays</a></p>
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<a></a><p><a>How to communicate shipping delays</a></p>
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<p>Shipping delays are continuing to haunt the retail industry, learn how to use transactional emails to communicate with customers.</p>
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<p>Shipping delays are continuing to haunt the retail industry, learn how to use transactional emails to communicate with customers.</p>
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<a></a><p><a>Product replenishment email strategies</a></p>
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<a></a><p><a>Product replenishment email strategies</a></p>
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<p>Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.</p>
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<p>Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.</p>
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<a></a><p><a>What Is GDPR?</a></p>
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<a></a><p><a>What Is GDPR?</a></p>
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<p>Author’s Note: If your business is already GDPR-compliant, skip ahead to the section called “Ecommerce and GDPR: 2 years on.” For those of you who are new to selling into the United Kingdom (UK) or European Union (EU) or starting a new job in ecommerce, keep reading to learn more about the General Data Protection […]</p>
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<p>GDPR is the General Data Protection Regulation, which began on May 25, 2018. Learn about the legislation and how it impacts your ecommerce business.</p>
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<a></a><p><a>Differences between SMS and email marketing</a></p>
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<a></a><p><a>Differences between SMS and email marketing</a></p>
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<p>Although the answer to the question, “What’s the difference between SMS and email?” may seem obvious, each platform will affect your marketing strategy in several ways-beyond just the fact you’re sending to an inbox versus a phone. While email and text channels may be used simultaneously, the messaging, tone, and information you include will vary […]</p>
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<p>What are the differences between SMS and email marketing? Find out how you’ll need to adjust your content for each channel for best conversion.</p>
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