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Original
2026-01-01
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2026-03-10
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<p>Klaviyo WhatsApp Marketing</p>
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<p>Reach customers on their terms in the world’s most popular messaging app</p>
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<h2>What is WhatsApp marketing?</h2>
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<p>WhatsApp marketing lets brands build real-time, interactive messaging campaigns that engage customers across the lifecycle-from product discovery to purchase to support.</p>
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<p>With Klaviyo, marketers can send personalised, branded<a>WhatsApp</a>campaigns using real-time data and unified flows-no dev work required. Whether you’re sending a promotion, confirming an order, or following up post-purchase, WhatsApp can be a high-performance channel that drives results.</p>
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<p>And because it’s fully integrated into your omnichannel strategy, you can manage WhatsApp alongside email, SMS, and push-all powered by<a>Klaviyo B2C CRM</a>.</p>
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<h3>Why WhatsApp marketing matters for modern brands</h3>
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<p>Customers today don’t just want to receive messages-they want to interact. WhatsApp offers:</p>
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<p><strong>- Global reach:</strong>>3 billion monthly active users worldwide; the dominant messaging app in the UK, France, Spain, and Italy</p>
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<p><strong>- High engagement:</strong>conversational, mobile-first, and privacy-compliant</p>
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<p><strong>- Customer preference:</strong>the most trusted and effective channel in many markets, particularly where SMS feels intrusive or email engagement is low</p>
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<p>With Klaviyo, WhatsApp becomes part of your broader, global engagement strategy-so every message is timely, relevant, and<a>conversion-ready</a>.</p>
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<h2>WhatsApp campaign types and use cases</h2>
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<p>Klaviyo makes it easy to launch WhatsApp campaigns across the full customer journey:</p>
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<p>Message type</p>
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<p>Example campaign</p>
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<p>Purpose</p>
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<p>Marketing</p>
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<p>“Your favourites are back-shop now”</p>
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<p>Drive sales with real-time product alerts.</p>
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<p>Utility</p>
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<p>Order and shipping confirmations</p>
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<p>Set expectations and build trust.</p>
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<p>Authentication</p>
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<p>Secure log-in and verification codes</p>
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<p>Streamline onboarding and account recovery.</p>
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<p>Support</p>
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<p>Escalation</p>
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<p>Resolve issues without switching channels.</p>
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<p>Loyalty</p>
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<p>“Thanks for 1 year with us!” follow-up</p>
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<p>Strengthen retention and lifetime value.</p>
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<h2>Why choose Klaviyo for WhatsApp marketing?</h2>
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<p>Klaviyo’s WhatsApp solution is built around 4 key pillars that help brands grow faster, smarter, and more globally:</p>
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<h2>1. Conversational marketing at scale</h2>
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<p>Launch 1:1 interactions using WhatsApp templates, AI-optimised campaigns, and automation all from the same platform you use for email and SMS:</p>
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<p>- Send personalised promotions, loyalty rewards, and back-in-stock alerts.</p>
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<p>- Route questions to live agents with the<a>Gorgias integration</a>.</p>
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<p>- Launch flows based on real-time behaviour.</p>
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<h2>2. Built-in compliance and global reach</h2>
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<p>Easily manage opt-ins, opt-outs, and template approvals so you stay compliant while expanding internationally:</p>
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<p>- Templates are auto-approved through Meta, WhatsApp’s parent company.</p>
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<p>- Consent tools and subscriber forms come built in.</p>
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<p>- Klaviyo’s WhatsApp solution integrates with Klaviyo Data Platform, Klaviyo’s customer data platform, for full customer journey visibility. Every interaction is added to your customer’s profile.</p>
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<h2>3. Personalisation powered by data</h2>
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<p>Use customer profile data-like location, purchase behaviour, and engagement history-to tailor every WhatsApp message:</p>
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<p>- Launch product match quizzes to collect zero-party data and personalise customer experiences across all channels and touchpoints.</p>
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<p>- Personalise content at scale with dynamic content blocks.</p>
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<p>- Customise message timing with behaviour-based flows and automations.</p>
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<h2>4. Connect marketing and service effortlessly</h2>
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<p>Combine promotional and support experiences in a single branded conversation:</p>
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<p>- Start with a campaign; escalate to support with Klaviyo’s<a>Gorgias integration</a>.</p>
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<p>- Use automated replies to handle common questions.</p>
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<p>- Keep the entire journey-from marketing to service-under one roof.</p>
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<h2>Key features of Klaviyo’s WhatsApp marketing</h2>
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<p>Features</p>
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<p>Description</p>
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<p>Available on Klaviyo</p>
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<p>Pre-built templates</p>
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<p>Pre-built templates</p>
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<p>Easily launch campaigns using Meta-approved formats.</p>
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<p>Easily launch campaigns using Meta-approved formats.</p>
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<p>Dynamic personalisation</p>
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<p>Dynamic personalisation</p>
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<p>Use real-time data (location, purchase, loyalty) to customise content.</p>
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<p>Use real-time data (location, purchase, loyalty) to customise content.</p>
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<p>Static buttons</p>
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<p>Static buttons</p>
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<p>Quick replies, URLs, and phone calls</p>
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<p>Quick replies, URLs, and phone calls</p>
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<p>Two-way conversations</p>
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<p>Two-way conversations</p>
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<p>Guide purchases or support through real-time threads.</p>
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<p>Guide purchases or support through real-time threads.</p>
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<p>Consent management</p>
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<p>Consent management</p>
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<p>Capture opt-ins with compliant forms, keywords, and flows.</p>
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<p>Capture opt-ins with compliant forms, keywords, and flows.</p>
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<p>Unified flow builder</p>
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<p>Unified flow builder</p>
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<p>Orchestrate WhatsApp, email, SMS, and push together.</p>
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<p>Orchestrate WhatsApp, email, SMS, and push together.</p>
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<p>Channel affinity</p>
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<p>Channel affinity</p>
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<p>Automatically use each customer’s preferred messaging channel.</p>
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<p>Automatically use each customer’s preferred messaging channel.</p>
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<p>Built-in CDP & segmentation</p>
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<p>Built-in CDP & segmentation</p>
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<p>Power every message with full customer context.</p>
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<p>Power every message with full customer context.</p>
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<p>WhatsApp reporting</p>
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<p>WhatsApp reporting</p>
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<p>Track clicks, replies, conversions, and revenue with attribution tools.</p>
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<p>Track clicks, replies, conversions, and revenue with attribution tools.</p>
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<p>Live agent handoff</p>
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<p>Live agent handoff</p>
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<p>Coming soon: Seamlessly escalate to Gorgias or another helpdesk integration.</p>
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<p>Coming soon: Seamlessly escalate to Gorgias or another helpdesk integration.</p>
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<h2>How to get started with WhatsApp marketing in Klaviyo</h2>
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<p><strong>1. Join the WhatsApp beta (currently invite-only).</strong>Request access and provision your WhatsApp Business Account.</p>
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<p><strong>2. Build your audience.</strong>Collect consent via forms, keywords, or list imports.</p>
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<p><strong>3. Choose a template.</strong>Select pre-approved WhatsApp templates or build your own in Klaviyo.</p>
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<p><strong>4. Personalise and schedule.</strong>Add dynamic content, set timing rules, and schedule your send.</p>
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<p><strong>5. Monitor and optimise.</strong>Use built-in reporting to track engagement and revenue-and refine with A/B tests and attribution insights.</p>
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<p>WhatsApp isn’t just another send button. It’s your fastest-growing engagement channel. With Klaviyo, you can turn every campaign into a personalised, trackable, conversion-ready experience-powered by real-time data and built-in automation.</p>
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<h2>Power smarter digital conversations with Klaviyo.</h2>
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