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Original
2026-01-01
Modified
2026-03-10
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<p><strong><a>MMS</a>(multimedia messaging service)</strong>and<strong><a>SMS</a>(short message service)</strong>are two text formats you use in your<a>mobile marketing</a>efforts. You send MMS and SMS messages through mobile networks to deliver notifications, promotions, and reminders to your audience.</p>
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<p><strong><a>MMS</a>(multimedia messaging service)</strong>and<strong><a>SMS</a>(short message service)</strong>are two text formats you use in your<a>mobile marketing</a>efforts. You send MMS and SMS messages through mobile networks to deliver notifications, promotions, and reminders to your audience.</p>
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<p>While both SMS and MMS have their place in your marketing strategy and are similar when it comes to<a>consent</a>, they differ in capabilities.</p>
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<p>While both SMS and MMS have their place in your marketing strategy and are similar when it comes to<a>consent</a>, they differ in capabilities.</p>
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<h2>Key differences between MMS and SMS</h2>
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<h2>Key differences between MMS and SMS</h2>
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<p>Although using both MMS and SMS in your<a>omnichannel marketing</a>strategy can benefit you, here are the differences to consider:</p>
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<p>Although using both MMS and SMS in your<a>omnichannel marketing</a>strategy can benefit you, here are the differences to consider:</p>
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<p><strong>DifferenceMMSSMSCharacter limit</strong>1600 characters160 characters or 70 with<a>special characters</a><strong>Media support</strong>Text, images, audio filesText, symbols, and emojis<strong>Delivery time</strong><a>May take longer</a>due to larger file sizesInstant<strong>Country availability</strong>United States: toll-free numbers and short codesCanada: toll-free numbersAustralia: long codes<a>Multiple countries throughout North America, Europe, and Asia-Pacific</a><strong>Cost per message</strong>More expensive but varies per<a>carrier</a>Cheaper than MMS</p>
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<p><strong>DifferenceMMSSMSCharacter limit</strong>1600 characters160 characters or 70 with<a>special characters</a><strong>Media support</strong>Text, images, audio filesText, symbols, and emojis<strong>Delivery time</strong><a>May take longer</a>due to larger file sizesInstant<strong>Country availability</strong>United States: toll-free numbers and short codesCanada: toll-free numbersAustralia: long codes<a>Multiple countries throughout North America, Europe, and Asia-Pacific</a><strong>Cost per message</strong>More expensive but varies per<a>carrier</a>Cheaper than MMS</p>
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<h2>When to use MMS vs. SMS</h2>
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<h2>When to use MMS vs. SMS</h2>
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<p>Use MMS messages when sending multimedia content to your<a>subscribers</a>, such as new product images, or GIF animations. They grab your<a>target audience’s</a>attention more easily than SMS, increasing click rate and purchase rate.</p>
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<p>Use MMS messages when sending multimedia content to your<a>subscribers</a>, such as new product images, or GIF animations. They grab your<a>target audience’s</a>attention more easily than SMS, increasing click rate and purchase rate.</p>
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<p>SMS is ideal for concise messages that require immediate delivery, such as:</p>
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<p>SMS is ideal for concise messages that require immediate delivery, such as:</p>
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<ul><li>Abandoned cart reminders</li>
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<ul><li>Abandoned cart reminders</li>
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<li>Time-sensitive promotions like flash sales</li>
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<li>Time-sensitive promotions like flash sales</li>
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<li>Order confirmations and shipping updates</li>
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<li>Order confirmations and shipping updates</li>
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<li>Customer support updates</li>
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<li>Customer support updates</li>
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<li>Welcome messages for new subscribers</li>
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<li>Welcome messages for new subscribers</li>
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</ul><p>When deciding between MMS and<a>SMS marketing</a>, consider your messages’ goal and target audience. If unsure, conduct<a>A/B testing</a>to see which format yields better results.</p>
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</ul><p>When deciding between MMS and<a>SMS marketing</a>, consider your messages’ goal and target audience. If unsure, conduct<a>A/B testing</a>to see which format yields better results.</p>
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<p>Ready to launch successful MMS or SMS campaigns that align with your brand and resonate with your subscribers?<a>Sign up for Klaviyo</a>, an all-in-one<a>marketing automation</a>platform that makes it easy to<a>segment</a>your<a>SMS list</a>,<a>create personalized messages with AI</a>, and analyze performance for higher<a>ROI</a>.</p>
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<p>Ready to launch successful MMS or SMS campaigns that align with your brand and resonate with your subscribers?<a>Sign up for Klaviyo</a>, an all-in-one<a>marketing automation</a>platform that makes it easy to<a>segment</a>your<a>SMS list</a>,<a>create personalized messages with AI</a>, and analyze performance for higher<a>ROI</a>.</p>
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