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Original
2026-01-01
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2026-03-10
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<p>Klaviyo Data Platform & integrations</p>
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<p>Klaviyo empowers B2C brands to automate campaigns more intelligently by combining customer data,<a>omnichannel messaging</a>, and AI in one<a>platform</a>. It’s a solution built specifically to help marketing teams deliver Amazon-level personalisation without Amazon-level resources. Klaviyo brings together a built-in<a>customer data platform</a>, powerful<a>segmentation</a>, and<a>AI-driven insights</a>in a single interface, allowing you to scale personalised marketing without extra work.</p>
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<p>Easily centralize your tech stack and use data from any source in your campaigns thanks to a built-in customer data platform with 350+ pre-built integrations. This single customer view ensures all your messages use the most up-to-date, relevant data.</p>
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<p>Here are a few reasons Klaviyo stands out:</p>
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<p>Unified Campaign Builder</p>
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<p><strong>- Deeper personalisation, powered by better data:</strong>Klaviyo Data Platform (KDP) centralises customer data so you can instantly create precise segments and personalise every message. That means every email or text feels like a 1:1 conversation, even when you’re doing it at scale.</p>
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<p>Launch high-performing campaigns from a single canvas, unifying all marketing channels.</p>
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<p><strong>- Cross-channel experiences that convert:</strong>Manage email, SMS,<a>WhatsApp</a>, and push notifications in one platform, and coordinate them in a single campaign to engage customers on their preferred channels. This improves timing, consistency, and conversion.</p>
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<p>Beta in August and GA by end of Q3 2025</p>
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<p><strong>- Always-on insights and optimisations:</strong>Klaviyo AI continually improves performance by optimising send times, channels, content, and targeting. Built-in testing and predictive analytics make your marketing smarter over time.</p>
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<p>Advanced segmentation</p>
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<p><strong>- Faster growth, simplified:</strong>With a no-code interface and pre-built templates, Klaviyo makes it easy for any marketer to launch powerful automated campaigns.</p>
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<p>With sophisticated yet simple segmentation tools for precise targeting, you can create audience segments using any behavior or attribute (from any source, across all time) so each message goes to the right people at the right time.</p>
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<p>Omnichannel flows</p>
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<p>Email, SMS, and more in one platform means true cross-channel campaign flows. Unify your channels to reach customers on their preferred medium and coordinate messages for maximum impact.</p>
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<p>AI-driven optimization</p>
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<p>AI-powered insights and testing help you automatically boost performance. Let AI predict the best send times, choose optimal channels, and even fine-tune content via features like predictive analytics and automated A/B testing.</p>
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<p>Pre-built templates</p>
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<p>160+ email templates are at your fingertips. Use these and Klaviyo’s drag-and-drop editors to launch campaigns faster, without writing a line of code. </p>
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