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Original
2026-01-01
Modified
2026-03-10
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<p>Once you feel confident that replatforming is the right move for your business, you have to plan accordingly and build a comprehensive roadmap in order to execute a successful adoption of your new platform.</p>
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<p>Once you feel confident that replatforming is the right move for your business, you have to plan accordingly and build a comprehensive roadmap in order to execute a successful adoption of your new platform.</p>
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<p>Industry professionals explain 3 crucial ways to do your due diligence as you gear up for ESP migration:</p>
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<p>Industry professionals explain 3 crucial ways to do your due diligence as you gear up for ESP migration:</p>
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<ol><li>Build your roster of stakeholders</li>
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<ol><li>Build your roster of stakeholders</li>
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<li>Give yourself plenty of time, at the right time for your business</li>
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<li>Give yourself plenty of time, at the right time for your business</li>
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<li>Audit and clean your data before you move everything over</li>
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<li>Audit and clean your data before you move everything over</li>
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</ol><p>“A marketing strategy is only as good as your data.” - Jen Brennan, director of digital marketing, Northern Commerce</p>
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</ol><p>“A marketing strategy is only as good as your data.” - Jen Brennan, director of digital marketing, Northern Commerce</p>
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