Rivalry2

HTML Diff

3 added 3 removed

Original 2026-01-01

Modified 2026-03-10

1 - Lizzie Davey ist eine freiberufliche Mitarbeiterin, die sich darauf spezialisiert hat, Technologieunternehmen dabei zu unterstützen, fesselnde und spannende Geschichten zu erzählen. Sie verfügt über umfassende Kenntnisse in den Bereichen SEO, Thought Leadership, E-Mail und Content-Strategie. Lizzie lebt in Brighton.

1 + Lizzie Davey is a freelance content writer and strategist from Brighton who specializes in in-depth, research-driven articles and content assets for industry-leading SaaS brands. She has over a decade of experience in SEO, thought leadership, email, and content strategy.

2 <h2>Posts by this author</h2>

3 + <a></a><a>Why choose Klaviyo for WhatsApp marketing?</a>

4 + Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.

3 <a></a><a>8 WhatsApp marketing best practices</a>

5 <a></a><a>8 WhatsApp marketing best practices</a>

4 Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.

6 Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.

5 <a></a><a>WhatsApp marketing software: what to look for</a>

7 <a></a><a>WhatsApp marketing software: what to look for</a>

6 Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.

8 Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.

7 <a></a><a>Singles' Day marketing ideas</a>

9 <a></a><a>Singles' Day marketing ideas</a>

8 Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.

10 Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.

9 <a></a><a>Marketing attribution challenges for B2C businesses</a>

11 <a></a><a>Marketing attribution challenges for B2C businesses</a>

10 Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

12 Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

11 <a></a><a>Single touch vs. multi-touch attribution</a>

13 <a></a><a>Single touch vs. multi-touch attribution</a>

12 Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.

14 Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.

13 <a></a><a>WhatsApp vs. SMS vs. Email</a>

15 <a></a><a>WhatsApp vs. SMS vs. Email</a>

14 Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.

16 Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.

15 <a></a><a>Combine SMS and email marketing</a>

17 <a></a><a>Combine SMS and email marketing</a>

16 Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

18 Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

17 <a></a><a>Demographic segmentation explained + 7 examples</a>

19 <a></a><a>Demographic segmentation explained + 7 examples</a>

18 How to group people based on their personal context to build better relationships and deliver campaigns that resonate.

20 How to group people based on their personal context to build better relationships and deliver campaigns that resonate.

19 - <a></a><a>Ultimate ecommerce CDP guide</a>

20 - Learn about the value of a customer data platform (CDP) for your ecommerce business: harness customer data, enhance personalization, and grow revenue.