2 added
0 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>25%</p>
1
<p>25%</p>
2
<p>YoY growth in revenue from flows YTD</p>
2
<p>YoY growth in revenue from flows YTD</p>
3
<p>12.4%</p>
3
<p>12.4%</p>
4
<p>of Klaviyo-attributed revenue generated with predictive analytics segments in the last 90 days</p>
4
<p>of Klaviyo-attributed revenue generated with predictive analytics segments in the last 90 days</p>
5
<p>8</p>
5
<p>8</p>
6
<p>Klaviyo apps integrated</p>
6
<p>Klaviyo apps integrated</p>
7
<p><a>Every Man Jack</a>makes personal care products for men’s hair, skin, and beards, in nature-inspired<a>scents</a>like sandalwood and sea salt. The brand began in California’s Marin County, a hub for clean, outdoorsy living-and it shows in their products, made with natural ingredients and packaged in 50% recycled plastic.</p>
7
<p><a>Every Man Jack</a>makes personal care products for men’s hair, skin, and beards, in nature-inspired<a>scents</a>like sandalwood and sea salt. The brand began in California’s Marin County, a hub for clean, outdoorsy living-and it shows in their products, made with natural ingredients and packaged in 50% recycled plastic.</p>
8
<p>In the 15+ years since Every Man Jack started, it’s scaled to epic proportions: Today, it brings in $100M+ in annual revenue via an owned ecommerce store and retail partners like Target and Whole Foods. To drive repeat online sales and burnish the overall brand, the team turns to Klaviyo.</p>
8
<p>In the 15+ years since Every Man Jack started, it’s scaled to epic proportions: Today, it brings in $100M+ in annual revenue via an owned ecommerce store and retail partners like Target and Whole Foods. To drive repeat online sales and burnish the overall brand, the team turns to Klaviyo.</p>
9
<h2>Learn how Klaviyo became a non-negotiable with its AI and 350+ apps</h2>
9
<h2>Learn how Klaviyo became a non-negotiable with its AI and 350+ apps</h2>
10
<h3><strong>Challenge</strong></h3>
10
<h3><strong>Challenge</strong></h3>
11
<p>When Troy Petrunoff joined Every Man Jack as senior retention marketing manager, the brand used an AI-powered platform for email.</p>
11
<p>When Troy Petrunoff joined Every Man Jack as senior retention marketing manager, the brand used an AI-powered platform for email.</p>
12
<p>But it was more like the tool did their email marketing…without them. “It felt like we didn’t have control,” Petrunoff says.</p>
12
<p>But it was more like the tool did their email marketing…without them. “It felt like we didn’t have control,” Petrunoff says.</p>
13
<p>For example: The platform had a flow encouraging customers to reorder, and it sent after 45 days without a purchase-even though Every Man Jack’s customers typically run out after 75 days.</p>
13
<p>For example: The platform had a flow encouraging customers to reorder, and it sent after 45 days without a purchase-even though Every Man Jack’s customers typically run out after 75 days.</p>
14
<p>The timeline wasn’t customizable.</p>
14
<p>The timeline wasn’t customizable.</p>
15
<p>Plus, automated email sequences were hard to build. A/B testing was opaque and confusing. The brand needed a more empowering, flexible software.</p>
15
<p>Plus, automated email sequences were hard to build. A/B testing was opaque and confusing. The brand needed a more empowering, flexible software.</p>
16
<h3><strong>Solution</strong></h3>
16
<h3><strong>Solution</strong></h3>
17
<p>Petrunoff had already switched a previous employer to Klaviyo, and he convinced Every Man Jack to do the same.</p>
17
<p>Petrunoff had already switched a previous employer to Klaviyo, and he convinced Every Man Jack to do the same.</p>
18
<p>Klaviyo gave them more control, especially over AI usage.</p>
18
<p>Klaviyo gave them more control, especially over AI usage.</p>
19
<p>Klaviyo’s AI-powered predictive analytics generate personalized predictions about each Every Man Jack subscriber.</p>
19
<p>Klaviyo’s AI-powered predictive analytics generate personalized predictions about each Every Man Jack subscriber.</p>
20
<blockquote>I trust and value Klaviyo AI because it saves me time, it helps me leverage our customer data to personalize our email timing and strategies, and most importantly, I maintain complete control over how and when it’s used.</blockquote>Troy Petrunoff<p>Senior retention marketing manager, Every Man Jack</p>
20
<blockquote>I trust and value Klaviyo AI because it saves me time, it helps me leverage our customer data to personalize our email timing and strategies, and most importantly, I maintain complete control over how and when it’s used.</blockquote>Troy Petrunoff<p>Senior retention marketing manager, Every Man Jack</p>
21
<p>So he can set his reorder flow send on-or slightly before, or after-each customer’s unique predicted next order date.</p>
21
<p>So he can set his reorder flow send on-or slightly before, or after-each customer’s unique predicted next order date.</p>
22
<p>And Petrunoff can evaluate the impact of Klaviyo’s AI with more granular data-on which customers got which version of an A/B test, or how much revenue an AI-based segment generated.</p>
22
<p>And Petrunoff can evaluate the impact of Klaviyo’s AI with more granular data-on which customers got which version of an A/B test, or how much revenue an AI-based segment generated.</p>
23
<p>When he sends a campaign to a segment of subscribers with high predicted lifetime value, for example, they make the most purchases, he says.</p>
23
<p>When he sends a campaign to a segment of subscribers with high predicted lifetime value, for example, they make the most purchases, he says.</p>
24
<p>“I trust and value Klaviyo AI because it saves me time, it helps me leverage our customer data to personalize our email timing and strategies, and most importantly, I maintain complete control over how and when it’s used,” Petrunoff says.</p>
24
<p>“I trust and value Klaviyo AI because it saves me time, it helps me leverage our customer data to personalize our email timing and strategies, and most importantly, I maintain complete control over how and when it’s used,” Petrunoff says.</p>
25
<h3><strong>Strategy</strong></h3>
25
<h3><strong>Strategy</strong></h3>
26
<p>Today, Petrunoff is leaning on Klaviyo’s AI and ecosystem of integrations to create a hyper-personalized experience for DTC shoppers.</p>
26
<p>Today, Petrunoff is leaning on Klaviyo’s AI and ecosystem of integrations to create a hyper-personalized experience for DTC shoppers.</p>
27
<p>The goal: to differentiate Every Man’s Jack Shopify storefront from the big-box retailers that carry their product.</p>
27
<p>The goal: to differentiate Every Man’s Jack Shopify storefront from the big-box retailers that carry their product.</p>
28
<p>Key tactics he’s using include:</p>
28
<p>Key tactics he’s using include:</p>
29
<ul><li><strong>AI-powered re-stock reminders:</strong>Soon, they’ll start sending those reminders in a Klaviyo flow (complete with links to a pre-filled<a>Rebuy cart</a>), triggered by the customer’s predicted next order date.</li>
29
<ul><li><strong>AI-powered re-stock reminders:</strong>Soon, they’ll start sending those reminders in a Klaviyo flow (complete with links to a pre-filled<a>Rebuy cart</a>), triggered by the customer’s predicted next order date.</li>
30
<li><strong>Quiz-based personalization:</strong>Every Man Jack’s scent recommendation quiz collects first-party data and saves it to respondents’ Klaviyo profiles via the<a>Digioh integration</a>, so the team can segment by preference.</li>
30
<li><strong>Quiz-based personalization:</strong>Every Man Jack’s scent recommendation quiz collects first-party data and saves it to respondents’ Klaviyo profiles via the<a>Digioh integration</a>, so the team can segment by preference.</li>
31
<li><strong>Branded, Klaviyo-powered order updates:</strong>Every Man Jack sends order updates through Klaviyo, using the<a>Wonderment integration</a>. The high click rate on these ultra-relevant emails boosts the brand’s overall sender reputation-unlike Shopify order updates.</li>
31
<li><strong>Branded, Klaviyo-powered order updates:</strong>Every Man Jack sends order updates through Klaviyo, using the<a>Wonderment integration</a>. The high click rate on these ultra-relevant emails boosts the brand’s overall sender reputation-unlike Shopify order updates.</li>
32
</ul><p>“Klaviyo’s integrations and AI allow me to weave a very intricate web,” says Petrunoff. “I’ve switched two companies to Klaviyo, and I’m at the point where Klaviyo is a requirement for me if I were to move companies again.”</p>
32
</ul><p>“Klaviyo’s integrations and AI allow me to weave a very intricate web,” says Petrunoff. “I’ve switched two companies to Klaviyo, and I’m at the point where Klaviyo is a requirement for me if I were to move companies again.”</p>
33
<blockquote>Klaviyo’s integrations and AI allow me to weave a very intricate web.</blockquote>Troy Petrunoff<p>Senior retention marketing manager, Every Man Jack</p>
33
<blockquote>Klaviyo’s integrations and AI allow me to weave a very intricate web.</blockquote>Troy Petrunoff<p>Senior retention marketing manager, Every Man Jack</p>
34
+
<p>See why brands like Payot power smarter digital relationships with Klaviyo</p>
35
+
<p><a>Get started</a></p>
34
36