Rivalry2

HTML Diff

18 added 12 removed

Original 2026-01-01

Modified 2026-03-10

1 Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

2 <h2>Posts by this author</h2>

3 - <a></a><a>BFCM mobile marketing strategies</a>

3 + <a></a><a>Elements to include in a photography style guide</a>

4 - Boost BFCM 2025 sales with 9 mobile marketing strategies across SMS, email, apps, and more-built for today’s mobile-first shoppers.

4 + Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.

5 - <a></a><a>Why BFCM is a big deal</a>

5 + <a></a><a>Reduce cart abandonment and increase sales</a>

6 - Discover why BFCM is no longer just a sale-it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.

6 + Discover 4 proven ways to reduce cart abandonment and recover lost sales. Learn how to build trust, streamline check-out, and personalize abandoned cart flows to convert more shoppers.

7 - <a></a><a>9 Omnichannel marketing examples</a>

7 + <a></a><a>Improve your post-purchase experiences</a>

8 - Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.

8 + Post-purchase experiences are where customer loyalty begins. Learn how to automate and personalize them to grow your B2C brand

9 - <a></a><a>Grow your lists for BFCM</a>

9 + <a></a><a>How to use an AI marketing agent to prepare for BFCM</a>

10 - Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.

10 + Learn how to use K:AI Marketing Agent to plan, launch, and optimize your BFCM campaigns faster-boosting efficiency, personalization, and sales this holiday season.

11 - <a></a><a>Customer loyalty programs guide</a>

11 + <a></a><a>Make the Most of AI Marketing Automation</a>

12 - Generate repeat purchases and create brand advocates with a thoughtful customer loyalty program.

12 + Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.

13 - <a></a><a>5 CRM with marketing automation features</a>

13 + <a></a><a>The Marketer's Guide to AI Product Photo Editing</a>

14 - Discover 5 powerful CRM marketing automations that can boost personalization, loyalty, and growth by unifying customer data and streamlining cross-channel campaigns.

14 + This marketer’s guide to AI photo editing teaches how to create on-brand visuals, adapt images for any campaign, and drive ecommerce growth efficiently.

15 + <a></a><a>How to Use AI Photo Editors</a>

16 + Learn 6 ways to use AI photo editors to speed up content creation, cut costs, and keep your brand visuals consistent across every campaign.

17 + <a></a><a>Customer Service Over BFCM</a>

18 + Discover 5 tips for managing Black Friday customer service. From AI agents to unified data, see how Klaviyo helps brands turn support into a revenue driver.

19 + <a></a><a>Use Helpdesk for BFCM</a>

20 + Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.