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Original
2026-01-01
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2026-03-10
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<p>343%</p>
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<p>343%</p>
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<p>increase in loyalty flow revenue*</p>
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<p>increase in loyalty flow revenue*</p>
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<p>246%</p>
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<p>246%</p>
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<p>increase in referral revenue*</p>
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<p>increase in referral revenue*</p>
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<p>34%</p>
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<p>34%</p>
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<p>increase in customer lifetime value (CLV)*</p>
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<p>increase in customer lifetime value (CLV)*</p>
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<p><a>Shape Republic</a>is helping people live more nutritious and healthy lives, one delicious shake at a time. Its selection of tasty products helps people lose weight without sacrificing the satisfaction of a wholesome meal.</p>
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<p><a>Shape Republic</a>is helping people live more nutritious and healthy lives, one delicious shake at a time. Its selection of tasty products helps people lose weight without sacrificing the satisfaction of a wholesome meal.</p>
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<p>Their focus on creating loyal brand advocates led them to build a tech stack centred around their customers’ needs, winning Shape Republic the award for<strong>Best customer experience using integrations</strong>at<a>The Klicks 2024</a>.</p>
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<p>Their focus on creating loyal brand advocates led them to build a tech stack centred around their customers’ needs, winning Shape Republic the award for<strong>Best customer experience using integrations</strong>at<a>The Klicks 2024</a>.</p>
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<p><em>*All stats courtesy of Shape Republic</em></p>
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<p><em>*All stats courtesy of Shape Republic</em></p>
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<h2>Learn how Shape Republic integrated their dream tech stack to boost CLV</h2>
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<h2>Learn how Shape Republic integrated their dream tech stack to boost CLV</h2>
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<h4><strong>Objectives</strong></h4>
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<h4><strong>Objectives</strong></h4>
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<p>Shape Republic wanted to evolve their loyalty program to support customers throughout their journey, increasing repurchase rates and customer lifetime value (CLV). The brand had 3 key goals:</p>
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<p>Shape Republic wanted to evolve their loyalty program to support customers throughout their journey, increasing repurchase rates and customer lifetime value (CLV). The brand had 3 key goals:</p>
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<ol><li><strong>Increase customer lifetime value</strong>by delivering personalised experiences throughout the customer journey</li>
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<ol><li><strong>Increase customer lifetime value</strong>by delivering personalised experiences throughout the customer journey</li>
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<li><strong>Grow program engagement</strong>by encouraging customer interactions with the loyalty program, driving higher engagement and repeat purchases</li>
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<li><strong>Grow program engagement</strong>by encouraging customer interactions with the loyalty program, driving higher engagement and repeat purchases</li>
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<li><strong>Implement consistent omnichannel experience</strong>to maximise program impact and reach</li>
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<li><strong>Implement consistent omnichannel experience</strong>to maximise program impact and reach</li>
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</ol><h4><strong>Strategy</strong></h4>
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</ol><h4><strong>Strategy</strong></h4>
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<p>To meet these objectives, Shape Republic tapped into Klaviyo’s integrations with<a>Shopify</a>,<a>LoyaltyLion</a>,<a>Charles</a>,<a>Trustpilot</a>, and<a>Zendesk</a>to reimagine their customer loyalty strategy.</p>
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<p>To meet these objectives, Shape Republic tapped into Klaviyo’s integrations with<a>Shopify</a>,<a>LoyaltyLion</a>,<a>Charles</a>,<a>Trustpilot</a>, and<a>Zendesk</a>to reimagine their customer loyalty strategy.</p>
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<p>This approach involved:</p>
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<p>This approach involved:</p>
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<ol><li><strong>Highly segmented flows and emails</strong>with social proof and customer reviews, triggered by customer data like purchase history and loyalty status, ensuring timely, relevant messaging.</li>
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<ol><li><strong>Highly segmented flows and emails</strong>with social proof and customer reviews, triggered by customer data like purchase history and loyalty status, ensuring timely, relevant messaging.</li>
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<li><strong>Feedback loops</strong>through flows that gauges customer sentiment through surveys and reviews to refine communication strategies, ensuring content and benefits remain engaging and relevant.</li>
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<li><strong>Feedback loops</strong>through flows that gauges customer sentiment through surveys and reviews to refine communication strategies, ensuring content and benefits remain engaging and relevant.</li>
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</ol><p><strong>Omnichannel activation of customer data</strong>, like targeted WhatsApp campaigns through Klaviyo’s integration with Charles to promote the loyalty program and increase email subscribers.</p>
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</ol><p><strong>Omnichannel activation of customer data</strong>, like targeted WhatsApp campaigns through Klaviyo’s integration with Charles to promote the loyalty program and increase email subscribers.</p>
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<p>“With Klaviyo as our central database, we can create a consistent customer experience to drive loyalty across our website, email, WhatsApp, social media, and direct mail,” said Laura Smolla, Senior CRM Manager at Shape Republic.</p>
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<p>“With Klaviyo as our central database, we can create a consistent customer experience to drive loyalty across our website, email, WhatsApp, social media, and direct mail,” said Laura Smolla, Senior CRM Manager at Shape Republic.</p>
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<blockquote>With Klaviyo as our central database, we can create a consistent customer experience to drive loyalty across our website, email, WhatsApp, social media, and direct mail.</blockquote>Laura Smolla<p>Senior CRM Manager at Shape Republic</p>
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<blockquote>With Klaviyo as our central database, we can create a consistent customer experience to drive loyalty across our website, email, WhatsApp, social media, and direct mail.</blockquote>Laura Smolla<p>Senior CRM Manager at Shape Republic</p>
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<h4><strong>Results</strong></h4>
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<h4><strong>Results</strong></h4>
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<p>Shape Republic’s loyalty program overhaul was well worth it, leading to a 115% increase in points spent and 246% increase in referral revenue. </p>
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<p>Shape Republic’s loyalty program overhaul was well worth it, leading to a 115% increase in points spent and 246% increase in referral revenue.</p>
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<p>Email was a huge component of this, increasing revenue from loyalty flows by 343%.</p>
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<p>Email was a huge component of this, increasing revenue from loyalty flows by 343%.</p>
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<p>These strategies led to a<strong>34% increase in customer lifetime value</strong>, underscoring the effectiveness of the loyalty program in building long-term customer relationships and driving sustained business growth.</p>
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<p>These strategies led to a<strong>34% increase in customer lifetime value</strong>, underscoring the effectiveness of the loyalty program in building long-term customer relationships and driving sustained business growth.</p>
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<p>Shape Republic’s comprehensive, integration-driven approach to loyalty has grown customer engagement and conversions, highlighting the value of integrating personalisation, rewards, and omnichannel consistency to earn customer loyalty.</p>
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<p>Shape Republic’s comprehensive, integration-driven approach to loyalty has grown customer engagement and conversions, highlighting the value of integrating personalisation, rewards, and omnichannel consistency to earn customer loyalty.</p>
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<p>Find out why brands like this use Klaviyo</p>
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<p>Find out why brands like this use Klaviyo</p>
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<p><a>Get a demo</a></p>
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<p><a>Get a demo</a></p>
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