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Original
2026-01-01
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2026-03-10
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<h2>3 benefits of SMS marketing, according to Klaviyo's consumer report</h2>
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<h2>3 benefits of SMS marketing, according to Klaviyo's consumer report</h2>
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<p>Here are just a few of the benefits of using <a>SMS marketing</a>, according to Klaviyo’s consumer sentiment report, which surveyed nearly 2K consumers:</p>
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<p>Here are just a few of the benefits of using<a>SMS marketing</a>, according to Klaviyo’s consumer sentiment report, which surveyed nearly 2K consumers:</p>
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<ul><li>Nearly all consumers (96%) are willing to receive a text from a brand at least once a week-up a massive 31% from our <a>survey conducted</a> the previous year.</li>
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<ul><li>Nearly all consumers (96%) are willing to receive a text from a brand at least once a week-up a massive 31% from our<a>survey conducted</a>the previous year.</li>
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<li>More than twice as many shoppers would rather hear from you via text message than over social media.</li>
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<li>More than twice as many shoppers would rather hear from you via text message than over social media.</li>
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<li>73% of consumers have made a purchase based on receiving a text message from a brand-and over half of them have done so 2-3x.</li>
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<li>73% of consumers have made a purchase based on receiving a text message from a brand-and over half of them have done so 2-3x.</li>
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</ul><h2>A preview of what the experts have to say</h2>
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</ul><h2>A preview of what the experts have to say</h2>
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<h3>"Being really smart about compliance is what drives SMS list growth, and continually building that SMS list is what drives strong ROI."</h3>
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<p>Melissa Matusky, customer onboarding manager at Klaviyo</p>
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<h3>"We don’t see SMS as a replacement channel-it’s something you do to supplement and enhance your existing email strategy."</h3>
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<p>Jessica Schanzer, senior product marketing manager at Klaviyo</p>
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<h3>"Get your information directly from your customer, tell them what you’re going to do, and follow through on it. And respect their choices."</h3>
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<p>Bill Higbee, senior product marketing manager at Twilio</p>
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<p>Related SMS marketing resources:</p>
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<p>Related SMS marketing resources:</p>
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