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Original
2026-01-01
Modified
2026-03-10
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<p>Download the full report</p>
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<p>Download the full report</p>
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<p>Based on responses collected from 2,448 active Australian and New Zealand consumers, discover insights to power smarter digital relationships with today’s shoppers.</p>
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<p>Based on responses collected from 2,448 active Australian and New Zealand consumers, discover insights to power smarter digital relationships with today’s shoppers.</p>
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<h2>The evolving purchase journey</h2>
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<h2>The evolving purchase journey</h2>
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<p>In 2024, there are multiple touchpoints that influence consumers’ habits and behaviours. This report explores how personalisation, segmentation, and omnichannel experiences impact consumer purchasing decisions-and how retailers can better power smarter digital relationships with them.</p>
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<p>In 2024, there are multiple touchpoints that influence consumers’ habits and behaviours. This report explores how personalisation, segmentation, and omnichannel experiences impact consumer purchasing decisions-and how retailers can better power smarter digital relationships with them.</p>
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<p>Read the report to discover:</p>
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<p>Read the report to discover:</p>
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<ul><li>How consumers feel about personalisation</li>
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<ul><li>How consumers feel about personalisation</li>
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<li>How retailers’ marketing efforts are performing</li>
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<li>How retailers’ marketing efforts are performing</li>
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<li>What matters most to consumers when it comes to omnichannel shopping</li>
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<li>What matters most to consumers when it comes to omnichannel shopping</li>
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<li>Actionable tactics from experts to apply to your marketing strategy</li>
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<li>Actionable tactics from experts to apply to your marketing strategy</li>
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</ul><h2>Consumers have spoken</h2>
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</ul><p>90%</p>
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<p>90%</p>
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<p>report email as their preferred channel</p>
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<p>report email as their preferred channel</p>
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<p>59%</p>
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<p>59%</p>
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<p>say personalisation has influenced them to purchase</p>
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<p>say personalisation has influenced them to purchase</p>
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<p>72%</p>
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<p>72%</p>
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<p>who start their shopping journey online complete it in a physical store</p>
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<p>who start their shopping journey online complete it in a physical store</p>
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<p>Get the full report</p>
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<p>Get the full report</p>
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<h2>Discover insights to power smarter digital relationships with today’s consumers</h2>
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<h2>Discover insights to power smarter digital relationships with today’s consumers</h2>
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