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2026-01-01
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2026-03-10
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<p>Content strategist -</p>
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<a>open in a new tab Klaviyo</a><p>Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>Alexandra McPeak</a></p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Mar 28, 2025</p>
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<p><a>Empathetic email marketing during uncertainty</a></p>
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<p>How should your brand show up during times of uncertainty? Learn how to communicate to your customers with empathy through email and SMS.</p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Jan 6, 2025</p>
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<p>Jan 6, 2025</p>
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<p><a>Grow email revenue with fewer, more targeted messages</a></p>
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<p><a>Grow email revenue with fewer, more targeted messages</a></p>
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<p>Learn how to appeal to subscribers with interest-based campaigns.</p>
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<p>Learn how luxury brand Jenni Kayne increased email revenue by 14.5% while reducing daily emails from 3 to 1, maintaining their premium positioning.</p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Jan 6, 2025</p>
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<p>Jan 6, 2025</p>
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<p><a>Grow SMS revenue by breaking this common marketing 'rule'</a></p>
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<p><a>Grow SMS revenue by breaking this common marketing 'rule'</a></p>
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<p>Learn how to test your way to more messages-and more revenue.</p>
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<p>Discover how beauty brand Laura Geller challenged conventional wisdom about message frequency and achieved 3.9X quarterly SMS revenue growth through smart testing.</p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Jan 6, 2025</p>
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<p>Jan 6, 2025</p>
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<p><a>How to send the text messages customers actually want</a></p>
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<p><a>How to send the text messages customers actually want</a></p>
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<p>Learn how to automate SMS reminders to increase purchases during sales events.</p>
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<p>Learn how fitness brand POPFLEX automated strategic SMS reminders during their Black Friday sale to triple revenue, without increasing their discount offers.</p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Jan 6, 2025</p>
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<p>Jan 6, 2025</p>
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<p><a>How to use AI to grow email list conversions 65%</a></p>
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<p><a>How to use AI to grow email list conversions 65%</a></p>
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<p>Learn how to use AI to optimize sign-up form conversion.</p>
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<p>Discover how luxury skincare brand Tata Harper used AI-powered form optimization to increase email sign-ups by 65% without changing their subscriber incentives.</p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Jan 6, 2025</p>
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<p>Jan 6, 2025</p>
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<p><a>How Huda Beauty increased email orders 50%</a></p>
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<p><a>How Huda Beauty increased email orders 50%</a></p>
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<p>Learn how to A/B test messaging to increase conversions.</p>
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<p>Learn how beauty giant Huda Beauty transformed their email marketing from declining performance to 50% sales growth by testing this simple content change.</p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Jan 6, 2025</p>
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<p>Jan 6, 2025</p>
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<p><a>How Marine Layer fixed this multi-channel problem</a></p>
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<p><a>How Marine Layer fixed this multi-channel problem</a></p>
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<p>Learn how to consolidate your data to create more thoughtful journeys for customers.</p>
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<p>Discover how clothing brand Marine Layer boosted customer value by creating seamless experiences between their 45+ stores and online shopping platform.</p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Jan 6, 2025</p>
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<p>Jan 6, 2025</p>
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<p><a>A simple trick to boost Black Friday sales without discounts</a></p>
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<p><a>A simple trick to boost Black Friday sales without discounts</a></p>
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<p>Learn how to discount strategically with advanced segmentation.</p>
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<p>Discover how luxury skincare brand Beekman 1802 used smart customer segmentation to increase holiday sales by 74% while maintaining their premium positioning.</p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Jan 6, 2025</p>
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<p>Jan 6, 2025</p>
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<p><a>Rescue lost sales with this smart customer targeting strateg</a></p>
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<p><a>Rescue lost sales with this smart customer targeting strateg</a></p>
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<p>Learn how to target disengaged customers with RFM segmentation.</p>
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<p>Learn how outdoor dog gear brand Ruffwear used smart customer segmentation to create personalized re-engagement campaigns that brought valuable customers back.</p>
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<a></a><p><a>Alexandra McPeak</a></p>
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<p>Jan 6, 2025</p>
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<p><a>How to stop burning out your email list</a></p>
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<p>Learn how to tailor messages by channel to achieve omnichannel personalization.</p>
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