7 added
0 removed
Original
2026-01-01
Modified
2026-03-10
1
<h2>What to expect in this guide:</h2>
1
<h2>What to expect in this guide:</h2>
2
<p>The food and beverage CPG industry has changed. That’s a given. And a recession is looming. But change can be a force for good-a fresh opportunity to seize previously unforeseen paths toward growth.</p>
2
<p>The food and beverage CPG industry has changed. That’s a given. And a recession is looming. But change can be a force for good-a fresh opportunity to seize previously unforeseen paths toward growth.</p>
3
<p>In our CPG ecommerce guide, you’ll get:</p>
3
<p>In our CPG ecommerce guide, you’ll get:</p>
4
<ul><li>Analysis and data from industry leading publications</li>
4
<ul><li>Analysis and data from industry leading publications</li>
5
<li>A breakdown of Klaviyo’s own proprietary benchmark data for email and SMS</li>
5
<li>A breakdown of Klaviyo’s own proprietary benchmark data for email and SMS</li>
6
<li>Examples from dozens of CPG brands conquering the odds</li>
6
<li>Examples from dozens of CPG brands conquering the odds</li>
7
<li>Detailed walk-throughs for how your business can implement similar, integrated strategies to weather any storm</li>
7
<li>Detailed walk-throughs for how your business can implement similar, integrated strategies to weather any storm</li>
8
</ul><h2>Upcoming CPG ecommerce trends to keep an eye on</h2>
8
</ul><h2>Upcoming CPG ecommerce trends to keep an eye on</h2>
9
+
<h3>The rise of the omnichannel shopper</h3>
10
+
<p>Brand consistency and cohesiveness are important as a result of the way people shop, which now can be anywhere at any time.</p>
11
+
<h3>Transparent and
sustainable brand values</h3>
12
+
<p>Earn-and hold-consumer attention by using your brand values to create connections beyond the transactional relationship.</p>
13
+
<h3>The value of retention</h3>
14
+
<p>Leaning into retention is key to offsetting rising acquisition costs and strengthening brand loyalty.</p>
9
<p>Related industry-specific resources</p>
15
<p>Related industry-specific resources</p>
16
+