Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

2 <h2>Posts by this author</h2>

3 - <a></a><a>How to Use AI Photo Editors</a>

3 + <a></a><a>5 March Madness marketing ideas for 2026</a>

4 - Learn 6 ways to use AI photo editors to speed up content creation, cut costs, and keep your brand visuals consistent across every campaign.

4 + Looking for March Madness marketing ideas? Get 5 proven campaign ideas for 2026, plus real brand examples and omnichannel tips powered by AI.

5 - <a></a><a>Customer Service Over BFCM</a>

5 + <a></a><a>11 Best Digital Advertising Platforms in 2026</a>

6 - Discover 5 tips for managing Black Friday customer service. From AI agents to unified data, see how Klaviyo helps brands turn support into a revenue driver.

6 + Discover the best digital advertising platforms for B2C brands in 2026. Compare top tools for paid social, search, CTV, and omnichannel growth, plus see how they integrate with Klaviyo.

7 - <a></a><a>Use Helpdesk for BFCM</a>

7 + <a></a><a>7 key customer service metrics</a>

8 - Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.

8 + Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the 7 metrics you should be tracking this year.

9 - <a></a><a>Improve Your Cart Conversion Rate</a>

9 + <a></a><a>Customer Service and Marketing: Why Unified Data Matters</a>

10 - Improve your cart conversion rate with 5 proven fixes for friction, payment gaps, and mobile UX that turn browsers into buyers.

10 + Learn how unifying customer service and marketing data improves personalization, efficiency, and revenue-and why a shared CRM foundation matters.

11 - <a></a><a>What a seamless customer experience looks like</a>

11 + <a></a><a>What belongs in a customer service tech stack in 2026?</a>

12 - Learn how B2C brands create a seamless customer experience by connecting data, channels, and service to deliver effortless, personalized shopping.

12 + Customer service technology in 2026 is integrated, powered by AI, and backed by customer data. Learn what your service stack should look like to exceed rising customer expectations.

13 - <a></a><a>Use Customer Agent for BFCM</a>

13 + <a></a><a>60% of teams say AI improves customer service interactions</a>

14 - Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.

14 + AI customer service is expanding fast in 2026. Learn how brands use AI to improve efficiency, customer satisfaction, and loyalty, and unlock new revenue opportunities.

15 - <a></a><a>Adapt Your Business for AI Shopping</a>

15 + <a></a><a>How marketers can use ChatGPT research</a>

16 - Discover how AI shopping is changing online retail and get 6 practical ways to optimize your brand’s presence for this new era.

16 + Discover the impact of AI on marketing and how brands can adapt with conversational content, personalization, and AI-powered customer experiences.

17 - <a></a><a>Choosing the right marketing channel</a>

17 + <a></a><a>How customer service can use ChatGPT research</a>

18 - Choosing the right marketing channels for your business is high stakes when you have a limited budget. Learn how to maximize ROI with the right strategy.

18 + Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalization in B2C support.

19 - <a></a><a>When to send Black Friday emails</a>

19 + <a></a><a>Turn holiday shoppers into loyal customers</a>

20 - Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox-backed by Klaviyo’s latest consumer and platform data.

20 + Learn 5 ways to turn new holiday shoppers into repeat buyers using personalization, seamless returns, targeted outreach, and AI-driven customer experiences.