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35 Email Marketing Examples for Better Email Campaigns - Klaviyo
2026-03-10 23:01 Diff
https://www.klaviyo.com/blog/email-marketing-examples
It’s true—your customers are overwhelmed by their inboxes.
But it’s not so much that people don’t want to hear from you—it’s that they want your email marketing efforts to reflect their preferences and their relationship with your brand.
When brands tap into customer data to send well-timed, personalized campaigns, the difference is clear.
According to Klaviyo’s latest industry benchmarks, the industry-leading top 10% emails convert 5x more subscribers and drive 9x more revenue per recipient. This likely comes down to the difference between batch-and-blast tactics vs. highly segmented campaigns designed to be ultra-relevant for a specific audience.
If writing your next email feels like a struggle, you’re not alone.
These 35 email marketing examples from Klaviyo customers can help spark some fresh ideas for your newsletters, email automations, and campaigns. All of them demonstrate how clever segmentation leads to better, more relevant content.
Type: welcome email
Your welcome email series should do at least one of 3 things:
Introduce your brand.
Showcase your products.
Feature offers to drive purchases.
Little Sleepies, a kidswear company, nails all of these in their email. The founder immediately builds trust by introducing herself and her children to emphasize that she knows what it’s like to be in her audience’s shoes.
The email combines this personal connection with a welcome discount and a link to join a VIP group—showing that they’re not just selling PJs, they’re also creating a community for busy parents.
Image source: Really Good Emails
2. Cuyana’s minimalist trust-building welcome flow

Type: welcome email
Apparel brand Cuyana uses a minimalist welcome series to communicate the brand’s “less is more” philosophy through its clean design and thoughtful product storytelling. They number each email in their welcome flow—similar to a magazine issue—setting clear expectations about what’s to come, which starts the relationship off on the right foot.
Cuyana also weaves high-quality lifestyle photography into their emails, helping customers envision their products in everyday settings while also showcasing their craftsmanship and quality.
Image source: Really Good Emails
3. Fishwife’s playful product education

Type: product education email
Tinned seafood company Fishwife takes a playful approach to an educational email by showing 9 different ways to use their anchovy product.
This type of visual education is a powerful way to communicate product use cases during the consideration stage. If subscribers are on the fence about buying, this email may give them the information they need to make a final decision to purchase.
Image source: Really Good Emails
4. ILIA’s quick product tutorial

Type: post-purchase email
The first time you order a product, you might spend a lot of time figuring out how to make the best use of it. Cosmetics brand ILIA’s strategy removes that friction by sending product tutorials post-purchase.
The email shows the customer that ILIA cares about their experience at every step. As a result, customers can immediately use the product once it arrives and get better results. And from the brand’s perspective, the quick tutorial—and a CTA for complementary product suggestions—can help improve repeat purchases and retention rates over time.
Image source: Really Good Emails
5. Tushy’s humorous objection handling

Type: product education email
Bidet company Tushy tackles a potentially awkward subject with humor and clarity. The email uses a combination of witty headlines, educational statements, and myth-busting content to address cultural hesitations about bidets.
If your brand sells products that require a lot of education before a purchase, consider this example as inspiration.
Image source: Really Good Emails
6. Made In’s expert-led educational email

Type: product education email
Made In, known for their restaurant-quality cookware, knows their target audience: home cooks who are passionate about food and want to learn to cook from the best.
Between the endorsement from a renowned chef and the step-by-step breakdown of what they’ll need, customers can easily envision themselves cooking with Made In’s products—just like real chefs do.
Image source: Really Good Emails
7. Esmi’s mini case study

Type: customer story email
Skincare brand Esmi uses a real customer’s transformation story to drive more sales.
The brand breaks down the customer’s daily skincare routine and includes real transformation photos, a customer quote, and a product catalog to redirect subscribers to the right product collection. This is a great example of how to show, not tell.
Image source: Milled
8. Marine Layer’s sustainability outreach

Type: company update email
Clothing company Marine Layer shares their annual impact report because they recognize their audience’s growing interest in sustainable fashion. Marine Layer connects with eco-conscious customers by highlighting how they walk the talk regarding sustainability.
They also conclude with a call to action for their Re-Spun take-back program, where they redirect subscribers to one of their core recycling initiatives.
Image source: Really Good Emails
9. Hedley & Bennett’s authentic Black Lives Matter campaign

Type: social awareness email
When the Black Lives Matter movement resurged in 2020, Hedley & Bennett sent an email amplifying Black-owned businesses and organizations.
An approach like this is a wonderful way to identify with your audience’s values and build an emotional connection that goes beyond a simple transaction. If you take on this approach, just make sure it’s relevant to your business, otherwise it can come off as inauthentic. Hedley & Bennett sell kitchenware, so it makes sense they’re highlighting Black-owned businesses and Black chefs here.
Image source: Really Good Emails
10. Tecovas’s origin story

Type: company update email
Company updates help keep customers informed about how your brand is doing, which strengthens brand affinity and shows you care about customer feedback.
Handmade boots and accessories company Tecovas celebrates their 10-year anniversary with a recap of how far they’ve come as a brand.
By sharing their backstory, Tecovas establishes a more personal connection with their customers. Not only does this tactic create more loyalty, but it also keeps their brand top of mind for customers the next time they make a purchase in their category.
Image source: Milled
11. Graza’s newsletter made for foodies

Type: newsletter
Olive oil brand Graza combines product education with lifestyle content in an engaging newsletter format, , showcasing their skill in crafting compelling newsletters that captivate their audience. Knowing their audience is eager for meal inspiration, they feature recipes from food experts and chefs that showcase their olive oil.
The emails offer immediate value, giving subscribers compelling reasons to open them week after week. This approach helps Graza become a part of their subscribers’ daily cooking habits, making them must-haves in the kitchen.
Image source: Really Good Emails
12. Bearpaw’s segmented product catalog

Type: promotional email
Bearpaw is known for their comfortable footwear. At some point, Bearpaw may have asked subscribers to check a box on a form to indicate they prefer vegan products. If they checked “yes,” they likely would have received this email about Bearpaw’s vegan line.
This is a great example of how a brand can use data to personalize customer outreach. The more data you have about your customer’s preferences, the more relevant your emails will be. And especially in this case, when featured products are attached to personal values, the potential for a win is great.
Image source: Milled
Type: promotional email
Garrett Popcorn sends strategic Friday emails, catching subscribers right when they’re deciding on weekend plans. The casual “No Plans, Just Snacks” message makes staying home feel like the best choice.
This is a great email marketing example of sending campaigns at the perfect time, when a subscriber is trying to make a decision. When you can catch people at inflection points like this, your message is immediately relevant—and way less likely to clutter up an inbox.
Image source: Milled
14. Manly Bands’ psychographic data collection

Type: promotional email
Wedding bands company Manly Bands uses personality-based descriptions to match products to people. They group the products into distinct personality types, like “The Spy” and “The Commander,” making it easier for subscribers to decide which product to buy.
In the process, the brand also collects meaningful psychographic data, which they can use to segment and personalize campaigns in the future—driving even more targeted sales. It’s a win-win for customers who expect personalized experiences and the brand that requires data to deliver those experiences.
Image source: Milled
15. Chamberlain Coffee’s flash sale

Type: promotional email
Shoppers love flash sales. They’re the perfect opportunity to snag products they’ve been eyeing for a while. Chamberlain Coffee uses this strategy to drive immediate sales through a “random refunds” promotion—a tactic that turns a simple purchase experience into an exciting game of chance.
At the end, 5 lucky winners win back their entire order—a massive (and highly motivating) incentive for customers to place that next order.
Image source: Really Good Emails
16. Ride FRSH’s pop culture reference

Type: offer email
Air freshener brand Ride FRSH uses pop culture references and memes to tackle embarrassment around bad odors. What stands out to us about this email is the same-day free shipping.
This incentive adds urgency to the purchase decision and offers a great deal for customers who may want to buy just one or two air fresheners but were maybe discouraged by shipping costs.
Image source: Milled
Type: seasonal email
Cat litter company PrettyLitter’s Halloween-themed promotional email purr-fectly balances seasonal fun with product benefits.
This email—which features reviews from past customers, the benefits of the product, a promo code, and a free offer to drive action—is a great example of how you can layer multiple conversion tactics to build a compelling offer.
To create an even better experience, you can also personalize these emails based on past purchase history or wishlist items.
Image source: Really Good Emails
18. Grind Coffee’s well-timed outreach

Type: seasonal email
Grind, a coffee delivery service, uses the switch to daylight saving time as an opportunity to point out that their customers’ allotted coffee-drinking window has just been extended.
The witty message—more daylight equals more time for coffee—makes it, at the very least, a memorable touchpoint for people who might be considering a purchase.
Image source: Really Good Emails
19. Jenni Kayne’s digital lookbook

Type: seasonal email
Luxury apparel and home brand Jenni Kayne launched their summer collection by crafting a subtle summer narrative through carefully curated images and minimal copy.
While some brands might add more copy to explain the story behind the launch, Jenni Kayne’s email resembles a physical lookbook, making it easy for subscribers to envision the products in their homes. They also include multiple product types within the email so people can choose their own journey depending on their needs, driving more visits.
Image source: Really Good Emails
20. 100% Pure’s FOMO campaign

Type: seasonal email
Skincare brand 100% Pure transforms 12 Days of Christmas into a 12-day Christmas email marketing campaign to drive more sales during the holidays. It combines urgency with a fear of missing out (FOMO) because the offer on day 1 is limited to, well, one day only.
The email includes 3 strategic elements:
A clear explanation of the product and offer
A few bundles to increase the average order value
A 60-day return guarantee to overcome hesitation
As a result, the email communicates everything a subscriber needs to know about the day’s offer—and what products they can try at a lower cost before they’re gone. They also limit the 12 deals to 24 hours each, encouraging subscribers to check their inbox every day to access more enticing offers. It’s a clever way to turn engagement into revenue.
Image source: Milled
21. Linksoul’s feature-based data collection

Type: product launch email
Potential customers want to know how a product works, how it benefits them, and what it looks like in action. Clothing brand Linksoul answers these pressing questions with simple product imagery.
The email helps customers make confident purchase decisions, while also giving the brand valuable data about their fit preferences—potentially leading to better segmentation for future messages.
Image source: Milled
22. Red Dragon Darts’ 50th anniversary launch countdown

Type: product launch email
If you’re building anticipation for your new launch, you’ll create more excitement with a countdown timer sent to your most engaged subscribers. It’s a great visual cue for people who are really invested in your brand.
This is exactly what Red Dragon Darts did to launch their latest collection for their 50th anniversary. Notice that they didn’t send the email too far in advance—5 days is enough of a heads up while keeping the launch top of mind.
Image source: Milled
23. Taylor Stitch’s browse abandonment automation

Type: browse abandonment email
Clothing brand Taylor Stitch turns a product page drop-off into an opportunity to win back visitors. Sent automatically after someone leaves a product page, this browse abandonment automation opens with a discount code and:
Showcases the product with premium photography
Establishes brand expertise (10 years running)
Removes purchase risk (free returns/exchanges)
Image source: Milled
24. July’s personalized Black Friday offer

Type: BFCM promotion email
July, a travel bag company, recognizes that customers want to personalize their bags. Their Black Friday offer includes free personalization and 20% off if they bundle products together.
The magic lies in their simple story to explain the “why” behind the promotion. It makes the offer feel more like something you’re accepting from a close friend than a brand. It’s also an important reminder—sometimes text-based emails without images are the way to go.
Image source: Milled
25. Filson’s seasonal legacy

Type: seasonal email
Few brands can say they’ve been in business for over 100 years, but outdoor clothing brand Filson can—and they know exactly when to highlight that legacy.
Filson’s email features a dramatic hero image and a bold headline saying, “We know winter.” This message resonates because it aligns perfectly with their value proposition: durable, time-tested gear built for harsh conditions.
For brands whose products are tied to seasonality, well-timed email campaigns aren’t just relevant—they’re essential for driving conversions.
Image source: Really Good Emails
26. Dermalogica’s annual bestseller lineup

Type: holiday email
Skincare brand Dermalogica uses seasonal promotions to help customers plan ahead of the holidays. They’ve bundled their best products from the past year, positioning them as the ultimate skincare set for the season.
What’s particularly nice about this approach is how it works for different types of customers. New customers get a curated introduction to the brand’s best offerings while existing customers might spot that one innovative product they missed earlier in the year.
Image source: Milled
27. Pulp & Press’s cart abandonment automation

Type: cart abandonment email
The first time a potential customer visits your website, they might shop around and add items to their cart—all without making a purchase. That’s where a well-timed abandoned cart email comes in.
Wellness brand Pulp & Press reminds customers which product they added to their cart, along with some hand-picked recommendations that might interest them instead.
With a subtle use of social proof—”we don’t blame you, it’s a fan favourite”—the brand reassures people that they’re making the right choice if they recover their cart. Pulp & Press removes uncertainty and encourages hesitant shoppers to take the next step.
Image source: Really Good Emails
28. SABA’s VIP offer

Type: loyalty program email
Luxury fashion brand SABA turns a tiered loyalty discount promotion into a VIP offer.
The strategy here is twofold: they create desire through exclusivity, while using graduated spending thresholds to encourage members to purchase more. Segmenting subscribers by spending threshold is a great way to personalize a loyalty program and increase customer lifetime value (CLV).
Image source: Milled
29. Hismile’s mystery pack

Type: limited-time offer email
Oral care brand Hismile uses a time-based offer to incentivize subscribers to try a new collection through an “XL mystery pack.”
By guaranteeing access to an unreleased flavor in the XL pack, they create a VIP-like experience and encourage higher value purchases. But notice they also give people an out if they want it. If someone doesn’t want to try a new toothpaste flavor because they like what they like, there’s another CTA to buy the standard pack below.
Image source: Milled
30. Brightland’s post-purchase founder thank you

Type: post-purchase email
Most post-purchase emails confirm order and shipping details. And while that’s effective, olive oil brand Brightland takes this approach a step further.
Brightland’s team sends a second post-purchase email—a letter from the founder toasting “good health and happiness.” This does two things: It humanizes the brand and builds anticipation for the new product by painting a vivid picture of what happens when the customer receives it.
Image source: Brightland
31. Force of Nature’s decision tree

Type: holiday email
Almost everyone has experienced decision overload while shopping for the perfect gift. To help their audience get over that barrier, Force of Nature creates a decision tree for their bundles to direct subscribers to the right package.
This interactive flowchart turns a seemingly complicated decision into a fun exercise, making it easier to take action. Subscribers can decide in seconds and then move on to the website or app to explore the bundles further.
Image source: Milled
Type: end-of-year promotional email
KURU turns end-of-year reviews into an opportunity to drive more sales. They rebrand the moment as “people’s choice” favorites to add some social proof.
The brand is using aggregate customer behavior to guide new customers toward products that are proven winners. The email also includes objection handlers like free shipping and 45-day returns to nudge customers toward a sale.
Image source: Milled
33. Beekman 1802’s limited-time offer

Type: product anniversary email
Customers won’t remember your brand or product anniversary—but that doesn’t mean you can’t include them in your celebrations. Skin- and body-care brand Beekman 1802 combines a product’s launch anniversary with a limited-time offer to incentivize purchases.
The celebratory email includes 3 key elements:
Social proof
Product education
A limited-edition bundle
By creating a sense of urgency and scarcity, current and potential customers alike are motivated to buy the bundle. It’s a smart way to turn the typical anniversary celebration into an unmissable shopping experience.
Image source: Milled
34. HoneyLove’s back-in-stock nudge

Type: product re-stock email
Back-in-stock flows can be highly effective because they target shoppers when purchase intent is at its peak.
Whether it’s past buyers or subscribers who previously wishlisted the item, these customers are already interested. That’s why your flow should do two things: showcase the product and reinforce why it’s worth buying.
HoneyLove, an underwear and sleepwear brand, combines clear, stylish product photos with real customer quotes to nudge high-intent subscribers toward a purchase of a coveted product.
Image source: Milled
35. Balique’s simple summer email

Type: seasonal email
While beautifully designed emails serve an important purpose, text-based emails can be a simple way to connect with your audience like you would a friend.
Haircare and skincare brand Balique sends a seasonal promotion email that reads like it’s from a personal connection. The email starts with context on why they’re reaching out (it’s now summer!) and how the brand solves common skincare problems with relevant products.
Since they’re sending the message at the start of summer, they tap into their subscriber’s awareness of changing skincare needs. But beyond that, they educate subscribers about the benefits of using seasonal products and include relevant offers to encourage them to try the new collection.
Image source: Milled
Email marketing should be personal and contextual

Looking across these 35 email marketing examples, we see 3 patterns that drive engagement and sales:
The most compelling emails reflect a unique brand voice and thoughtful email design.
Segmentation is an important precursor to the personalized brand experiences consumers have come to expect.
Timing and context are critical for relevance in email marketing. When you send an email is just as important as what’s in it.
As the CRM built for B2C, Klaviyo can help you drive immediate sales and lasting loyalty with the winning combination of advanced email automation, AI, and real-time customer data.
Power smarter digital relationships with Klaviyo SMS.
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viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_1pr3e_83"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><nav class="_nav_1pr3e_122"><ul class="_list_1pr3e_139"><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Platform</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">AI agents, Image Remix, insights &amp; more</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps &amp; Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=15"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=9"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=18"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=8"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="http://marketplace.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Resources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div><div class="_description_s73z6_61">Join us at our flagship conference K:BOS and other events throughout the year</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust center</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email &amp; SMS ROI calculator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday &amp; Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">AI agents, Image Remix, insights &amp; more</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps &amp; Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=15"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=9"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=18"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=8"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="http://marketplace.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Resources</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div><div class="_description_s73z6_61">Join us at our flagship conference K:BOS and other events throughout the year</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust center</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email &amp; SMS ROI calculator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday &amp; Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-demo"><span>How it 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props="{&quot;hasSideDownloadCta&quot;:[0,false],&quot;h2List&quot;:[1,[[0,{&quot;id&quot;:[0,&quot;h-1-little-sleepies-community-building-welcome-email&quot;],&quot;name&quot;:[0,&quot;1. 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Esmi’s mini case study&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-8-marine-layers-sustainability-outreach&quot;],&quot;name&quot;:[0,&quot;8. Marine Layer’s sustainability outreach&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-9-hedley-and-bennetts-authentic-black-lives-matter-campaign&quot;],&quot;name&quot;:[0,&quot;9. Hedley &amp; Bennett’s authentic Black Lives Matter campaign&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-10-tecovass-origin-story&quot;],&quot;name&quot;:[0,&quot;10. Tecovas’s origin story&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-11-grazas-newsletter-made-for-foodies&quot;],&quot;name&quot;:[0,&quot;11. Graza’s newsletter made for foodies&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-12-bearpaws-segmented-product-catalog&quot;],&quot;name&quot;:[0,&quot;12. Bearpaw’s segmented product catalog&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-13-garrett-popcorns-well-timed-promotion&quot;],&quot;name&quot;:[0,&quot;13. Garrett Popcorn’s well-timed promotion&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-14-manly-bands-psychographic-data-collection&quot;],&quot;name&quot;:[0,&quot;14. Manly Bands’ psychographic data collection&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-15-chamberlain-coffees-flash-sale&quot;],&quot;name&quot;:[0,&quot;15. Chamberlain Coffee’s flash sale&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-16-ride-frshs-pop-culture-reference&quot;],&quot;name&quot;:[0,&quot;16. Ride FRSH’s pop culture reference&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-17-prettylitters-halloween-promotion&quot;],&quot;name&quot;:[0,&quot;17. PrettyLitter’s Halloween promotion&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-18-grind-coffees-well-timed-outreach&quot;],&quot;name&quot;:[0,&quot;18. Grind Coffee’s well-timed outreach&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-19-jenni-kaynes-digital-lookbook&quot;],&quot;name&quot;:[0,&quot;19. Jenni Kayne’s digital lookbook&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-20-100percent-pures-fomo-campaign&quot;],&quot;name&quot;:[0,&quot;20. 100% Pure’s FOMO campaign&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-21-linksouls-feature-based-data-collection&quot;],&quot;name&quot;:[0,&quot;21. Linksoul’s feature-based data collection&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-22-red-dragon-darts-50th-anniversary-launch-countdown&quot;],&quot;name&quot;:[0,&quot;22. Red Dragon Darts’ 50th anniversary launch countdown&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-23-taylor-stitchs-browse-abandonment-automation&quot;],&quot;name&quot;:[0,&quot;23. Taylor Stitch’s browse abandonment automation&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-24-julys-personalized-black-friday-offer&quot;],&quot;name&quot;:[0,&quot;24. July’s personalized Black Friday offer&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-25-filsons-seasonal-legacy&quot;],&quot;name&quot;:[0,&quot;25. Filson’s seasonal legacy&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-26-dermalogicas-annual-bestseller-lineup&quot;],&quot;name&quot;:[0,&quot;26. Dermalogica’s annual bestseller lineup&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-27-pulp-and-presss-cart-abandonment-automation&quot;],&quot;name&quot;:[0,&quot;27. Pulp &amp; Press’s cart abandonment automation&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-28-sabas-vip-offer&quot;],&quot;name&quot;:[0,&quot;28. SABA’s VIP offer&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-29-hismiles-mystery-pack&quot;],&quot;name&quot;:[0,&quot;29. Hismile’s mystery pack&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-30-brightlands-post-purchase-founder-thank-you&quot;],&quot;name&quot;:[0,&quot;30. Brightland’s post-purchase founder thank you&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-31-force-of-natures-decision-tree&quot;],&quot;name&quot;:[0,&quot;31. Force of Nature’s decision tree&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-32-kurus-social-proof-promotion&quot;],&quot;name&quot;:[0,&quot;32. KURU’s social proof promotion&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-33-beekman-1802s-limited-time-offer&quot;],&quot;name&quot;:[0,&quot;33. Beekman 1802’s limited-time offer&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-34-honeyloves-back-in-stock-nudge&quot;],&quot;name&quot;:[0,&quot;34. HoneyLove’s back-in-stock nudge&quot;]}],[0,{&quot;id&quot;:[0,&quot;h-35-baliques-simple-summer-email&quot;],&quot;name&quot;:[0,&quot;35. Balique’s simple summer email&quot;]}],[0,{&quot;id&quot;:[0,&quot;email-marketing-should-be-personal-and-contextual&quot;],&quot;name&quot;:[0,&quot;Email marketing should be personal and contextual&quot;]}]]],&quot;showTableOfContents&quot;:[0,true],&quot;sideDownloadCta&quot;:[0,{&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;bodyCopy&quot;:[0,&quot;&quot;],&quot;buttons&quot;:[1,[]],&quot;headline&quot;:[0,&quot;&quot;],&quot;thumbnail&quot;:[0]}],&quot;windowLocation&quot;:[0,&quot;https://www.klaviyo.com/blog/email-marketing-examples.html&quot;],&quot;slot&quot;:[0,&quot;sidebar&quot;]}" ssr client="visible" before-hydration-url="/blog/_astro/astro_scripts/before-hydration.js.BWsVurST.js" opts="{&quot;name&quot;:&quot;Sidebar&quot;,&quot;value&quot;:true}" await-children><div class="_sidebar_1usd4_1"><div class="_sidebarStickyChildren_1usd4_19"><nav class="_tableOfContents_1usd4_24 _articleTableOfContents_1nmf9_1"><details open=""><summary class="_headerContainer_1nmf9_74"><h5 class="h5 semiBold">Table of contents</h5><div class="_chevron_1nmf9_56"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="currentColor" style="height:2rem"><path fill="currentColor" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></div></summary><ul style="max-height:220px" class="_sectionLinkList_1nmf9_12 content"><div><a aria-current="true" href="#h-1-little-sleepies-community-building-welcome-email" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">1. Little Sleepies’ community-building welcome email</p></li></a><a aria-current="false" href="#h-2-cuyanas-minimalist-trust-building-welcome-flow" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">2. Cuyana’s minimalist trust-building welcome flow</p></li></a><a aria-current="false" href="#h-3-fishwifes-playful-product-education" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">3. Fishwife’s playful product education</p></li></a><a aria-current="false" href="#h-4-ilias-quick-product-tutorial" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">4. ILIA’s quick product tutorial</p></li></a></div><a aria-current="false" href="#h-5-tushys-humorous-objection-handling" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">5. Tushy’s humorous objection handling</p></li></a><a aria-current="false" href="#h-6-made-ins-expert-led-educational-email" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">6. Made In’s expert-led educational email</p></li></a><a aria-current="false" href="#h-7-esmis-mini-case-study" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">7. Esmi’s mini case study</p></li></a><a aria-current="false" href="#h-8-marine-layers-sustainability-outreach" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">8. Marine Layer’s sustainability outreach</p></li></a><a aria-current="false" href="#h-9-hedley-and-bennetts-authentic-black-lives-matter-campaign" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">9. Hedley &amp; Bennett’s authentic Black Lives Matter campaign</p></li></a><a aria-current="false" href="#h-10-tecovass-origin-story" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">10. Tecovas’s origin story</p></li></a><a aria-current="false" href="#h-11-grazas-newsletter-made-for-foodies" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">11. Graza’s newsletter made for foodies</p></li></a><a aria-current="false" href="#h-12-bearpaws-segmented-product-catalog" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">12. Bearpaw’s segmented product catalog</p></li></a><a aria-current="false" href="#h-13-garrett-popcorns-well-timed-promotion" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">13. Garrett Popcorn’s well-timed promotion</p></li></a><a aria-current="false" href="#h-14-manly-bands-psychographic-data-collection" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">14. Manly Bands’ psychographic data collection</p></li></a><a aria-current="false" href="#h-15-chamberlain-coffees-flash-sale" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">15. Chamberlain Coffee’s flash sale</p></li></a><a aria-current="false" href="#h-16-ride-frshs-pop-culture-reference" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">16. Ride FRSH’s pop culture reference</p></li></a><a aria-current="false" href="#h-17-prettylitters-halloween-promotion" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">17. PrettyLitter’s Halloween promotion</p></li></a><a aria-current="false" href="#h-18-grind-coffees-well-timed-outreach" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">18. Grind Coffee’s well-timed outreach</p></li></a><a aria-current="false" href="#h-19-jenni-kaynes-digital-lookbook" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">19. Jenni Kayne’s digital lookbook</p></li></a><a aria-current="false" href="#h-20-100percent-pures-fomo-campaign" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">20. 100% Pure’s FOMO campaign</p></li></a><a aria-current="false" href="#h-21-linksouls-feature-based-data-collection" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">21. Linksoul’s feature-based data collection</p></li></a><a aria-current="false" href="#h-22-red-dragon-darts-50th-anniversary-launch-countdown" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">22. Red Dragon Darts’ 50th anniversary launch countdown</p></li></a><a aria-current="false" href="#h-23-taylor-stitchs-browse-abandonment-automation" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">23. Taylor Stitch’s browse abandonment automation</p></li></a><a aria-current="false" href="#h-24-julys-personalized-black-friday-offer" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">24. July’s personalized Black Friday offer</p></li></a><a aria-current="false" href="#h-25-filsons-seasonal-legacy" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">25. Filson’s seasonal legacy</p></li></a><a aria-current="false" href="#h-26-dermalogicas-annual-bestseller-lineup" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">26. Dermalogica’s annual bestseller lineup</p></li></a><a aria-current="false" href="#h-27-pulp-and-presss-cart-abandonment-automation" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">27. Pulp &amp; Press’s cart abandonment automation</p></li></a><a aria-current="false" href="#h-28-sabas-vip-offer" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">28. SABA’s VIP offer</p></li></a><a aria-current="false" href="#h-29-hismiles-mystery-pack" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">29. Hismile’s mystery pack</p></li></a><a aria-current="false" href="#h-30-brightlands-post-purchase-founder-thank-you" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">30. Brightland’s post-purchase founder thank you</p></li></a><a aria-current="false" href="#h-31-force-of-natures-decision-tree" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">31. Force of Nature’s decision tree</p></li></a><a aria-current="false" href="#h-32-kurus-social-proof-promotion" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">32. KURU’s social proof promotion</p></li></a><a aria-current="false" href="#h-33-beekman-1802s-limited-time-offer" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">33. Beekman 1802’s limited-time offer</p></li></a><a aria-current="false" href="#h-34-honeyloves-back-in-stock-nudge" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">34. HoneyLove’s back-in-stock nudge</p></li></a><a aria-current="false" href="#h-35-baliques-simple-summer-email" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">35. Balique’s simple summer email</p></li></a><a aria-current="false" href="#email-marketing-should-be-personal-and-contextual" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">Email marketing should be personal and contextual</p></li></a></ul></details></nav><div class="_socialIcons_1usd4_34"><button class="_shareLink_1usd4_39" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 25" color="currentColor" style="height:1em" class="_icon_1usd4_44"><g clip-path="url(#copy_svg__a)"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.624" d="M6.75 18.437H4.125A2.625 2.625 0 0 1 1.5 15.81v-10.5a2.625 2.625 0 0 1 2.625-2.624h10.5a2.625 2.625 0 0 1 2.625 2.625v2.625m-7.875 15.75h10.5A2.625 2.625 0 0 0 22.5 21.06v-10.5a2.625 2.625 0 0 0-2.625-2.624h-10.5a2.625 2.625 0 0 0-2.625 2.625v10.5a2.625 2.625 0 0 0 2.625 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data-astro-cid-nvwpp57f> <div class="header"> <h1 class="h2 semibold">35 email marketing examples that drive engagement and sales</h1>  <div class="_infoContainer_ertsd_104"> <div class="_row_1r0t6_2"><div class="_authorImageFrame_1r0t6_10"><img alt="Profile photo of author Tanaaz Khan" class="_authorImage_1r0t6_10" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/42e4e070e32996b87ee81f6b1211422d40a19c88-1000x1000.webp?w=80&amp;h=80&amp;fm=webp"/></div><div class="_authorDetails_1r0t6_45"><a href="/blog/author/tanaazkahn" class="_authorName_1r0t6_51 formRegular">Tanaaz Khan</a><div class="formRegular">24 min read</div></div></div> <div class="_blogCategoryButton_ertsd_114 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/category/email-marketing" class="formRegular _categoryLink_1803p_1">Email marketing</a><div class="formRegular _blogDate_1803p_16"> February 27, 2025 </div></div> <button type="button" class="button" id="copy-as-markdown" data-copy-label="Copy as Markdown" data-copied-label="Copied" aria-label="Copy as Markdown" data-astro-cid-fysp7rwx> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 25" color="" style="height:1em" class="icon iconCopy" aria-hidden="true" data-astro-cid-fysp7rwx="true"><g clip-path="url(#copy_svg__a)"><path stroke="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.624" d="M6.75 18.437H4.125A2.625 2.625 0 0 1 1.5 15.81v-10.5a2.625 2.625 0 0 1 2.625-2.624h10.5a2.625 2.625 0 0 1 2.625 2.625v2.625m-7.875 15.75h10.5A2.625 2.625 0 0 0 22.5 21.06v-10.5a2.625 2.625 0 0 0-2.625-2.624h-10.5a2.625 2.625 0 0 0-2.625 2.625v10.5a2.625 2.625 0 0 0 2.625 2.624"></path></g><defs><clipPath id="copy_svg__a"><path fill="#fff" d="M0 .687h24v24H0z"></path></clipPath></defs></svg> <svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="" style="height:1em" class="icon iconCheck" aria-hidden="true" data-astro-cid-fysp7rwx="true"><path fill="" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg> <span class="label" data-astro-cid-fysp7rwx>Copy as Markdown</span> </button> <script type="module" src="/blog/_astro/CopyAsMarkdown.astro_astro_type_script_index_0_lang.Cxcn66ge.js"></script> </div> </div> </div> <article class="content" id="content" data-astro-cid-nvwpp57f>    <div class="blockContent"> <hr class="wp-block-separator"> <p>It’s true—your customers are overwhelmed by their inboxes.</p><p>But it’s not so much that people don’t want to hear from you—it’s that they want your email marketing efforts to reflect their preferences and their relationship with your brand.</p><p>When brands tap into customer data to send well-timed, personalized campaigns, the difference is clear.</p><p>According to Klaviyo’s <a href="https://www.klaviyo.com/marketing-resources/benchmark-report">latest industry benchmarks</a>, the industry-leading top 10% emails convert 5x more subscribers and drive 9x more revenue per recipient. This likely comes down to the difference between batch-and-blast tactics vs. highly segmented campaigns designed to be ultra-relevant for a specific audience.</p><p>If writing your next email feels like a struggle, you’re not alone.</p><p>These 35 email marketing examples from Klaviyo customers can help spark some fresh ideas for your newsletters, email automations, and campaigns. All of them demonstrate how clever segmentation leads to better, more relevant content.</p><h2 id="h-1-little-sleepies-community-building-welcome-email">1. Little Sleepies’ community-building welcome email</h2><p><strong>Type: </strong>welcome email</p><p>Your <a href="https://www.klaviyo.com/blog/welcome-email-examples">welcome email series</a> should do at least one of 3 things:</p><ol><li>Introduce your brand.</li><li>Showcase your products.</li><li>Feature offers to drive purchases.</li></ol><p><a href="https://littlesleepies.com/">Little Sleepies,</a> a kidswear company, nails all of these in their email. The founder immediately builds trust by introducing herself and her children to emphasize that she knows what it’s like to be in her audience’s shoes.</p><p>The email combines this personal connection with a welcome discount and a link to join a VIP group—showing that they’re not just selling PJs, they’re also creating a community for busy parents.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/03e01b4b2eb6e78c8536f69200b0d8db22d45917-221x1000.webp" alt="Image shows an email with several panels, starting with an introduction letter accompanied by a photo of a light-skinned person with two light-skinned children. Additional panels present a discount code, new releases, a VIP group, and a quiz. All panels depict photos of children of varying skin tones, wearing patterned pajamas."><script>(function(){const dialogId = "image-dialog-oiuzmye0yri";
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/welcome-to-the-family">Really Good Emails</a></p><h2 id="h-2-cuyanas-minimalist-trust-building-welcome-flow">2. Cuyana’s minimalist trust-building welcome flow</h2><p><strong>Type:</strong> welcome email</p><p>Apparel brand <a href="https://cuyana.com/">Cuyana </a>uses a minimalist welcome series to communicate the brand’s “less is more” philosophy through its clean design and thoughtful product storytelling. They number each email in their welcome flow—similar to a magazine issue—setting clear expectations about what’s to come, which starts the relationship off on the right foot.</p><p>Cuyana also weaves high-quality lifestyle photography into their emails, helping customers envision their products in everyday settings while also showcasing their craftsmanship and quality.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c598cd8ff7505fa7ded75c8d184b7c2717ac13fd-350x1000.webp" alt=" Image shows a minimalist email design with a hero image of a person standing in a shadowed corner, wearing a grey coat. Several photo panels follow, including a taupe leather purse and several wall shelves filled with handbags, accessories, and decor of various colors."><script>(function(){const dialogId = "image-dialog-x3j2skla0w";
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/a-curated-collection">Really Good Emails</a></p><h2 id="h-3-fishwifes-playful-product-education">3. Fishwife’s playful product education</h2><p><strong>Type:</strong> product education email</p><p>Tinned seafood company <a href="https://eatfishwife.com/">Fishwife</a> takes a playful approach to an educational email by showing 9 different ways to use their anchovy product.</p><p>This type of visual education is a powerful way to communicate product use cases during the consideration stage. If subscribers are on the fence about buying, this email may give them the information they need to make a final decision to purchase.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/401974f0287324ba5c572202f085f79d52c543b4-450x920.webp" alt="Image shows a multi-colored, modern 70’s animation-style email with a 9-panel format that shows how people can eat Fishwife’s anchovies. From left to right and down, the images include pasta, pizza, bread, a martini, fruit, a sandwich, a Caesar salad, an anchovy tin, and red wine."><script>(function(){const dialogId = "image-dialog-juib69c52yd";
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/a-pasta-a-pizza-a-martini">Really Good Emails</a></p><h2 id="h-4-ilias-quick-product-tutorial">4. ILIA’s quick product tutorial</h2><p><strong>Type:</strong> post-purchase email</p><p>The first time you order a product, you might spend a lot of time figuring out how to make the best use of it. Cosmetics brand <a href="https://iliabeauty.com/">ILIA’s</a> strategy removes that friction by sending product tutorials <a href="https://www.klaviyo.com/blog/post-purchase-emails">post-purchase</a>.</p><p>The email shows the customer that ILIA cares about their experience at every step. As a result, customers can immediately use the product once it arrives and get better results. And from the brand’s perspective, the quick tutorial—and a CTA for complementary product suggestions—can help improve repeat purchases and retention rates over time.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d3badd43343ce913491c20890f6f7fa2c64755bf-450x528.webp" alt="Image shows an email with a hero image of a tanned-skin person applying ILIA’s foundation, with a quick text description of the best way to apply it. Underneath in blush pink is a CTA that says, “See more shades.”"><script>(function(){const dialogId = "image-dialog-3l2ar75kt4v";
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      closeButton.addEventListener('click', () => {
        dialog.close();
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      dialog.addEventListener('click', (e) => {
        if (e.target === dialog) {
          dialog.close();
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/how-to-use-your-new-multi-stick">Really Good Emails</a></p><h2 id="h-5-tushys-humorous-objection-handling">5. Tushy’s humorous objection handling</h2><p><strong>Type:</strong> product education email</p><p>Bidet company <a href="https://hellotushy.com/">Tushy</a> tackles a potentially awkward subject with humor and clarity. The email uses a combination of witty headlines, educational statements, and myth-busting content to address cultural hesitations about bidets.</p><p>If your brand sells products that require a lot of education before a purchase, consider this example as inspiration.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cfcbaf7c4d30797ed3b25ced8c56d2b7013cbd30-351x1000.webp" alt="Image shows an email with a hero image of a person with light pink hair sitting on a toilet, while a hand from the right side of the screen hands them a roll of toilet paper. Following the image are two educational panels with an image of a buttocks statue and a person riding on top of a stream of water against a pastel orange background."><script>(function(){const dialogId = "image-dialog-63jxh65npz8";
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      dialog.addEventListener('click', (e) => {
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/bit-of-a-bidet-scaredy-butt">Really Good Emails</a></p><h2 id="h-6-made-ins-expert-led-educational-email">6. Made In’s expert-led educational email</h2><p><strong>Type:</strong> product education email</p><p><a href="https://madeincookware.com/">Made In</a>, known for their restaurant-quality cookware, knows their target audience: home cooks who are passionate about food and want to learn to cook from the best.</p><p>Between the endorsement from a renowned chef and the step-by-step breakdown of what they’ll need, customers can easily envision themselves cooking with Made In’s products—just like real chefs do.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/bf796d6e398f0ed8173495ebd474b370e681ebdc-308x1000.webp" alt="Image shows an email with a hero image of rice being poured from a wooden bowl into a steel pan. Following are several image panels including one of a finished red wine risotto and a row of four kitchen tools, including a stainless steel saucier, a saucepan, entré bowls, and a wooden spoon."><script>(function(){const dialogId = "image-dialog-bxzxmcmc6pa";
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      closeButton.addEventListener('click', () => {
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      dialog.addEventListener('click', (e) => {
        if (e.target === dialog) {
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/finally-a-stress-free-way-to-cook-risotto">Really Good Emails</a></p><h2 id="h-7-esmis-mini-case-study">7. Esmi’s mini case study</h2><p><strong>Type: </strong>customer story email</p><p>Skincare brand <a href="https://www.esmiskin.com/">Esmi</a> uses a real customer’s transformation story to drive more sales.</p><p>The brand breaks down the customer’s daily skincare routine and includes real transformation photos, a customer quote, and a product catalog to redirect subscribers to the right product collection. This is a great example of how to show, not tell.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a102f422a1dc5aea1974ae8e7a59dd9561536a94-252x1000.webp" alt="Image shows an email with a hero image of a person’s face before their skincare routine (their face is red) and after their skincare routine (they’re smiling with a clear view of their freckles). Following are several panels of description of their skincare routine, with several product images such as a small tube of cleaners, two small bottles of green serum, and a dark blue bottle of serum."><script>(function(){const dialogId = "image-dialog-wqa8g6q89yo";
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})();</script></div><p>Image source: <a href="https://milled.com/esmi.com.au/real-skin-real-results-jJ9D4B5jjtN7Dr_3">Milled</a></p><h2 id="h-8-marine-layers-sustainability-outreach">8. Marine Layer’s sustainability outreach</h2><p><strong>Type:</strong> company update email</p><p>Clothing company <a href="https://www.marinelayer.com/">Marine Layer</a> shares their annual impact report because they recognize their audience’s growing interest in sustainable fashion. Marine Layer connects with eco-conscious customers by highlighting how they walk the talk regarding sustainability.</p><p>They also conclude with a call to action for their Re-Spun take-back program, where they redirect subscribers to one of their core recycling initiatives.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de4c6c85cac8bf7eaa935b1bcdd44244a34b9f9-281x1000.webp" alt="Image shows a largely text-based email with several sustainability stats in 5 white panels with blue text. Underneath is an image of a square bag surrounded by various types of clothing in a circle, with a CTA underneath that reads, “Get a Re-spun Take Back Bag.”"><script>(function(){const dialogId = "image-dialog-tirjcxpd4y";
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/our-impact-report-just-dropped">Really Good Emails</a></p><h2 id="h-9-hedley-and-bennetts-authentic-black-lives-matter-campaign">9. Hedley &amp; Bennett’s authentic Black Lives Matter campaign</h2><p><strong>Type:</strong> social awareness email</p><p>When the Black Lives Matter movement resurged in 2020, <a href="https://www.hedleyandbennett.com/">Hedley &amp; Bennett</a> sent an email amplifying Black-owned businesses and organizations.</p><p>An approach like this is a wonderful way to identify with your audience’s values and build an emotional connection that goes beyond a simple transaction. If you take on this approach, just make sure it’s relevant to your business, otherwise it can come off as inauthentic. Hedley &amp; Bennett sell kitchenware, so it makes sense they’re highlighting Black-owned businesses and Black chefs here.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/4eb1bedbe4736ef5040d8117356767f26e620f5a-314x1000.webp" alt="Image shows a text-based email with white text against a black background. Yellow arrows point to Black-owned businesses people can order from, Black chefs to follow on social media, and Black organizations to donate to."><script>(function(){const dialogId = "image-dialog-36is1bs6m8s";
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/because-black-lives-matter">Really Good Emails</a></p><h2 id="h-10-tecovass-origin-story">10. Tecovas’s origin story</h2><p><strong>Type:</strong> company update email</p><p>Company updates help keep customers informed about how your brand is doing, which strengthens brand affinity and shows you care about customer feedback.</p><p>Handmade boots and accessories company <a href="https://www.tecovas.com/">Tecovas</a> celebrates their 10-year anniversary with a recap of how far they’ve come as a brand.</p><p>By sharing their backstory, Tecovas establishes a more personal connection with their customers. Not only does this tactic create more loyalty, but it also keeps their brand top of mind for customers the next time they make a purchase in their category.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5838dd71c46c6e1ab35efac142e025184cd1393d-267x1000.webp" alt="Image shows a text-based email in letter format, before an image of a company founder and a CEO. One founder is a white-bearded person wearing a white dress shirt and jeans, while the other is a black-mustachioed person wearing a jean shirt and olive green pants."><script>(function(){const dialogId = "image-dialog-p940kcuup3n";
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      dialog.addEventListener('click', (e) => {
        if (e.target === dialog) {
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})();</script></div><p>Image source: <a href="https://milled.com/tecovas.com/heres-to-year-10-nT0Edo8cqi9uXcVK">Milled</a></p><h2 id="h-11-grazas-newsletter-made-for-foodies">11. Graza’s newsletter made for foodies</h2><p><strong>Type:</strong> newsletter</p><p>Olive oil brand <a href="https://www.graza.co/">Graza</a> combines product education with lifestyle content in an <a href="https://www.klaviyo.com/blog/how-to-create-a-newsletter">engaging newsletter</a> format, , showcasing their skill in crafting compelling newsletters that captivate their audience. Knowing their audience is eager for meal inspiration, they feature recipes from food experts and chefs that showcase their olive oil.</p><p>The emails offer immediate value, giving subscribers compelling reasons to open them week after week. This approach helps Graza become a part of their subscribers’ daily cooking habits, making them must-haves in the kitchen.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/606a5536f6fd6f45089232dc4193083d4144df7a-330x1000.webp" alt="Image shows an email with a hero section that includes a CTA to a Sunday pot roast recipe with an image of a savory beef stew with potatoes and vegetables. Underneath is another panel featuring an image of a chef—a bearded person wearing glasses and a dark blue baseball cap. Underneath is a CTA that reads, “Get to know JJ.”"><script>(function(){const dialogId = "image-dialog-j6b6vrm08jb";
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    if (trigger && dialog && closeButton) {
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      dialog.addEventListener('click', (e) => {
        if (e.target === dialog) {
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/this-email-smells-really-good">Really Good Emails</a></p><h2 id="h-12-bearpaws-segmented-product-catalog">12. Bearpaw’s segmented product catalog</h2><p><strong>Type:</strong> promotional email</p><p><a href="https://bearpaw.com/">Bearpaw</a> is known for their comfortable footwear. At some point, Bearpaw may have asked subscribers to check a box on a form to indicate they prefer vegan products. If they checked “yes,” they likely would have received this email about Bearpaw’s vegan line.</p><p>This is a great example of how a brand can use data to personalize customer outreach. The more data you have about your customer’s preferences, the more relevant your emails will be. And especially in this case, when featured products are attached to personal values, the potential for a win is great.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/1d8704e76a1e1918287558119cadc6737f587d62-282x1000.webp" alt="Image shows an email with a hero image of a person sitting on a stool running their hands through their hair. But the image is cut at the chest to show that the cream sweater the person is wearing is versatile in fit when the person has one of their arms down. The following panels show a 3-by-3 square of boots of various colors and sizes."><script>(function(){const dialogId = "image-dialog-rrctdwadmm";
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})();</script></div><p>Image source: <a href="https://milled.com/bearpaw.com/vegan-style-never-looked-so-good-s0IBJ8r7MwhEwfwU">Milled</a></p><h2 id="h-13-garrett-popcorns-well-timed-promotion">13. Garrett Popcorn’s well-timed promotion</h2><p><strong>Type:</strong> promotional email</p><p><a href="https://www.garrettpopcorn.com/">Garrett Popcorn</a> sends strategic Friday emails, catching subscribers right when they’re deciding on weekend plans. The casual “No Plans, Just Snacks” message makes staying home feel like the best choice.</p><p>This is a great email marketing example of sending campaigns at the perfect time, when a subscriber is trying to make a decision. When you can catch people at inflection points like this, your message is immediately relevant—and way less likely to clutter up an inbox.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ee688f1eb04c8224228d4892f029fc44214a16dd-450x558.webp" alt=" Image shows two people on a couch eating popcorn. The person on the left is a tanned-skin person with dark hair, wearing a green sweater. The person on the right is a light-skinned person with orange hair and red lipstick. Both are smiling and eating out of a blue-striped Garrett Popcorn bin."><script>(function(){const dialogId = "image-dialog-wz9r75krv2r";
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      closeButton.addEventListener('click', () => {
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      dialog.addEventListener('click', (e) => {
        if (e.target === dialog) {
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})();</script></div><p>Image source: <a href="https://milled.com/garrett-popcorn/cancel-your-plans-_irx_5o9YZ6iLAG2">Milled</a></p><h2 id="h-14-manly-bands-psychographic-data-collection">14. Manly Bands’ psychographic data collection</h2><p><strong>Type:</strong> promotional email</p><p>Wedding bands company <a href="https://manlybands.com/">Manly Bands</a> uses personality-based descriptions to match products to people. They group the products into distinct personality types, like “The Spy” and “The Commander,” making it easier for subscribers to decide which product to buy.</p><p>In the process, the brand also collects meaningful psychographic data, which they can use to segment and personalize campaigns in the future—driving even more targeted sales. It’s a win-win for customers who expect personalized experiences and the brand that requires data to deliver those experiences.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e515488eaaa80429b388ba7d4f6cd9a64e4115a2-248x1000.webp" alt="Image shows an email with a hero image of two people getting married. The taller person, who has a red beard and hair, is looking down lovingly at the shorter person, who is blonde and wearing a wedding veil. Following are three panels of text accompanied by headers like “The Commander” and “The Jurassic” and including an image of a black wedding ring for each panel."><script>(function(){const dialogId = "image-dialog-3ksiwh3stl5";
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      closeButton.addEventListener('click', () => {
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      dialog.addEventListener('click', (e) => {
        if (e.target === dialog) {
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})();</script></div><p>Image source: <a href="https://milled.com/manly-bands/up-to-40-off-your-perfect-ring-awaits-yy6tf2g4HxCj-09w">Milled</a></p><h2 id="h-15-chamberlain-coffees-flash-sale">15. Chamberlain Coffee’s flash sale</h2><p><strong>Type:</strong> promotional email</p><p>Shoppers love <a href="https://www.klaviyo.com/blog/flash-sale-email-templates-examples">flash sales</a>. They’re the perfect opportunity to snag products they’ve been eyeing for a while. <a href="https://chamberlaincoffee.eu/">Chamberlain Coffee</a> uses this strategy to drive immediate sales through a “random refunds” promotion—a tactic that turns a simple purchase experience into an exciting game of chance.</p><p>At the end, 5 lucky winners win back their entire order—a massive (and highly motivating) incentive for customers to place that next order.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e303b1575421138f1059c68bfabf5a48f6f9bcfc-344x1000.webp" alt="Image shows a white-handled frother with a metal stem. Beside it is a mason jar full of green matcha and milk, on a counter with oranges and a tin of Chamberlain Coffee matcha powder. One “You might also like” panel follows, with an image of a baby blue cold brew pouch and a box of pouches of various colors."><script>(function(){const dialogId = "image-dialog-ru1djst96wg";
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    if (trigger && dialog && closeButton) {
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      dialog.addEventListener('click', (e) => {
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/were-refunding-orders-today">Really Good Emails</a></p><h2 id="h-16-ride-frshs-pop-culture-reference">16. Ride FRSH’s pop culture reference</h2><p><strong>Type:</strong> offer email</p><p>Air freshener brand <a href="https://ridefrsh.com/">Ride FRSH</a> uses pop culture references and memes to tackle embarrassment around bad odors. What stands out to us about this email is the same-day free shipping.</p><p>This incentive adds urgency to the purchase decision <em>and</em> offers a great deal for customers who may want to buy just one or two air fresheners but were maybe discouraged by shipping costs.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/11b5169d5e312f23940161e38d49a562dda8aa93-450x1481.webp" alt="Image shows an email with a header image of Mr. Krabs from Spongebob Squarepants, with animated text underneath that says, “the smelly kinds of smell.” Following is a 3-by-3 square of 9 images of air fresheners of various colors, with a CTA underneath that says, “Pick your scents.”"><script>(function(){const dialogId = "image-dialog-dakqnebbikq";
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      dialog.addEventListener('click', (e) => {
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})();</script></div><p>Image source: <a href="https://milled.com/ridefrsh.com/embarrassed-by-your-odors-n3zPtsuBNYejVtPs">Milled</a></p><h2 id="h-17-prettylitters-halloween-promotion">17. PrettyLitter’s Halloween promotion</h2><p><strong>Type:</strong> seasonal email</p><p>Cat litter company <a href="https://www.prettylitter.com/">PrettyLitter’s</a><a href="https://www.klaviyo.com/blog/halloween-email-and-sms-examples">Halloween-themed promotional email</a> purr-fectly balances seasonal fun with product benefits.</p><p>This email—which features reviews from past customers, the benefits of the product, a promo code, and a free offer to drive action—is a great example of how you can layer multiple conversion tactics to build a compelling offer.</p><p>To create an even better experience, you can also personalize these emails based on past purchase history or wishlist items.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/faf20c45d3503bad12303845a9ce27e764a60d5e-270x1000.webp" alt="Image shows an orange and black Halloween-themed email featuring an image of a white bag of cat litter beside a cartoon pumpkin with the words, “20% off + free toy” on it. The following panels have a variety of orange text-based offers with a small image of a black and white kitten sitting beside a blue crib with two bat plush toys hanging off of it."><script>(function(){const dialogId = "image-dialog-zjjdf26n9jj";
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/icymi-free-bat-toy-20-off">Really Good Emails</a></p><h2 id="h-18-grind-coffees-well-timed-outreach">18. Grind Coffee’s well-timed outreach</h2><p><strong>Type:</strong> seasonal email</p><p><a href="https://grind.co.uk/">Grind</a>, a coffee delivery service, uses the switch to daylight saving time as an opportunity to point out that their customers’ allotted coffee-drinking window has just been extended.</p><p>The witty message—more daylight equals more time for coffee—makes it, at the very least, a memorable touchpoint for people who might be considering a purchase.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5941288b84c8ab8f9e06d8db98c38c483b8b6b05-384x1000.webp" alt="Image shows 17 boxes of coffee piled on top of each other, below text that reads, “You know what more daylight means?” The email takes a minimalist approach with design, with a simple gray and pink background and navy blue text. The CTA at the bottom of the email reads, “Shop Coffee.”"><script>(function(){const dialogId = "image-dialog-elniilqh877";
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})();</script></div><p>Image source: <a href="https://reallygoodemails.com/emails/the-loooongest-day-of-the-year">Really Good Emails</a></p><h2 id="h-19-jenni-kaynes-digital-lookbook">19. Jenni Kayne’s digital lookbook</h2><p><strong>Type:</strong> seasonal email</p><p>Luxury apparel and home brand <a href="https://www.jennikayne.com/">Jenni Kayne</a> launched their summer collection by crafting a subtle summer narrative through carefully curated images and minimal copy.</p><p>While some brands might add more copy to explain the story behind the launch, Jenni Kayne’s email resembles a physical lookbook, making it easy for subscribers to envision the products in their homes. They also include multiple product types within the email so people can choose their own journey depending on their needs, driving more visits.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a0f532d60be834739a6f55575adc75d43831b3bb-191x1000.webp" alt="Image shows an email with a hero banner that features a light-skinned person wearing a white dress and holding a light-brown donkey on a leash. Underneath, five panels of minimal design feature sleek product shots of white patio furniture, a white sweater, white dinnerware, a white dress, and a black and white pullover."><script>(function(){const dialogId = "image-dialog-lsm8hyx4ws";
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})();</script></div><p>Image source: <a href="https://milled.com/kuru/meet-the-kurus-that-ruled-2024-yW496lVLOjg-cEQd">Milled</a></p><h2 id="h-33-beekman-1802s-limited-time-offer">33. Beekman 1802’s limited-time offer</h2><p><strong>Type:</strong> product anniversary email</p><p>Customers won’t remember your brand or product anniversary—but that doesn’t mean you can’t include them in your celebrations. Skin- and body-care brand <a href="https://beekman1802.com/">Beekman 1802</a> combines a product’s launch anniversary with a limited-time offer to incentivize purchases.</p><p>The celebratory email includes 3 key elements:</p><ol><li>Social proof</li><li>Product education</li><li>A limited-edition bundle</li></ol><p>By creating a sense of urgency and scarcity, current and potential customers alike are motivated to buy the bundle. It’s a smart way to turn the typical anniversary celebration into an unmissable shopping experience.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f60628d2d665cc04730c060a0e76c1f5af869eba-348x1000.webp" alt="Image shows a bottle of eye cream floating against a yellow background. Underneath is a navy CTA that says, “Shop mushroom milk.” Below are two additional content panels, the second with an image of a light-skinned person with freckles applying cream to their face. In the third panel there are two bottles of lotion side by side with a text-based “shop now” CTA."><script>(function(){const dialogId = "image-dialog-91ihrvg3dob";
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})();</script></div><p>Image source: <a href="https://milled.com/beekman1802/free-shipping-for-mushroom-milks-birthday-3lxqLt7UL5iepYhz">Milled</a></p><h2 id="h-34-honeyloves-back-in-stock-nudge">34. HoneyLove’s back-in-stock nudge</h2><p><strong>Type:</strong> product re-stock email</p><p>Back-in-stock flows can be highly effective because they target shoppers when purchase intent is at its peak.</p><p>Whether it’s past buyers or subscribers who previously wishlisted the item, these customers are already interested. That’s why your flow should do two things: showcase the product and reinforce why it’s worth buying.</p><p><a href="https://www.honeylove.com/">HoneyLove</a>, an underwear and sleepwear brand, combines clear, stylish product photos with real customer quotes to nudge high-intent subscribers toward a purchase of a coveted product.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8b8837d3863021f96b8e902be6e7ddbda09dde63-343x1000.webp" alt="Image shows a dark-skinned person with dark hair pulling on a pair of dark mauve underwear. Underneath a customer quote below are two images side by side of a tanned person, but one image shows their black underwear from the front and the other shows the black underwear from the back."><script>(function(){const dialogId = "image-dialog-wyuvfvvd4v";
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})();</script></div><p>Image source: <a href="https://milled.com/honeylove/theyre-back-AjZonJ3QfRkmOKei">Milled</a></p><h2 id="h-35-baliques-simple-summer-email">35. Balique’s simple summer email</h2><p><strong>Type:</strong> seasonal email</p><p>While beautifully designed emails serve an important purpose, text-based emails can be a simple way to connect with your audience like you would a friend.</p><p>Haircare and skincare brand <a href="https://balique.it/">Balique</a> sends a seasonal promotion email that reads like it’s from a personal connection. The email starts with context on why they’re reaching out (it’s now summer!) and how the brand solves common skincare problems with relevant products.</p><p>Since they’re sending the message at the start of summer, they tap into their subscriber’s awareness of changing skincare needs. But beyond that, they educate subscribers about the benefits of using seasonal products and include relevant offers to encourage them to try the new collection.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/09f6e029ceeb6992c6fce7788acfefa6d035f286-1000x740.webp" alt="Image shows a simple text-based email with black text over a gray background. The copy is written in Italian, and there’s a text CTA that says, “Clicca qui per andare alla promo!”"><script>(function(){const dialogId = "image-dialog-djlxwse4pbq";
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})();</script></div><p>Image source: <a href="https://milled.com/balique/ultima-chance-15-su-linea-solemar-e-linea-piedi-k6k13Vy1EfAscUNL">Milled</a></p><h2 id="email-marketing-should-be-personal-and-contextual">Email marketing should be personal and contextual</h2><p>Looking across these 35 email marketing examples, we see 3 patterns that drive engagement and sales:</p><ul><li>The most compelling emails reflect a unique brand voice and thoughtful email design.</li><li>Segmentation is an important precursor to the personalized brand experiences consumers have come to expect.</li><li>Timing and context are critical for relevance in email marketing. When you send an email is just as important as what’s in it.</li></ul><p>As the CRM built for B2C, Klaviyo can help you drive immediate sales and lasting loyalty with the winning combination of advanced email automation, AI, and real-time customer data.</p><div class="cta" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);">  <div class="cta-text-container h6" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);"> <p>Power smarter digital relationships with Klaviyo SMS.</p> <a class="button dark primary" aria-label="Get started" href="https://www.klaviyo.com/sign-up" rel="noopener" target="_self" data-astro-cid-yxithoyc> Get started </a> </div> </div> </div> <div class="_styledAuthors_15srf_95 _singleAuthor_15srf_107"><div class="_authorContainer_15srf_1"><img alt="Tanaaz Khan" class="_authorImage_15srf_44" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/42e4e070e32996b87ee81f6b1211422d40a19c88-1000x1000.webp?w=360&amp;h=360&amp;fm=webp"/><div class="_authorDetails_15srf_38"><div class="_authorName_15srf_70">Tanaaz Khan</div><div class="_authorDescription_15srf_27">Tanaaz Khan is a content strategy consultant and freelance writer for B2B SaaS brands. She specializes in creating original research-led content that helps companies build topical authority and capture demand. When she&#x27;s not working, you’ll find her nerding out over all things science—a remnant of her academic and journalism stints that now informs her approach to content.</div></div></div></div> <div class="_relatedContentGrid_ertsd_156"> <div class="_relatedContent_ertsd_156"> <div class="blogCards _blogCards_hdowa_25 _paddingTopmd_hdowa_46 _paddingBottommd_hdowa_55 _light_hdowa_30 _white_hdowa_35"><div class="grid _wrapper_hdowa_59"><div class="_borderContainer_hdowa_63 _displayGrayLine_hdowa_66"><div class="_titleRow_hdowa_70"><div class="_text_hdowa_81"><h2 class="_categoryTitle_hdowa_87 h3 semiBold">Related content</h2></div></div><div class="grid _cardContainer_hdowa_1"><div class="blogCard _blogCard_hdowa_6 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/yahoo-mail-storage-limit-changes" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/761d78db2b3a664625d503bf76e185ffa3fa3322-766x512.png?rect=0,1,766,511&amp;w=768&amp;h=512&amp;fm=webp" srcSet="" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/category/email-marketing" class="formRegular _categoryLink_1803p_1">Email marketing</a><div class="formRegular _blogDate_1803p_16">Mar 5, 2026</div></div><a tabindex="-1" href="/blog/yahoo-mail-storage-limit-changes" class="_title_kfoew_38 semiBold h5">Yahoo mail storage limit changes</a><div class="_excerpt_kfoew_11 p2">Yahoo Mail storage limit changes are rolling out in the UK. 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//# sourceMappingURL=BackToTop.astro_astro_type_script_index_0_lang.B4qlbOT9.js.map</script> <pre aria-hidden="true" class="rawMarkdown" id="raw-markdown" hidden># 35 email marketing examples that drive engagement and sales

It’s true—your customers are overwhelmed by their inboxes.

But it’s not so much that people don’t want to hear from you—it’s that they want your email marketing efforts to reflect their preferences and their relationship with your brand.

When brands tap into customer data to send well-timed, personalized campaigns, the difference is clear.

According to Klaviyo’s [latest industry benchmarks](https://www.klaviyo.com/marketing-resources/benchmark-report), the industry-leading top 10% emails convert 5x more subscribers and drive 9x more revenue per recipient. This likely comes down to the difference between batch-and-blast tactics vs. highly segmented campaigns designed to be ultra-relevant for a specific audience.

If writing your next email feels like a struggle, you’re not alone.

These 35 email marketing examples from Klaviyo customers can help spark some fresh ideas for your newsletters, email automations, and campaigns. All of them demonstrate how clever segmentation leads to better, more relevant content.

## 1. Little Sleepies’ community-building welcome email

**Type: **welcome email

Your [welcome email series](https://www.klaviyo.com/blog/welcome-email-examples) should do at least one of 3 things:

1. Introduce your brand.
2. Showcase your products.
3. Feature offers to drive purchases.

[Little Sleepies,](https://littlesleepies.com/) a kidswear company, nails all of these in their email. The founder immediately builds trust by introducing herself and her children to emphasize that she knows what it’s like to be in her audience’s shoes.

The email combines this personal connection with a welcome discount and a link to join a VIP group—showing that they’re not just selling PJs, they’re also creating a community for busy parents.

![Image shows an email with several panels, starting with an introduction letter accompanied by a photo of a light-skinned person with two light-skinned children. Additional panels present a discount code, new releases, a VIP group, and a quiz. All panels depict photos of children of varying skin tones, wearing patterned pajamas.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/03e01b4b2eb6e78c8536f69200b0d8db22d45917-221x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/welcome-to-the-family)

## 2. Cuyana’s minimalist trust-building welcome flow

**Type:** welcome email

Apparel brand [Cuyana ](https://cuyana.com/)uses a minimalist welcome series to communicate the brand’s “less is more” philosophy through its clean design and thoughtful product storytelling. They number each email in their welcome flow—similar to a magazine issue—setting clear expectations about what’s to come, which starts the relationship off on the right foot.

Cuyana also weaves high-quality lifestyle photography into their emails, helping customers envision their products in everyday settings while also showcasing their craftsmanship and quality.

![ Image shows a minimalist email design with a hero image of a person standing in a shadowed corner, wearing a grey coat. Several photo panels follow, including a taupe leather purse and several wall shelves filled with handbags, accessories, and decor of various colors.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c598cd8ff7505fa7ded75c8d184b7c2717ac13fd-350x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/a-curated-collection)

## 3. Fishwife’s playful product education

**Type:** product education email

Tinned seafood company [Fishwife](https://eatfishwife.com/) takes a playful approach to an educational email by showing 9 different ways to use their anchovy product.

This type of visual education is a powerful way to communicate product use cases during the consideration stage. If subscribers are on the fence about buying, this email may give them the information they need to make a final decision to purchase.

![Image shows a multi-colored, modern 70’s animation-style email with a 9-panel format that shows how people can eat Fishwife’s anchovies. From left to right and down, the images include pasta, pizza, bread, a martini, fruit, a sandwich, a Caesar salad, an anchovy tin, and red wine.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/401974f0287324ba5c572202f085f79d52c543b4-450x920.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/a-pasta-a-pizza-a-martini)

## 4. ILIA’s quick product tutorial

**Type:** post-purchase email

The first time you order a product, you might spend a lot of time figuring out how to make the best use of it. Cosmetics brand [ILIA’s](https://iliabeauty.com/) strategy removes that friction by sending product tutorials [post-purchase](https://www.klaviyo.com/blog/post-purchase-emails).

The email shows the customer that ILIA cares about their experience at every step. As a result, customers can immediately use the product once it arrives and get better results. And from the brand’s perspective, the quick tutorial—and a CTA for complementary product suggestions—can help improve repeat purchases and retention rates over time.

![Image shows an email with a hero image of a tanned-skin person applying ILIA’s foundation, with a quick text description of the best way to apply it. Underneath in blush pink is a CTA that says, “See more shades.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d3badd43343ce913491c20890f6f7fa2c64755bf-450x528.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/how-to-use-your-new-multi-stick)

## 5. Tushy’s humorous objection handling

**Type:** product education email

Bidet company [Tushy](https://hellotushy.com/) tackles a potentially awkward subject with humor and clarity. The email uses a combination of witty headlines, educational statements, and myth-busting content to address cultural hesitations about bidets.

If your brand sells products that require a lot of education before a purchase, consider this example as inspiration.

![Image shows an email with a hero image of a person with light pink hair sitting on a toilet, while a hand from the right side of the screen hands them a roll of toilet paper. Following the image are two educational panels with an image of a buttocks statue and a person riding on top of a stream of water against a pastel orange background.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cfcbaf7c4d30797ed3b25ced8c56d2b7013cbd30-351x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/bit-of-a-bidet-scaredy-butt)

## 6. Made In’s expert-led educational email

**Type:** product education email

[Made In](https://madeincookware.com/), known for their restaurant-quality cookware, knows their target audience: home cooks who are passionate about food and want to learn to cook from the best.

Between the endorsement from a renowned chef and the step-by-step breakdown of what they’ll need, customers can easily envision themselves cooking with Made In’s products—just like real chefs do.

![Image shows an email with a hero image of rice being poured from a wooden bowl into a steel pan. Following are several image panels including one of a finished red wine risotto and a row of four kitchen tools, including a stainless steel saucier, a saucepan, entré bowls, and a wooden spoon.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/bf796d6e398f0ed8173495ebd474b370e681ebdc-308x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/finally-a-stress-free-way-to-cook-risotto)

## 7. Esmi’s mini case study

**Type: **customer story email

Skincare brand [Esmi](https://www.esmiskin.com/) uses a real customer’s transformation story to drive more sales.

The brand breaks down the customer’s daily skincare routine and includes real transformation photos, a customer quote, and a product catalog to redirect subscribers to the right product collection. This is a great example of how to show, not tell.

![Image shows an email with a hero image of a person’s face before their skincare routine (their face is red) and after their skincare routine (they’re smiling with a clear view of their freckles). Following are several panels of description of their skincare routine, with several product images such as a small tube of cleaners, two small bottles of green serum, and a dark blue bottle of serum.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a102f422a1dc5aea1974ae8e7a59dd9561536a94-252x1000.webp)

Image source: [Milled](https://milled.com/esmi.com.au/real-skin-real-results-jJ9D4B5jjtN7Dr_3)

## 8. Marine Layer’s sustainability outreach

**Type:** company update email

Clothing company [Marine Layer](https://www.marinelayer.com/) shares their annual impact report because they recognize their audience’s growing interest in sustainable fashion. Marine Layer connects with eco-conscious customers by highlighting how they walk the talk regarding sustainability.

They also conclude with a call to action for their Re-Spun take-back program, where they redirect subscribers to one of their core recycling initiatives.

![Image shows a largely text-based email with several sustainability stats in 5 white panels with blue text. Underneath is an image of a square bag surrounded by various types of clothing in a circle, with a CTA underneath that reads, “Get a Re-spun Take Back Bag.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de4c6c85cac8bf7eaa935b1bcdd44244a34b9f9-281x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/our-impact-report-just-dropped)

## 9. Hedley &amp; Bennett’s authentic Black Lives Matter campaign

**Type:** social awareness email

When the Black Lives Matter movement resurged in 2020, [Hedley &amp; Bennett](https://www.hedleyandbennett.com/) sent an email amplifying Black-owned businesses and organizations.

An approach like this is a wonderful way to identify with your audience’s values and build an emotional connection that goes beyond a simple transaction. If you take on this approach, just make sure it’s relevant to your business, otherwise it can come off as inauthentic. Hedley &amp; Bennett sell kitchenware, so it makes sense they’re highlighting Black-owned businesses and Black chefs here.

![Image shows a text-based email with white text against a black background. Yellow arrows point to Black-owned businesses people can order from, Black chefs to follow on social media, and Black organizations to donate to.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/4eb1bedbe4736ef5040d8117356767f26e620f5a-314x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/because-black-lives-matter)

## 10. Tecovas’s origin story

**Type:** company update email

Company updates help keep customers informed about how your brand is doing, which strengthens brand affinity and shows you care about customer feedback.

Handmade boots and accessories company [Tecovas](https://www.tecovas.com/) celebrates their 10-year anniversary with a recap of how far they’ve come as a brand.

By sharing their backstory, Tecovas establishes a more personal connection with their customers. Not only does this tactic create more loyalty, but it also keeps their brand top of mind for customers the next time they make a purchase in their category.

![Image shows a text-based email in letter format, before an image of a company founder and a CEO. One founder is a white-bearded person wearing a white dress shirt and jeans, while the other is a black-mustachioed person wearing a jean shirt and olive green pants.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5838dd71c46c6e1ab35efac142e025184cd1393d-267x1000.webp)

Image source: [Milled](https://milled.com/tecovas.com/heres-to-year-10-nT0Edo8cqi9uXcVK)

## 11. Graza’s newsletter made for foodies

**Type:** newsletter

Olive oil brand [Graza](https://www.graza.co/) combines product education with lifestyle content in an [engaging newsletter](https://www.klaviyo.com/blog/how-to-create-a-newsletter) format, , showcasing their skill in crafting compelling newsletters that captivate their audience. Knowing their audience is eager for meal inspiration, they feature recipes from food experts and chefs that showcase their olive oil.

The emails offer immediate value, giving subscribers compelling reasons to open them week after week. This approach helps Graza become a part of their subscribers’ daily cooking habits, making them must-haves in the kitchen.

![Image shows an email with a hero section that includes a CTA to a Sunday pot roast recipe with an image of a savory beef stew with potatoes and vegetables. Underneath is another panel featuring an image of a chef—a bearded person wearing glasses and a dark blue baseball cap. Underneath is a CTA that reads, “Get to know JJ.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/606a5536f6fd6f45089232dc4193083d4144df7a-330x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/this-email-smells-really-good)

## 12. Bearpaw’s segmented product catalog

**Type:** promotional email

[Bearpaw](https://bearpaw.com/) is known for their comfortable footwear. At some point, Bearpaw may have asked subscribers to check a box on a form to indicate they prefer vegan products. If they checked “yes,” they likely would have received this email about Bearpaw’s vegan line.

This is a great example of how a brand can use data to personalize customer outreach. The more data you have about your customer’s preferences, the more relevant your emails will be. And especially in this case, when featured products are attached to personal values, the potential for a win is great.

![Image shows an email with a hero image of a person sitting on a stool running their hands through their hair. But the image is cut at the chest to show that the cream sweater the person is wearing is versatile in fit when the person has one of their arms down. The following panels show a 3-by-3 square of boots of various colors and sizes.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/1d8704e76a1e1918287558119cadc6737f587d62-282x1000.webp)

Image source: [Milled](https://milled.com/bearpaw.com/vegan-style-never-looked-so-good-s0IBJ8r7MwhEwfwU)

## 13. Garrett Popcorn’s well-timed promotion

**Type:** promotional email

[Garrett Popcorn](https://www.garrettpopcorn.com/) sends strategic Friday emails, catching subscribers right when they’re deciding on weekend plans. The casual “No Plans, Just Snacks” message makes staying home feel like the best choice.

This is a great email marketing example of sending campaigns at the perfect time, when a subscriber is trying to make a decision. When you can catch people at inflection points like this, your message is immediately relevant—and way less likely to clutter up an inbox.

![ Image shows two people on a couch eating popcorn. The person on the left is a tanned-skin person with dark hair, wearing a green sweater. The person on the right is a light-skinned person with orange hair and red lipstick. Both are smiling and eating out of a blue-striped Garrett Popcorn bin.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ee688f1eb04c8224228d4892f029fc44214a16dd-450x558.webp)

Image source: [Milled](https://milled.com/garrett-popcorn/cancel-your-plans-_irx_5o9YZ6iLAG2)

## 14. Manly Bands’ psychographic data collection

**Type:** promotional email

Wedding bands company [Manly Bands](https://manlybands.com/) uses personality-based descriptions to match products to people. They group the products into distinct personality types, like “The Spy” and “The Commander,” making it easier for subscribers to decide which product to buy.

In the process, the brand also collects meaningful psychographic data, which they can use to segment and personalize campaigns in the future—driving even more targeted sales. It’s a win-win for customers who expect personalized experiences and the brand that requires data to deliver those experiences.

![Image shows an email with a hero image of two people getting married. The taller person, who has a red beard and hair, is looking down lovingly at the shorter person, who is blonde and wearing a wedding veil. Following are three panels of text accompanied by headers like “The Commander” and “The Jurassic” and including an image of a black wedding ring for each panel.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e515488eaaa80429b388ba7d4f6cd9a64e4115a2-248x1000.webp)

Image source: [Milled](https://milled.com/manly-bands/up-to-40-off-your-perfect-ring-awaits-yy6tf2g4HxCj-09w)

## 15. Chamberlain Coffee’s flash sale

**Type:** promotional email

Shoppers love [flash sales](https://www.klaviyo.com/blog/flash-sale-email-templates-examples). They’re the perfect opportunity to snag products they’ve been eyeing for a while. [Chamberlain Coffee](https://chamberlaincoffee.eu/) uses this strategy to drive immediate sales through a “random refunds” promotion—a tactic that turns a simple purchase experience into an exciting game of chance.

At the end, 5 lucky winners win back their entire order—a massive (and highly motivating) incentive for customers to place that next order.

![Image shows a white-handled frother with a metal stem. Beside it is a mason jar full of green matcha and milk, on a counter with oranges and a tin of Chamberlain Coffee matcha powder. One “You might also like” panel follows, with an image of a baby blue cold brew pouch and a box of pouches of various colors.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e303b1575421138f1059c68bfabf5a48f6f9bcfc-344x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/were-refunding-orders-today)

## 16. Ride FRSH’s pop culture reference

**Type:** offer email

Air freshener brand [Ride FRSH](https://ridefrsh.com/) uses pop culture references and memes to tackle embarrassment around bad odors. What stands out to us about this email is the same-day free shipping.

This incentive adds urgency to the purchase decision _and_ offers a great deal for customers who may want to buy just one or two air fresheners but were maybe discouraged by shipping costs.

![Image shows an email with a header image of Mr. Krabs from Spongebob Squarepants, with animated text underneath that says, “the smelly kinds of smell.” Following is a 3-by-3 square of 9 images of air fresheners of various colors, with a CTA underneath that says, “Pick your scents.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/11b5169d5e312f23940161e38d49a562dda8aa93-450x1481.webp)

Image source: [Milled](https://milled.com/ridefrsh.com/embarrassed-by-your-odors-n3zPtsuBNYejVtPs)

## 17. PrettyLitter’s Halloween promotion

**Type:** seasonal email

Cat litter company [PrettyLitter’s](https://www.prettylitter.com/)[Halloween-themed promotional email](https://www.klaviyo.com/blog/halloween-email-and-sms-examples) purr-fectly balances seasonal fun with product benefits.

This email—which features reviews from past customers, the benefits of the product, a promo code, and a free offer to drive action—is a great example of how you can layer multiple conversion tactics to build a compelling offer.

To create an even better experience, you can also personalize these emails based on past purchase history or wishlist items.

![Image shows an orange and black Halloween-themed email featuring an image of a white bag of cat litter beside a cartoon pumpkin with the words, “20% off + free toy” on it. The following panels have a variety of orange text-based offers with a small image of a black and white kitten sitting beside a blue crib with two bat plush toys hanging off of it.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/faf20c45d3503bad12303845a9ce27e764a60d5e-270x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/icymi-free-bat-toy-20-off)

## 18. Grind Coffee’s well-timed outreach

**Type:** seasonal email

[Grind](https://grind.co.uk/), a coffee delivery service, uses the switch to daylight saving time as an opportunity to point out that their customers’ allotted coffee-drinking window has just been extended.

The witty message—more daylight equals more time for coffee—makes it, at the very least, a memorable touchpoint for people who might be considering a purchase.

![Image shows 17 boxes of coffee piled on top of each other, below text that reads, “You know what more daylight means?” The email takes a minimalist approach with design, with a simple gray and pink background and navy blue text. The CTA at the bottom of the email reads, “Shop Coffee.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5941288b84c8ab8f9e06d8db98c38c483b8b6b05-384x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/the-loooongest-day-of-the-year)

## 19. Jenni Kayne’s digital lookbook

**Type:** seasonal email

Luxury apparel and home brand [Jenni Kayne](https://www.jennikayne.com/) launched their summer collection by crafting a subtle summer narrative through carefully curated images and minimal copy.

While some brands might add more copy to explain the story behind the launch, Jenni Kayne’s email resembles a physical lookbook, making it easy for subscribers to envision the products in their homes. They also include multiple product types within the email so people can choose their own journey depending on their needs, driving more visits.

![Image shows an email with a hero banner that features a light-skinned person wearing a white dress and holding a light-brown donkey on a leash. Underneath, five panels of minimal design feature sleek product shots of white patio furniture, a white sweater, white dinnerware, a white dress, and a black and white pullover.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a0f532d60be834739a6f55575adc75d43831b3bb-191x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/jennis-current-favorites)

## 20. 100% Pure’s FOMO campaign

**Type:** seasonal email

Skincare brand [100% Pure](https://www.100percentpure.com/) transforms 12 Days of Christmas into a 12-day [Christmas email marketing campaign](https://www.klaviyo.com/blog/christmas-email-marketing) to drive more sales during the holidays. It combines urgency with a fear of missing out (FOMO) because the offer on day 1 is limited to, well, one day only.

The email includes 3 strategic elements:

1. A clear explanation of the product and offer
2. A few bundles to increase the average order value
3. A 60-day return guarantee to overcome hesitation

As a result, the email communicates everything a subscriber needs to know about the day’s offer—and what products they can try at a lower cost before they’re gone. They also limit the 12 deals to 24 hours each, encouraging subscribers to check their inbox every day to access more enticing offers. It’s a clever way to turn engagement into revenue.

![Image shows a baby-blue themed email with an opening paragraph of text at the top and a pink CTA that says, “Claim 50% off.” Underneath is an image of two bottles of cleanser, one pink and one white, followed by product shots of skincare items of various sizes and colors.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6768f82c8f2c2d63aab89d29577693d4f693941f-310x1000.webp)

Image source: [Milled](https://milled.com/100-percent-pure/hello-purist-its-here-day-1-of-glorious-giving-bogo-50-on-all-cleansers-CvWEPjHthT1Nc832)

## 21. Linksoul’s feature-based data collection

**Type:** product launch email

Potential customers want to know how a product works, how it benefits them, and what it looks like in action. Clothing brand [Linksoul](https://linksoul.com/) answers these pressing questions with simple product imagery.

The email helps customers make confident purchase decisions, while also giving the brand valuable data about their fit preferences—potentially leading to better segmentation for future messages.

![Image features an email with a black background that opens with a block of text and a CTA that says, “What’s your fit?” Underneath are several product images, but the ones that stand out are a panel of two side by side that show similar pairs of navy pants in a slightly different cut. Green lines point to various areas of each pair of pants, describing the features of each so the customer can compare.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f66fccccdf36ddb1acabcbd7ac1595d9aea3db9b-397x1000.webp)

Image source: [Milled](https://milled.com/linksoul/discover-your-fit-j-16e54cuE66lSvo)

## 22. Red Dragon Darts’ 50th anniversary launch countdown

**Type:** product launch email

If you’re building anticipation for your new launch, you’ll create more excitement with a countdown timer sent to your most engaged subscribers. It’s a great visual cue for people who are really invested in your brand.

This is exactly what [Red Dragon Darts](https://www.reddragondarts.com/) did to launch their latest collection for their 50th anniversary. Notice that they didn’t send the email too far in advance—5 days is enough of a heads up while keeping the launch top of mind.

![Image shows a red and black email with a large text motif at the top that says, “Red Dragon 50 2025 Collection.” Underneath is a countdown timer made up of grey boxes that say 5 days, 23 hours, 59 minutes, and 49 vccseconds in white text.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6a8025035b8074d6995d888df31bd49ccdcdafcd-450x746.webp)

Image source: [Milled](https://milled.com/reddragondarts/the-countdown-is-on-something-big-is-coming-yyO_U8InhnHO1mEU)

## 23. Taylor Stitch’s browse abandonment automation

**Type:** browse abandonment email

Clothing brand [Taylor Stitch](https://www.taylorstitch.com/) turns a product page drop-off into an opportunity to win back visitors. Sent automatically after someone leaves a product page, this [browse abandonment automation](https://www.klaviyo.com/blog/browse-abandonment-email) opens with a discount code and:

- Showcases the product with premium photography
- Establishes brand expertise (10 years running)
- Removes purchase risk (free returns/exchanges)

![Image shows a stack of 3 button-down shirts—blue, blue-striped, and white—sitting among other household items on a surface. Underneath a header read, “See something you like?” Three product images follow: a jean shirt, a black button-up, and a brown button up. Near the bottom, text reads, “So pick up where you left off and button up (or down). Happy shopping, friend.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c3c712037a00ced8440d2f9b950e8e518f709733-326x1000.webp)

Image source: [Milled](https://milled.com/taylor-stitch/shirting-sure-thing-IqCZwhYJWbDCklOP)

## 24. July’s personalized Black Friday offer

**Type:** BFCM promotion email

[July](https://july.com/us/), a travel bag company, recognizes that customers want to personalize their bags. Their Black Friday offer includes free personalization _and _20% off if they bundle products together.

The magic lies in their simple story to explain the “why” behind the promotion. It makes the offer feel more like something you’re accepting from a close friend than a brand. It’s also an important reminder—sometimes text-based emails without images are the way to go.

![Image shows a text-based email against a gray background. The links within the email are classic blue hyperlinks within the text, including “free personalization”, “save up to 20%,” and “here.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ff984882e0d7f001f7e3b34c9f06a84e0df3e049-1000x544.webp)

Image source: [Milled](https://milled.com/july/a-quick-note-before-black-friday-rdxwtYpKqXeQ-YmL)

## 25. Filson’s seasonal legacy

**Type:** seasonal email

Few brands can say they’ve been in business for over 100 years, but outdoor clothing brand [Filson](https://www.filson.com/) can—and they know exactly when to highlight that legacy.

Filson’s email features a dramatic hero image and a bold headline saying, “We know winter.” This message resonates because it aligns perfectly with their value proposition: durable, time-tested gear built for harsh conditions.

For brands whose products are tied to seasonality, well-timed email campaigns aren’t just relevant—they’re essential for driving conversions.

![Image shows a person with a handlebar mustache wearing a gray cowboy hat, red plaid jacket with a beige wool collar, and a black turtleneck. Underneath is a block of text and a black CTA that says, “Shop the November catalog.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/11160d0e7787fc1730cf4b26aaf5401df7a94477-418x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/new-arrivals-inside-the-november-catalog)

## 26. Dermalogica’s annual bestseller lineup

**Type:** holiday email

Skincare brand [Dermalogica](https://www.dermalogica.com/) uses seasonal promotions to help customers plan ahead of the holidays. They’ve bundled their best products from the past year, positioning them as the ultimate skincare set for the season.

What’s particularly nice about this approach is how it works for different types of customers. New customers get a curated introduction to the brand’s best offerings while existing customers might spot that one innovative product they missed earlier in the year.

![Image shows a grouping of four skincare product bottles of various colors and sizes on a mirrored surface, with one serum’s eyedropper out of the bottle and leaking orange product onto the same surface. Underneath are shipping dates that let people know when they need to order to receive their product before the holidays, with a third panel underneath that shows three white product bottles from 0.5 ounces to 3.4 ounces.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f07dca33119b6f4092c11591c42fbd587491a26e-371x1000.webp)

Image source: [Milled](https://milled.com/dermalogica-usa/last-chance-to-get-free-shipping-oV81FyT6uDjN221p)

## 27. Pulp &amp; Press’s cart abandonment automation

**Type:** cart abandonment email

The first time a potential customer visits your website, they might shop around and add items to their cart—all without making a purchase. That’s where a well-timed [abandoned cart email](https://www.klaviyo.com/blog/abandoned-cart-email) comes in.

Wellness brand [Pulp &amp; Press](https://us.pulpandpress.com/) reminds customers which product they added to their cart, along with some hand-picked recommendations that might interest them instead.

With a subtle use of social proof—”we don’t blame you, it’s a fan favourite”—the brand reassures people that they’re making the right choice if they recover their cart. Pulp &amp; Press removes uncertainty and encourages hesitant shoppers to take the next step.

![Image shows a dark-skinned person with dark hair drinking from an orange bottle. Underneath is an image of a box of green vegetables, which is the image of the product that was abandoned by the recipient. A green CTA says, “Check out now.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5e670b4e10ba48098f4bd5826b2d280b8e20e69f-272x1000.webp)

Image source: [Really Good Emails](https://reallygoodemails.com/emails/we-noticed-you-checking-us-out)

## 28. SABA’s VIP offer

**Type:** loyalty program email

Luxury fashion brand [SABA](saba.com.au) turns a tiered [loyalty discount promotion](https://www.klaviyo.com/blog/email-rewards-program) into a VIP offer.

The strategy here is twofold: they create desire through exclusivity, while using graduated spending thresholds to encourage members to purchase more. Segmenting subscribers by spending threshold is a great way to personalize a loyalty program and increase customer lifetime value (CLV).

![Image shows a simple email with a brown background and white text. A 2-by-3 grid shows saving amounts from $50 to $500, with associated spending amounts between $300 and $2,000. Underneath are side by side images of a person wearing a white pants suit and another person wearing a gray button-down shirt with black pants.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/826250b0656403655ac65d6fab31a0c0d2bd9194-450x788.webp)

Image source: [Milled](https://milled.com/SABASTYLE/spend-and-save-starts-now-ioOR2sw0WY85h-m1)

## 29. Hismile’s mystery pack

**Type:** limited-time offer email

Oral care brand [Hismile](https://us.hismileteeth.com/) uses a time-based offer to incentivize subscribers to try a new collection through an “XL mystery pack.”

By guaranteeing access to an unreleased flavor in the XL pack, they create a VIP-like experience and encourage higher value purchases. But notice they also give people an out if they want it. If someone doesn’t want to try a new toothpaste flavor because they like what they like, there’s another CTA to buy the standard pack below.

![Image shows several oral care products haphazardly bursting from the bottom of the screen against a dark blue background. All products are black and include a toothbrush and toothpaste, and they’re surrounded by golden circles with question marks inside them. A purple CTA underneath says, “Shop now.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7cfa8c0ec916537b0a875b925a0da80926977c4c-433x1000.webp)

Image source: [Milled](https://milled.com/hismile-us-1/last-chance-for-mystery-packs-3iMm0CE3t2iTTGDs)

## 30. Brightland’s post-purchase founder thank you

**Type:** post-purchase email

Most post-purchase emails confirm order and shipping details. And while that’s effective, olive oil brand [Brightland](https://brightland.co/) takes this approach a step further.

Brightland’s team sends a _second_ post-purchase email—a letter from the founder toasting “good health and happiness.” This does two things: It humanizes the brand and builds anticipation for the new product by painting a vivid picture of what happens when the customer receives it.

![Image shows a simple text-based email against a white background with some orange, red, and pink design motifs as accents. At the bottom of the email is a headshot of a person with tanned skin and long dark hair. The founder signs the email with an image of their handwritten signature.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7ee75fbcc069307c314fff02aa625d3d8ee8cdbe-379x679.webp)

Image source: [Brightland](https://brightland.co/)

## 31. Force of Nature’s decision tree

**Type:** holiday email

Almost everyone has experienced decision overload while shopping for the perfect gift. To help their audience get over that barrier, [Force of Nature](https://www.forceofnatureclean.com/) creates a decision tree for their bundles to direct subscribers to the right package.

This interactive flowchart turns a seemingly complicated decision into a fun exercise, making it easier to take action. Subscribers can decide in seconds and then move on to the website or app to explore the bundles further.

![Image shows an email with a light blue background that features a decision tree as its main image. Along the decision tree are images of various products, mostly clear spray and pump bottles. Beside two of the images are illustrations of a reusable cloth and a spray bottle, to indicate bundled items. Underneath the decision tree is a navy CTA that says, “shop now.”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/19c570faeca6f80f37fe308ef47d1650152b84d4-316x1000.webp)

Image source: [Milled](https://milled.com/force-of-nature/ding-dong-3-days-left-to-shop-for-the-perfect-gift-uf0guJIdG2mJCOqT)

## 32. KURU’s social proof promotion

**Type:** end-of-year promotional email

[KURU ](https://www.kurufootwear.com/)turns end-of-year reviews into an opportunity to drive more sales. They rebrand the moment as “people’s choice” favorites to add some social proof.

The brand is using aggregate customer behavior to guide new customers toward products that are proven winners. The email also includes objection handlers like free shipping and 45-day returns to nudge customers toward a sale.

![Image shows two people standing on a rock wearing different KURU shoes. Overlaid on top of the image is text that reads, “The people have spoken, and so have their feet. See 2024’s top customer picks.” Underneath are product shots of various shoes in black and white.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6782e0029efdfedecc6f735f0f5de4fb9e86de86-279x1000.webp)

Image source: [Milled](https://milled.com/kuru/meet-the-kurus-that-ruled-2024-yW496lVLOjg-cEQd)

## 33. Beekman 1802’s limited-time offer

**Type:** product anniversary email

Customers won’t remember your brand or product anniversary—but that doesn’t mean you can’t include them in your celebrations. Skin- and body-care brand [Beekman 1802](https://beekman1802.com/) combines a product’s launch anniversary with a limited-time offer to incentivize purchases.

The celebratory email includes 3 key elements:

1. Social proof
2. Product education
3. A limited-edition bundle

By creating a sense of urgency and scarcity, current and potential customers alike are motivated to buy the bundle. It’s a smart way to turn the typical anniversary celebration into an unmissable shopping experience.

![Image shows a bottle of eye cream floating against a yellow background. Underneath is a navy CTA that says, “Shop mushroom milk.” Below are two additional content panels, the second with an image of a light-skinned person with freckles applying cream to their face. In the third panel there are two bottles of lotion side by side with a text-based “shop now” CTA.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f60628d2d665cc04730c060a0e76c1f5af869eba-348x1000.webp)

Image source: [Milled](https://milled.com/beekman1802/free-shipping-for-mushroom-milks-birthday-3lxqLt7UL5iepYhz)

## 34. HoneyLove’s back-in-stock nudge

**Type:** product re-stock email

Back-in-stock flows can be highly effective because they target shoppers when purchase intent is at its peak.

Whether it’s past buyers or subscribers who previously wishlisted the item, these customers are already interested. That’s why your flow should do two things: showcase the product and reinforce why it’s worth buying.

[HoneyLove](https://www.honeylove.com/), an underwear and sleepwear brand, combines clear, stylish product photos with real customer quotes to nudge high-intent subscribers toward a purchase of a coveted product.

![Image shows a dark-skinned person with dark hair pulling on a pair of dark mauve underwear. Underneath a customer quote below are two images side by side of a tanned person, but one image shows their black underwear from the front and the other shows the black underwear from the back.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8b8837d3863021f96b8e902be6e7ddbda09dde63-343x1000.webp)

Image source: [Milled](https://milled.com/honeylove/theyre-back-AjZonJ3QfRkmOKei)

## 35. Balique’s simple summer email

**Type:** seasonal email

While beautifully designed emails serve an important purpose, text-based emails can be a simple way to connect with your audience like you would a friend.

Haircare and skincare brand [Balique](https://balique.it/) sends a seasonal promotion email that reads like it’s from a personal connection. The email starts with context on why they’re reaching out (it’s now summer!) and how the brand solves common skincare problems with relevant products.

Since they’re sending the message at the start of summer, they tap into their subscriber’s awareness of changing skincare needs. But beyond that, they educate subscribers about the benefits of using seasonal products and include relevant offers to encourage them to try the new collection.

![Image shows a simple text-based email with black text over a gray background. The copy is written in Italian, and there’s a text CTA that says, “Clicca qui per andare alla promo!”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/09f6e029ceeb6992c6fce7788acfefa6d035f286-1000x740.webp)

Image source: [Milled](https://milled.com/balique/ultima-chance-15-su-linea-solemar-e-linea-piedi-k6k13Vy1EfAscUNL)

## Email marketing should be personal and contextual

Looking across these 35 email marketing examples, we see 3 patterns that drive engagement and sales:

- The most compelling emails reflect a unique brand voice and thoughtful email design.
- Segmentation is an important precursor to the personalized brand experiences consumers have come to expect.
- Timing and context are critical for relevance in email marketing. When you send an email is just as important as what’s in it.

As the CRM built for B2C, Klaviyo can help you drive immediate sales and lasting loyalty with the winning combination of advanced email automation, AI, and real-time customer data.

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</pre> <div class="light klaviyoForm"> <div class="grid">  <div class="form klaviyo-form-WSHs39"></div> </div> </div> <script id="meta-post-schema" type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.klaviyo.com/blog/email-marketing-examples"},"headline":"35 Email Marketing Examples for Better Email Campaigns - Klaviyo","description":"Discover the best examples of email marketing from top brands and learn how to create better email marketing campaigns that boost sales in 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class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-postscript" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Postscript</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-listrak" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Listrak</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/social" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools + Resources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing resources</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing campaign calendar</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing glossary</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subject line generator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI calculator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps and Integrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Features</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/whats-new" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>What&#x27;s new</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/events" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Company</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>About Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor relations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contact us</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/careers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Careers</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/social" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li 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