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Original 2026-01-01

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1 <p>Platform Overview</p>

2 <h2>The AI-first B2C CRM built for you</h2>

3 <p>Klaviyo B2C CRM brings together your marketing, service, and analytics in a single platform. Powered by the Klaviyo Data Platform and Klaviyo AI (K:AI), it’s faster and easier than ever to create personalized, lasting customer relationships.</p>

4 <h2>Meet K:AI, AI that does the work</h2>

5 <p>Grow faster with agents-powered by your data, right where you already work. You take the lead, AI does the rest.<strong>K:AI Marketing Agent</strong>Start fast with<a>Marketing Agent</a>. Simply enter your URL and the agent instantly creates launch-ready, on-brand campaigns, flows, and sign-up forms. Then, it keeps learning and improving with new campaigns and ideas-no prompts needed.</p>

6 <p><strong>K:AI Customer Agent</strong>Solve customer problems and sell 24/7 with<a>Customer Agent</a>. Up and running in minutes, it answers questions, resolves issues, recommends products, and starts returns (coming soon)-and when needed, hands off to a live agent with full context.</p>

7 <p><strong>Personalization that scales</strong>Personalize every customer interaction effortlessly with over 40 built-in AI tools, so you’re always sending the right message, at the right time, on the right channel, for every customer.</p>

8 <h2>Klaviyo Marketing</h2>

9 <p><strong>Connected omnichannel experiences</strong>Create<a>omnichannel</a>campaigns and automated flows seamlessly across<a>email</a>,<a>SMS</a>,<a>WhatsApp</a>,<a>mobile push</a>, and<a>reviews</a>in a single platform.</p>

10 <p><strong>Data-powered personalization</strong>Push your data further with the marketer-friendly Klaviyo Data Platform that makes granular segmentation and hyper personalization a breeze.</p>

11 <p><strong>AI-powered optimization</strong>Improve performance with<a>Klaviyo AI</a>(K:AI), from optimizing sign-up<a>forms</a>to knowing what clicks with advanced A/B testing.</p>

12 <p><strong>Built for faster growth</strong>Start fast with<a>K:AI Marketing Agent</a>, which sets up your essential campaigns and flows for you in just minutes, and empower your team with hundreds of pre-built<a>templates</a>and<a>flows</a>for every occasion.</p>

13 <h2>Klaviyo Service</h2>

14 <p><strong>Service + marketing = better together</strong>With a single platform for both your marketing and service, you have all the data you need for personalized support and marketing.</p>

15 <p><strong>A personalized on-site destination for your customers</strong><a>Customer Hub</a>makes it quick and easy to track an order, start a return, talk to an agent, or even discover their next purchase, all on their own, all in one place.</p>

16 <p><strong>A 24/7 AI agent to assist your customers</strong><a>K:AI Customer Agent</a>is your brand’s conversational AI agent that automatically answers questions and helps customers discover new products -available on SMS, web chat, and email (beta).</p>

17 <p><strong>An AI-powered workspace for service teams</strong><a>Klaviyo Helpdesk</a>empowers your service team to resolve issues faster, personalize at scale, and turn service into a revenue driver.</p>

18 <h2>Klaviyo Analytics</h2>

19 <p><strong>Keep an eye on performance</strong>With pre-built and custom<a>reports</a>and dashboards, it’s easy to spot where to improve or where to double down.</p>

20 <p><strong>Predict and personalize at scale</strong>Create smarter segments with RFM analysis, and gain purchase insights for timely personalized product recommendations.</p>

21 <p><strong>Know what’s working across all channels</strong>From first click to repeat purchase, <a>track attribution</a>for every interaction across channels, segments, and seasons-so you always know what’s driving results. </p>

22 <p><strong>Turn insights into action</strong>With industry<a>benchmarks</a>, funnel analysis, and recommendations, know where to focus your efforts to iterate and improve.</p>

23 <h2>Klaviyo Data Platform</h2>

24 <p><strong>Unified customer profiles</strong>Capture every interaction across marketing and service channels to build complete customer<a>profiles</a>for ever more precise<a>segmentation</a>and personalization.</p>

25 <p><strong>Instant activation, endless opportunities</strong>Always be winning with marketer-friendly insights you can act on in real-time-no technical expertise required.</p>

26 <p><strong>Enrich your data with AI</strong><a>Klaviyo AI</a>provides insights that help you focus your efforts, from predicting churn and order dates to forecasting spending habits.</p>

27 <p><strong>Put your data to work, faster</strong>Create segments that update in real time, connect your data across your tech stack with pre-built integrations, and sync segments with paid ads audiences to enhance your ad campaigns.</p>

28 <p>Feature release</p>

29 <h3>What’s New</h3>

30 <p>Check out the latest and greatest AI-powered features to help you grow smarter and faster across Klaviyo B2C CRM.</p>

31 <p>Connect Seamlessly</p>

32 <h3>350+ integrations and APIs</h3>

33 <p>Easily connect Klaviyo B2C CRM with your entire tech stack- including platforms for ecommerce, shipping, loyalty, advertising, and more-using out-of-the-box integrations and flexible APIs.</p>

34 <p>“We see Shopify as our e-commerce hub, and we see Klaviyo as our customer CRM hub. That way, our dev team and our marketing team only need to know two core systems. It just makes processes go faster.”</p>

35 <p><strong>- YuJin Yong, VP of digital, Daily Harvest</strong></p>

36 <p>“I would 100% recommend Klaviyo. It’s our highest-return marketing technology, and it gives us an opportunity to grow our ecommerce store. Klaviyo supports us in building a strong, sustainable business.”</p>

37 <p><strong>- Molly Fienning, co-founder and CEO, Red Clay Hot Sauce</strong></p>

38 <p>“Having everything in one place is a game changer. Everything is just so much more tailored to the customer, which then increases loyalty, increases purchase frequency, and will also affect our lifetime value.”<strong></strong></p>

39 <p><strong>- Rachel Fagan, VP of marketing</strong></p>

40 <h3>What is B2C CRM?</h3>

41 <p>Discover the difference between a CRM for B2C and B2B.</p>

42 <h3>The benefits of an ecommerce CRM</h3>

43 <p>Learn why ecommerce brands should use a CRM.</p>

44 <h3>The definition of a CRM</h3>

45 <p>Learn what a CRM is with our marketing glossary.</p>

46 <h2>B2C CRM FAQs</h2>

47 <p>A<a>B2C CRM</a>, or business-to-consumer customer relationship management system, is software designed to help businesses manage their interactions with individual customers.</p>