12 added
4 removed
Original
2026-01-01
Modified
2026-03-10
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<p>Marketing Analytics</p>
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<p>Marketing Analytics</p>
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<h2>Tap into deeper customer insights with Marketing Analytics</h2>
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<h2>Tap into deeper customer insights with Marketing Analytics</h2>
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<p>Go beyond clicks and open rates with advanced customer data and more powerful activation.</p>
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<p>Go beyond clicks and open rates with advanced customer data and more powerful activation.</p>
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<h3>Turn your data into a difference-maker</h3>
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<p>Add Marketing Analytics to your Klaviyo Marketing plan to boost retention, grow revenue, and build deeper relationships with advanced features and actionable customer insights.</p>
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<h3>Clarity from first click to checkout</h3>
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<h3>Clarity from first click to checkout</h3>
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<p>Every click, purchase, and moment is mapped across the entire customer journey. So you can spot what’s working and do more of it.</p>
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<p>Every click, purchase, and moment is mapped across the entire customer journey. So you can spot what’s working and do more of it.</p>
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<h3>Skip the hard part</h3>
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<h3>Skip the hard part</h3>
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<p>Get instant clarity with dashboards and models that are built, trained, and ready to work for you.</p>
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<p>Get instant clarity with dashboards and models that are built, trained, and ready to work for you.</p>
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<h3>Growth on autopilot</h3>
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<h3>Growth on autopilot</h3>
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<p>One click gets it going-then templates, workflows, and predictions keep the momentum (and revenue) going strong.</p>
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<p>One click gets it going-then templates, workflows, and predictions keep the momentum (and revenue) going strong.</p>
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<h3>Reporting that speaks your language</h3>
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<h3>Reporting that speaks your language</h3>
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<p>Easily customise reports, track the right metrics, and get clear, flexible attribution.</p>
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<p>Easily customise reports, track the right metrics, and get clear, flexible attribution.</p>
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<h2>Take a quick tour of Marketing Analytics</h2>
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<h2>The full journey, finally in focus</h2>
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<h2>The full journey, finally in focus</h2>
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<p>From first click to repeat purchase, track every interaction across channels, segments, and seasons-so you always know what’s driving results.</p>
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<p>From first click to repeat purchase, track every interaction across channels, segments, and seasons-so you always know what’s driving results.</p>
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<ul><li>Understand how all your channels-in and outside of Klaviyo-work together to drive conversions with multi-touch, omnichannel attribution.</li>
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<ul><li>Understand how all your channels-in and outside of Klaviyo-work together to drive conversions with multi-touch, omnichannel attribution.</li>
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<li>Visualize how customers go from engagement to conversion with<a>funnel</a>and<a>cohort analysis</a>-filter by specific audiences to uncover patterns, spot drop-off points, and find new opportunities.</li>
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<li>Visualize how customers go from engagement to conversion with<a>funnel</a>and<a>cohort analysis</a>-filter by specific audiences to uncover patterns, spot drop-off points, and find new opportunities.</li>
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<li>Get a complete view of conversions, purchase behaviour, business performance, and marketing impact in one place.</li>
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<li>Get a complete view of conversions, purchase behaviour, business performance, and marketing impact in one place.</li>
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</ul><h2>Smarter from the start</h2>
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</ul><h2>Smarter from the start</h2>
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<p>Skip the spreadsheets and setup. With always-on machine learning models and real-time dashboards, you get smarter insights from day one.</p>
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<p>Skip the spreadsheets and setup. With always-on machine learning models and real-time dashboards, you get smarter insights from day one.</p>
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<ul><li>Use<a>RFM analysis</a>to group and score customers based on how recently, how often, and how much they’ve purchased-so you can build smarter segments that actually convert.</li>
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<ul><li>Use<a>RFM analysis</a>to group and score customers based on how recently, how often, and how much they’ve purchased-so you can build smarter segments that actually convert.</li>
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<li>Boost average order value with product-level insights for abandoned cart flows and bundling strategies.</li>
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<li>Boost average order value with product-level insights for abandoned cart flows and bundling strategies.</li>
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<li>Effortlessly fine-tune your buying prediction window for a more accurate customer lifetime value<a>(CLV) forecast</a>.</li>
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<li>Effortlessly fine-tune your buying prediction window for a more accurate customer lifetime value<a>(CLV) forecast</a>.</li>
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<li>Compare audience performance at scale, pinpoint top segments, and identify areas to improve.</li>
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<li>Compare audience performance at scale, pinpoint top segments, and identify areas to improve.</li>
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</ul><h2>From knowing to growing in one click</h2>
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</ul><h2>From knowing to growing in one click</h2>
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<p>With prebuilt templates, automations, and AI-powered predictions, you can turn customer insights into conversions in just one click.</p>
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<p>With prebuilt templates, automations, and AI-powered predictions, you can turn customer insights into conversions in just one click.</p>
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<ul><li>Spot your VIPs, trigger a message to celebrate their loyalty, and target lookalikes to acquire more of your best customers.
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<ul><li>Spot your VIPs, trigger a message to celebrate their loyalty, and target lookalikes to acquire more of your best customers.
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<li>Catch at-risk customers with a thoughtful retention message before they disappear.</li>
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<li>Catch at-risk customers with a thoughtful retention message before they disappear.</li>
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<li>personalise outreach with insights into what each customer is most likely to buy next.</li>
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<li>personalise outreach with insights into what each customer is most likely to buy next.</li>
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<li>Catch repeat buyers right before they’re ready to shop again with perfectly timed cross-sell flows.</li>
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<li>Catch repeat buyers right before they’re ready to shop again with perfectly timed cross-sell flows.</li>
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</ul><h3>Dr. Hydrate fuels 46x ROI and boosts loyal customer revenue with Klaviyo B2C CRM</h3>
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</ul><h2>“Before Klaviyo’s Marketing Analytics, we were doing a lot of guesswork. Now, we have a dynamic view of our customers that helps us make smarter business decisions. It’s no longer about just driving revenue; it’s about understanding the entire customer journey and how we can grow with them.”</h2>
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<p><strong>Sara Parkinson,</strong>general manager at Dr. Hydrate</p>
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<h3>Dr. Hydrate fuels 46x ROI and boosts loyal customer revenue with Klaviyo B2C CRM</h3>
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<h3>Klaviyo Marketing Analytics helps Pablo & Rusty’s improve customer loyalty</h3>
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<h3>Klaviyo Marketing Analytics helps Pablo & Rusty’s improve customer loyalty</h3>
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<h2>Get more with Marketing Analytics</h2>
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<p>Shorten the distance from insights to action with tools for making the most of your data.</p>
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<p>Already included with Klaviyo</p>
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<p>Already included with Klaviyo</p>
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<p>Unlocked with Marketing Analytics</p>
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<p>Unlocked with Marketing Analytics</p>
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<p>Marketing and segment performance reports</p>
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<p>Marketing and segment performance reports</p>
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<p>Industry benchmarks</p>
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<p>Industry benchmarks</p>
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<p>Customizable attribution and metrics</p>
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<p>Customizable attribution and metrics</p>
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<p>Linear multi-touch and omnichannel attribution</p>
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<p>Predictive analytics and customer lifetime value</p>
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<p>Predictive analytics and customer lifetime value</p>
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<p>Custom prediction windows</p>
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<p>Advanced personalization with customizable RFM analysis</p>
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<p>Advanced personalization with customizable RFM analysis</p>
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<p>Advanced, actionable purchase pattern and catalog insights</p>
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<p>Advanced, actionable purchase pattern and catalog insights</p>
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<p>Customer behavior funnels and cohort reports</p>
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<p>Customer behavior funnels and cohort reports</p>
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<p>Audience and conversion dashboards</p>
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<p>Audience and conversion dashboards</p>
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<p>Omnichannel attribution (coming soon)</p>
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<p>Omnichannel attribution (coming soon)</p>
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<h3>Additional resources to learn about Marketing Analytics</h3>
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<h3>Start Marketing Analytics orientation</h3>
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<h3>Start Marketing Analytics orientation</h3>
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<p>See how to use Marketing Analytics features to transform your retention marketing, with deeper data and new insights.</p>
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<p>See how to use Marketing Analytics features to transform your retention marketing, with deeper data and new insights.</p>
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<h3>Explore Marketing Analytics resources</h3>
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<h3>Explore Marketing Analytics resources</h3>
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<p>Take a deeper dive into using Marketing Analytics and find answers to your most pressing questions with support articles and more.</p>
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<p>Take a deeper dive into using Marketing Analytics and find answers to your most pressing questions with support articles and more.</p>
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<h3>Level up your post purchase strategies</h3>
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<h3>Level up your post purchase strategies</h3>
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<p>Dig into insights on repeat purchase timing and cart bundling with Klaviyo’s latest product analysis report.</p>
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<p>Dig into insights on repeat purchase timing and cart bundling with Klaviyo’s latest product analysis report.</p>
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<p>Klaviyo Marketing Analytics consists of analytics-focused features, while<a>Advanced Klaviyo Data Platform</a> offers advanced tools for data management, insights, and actionability.</p>
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<h3>Marketing Analytics FAQ</h3>
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<p>Klaviyo Marketing Analytics consists of analytics-focused features, while<a>Advanced Klaviyo Data Platform</a>offers advanced tools for data management, insights, and actionability.</p>
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