2 added
2 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>260%</p>
1
<p>260%</p>
2
<p>YoY revenue growth*</p>
2
<p>YoY revenue growth*</p>
3
<p>74%</p>
3
<p>74%</p>
4
<p>of online revenue generated from email on launch*</p>
4
<p>of online revenue generated from email on launch*</p>
5
<p>82%</p>
5
<p>82%</p>
6
<p>increase in upsell purchases*</p>
6
<p>increase in upsell purchases*</p>
7
-
<p><a>Avant Skincare</a>, known for its high-grade beauty products, took its scientific approach to beauty one step further with its innovative Virtual Skin Analysis campaign. </p>
7
+
<p><a>Avant Skincare</a>, known for its high-grade beauty products, took its scientific approach to beauty one step further with its innovative Virtual Skin Analysis campaign.</p>
8
<p>Designed to provide customers with a customised skincare routine through an AI-powered facial scan, the tool demonstrated Avant’s commitment to personalisation and cutting-edge technology. This approach earned Avant Skincare the Most innovative use of personalisation award at<a>The Klicks 2024</a>.</p>
8
<p>Designed to provide customers with a customised skincare routine through an AI-powered facial scan, the tool demonstrated Avant’s commitment to personalisation and cutting-edge technology. This approach earned Avant Skincare the Most innovative use of personalisation award at<a>The Klicks 2024</a>.</p>
9
<p><em>*All stats courtesy of Avant</em></p>
9
<p><em>*All stats courtesy of Avant</em></p>
10
<h2>Learn how Avant Skincare tapped into data to drive personalisation and increase customer engagement</h2>
10
<h2>Learn how Avant Skincare tapped into data to drive personalisation and increase customer engagement</h2>
11
<h4><strong>Objectives</strong></h4>
11
<h4><strong>Objectives</strong></h4>
12
<p>Avant Skincare aimed to elevate their customer experience and grow revenue with a highly personalised skincare experience. The Virtual Skin Analysis tool could scan a face and identify key skincare concerns-which fed data back to the brand about what products to recommend for the customer.</p>
12
<p>Avant Skincare aimed to elevate their customer experience and grow revenue with a highly personalised skincare experience. The Virtual Skin Analysis tool could scan a face and identify key skincare concerns-which fed data back to the brand about what products to recommend for the customer.</p>
13
<p>The brand’s key objectives in launching this tech were to:</p>
13
<p>The brand’s key objectives in launching this tech were to:</p>
14
<ul><li>Create a cutting-edge beauty experience with AI-driven product recommendations</li>
14
<ul><li>Create a cutting-edge beauty experience with AI-driven product recommendations</li>
15
<li>Improve product discovery and conversion rates for both new and existing customers</li>
15
<li>Improve product discovery and conversion rates for both new and existing customers</li>
16
<li>Boost sales with personalised email follow-ups and incentives</li>
16
<li>Boost sales with personalised email follow-ups and incentives</li>
17
</ul><h4><strong>Strategy</strong></h4>
17
</ul><h4><strong>Strategy</strong></h4>
18
<p>Key components of the campaign included:</p>
18
<p>Key components of the campaign included:</p>
19
<ul><li>IRL launch: The brand launched Virtual Skin Analysis during Cosmoprof Worldwide Bologna, a premier beauty event, drawing visitors to an immersive experience at the Avant stall-while capturing visitors’ email addresses so they could follow up later.</li>
19
<ul><li>IRL launch: The brand launched Virtual Skin Analysis during Cosmoprof Worldwide Bologna, a premier beauty event, drawing visitors to an immersive experience at the Avant stall-while capturing visitors’ email addresses so they could follow up later.</li>
20
<li>Always-on digital experience: The Virtual Skin Analysis tool is also available online, where users could conduct the scan directly on mobile or link their desktop to their phone.</li>
20
<li>Always-on digital experience: The Virtual Skin Analysis tool is also available online, where users could conduct the scan directly on mobile or link their desktop to their phone.</li>
21
<li>Highly personalised email follow-up: Subscribers who use the tech then receive personalised skincare routine along with a discount code via email.</li>
21
<li>Highly personalised email follow-up: Subscribers who use the tech then receive personalised skincare routine along with a discount code via email.</li>
22
</ul><h4><strong>Results</strong></h4>
22
</ul><h4><strong>Results</strong></h4>
23
-
<p>The Virtual Skin Analysis campaign drove a remarkable 170% increase in monthly revenue during launch. Email was a huge part of this, driving 74% of the month’s revenue and a 70.2% increase in email-driven sales. Additionally, upsells grew by 82%, with a 15% lift in secondary product purchases. </p>
23
+
<p>The Virtual Skin Analysis campaign drove a remarkable 170% increase in monthly revenue during launch. Email was a huge part of this, driving 74% of the month’s revenue and a 70.2% increase in email-driven sales. Additionally, upsells grew by 82%, with a 15% lift in secondary product purchases.</p>
24
<p>The campaign’s personalised approach not only boosted revenue but also strengthened customer loyalty, with 63% open rates reflecting strong engagement with Avant’s follow-up emails.</p>
24
<p>The campaign’s personalised approach not only boosted revenue but also strengthened customer loyalty, with 63% open rates reflecting strong engagement with Avant’s follow-up emails.</p>
25
<p>“Our AI-driven Virtual Skin Analysis transformed the way we connect with customers,” said Andrew Cosh, Digital Marketing Manager at Avant. “And with Klaviyo, we could personalise everything from recommendations to high-converting follow-ups.”</p>
25
<p>“Our AI-driven Virtual Skin Analysis transformed the way we connect with customers,” said Andrew Cosh, Digital Marketing Manager at Avant. “And with Klaviyo, we could personalise everything from recommendations to high-converting follow-ups.”</p>
26
<blockquote>With Klaviyo, we could personalise everything from recommendations to high-converting follow-ups.”</blockquote>Andrew Cosh<p>Digital Marketing Manager at Avant</p>
26
<blockquote>With Klaviyo, we could personalise everything from recommendations to high-converting follow-ups.”</blockquote>Andrew Cosh<p>Digital Marketing Manager at Avant</p>
27
<p>Find out why brands like Avant use Klaviyo</p>
27
<p>Find out why brands like Avant use Klaviyo</p>
28
<p><a>Get a demo</a></p>
28
<p><a>Get a demo</a></p>
29
29