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Original 2026-01-01

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1 “In a post-cookies world, email marketing is having a renaissance moment,” says Bogar Alonso, former head of ecommerce outbound marketing and thought leadership at<a>Wix</a>.

2 - But cookies aren’t the only factor driving brands to rely more heavily on their owned marketing channels, including their email and SMS lists.

2 + But cookies aren’t the only factor driving brands to rely more heavily on their owned marketing channels, including their email and SMS lists.

3 - With the economic outlook for the rest of 2023 uncertain, some brands are cutting back on their marketing spend in channels where they don’t have as much control as they might like. Channels like social media and paid ads-where the success of your marketing efforts is subject to the whims of an algorithm-can feel riskier in a bear economy.

3 + With the economic outlook for the rest of 2023 uncertain, some brands are cutting back on their marketing spend in channels where they don’t have as much control as they might like. Channels like social media and paid ads-where the success of your marketing efforts is subject to the whims of an algorithm-can feel riskier in a bear economy.

4 Wix and Klaviyo merchants, though, can use the two platforms together to maximize the impact of their owned marketing channels-and their ecommerce marketing strategy as a whole.

5 <h2>Why Wix?</h2>

6 Whether you’ve been a<a>direct-to-consumer ecommerce business</a>from the start or you brought your brand online after starting out brick and mortar, you know how vital it is to have a dependable website whose maintenance doesn’t suck up all your time.

7 Merchants have plenty of options when it comes to choosing a website builder-so why do so many of them choose Wix to grow online?

8 - Alonso says the understanding of how many options merchants have influences Wix’s product roadmap.

8 + Alonso says the understanding of how many options merchants have influences Wix’s product roadmap.

9 - He describes Wix as “the best combination of front-end user friendliness and a robust, built-in feature set, buttressed by third-party apps and integrations, all sitting on enterprise-grade infrastructure.”

9 + He describes Wix as “the best combination of front-end user friendliness and a robust, built-in feature set, buttressed by third-party apps and integrations, all sitting on enterprise-grade infrastructure.”

10 - “Wix users get the tech stack that Wix uses for its own infrastructure,” Alonso shares. “The smallest clients get the same infrastructure that enterprise-grade clients get.”

10 + “Wix users get the tech stack that Wix uses for its own infrastructure,” Alonso shares. “The smallest clients get the same infrastructure that enterprise-grade clients get.”

11 - Wix offers:

11 + Wix offers:

12 <h3>Beautiful templates</h3>

13 - Wix’s professionally designed templates make it easy to create a professional, user-friendly ecommerce store.

13 + Wix’s professionally designed templates make it easy to create a professional, user-friendly ecommerce store.

14 <h3>Intuitive design, even for beginners</h3>

15 - The platform makes it easy to set up and manage your store, even if you don’t have much experience creating and maintaining a website.

15 + The platform makes it easy to set up and manage your store, even if you don’t have much experience creating and maintaining a website.

16 <h3>Built-in capabilities</h3>

17 With more native capabilities than other platforms, merchants don’t have to download a third-party app to:

18 <ul><li>Process payments</li>

19 <li>Get analytic reports</li>

20 <li>Manage inventory</li>

21 <li>Process orders and subscriptions</li>

22 <li>Manage your loyalty program</li>

23 <li>Use a chatbot</li>

24 <li>Do a variety of marketing activities</li>

25 </ul><h3>Third-party app support</h3>

26 - Wix also supports more than 400 third-party apps, including Google Analytics and Facebook, which helps merchants run and grow their businesses.

26 + Wix also supports more than 400 third-party apps, including Google Analytics and Facebook, which helps merchants run and grow their businesses.

27 <h3>Integrations with popular platforms</h3>

28 If you’re not DTC only, Wix helps you expand your sales platform by offering integrations with marketplaces, including:

29 <ul><li>Amazon</li>

30 <li>Ebay</li>

31 <li>Facebook</li>

32 </ul>Shipping-focused integrations, meanwhile, help Wix merchants drive<a>retention</a>through fast shipping, reliable shipping updates, and unboxing experiences that delight customers.

33 - To make tasks like packaging and shipping easier, Wix integrates with dropshipping and print-on-demand platforms, such as:

33 + To make tasks like packaging and shipping easier, Wix integrates with dropshipping and print-on-demand platforms, such as:

34 <ul><li>Modalyst</li>

35 <li>Printify</li>

36 <li>Printful</li>

37 </ul>Wix also integrates with popular shipping software, such as:

38 <ul><li>Shipstation</li>

39 <li>ShipBob</li>

40 <li>Shippo</li>

41 </ul><h3>Reliability and security</h3>

42 - With proven reliability and security for online stores, Wix merchants can focus on running their businesses-not worrying about technical issues.

42 + With proven reliability and security for online stores, Wix merchants can focus on running their businesses-not worrying about technical issues.

43 <h3>Customer support</h3>

44 - Wix provides 24/7 customer support, meaning you’ll never be lost with a pile of questions or problems.

44 + Wix provides 24/7 customer support, meaning you’ll never be lost with a pile of questions or problems.

45 <h3>Connection to the partners you can rely on</h3>

46 As your business grows, your site will, too.<a>Wix Marketplace</a>is a resource that connects you to partners that can help you with web design, branding, ecommerce strategy, and more.

47 <h2>Wix x Klaviyo: perfect for merchants ready to scale</h2>

48 - If you’re already using Wix, you know how robust and intuitive the platform is. Integrating Klaviyo with your Wix account is easy and can help you drive more revenue and meet your growth goals while staying authentic to your brand.

48 + If you’re already using Wix, you know how robust and intuitive the platform is. Integrating Klaviyo with your Wix account is easy and can help you drive more revenue and meet your growth goals while staying authentic to your brand.

49 - “Klaviyo helps merchants future-proof their marketing strategies, especially when<a>navigating the post-iOS 14.5 waters</a>,” Alonso says.

49 + “Klaviyo helps merchants future-proof their marketing strategies, especially when<a>navigating the post-iOS 14.5 waters</a>,” Alonso says.

50 - “Klaviyo is tailor-made for merchants who are ready to<a>scale their ecommerce business</a>-or any merchant that understands the need to maximize revenue and operations through the use of automation.”

50 + “Klaviyo is tailor-made for merchants who are ready to<a>scale their ecommerce business</a>-or any merchant that understands the need to maximize revenue and operations through the use of automation.”

51 Erica Sanicky, marketing manager at<a>Farmer Jones Farm</a>, says using Klaviyo alongside Wix for<a>The Culinary Vegetable Institute</a>, is particularly helpful to them as a small company without a large staff: The platform has helped the team put things in place so that she doesn’t have to be hands-on all the time.

52 Alonso explains, “For a lot of Wix merchants, they’re dealing with this level of automation for the first time. Klaviyo is a good way to introduce them to it.”

53 - Klaviyo empowers you to create emails, SMS messaging, and forms that are not only automated but also beautiful, helping you engage with customers, repeat buyers, and ambassadors.

53 + Klaviyo empowers you to create emails, SMS messaging, and forms that are not only automated but also beautiful, helping you engage with customers, repeat buyers, and ambassadors.

54 - And Klaviyo’s best-in-class<a>segmentation</a>helps you drive sales with highly personalized messaging.

54 + And Klaviyo’s best-in-class<a>segmentation</a>helps you drive sales with highly personalized messaging.

55 This means you can:

56 <h3>Create emails, texts, and forms that are are authentic to your unique brand</h3>

57 - Klaviyo’s drag-and-drop editor sets you up to create emails, SMS, and on-site forms that reflect your brand’s identity.

57 + Klaviyo’s drag-and-drop editor sets you up to create emails, SMS, and on-site forms that reflect your brand’s identity.

58 - And if you don’t have the capacity to build your messaging from scratch, Klaviyo has over 200 pre-built templates you can use.

58 + And if you don’t have the capacity to build your messaging from scratch, Klaviyo has over 200 pre-built templates you can use.

59 <h3>Send email and SMS messages based on individual customer behavior and preferences</h3>

60 - In Klaviyo, you can group customers based on their specific behaviors, then create and send personalized emails and text messages that are relevant to their interests.

60 + In Klaviyo, you can group customers based on their specific behaviors, then create and send personalized emails and text messages that are relevant to their interests.

61 You can create as many segments as you like, including:

62 <ul><li>Purchase history</li>

63 <li>Browse history</li>

64 <li>Location</li>

65 <li>Customer engagement (email + SMS)</li>

66 <li>Tendency to use discounts</li>

67 <li>Predicted LTV</li>

68 </ul><h3>Automate your messaging, keeping your marketing working even when you’re not</h3>

69 - Klaviyo sends automations in real time based on customer behavior, making it easy for you to connect with the right people at the right time.

69 + Klaviyo sends automations in real time based on customer behavior, making it easy for you to connect with the right people at the right time.

70 You can create your own or choose from our pre-built automations, such as:

71 <ul><li><a>Welcome series</a></li>

72 <li><a>Placed order</a></li>

73 <li><a>Shipping updates</a></li>

74 <li><a>Browse abandonment</a></li>

75 <li><a>Cart abandonment</a></li>

76 <li><a>Cross-sell</a></li>

77 <li><a>Win-back series</a></li>

78 </ul>…and more.

79 <h3>Track your progress easily</h3>

80 - Sanicky and her team at Farmer Jones Farm at The Chef’s Garden reference Klaviyo’s<a>benchmarks</a>regularly, and they love the monthly reports.

80 + Sanicky and her team at Farmer Jones Farm at The Chef’s Garden reference Klaviyo’s<a>benchmarks</a>regularly, and they love the monthly reports.

81 “It’s always nice to see how much revenue we get from our emails,” she says. “We can see how much one list grew by, how much we had in sales from our campaigns, and how much from our flows.”

82 - Image source: Klaviyo“Social is great,” she continues, “but we get the most of our revenue back from our emails.”

82 + “Social is great,” she continues, “but we get the most of our revenue back from our emails.”

83 <h2>Getting started with Wix x Klaviyo</h2>

84 If you haven’t already started using Wix for your online store, here’s how to get started.

85 - Step 1:Sign up for a Wix account and choose the right plan for your business.

85 + Step 1:Sign up for a Wix account and choose the right plan for your business.

86 - Step 2:Choose a template for your website and customize it so it reflects your brand’s visual identity.

86 + Step 2:Choose a template for your website and customize it so it reflects your brand’s visual identity.

87 - Step 3:Add your products and organize them into categories.

87 + Step 3:Add your products and organize them into categories.

88 - Step 4:Set up payment options for your website, such as PayPal or a credit card processor.

88 + Step 4:Set up payment options for your website, such as PayPal or a credit card processor.

89 Step 5:Set up your shipping and tax settings.

90 - Step 6:Test your website rigorously and thoroughly to make sure everything is working as you want it to.

90 + Step 6:Test your website rigorously and thoroughly to make sure everything is working as you want it to.

91 - If you’re already using Wix and want to add Klaviyo, visit the<a>Wix App Market</a>to add Klaviyo to your Wix site.

91 + If you’re already using Wix and want to add Klaviyo, visit the<a>Wix App Market</a>to add Klaviyo to your Wix site.

92 <h3>Step-by-step instructions to integrate Wix x Klaviyo</h3>

93 - Once you’re up and running with Wix, to take full advantage of the power of Wix x Klaviyo, you’ll want to make sure your Wix account is fully integrated with Klaviyo.

93 + Once you’re up and running with Wix, to take full advantage of the power of Wix x Klaviyo, you’ll want to make sure your Wix account is fully integrated with Klaviyo.

94 Here’s how:

95 Step 1:Sign up for a Klaviyo account and import or add subscribers to your lists.

96 - Step 2:Once you’ve got your Klaviyo account set up, log in and click on your company or organization name in the bottom left-hand corner.

96 + Step 2:Once you’ve got your Klaviyo account set up, log in and click on your company or organization name in the bottom left-hand corner.

97 Step 3:Click “Integrations.”

98 Step 4:Select “All Integrations” and search for Wix.

99 Step 5:Click “Add Integration.”

100 Step 6:Enter your store URL in the box and click “Connect to Wix.”

101 - Step 7:From there, you’ll be brought to your Wix account and prompted to log in, unless you are already logged in.

101 + Step 7:From there, you’ll be brought to your Wix account and prompted to log in, unless you are already logged in.

102 Step 8:Once you’re logged in in Wix, review the permissions and click “Add to site” to be brought back into Klaviyo.

103 Step 9:Review your store URL setting to make sure that you’ve chosen the correct Wix account to integrate with Klaviyo.

104 - Step 10:Decide if you want to enable Klaviyo’s “Active on Site” tracking and sign-up forms. If you do, leave the box checked that says “Automatically add Klaviyo onsite Javascript.” If you don’t, uncheck the box.

104 + Step 10:Decide if you want to enable Klaviyo’s “Active on Site” tracking and sign-up forms. If you do, leave the box checked that says “Automatically add Klaviyo onsite Javascript.” If you don’t, uncheck the box.

105 - Step 11:Check the setting “Add Wix email subscribers to a Klaviyo list.” Your customers who have opted in to email via your Wix site, during check-out or with a Wix footer form, will be automatically added to your Klaviyo lists that you select.

105 + Step 11:Check the setting “Add Wix email subscribers to a Klaviyo list.” Your customers who have opted in to email via your Wix site, during check-out or with a Wix footer form, will be automatically added to your Klaviyo lists that you select.

106 - Step 12:Choose a Klaviyo list from the dropdown menu, such as your newsletter list, that you want to add subscribers to.

106 + Step 12:Choose a Klaviyo list from the dropdown menu, such as your newsletter list, that you want to add subscribers to.

107 - If you need to create a new list in Klaviyo:Navigate to the “Lists + Segments” tab in the “Audience” dropdownClick “Create List/Segment”Name the list and assign any tagsClick “Create List”

107 + If you need to create a new list in Klaviyo:Navigate to the “Lists + Segments” tab in the “Audience” dropdownClick “Create List/Segment”Name the list and assign any tagsClick “Create List”

108 Step 13:Click “Complete Setup.”

109 Step 14:After a loading screen, you should see a success message that reads, “Your Wix account is now connected to Klaviyo!”

110 <h3>Additional resources</h3>

111 <ul><li>Learn more about integrating<a>Wix and Klaviyo</a>.</li>

112 - <li>Check out the<a>Wix x Klaviyo integration</a>. </li>

112 + <li>Check out the<a>Wix x Klaviyo integration</a>.</li>

113 - <li>Watch a<a>video tutorial</a>to get started with the integration. </li>

113 + <li>Watch a<a>video tutorial</a>to get started with the integration.</li>

114 </ul><h2>The perks of a deep integration</h2>

115 - Klaviyo and Wix are so deeply integrated that once you are up and running with both, the benefits are significant.

115 + Klaviyo and Wix are so deeply integrated that once you are up and running with both, the benefits are significant.

116 - “Klaviyo really helps merchants win back a lot of the power that legacy advertisers like Facebook and Google have over customer data,” Alonso says.

116 + “Klaviyo really helps merchants win back a lot of the power that legacy advertisers like Facebook and Google have over customer data,” Alonso says.

117 - “Klaviyo lets you claw back that information to get closer to your customers. This makes it more of a consensual relationship, and hopefully one that will withstand the test of time.”

117 + “Klaviyo lets you claw back that information to get closer to your customers. This makes it more of a consensual relationship, and hopefully one that will withstand the test of time.”

118 - Of course, in a bear market, retention is top of mind for marketers. Once someone has given you their email address, and bought your products more than once, it’s important to try to keep them engaged.

118 + Of course, in a bear market, retention is top of mind for marketers. Once someone has given you their email address, and bought your products more than once, it’s important to try to keep them engaged.

119 - Both Wix and Klaviyo set you up to do this in a way that’s relationship-building-not spammy or annoying.

119 + Both Wix and Klaviyo set you up to do this in a way that’s relationship-building-not spammy or annoying.

120 For instance, Sanicky uses the Wix platform to publicize Farmer Jones Farm’s restaurant events and shop items, and primarily to collect email addresses. She then uses Klaviyo to segment customers based on what they bought-a particularly effective strategy for such a seasonal business.

121 - “We can see anyone who purchased certain items during our busiest seasons. If we’re having a slow week, I can send out an email on Wednesday and by the end of the week, we get more orders. We’ll send out a similar promotion at the end of the month with an incentive, and get more orders,” Sanicky explains.

121 + “We can see anyone who purchased certain items during our busiest seasons. If we’re having a slow week, I can send out an email on Wednesday and by the end of the week, we get more orders. We’ll send out a similar promotion at the end of the month with an incentive, and get more orders,” Sanicky explains.

122 - Remember: Aside from platform costs, email is a free channel.

122 + Remember: Aside from platform costs, email is a free channel.

123 Alonso says, “Klaviyo sets merchants up with pre-built ready-made flows, intuitive design, and automations that really help merchants double down on email marketing as a channel while focusing on<a>retention</a>, which is huge in this climate.”

124 - Learn more about<a>Wix email marketing</a>here.

124 + Learn more about<a>Wix email marketing</a>here.

125 - He explains, “Wix merchants that are looking to grow in this post-cookies world can lean on the customer data capabilities that Klaviyo provides to hit their customers at the<a>time, frequency, and cadence</a>that they want.”

125 + He explains, “Wix merchants that are looking to grow in this post-cookies world can lean on the customer data capabilities that Klaviyo provides to hit their customers at the<a>time, frequency, and cadence</a>that they want.”

126 - “I love the flows,” Sanicky says. After implementing abandoned cart and welcome flows for both new orders and new email sign-ups, Farmer Jones Farm’s abandoned cart rate has dropped significantly.

126 + “I love the flows,” Sanicky says. After implementing abandoned cart and welcome flows for both new orders and new email sign-ups, Farmer Jones Farm’s abandoned cart rate has dropped significantly.

127 - Image source: Farmer JonesFarmer Jones Farm uses Klaviyo’s<a>segmentation tools</a>to give shipping updates to folks who have bought a specific box of produce. For example, if a customer buys a Valentine’s Day box for 2, the brand sends updates, like a shopping list of things they may want to add to the ingredients they’ve purchased.

127 + Farmer Jones Farm uses Klaviyo’s<a>segmentation tools</a>to give shipping updates to folks who have bought a specific box of produce. For example, if a customer buys a Valentine’s Day box for 2, the brand sends updates, like a shopping list of things they may want to add to the ingredients they’ve purchased.Sanicky says, “Having email integrated with actual orders is really powerful.”

128 - Sanicky says, “Having email integrated with actual orders is really powerful.”

129 <h3>Pre-built flows specially built for Wix users</h3>

128 <h3>Pre-built flows specially built for Wix users</h3>

130 - Klaviyo also has pre-built<a>flows</a>specifically for Wix users in the flow library.

129 + Klaviyo also has pre-built<a>flows</a>specifically for Wix users in the flow library.

131 To see and use these, you can:

130 To see and use these, you can:

132 <ol><li>Sign in to Klaviyo and select the “Flows” tab.</li>

131 <ol><li>Sign in to Klaviyo and select the “Flows” tab.</li>

133 - <li>Click “Browse ideas” in the upper right corner. </li>

132 + <li>Click “Browse ideas” in the upper right corner.</li>

134 - <li>Select “Wix” from the filter dropdown, next to the search bar. </li>

133 + <li>Select “Wix” from the filter dropdown, next to the search bar.</li>

135 - </ol>You can also filter for flows that use email only, SMS only, or both channels.

134 + </ol>You can also filter for flows that use email only, SMS only, or both channels.

136 - Image source: Klaviyo AcademyWix-specific flows in Klaviyo include:

135 + Wix-specific flows in Klaviyo include:

137 <ul><li>Abandoned cart reminder</li>

136 <ul><li>Abandoned cart reminder</li>

138 <li>Customer winback</li>

137 <li>Customer winback</li>

139 <li>Cross-sell</li>

138 <li>Cross-sell</li>

140 <li>Repeat purchase</li>

139 <li>Repeat purchase</li>

141 - </ul>Image source: Klaviyo Academy<h3>Data synced from Wix to Klaviyo</h3>

140 + </ul><h3>Data synced from Wix to Klaviyo</h3>

142 - It’s easy to view your Wix data in Klaviyo.

141 + It’s easy to view your Wix data in Klaviyo.Here’s how. In your Klaviyo account:

143 - Here’s how. In your Klaviyo account:

144 <ol><li>Click on your company name in the bottom left hand corner.</li>

142 <ol><li>Click on your company name in the bottom left hand corner.</li>

145 <li>Click “Integrations.”</li>

143 <li>Click “Integrations.”</li>

146 <li>Select “Wix” on the list of “Enabled Integrations.”</li>

144 <li>Select “Wix” on the list of “Enabled Integrations.”</li>

147 - <li>Select the “Data” tab at the top. </li>

145 + <li>Select the “Data” tab at the top.</li>

148 - </ol>Once you’ve completed these steps, you’ll see all the recent data that’s synced from Wix to Klaviyo, as well as a sync progress bar for your historical data sync.

146 + </ol>Once you’ve completed these steps, you’ll see all the recent data that’s synced from Wix to Klaviyo, as well as a sync progress bar for your historical data sync.

149 Data synced from Wix to Klaviyo includes:

147 Data synced from Wix to Klaviyo includes:

150 <ul><li>Known site visitors</li>

148 <ul><li>Known site visitors</li>

151 <li>Email subscribers</li>

149 <li>Email subscribers</li>

152 <li>Customer information from order events</li>

150 <li>Customer information from order events</li>

153 <li>Your Wix catalog</li>

151 <li>Your Wix catalog</li>

154 </ul>It also syncs data from purchase events such as:

152 </ul>It also syncs data from purchase events such as:

155 <ul><li>Abandoned check-out</li>

153 <ul><li>Abandoned check-out</li>

156 <li>Placed order</li>

154 <li>Placed order</li>

157 <li>Ordered product</li>

155 <li>Ordered product</li>

158 <li>Refunded order</li>

156 <li>Refunded order</li>

159 <li>Canceled order</li>

157 <li>Canceled order</li>

160 <li>Fulfilled partial order</li>

158 <li>Fulfilled partial order</li>

161 <li>Fulfilled order</li>

159 <li>Fulfilled order</li>

162 - </ul>Events specific to profiles also sync from Wix to Klaviyo, giving you real-time updates on individual customers.

160 + </ul>Events specific to profiles also sync from Wix to Klaviyo, giving you real-time updates on individual customers.

163 Customer information details sync from Wix to Klaviyo, too:

161 Customer information details sync from Wix to Klaviyo, too:

164 <ul><li>First name</li>

162 <ul><li>First name</li>

165 <li>Last name</li>

163 <li>Last name</li>

166 <li>Email address</li>

164 <li>Email address</li>

167 - <li>Phone number </li>

165 + <li>Phone number</li>

168 <li>City</li>

166 <li>City</li>

169 <li>Zip code</li>

167 <li>Zip code</li>

170 - </ul>Catalog item details sync, as well. For more information about all the data that syncs from Wix to Klaviyo, and how to view it, check out our<a>help center</a>.

168 + </ul>Catalog item details sync, as well. For more information about all the data that syncs from Wix to Klaviyo, and how to view it, check out our<a>help center</a>.

171 <h2>Better together: Wix x Klaviyo can help you own your future</h2>

169 <h2>Better together: Wix x Klaviyo can help you own your future</h2>

172 - The economic uncertainty facing merchants and marketers this year is no reason to pause your marketing efforts. But itisan occasion to think strategically about the channels you put your money and energy into.

170 + The economic uncertainty facing merchants and marketers this year is no reason to pause your marketing efforts. But itisan occasion to think strategically about the channels you put your money and energy into.

173 - Your website, email, and SMS channels are cost-effective, consensual ways to engage with your customers.

171 + Your website, email, and SMS channels are cost-effective, consensual ways to engage with your customers.

174 - Make the most of them.

172 + Make the most of them.

175

173