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Original
2026-01-01
Modified
2026-03-10
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<p><a>POPFLEX</a>began in a Pilates studio. Back in college, the brand’s CEO and head designer Cassey Ho worked as a fitness instructor, and she couldn’t find a bag that would fit her mat, water bottle, and towel-so she created one. It became POPFLEX’s first product.</p>
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<p><a>POPFLEX</a>began in a Pilates studio. Back in college, the brand’s CEO and head designer Cassey Ho worked as a fitness instructor, and she couldn’t find a bag that would fit her mat, water bottle, and towel-so she created one. It became POPFLEX’s first product.</p>
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<p>Since then, POPFLEX has grown into a lifestyle brand with noteworthy fans like Taylor Swift, who wore POPFLEX’s patented Pirouette skort in a recent YouTube short. The color she wore sold out in 15 minutes.</p>
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<p>Since then, POPFLEX has grown into a lifestyle brand with noteworthy fans like Taylor Swift, who wore POPFLEX’s patented Pirouette skort in a recent YouTube short. The color she wore sold out in 15 minutes.</p>
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<p>POPFLEX’s email and SMS strategy was working well, but they wanted to take it to the next level. Specifically, they wanted to create an<a>intimate VIP experience</a>for every customer.</p>
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<p>POPFLEX’s email and SMS strategy was working well, but they wanted to take it to the next level. Specifically, they wanted to create an<a>intimate VIP experience</a>for every customer.</p>
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<p>This meant ramping up their SMS strategy and targeting their messaging more to customer interests and crucial marketing moments.</p>
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<p>This meant ramping up their SMS strategy and targeting their messaging more to customer interests and crucial marketing moments.</p>
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<h2>Incorporate urgent SMS reminders into flows</h2>
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<h2>Incorporate urgent SMS reminders into flows</h2>
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<p>POPFLEX leaned on Klaviyo’s multi-channel automations to modernize their holiday strategy, making core updates for BFCM.</p>
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<p>POPFLEX leaned on Klaviyo’s multi-channel automations to modernize their holiday strategy, making core updates for BFCM.</p>
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<p>One of these updates included adding SMS into 3 abandonment flows-for browse, cart, and check-out abandonment-so SMS subscribers got mobile-native reminders to complete their purchase before the sale ended.</p>
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<p>One of these updates included adding SMS into 3 abandonment flows-for browse, cart, and check-out abandonment-so SMS subscribers got mobile-native reminders to complete their purchase before the sale ended.</p>
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<p>Incorporating more text messages into their automations helped boost holiday revenue attributed to flows and SMS by 3.3x YoY-resulting in a record-setting 2023 holiday season for the brand.</p>
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<p>Incorporating more text messages into their automations helped boost holiday revenue attributed to flows and SMS by 3.3x YoY-resulting in a record-setting 2023 holiday season for the brand.</p>
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<h2>Get similar results </h2>
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<h2>Get similar results</h2>
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<p>Your business can also automate SMS reminders to drive more sales during sales events throughout the year. Here’s how:</p>
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<p>Your business can also automate SMS reminders to drive more sales during sales events throughout the year. Here’s how:</p>
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<ul><li><a>Read the full POPFLEX x Klaviyo case study </a></li>
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<ul><li><a>Read the full POPFLEX x Klaviyo case study</a></li>
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<li><a>Learn how to increase retention with SMS automations </a></li>
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<li><a>Learn how to increase retention with SMS automations</a></li>
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</ul><p>Power smarter digital relationships with Klaviyo</p>
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</ul><p>Power smarter digital relationships with Klaviyo SMS.</p>
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<p><a>Start now</a></p>
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<p><a>Get started</a></p>
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