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Post-purchase email guide: examples + expert advice | Klaviyo
2026-03-10 18:12 Diff
https://www.klaviyo.com/blog/post-purchase-emails
The moment after someone makes a purchase from your brand is pivotal.
You’ve got their attention—in their inbox, right above that email chain with their friends. They’re expecting some sort of communication from you.
How you handle that post-purchase moment will define whether your brand becomes a trusted go-to or just another one-hit wonder.
Want to make the most of that communication—after shoppers get past check-out?
Learn exactly what post-purchase email campaigns and flows are and how you can use them to delight your customers, with examples from some of the top direct-to-consumer brands.
What are post-purchase emails?

A post-purchase email is any email a business sends to customers after they purchase a product or a service.
The post-purchase follow-up email typically includes key information about the purchase, but can also include promotional or educational materials intended to improve retention or encourage the next purchase.
For example, order confirmation emails and shipping confirmation emails are both post-purchase emails that are transactional in nature. But you can also include a thank-you email or a review request email in your post-purchase automation series.
The timeline and content of these automations also vary based on how long it’s been since your customer made their purchase. For example, it’s best to send an order confirmation email immediately after, but you want to wait until the product is delivered and the customer has had time to use it before you send another email to request a product review.
Sharon Goldstein, CEO of LimeSpot, speaks to the general benefits of this flow: “Post-purchase emails and SMS are a great time to get the flywheel going, re-engaging existing customers to queue up their next purchase.”
“Focus on optimizing the customer experience, here—don’t focus on driving additional sales,” advises Adam Kitchen, CEO of Magnet Monster. “Most brands see the biggest drop-off from first to second purchase, normally because they bombard the user with such a high frequency of emails that they churn before you’re able to convey value to them on the channel.”
“Put yourself in the customer’s shoes,” Kitchen emphasizes. “Think about what their journey should look like.”
What makes post-purchase emails worth the resource squeeze

Kevin Marvinac, VP of partnerships at ShipBob, acknowledges post-purchase emails have not always been the easiest to implement.
But it’s always been worth it. Here are 3 key reasons why post-purchase flows matter:
1. Customers want them

In the past, post-purchase flows “used to be fairly rarefied air for only the most sophisticated ecommerce brands,” Marvinac says. “Building them took resources, data, and connecting systems that historically didn’t connect well.”
But now, he continues, “companies like Shopify, Klaviyo, and BigCommerce have democratized access to these somewhat complex flows which were too advanced for the average marketer just 10-15 years ago.”
Because of this increased access, Marvinac says, there’s a lot more consumer interest in post-purchase flows. And the interest is “absolutely merited. It would be a massive miss for communication to stop for 5 days before the customer gets their package—or doesn’t get it.”
WISMO—”Where is my order?”—questions account for a large portion of customer experience tickets, Marvinac adds, making a post-purchase flow a prime opportunity to build trust.
2. They build Amazon Prime-level trust

On that note, most people see companies like Amazon as the gold standard for on-time delivery. But, Marvinac notes, a small or medium-sized ecommerce business doesn’t have that level of trust built in automatically.
That’s where post-purchase flows come in. They’re a valuable way to communicate, not only when things are going well, but also when things are going poorly—a prime moment for your brand to give a shopper peace of mind.Zac Fromson, co-founder of Lilo Social, emphasizes the power of that trust. “The post-purchase journey is one of the most powerful marketing touch points because it’s the crossroads where brands either fall flat or earn long-term loyalty,” he says. “A seamless, thoughtful experience after checkout can transform a one-time buyer into a repeat customer.”“Using that window properly allows us to reinforce the value of a customer’s decision,” Fromson continues. “The payoff for us has been reduced customer acquisition costs, increased customer LTV, and competitive differentiation.”“A smart post-purchase flow shows your customer you’re with them every step of the way,” he says. “That transparency isn’t solely operational, but what ultimately builds that Amazon-level trust, even for emerging brands.”
Let’s say a snowstorm hits the town where your main warehouse is located. Of course, you’ll want to let affected customers know. And you can do that with automated messages, powered by direct integrations between your tech platforms.
“The direct integration between Klaviyo and ShipBob can yield so much data granularity,” Marvinac says.
3. They increase customer lifetime value

Post-purchase emails primarily provide your customers with important information about their orders. But they have another purpose beyond confirming order details.
You can also use them to tell your customers more about your brand and products, and why they’ve made the right decision to buy from you—both of which can help increase customer loyalty and lifetime value.
Lindsey Arellano, director of email and SMS at Curio, says not sending this type of email is a missed opportunity. “A common mistake I see brands make in their post-purchase experience is not following up with customers after the purchase has been made,” she says.
“Many brands focus solely on the pre-purchase experience and fail to recognize the importance of the post-purchase experience in building customer loyalty and advocacy.”
When done right, post-purchase emails can help you:
Tempt people to come back to your site.
Lay the groundwork for a re-order.
Ensure satisfaction with the product.
Collect customer feedback.
Create an exceptional customer experience.
Post-purchase email benchmarks for ecommerce

Post-purchase emails are also one of the most valuable emails you can send: According to Klaviyo data, post-purchase emails see open rates that are almost 17% higher than the average email automation.
Check out these post-purchase email benchmarks by industry from 2023 to get a better understanding of what performance metrics you can expect from these automations.
Image source: Klaviyo
Revenue per recipient from post-purchase emails was highest in the automotive, sporting goods, and hardware and home improvement industries. This makes sense—a post-purchase email in any of these categories might result in a cross- or up-sell, given that these industries tend to offer accessories and other accompanying items.
Imagine you’re setting up a home gym and you buy a yoga mat. A few weeks after it arrives, a post-purchase email shows up in your inbox, featuring a balance ball and weights. It’s not far-fetched to think you’d buy again, and build up your home gym if you were happy with the first product you purchased.
Click rates, meanwhile, were strong across industries including electronics, food and beverage, jewelry, and home and garden.
Keep in mind: Unlike browse abandonment emails or cart abandonment emails, which are intended to incite an immediate purchase, post-purchase emails are mostly meant to nurture customers and provide details about a recent order. You’re playing the long game with these messages, so expect lower click rates, conversion rates, and revenue per recipient.
Just because these emails aren’t as time-sensitive as abandonment emails, however, doesn’t mean customers aren’t eager to engage with them. On average, post-purchase emails still generate impressive open and click rates—proving these emails are a worthwhile addition to your automation suite.
How to segment your post-purchase emails: consider the context

Practicing good email marketing segmentation habits is important for all of your email automations. Period.
Toccara Karizma, CEO of Karizma Marketing, shares a strong recommendation: “Send a different email after every purchase. This requires adding a conditional split to your post-purchase flow that segments email subscribers by how many orders they have placed. With each order, they should receive a different email.”
“For example, email marketing allows your small business to share your gratitude for their support, tell them what they can expect from the product they just ordered, invite them to join your Facebook community, introduce a loyalty, rewards, or referral program, and much more.”
Here are some examples of post-purchase segments, powered by Klaviyo:
Distinguish between new and returning customers

New customers might appreciate a nudge to join a loyalty program, while a simple “thanks for coming back” might be more appropriate for returning customers.
Image source: Klaviyo
Nurture the VIP crowd

If you segment according to a certain price point, consider sending messaging that guides big spenders toward your VIP club.
Image source: Klaviyo
Don’t overwhelm your shoppers with too many messages

To make sure your customers aren’t inundated with a flood of emails, consider the following questions:
Is this customer also subscribed to our newsletter? If so, are they going to receive that and the post-purchase email(s) within a short timespan?
If they’ve recently subscribed to our brand, are they in an active welcome series?
Have they abandoned any carts recently? If so, are they receiving an abandoned cart flow at the same time as the post-purchase flow?
Is this a customer’s first purchase with us, or are they a repeat customer?
Are they part of our loyalty program yet?
Would their recent purchase qualify them to be part of our VIP program?
Cassie Benjamin, email and SMS channel manager at Tadpull, stresses the importance of using data you’ve collected to personalize your messaging. “As soon as your customer places an order, you have an abundance of data that can help you craft unique and personalized content that is relevant to a customer’s purchase,” she says.
“To improve the performance of your post-purchase series, split your email flows up by categories or products to craft unique post-purchase experiences based on what was purchased.”
9 post-purchase email ideas + 12 real brand examples

Now that you have a thorough understanding of post-purchase emails and their value, how do you integrate them into your marketing strategy?A valid question, especially since there are multiple types of emails that you might want to include in your post-purchase customer journey.
Here are the main emails you might consider including in your post-purchase automation series, plus examples from brands that are doing it right.
Transactional emails that are better than the rest

Transactional emails such as shipping, order, and delivery confirmation emails are informative emails you send after a customer places an order. These are baseline post-purchase automations that every ecommerce online store should have set up.
These emails typically contain details such as the customer’s order number and receipt, product details, shipping information, payment method, and contact information for customer support.
But just because that’s what’s standard doesn’t mean you have to stop there. Go beyond the basics to make these informational emails even more engaging by adding branded touches and other elements that will set your transactional emails apart from the rest.
1. Order confirmation emails that elevate your brand

Order confirmation emails do more than just confirm product details. They’re an extension of your brand—and they’re often the first post-purchase message your customers receive from you.
Sending these emails gives new customers peace of mind about their purchase, while helping you build trust and begin developing a new, hopefully long-lasting, relationship.
This order confirmation email from Fenty Beauty does just that. It’s clear and to the point about what a customer cares about immediately after making a purchase:
Image source: Fenty Skin
Olive oil brand Graza sends this email after a first purchase, welcoming the customer to the Graza community. Phrases like “you’re officially one of us,” and “you’ve got access to allll the recipes from our kitchen (and our friends’ kitchens too)” help the shopper feel excitement and a sense of belonging.
The link to the “glog” in the first tile creates value, too, rewarding the shopper for making that first purchase with exclusive content.
Image source: Graza
“Along with sending them a fantastic product, make sure you send them messaging that reaffirms their decision to buy,” says Alexa Maltzer, vice president of client strategy at Power Digital.
“Send content that will guarantee they use the product right away and use it properly. This will ultimately tee you up very nicely for the ultimate cross-sell, upsell, or review ask down the line,” she says.
Along with sending them a fantastic product, make sure you send them messaging that reaffirms their decision to buy.
Alexa Maltzer, CP of client strategy
Power Digital
2. Shipping confirmation emails that help customers keep track of their purchase—and invite engagement

Shipping emails are just as vital as order confirmation emails. They let your customer know when the product they ordered actually leaves the warehouse and begins its journey to their doorstep.
By including a few basic components and adding a little creativity to these emails, you can build customer loyalty, improve the post-purchase experience, and establish a unique voice for your brand.
Check out this shipping confirmation email from Ritual, which includes social media images and information about their refer-a-friend incentive to encourage customers to socially engage with their community:
Image source: Ritual
3. Delivery confirmation emails that build trust

Delivery confirmation emails are a great way to appease eager customers that want to know when their order will arrive—down to the minute.
Especially if your store experiences long shipping times or is currently undergoing shipping delays, these emails can provide additional peace of mind for customers who are patiently awaiting their order.
This delivery confirmation email from Princess Polly is a great example of how brands can use the last touchpoint in the transaction to build trust and create excitement among customers:
Image source: Princess Polly
Marvinac has a tip when it comes to emails that invite shoppers to track an order: “Don’t spend any time or money sending customers somewhere other than your website.”
Of course, there are plenty of automations that send a customer to a USPS or FedEx tracking page. But confirmation emails are also an opportunity to send them back to shopping.
Don’t spend any time or money sending customers somewhere other than your website.
Kevin Marvinac, VP of partnerships
ShipBob
Fashion brand FARM Rio sends out a “track your package” email and then does just that—routes the user back to their site, where they’re greeted with a pop-up form offering another discount in exchange for their birthday information.
Image source: Farm Rio
Image source: FARM Rio
Post-purchase marketing emails that offer more than purchase logistics

Not every post-purchase email has to be purely transactional. Consider what other offers, programs, or incentives might make sense to promote to customers immediately after they purchase or soon after they receive their item.
The benefits of these types of emails are almost endless—they can encourage re-orders, act as a cross- or up-sell opportunity, increase word-of-mouth buzz, and establish your brand as a trusted business that truly cares about each individual customer.
Don’t know what to include in your post-purchase email marketing sequence? Here are a few types of emails ‌to consider.
4. Thank-you emails that show customer appreciation

While you can just say thank you to customers as part of your transactional emails, sending a separate thank-you email is a nice way to go above and beyond in showing customers that you appreciate their business.
A separate thank-you email also gives you an opportunity to talk more about your brand, provide more details about how your product differs from competitors, and assure shoppers they made the right choice—just like this email from All Things Golden:
Image source: All Things Golden
Morgan Mulloy, associate director of retention marketing at Avex Design, advises brands to “nurture, nurture, nurture! Show you care that the customer enjoys their purchase and provide resources in case they have any issues.”
Nurture, nurture, nurture! Show you care that the customer enjoys their purchase and provide resources in case they have any issues.
Morgan Mulloy, associate director of retention marketing
Avex Designs
5. Educational or how-to emails that build customers’ confidence

If your product comes with instructions, or if it requires some know-how to get the most use out of it, it might be worth following up with a how-to post-purchase email.
An educational or how-to post-purchase email can be about almost anything, from how to best care for a product, to how to use it, to how to assemble it—and including this type of email may even help increase repeat purchase rate while making people less likely to return their new item.
This email from Dossier, which provides tips on how to get the most out of their perfume, is the perfect example of how brands can provide education post-purchase to ensure their customers use the product properly:
Image source: Dossier
Eric Miller, director of lifecycle marketing at Tinuiti, offers even more ideas for how to provide value to your customers: “Post-purchase is a great time to further deliver on your brand promise and increase your value to your customers.”
“It’s more than just driving the next purchase,” Miller adds. “If your product requires instructions for assembly or installation, send a link to instructions on the day of delivery. If you have a great warranty, remind them of this as a way to reduce buyer’s remorse and returns. If your product requires regular maintenance, schedule reminders to alert those purchasers that it’s time to service with the reminder, tips, and links to products that might help them out.”
6. Loyalty program emails that reward shoppers

The time after someone makes a purchase is an ideal time to promote your loyalty program or rewards program. Showing customers they can earn rewards the more they shop with your store is a great way to incentivize new customers to keep coming back for future purchases.
This email from The Sill nails the post-purchase rewards email by showing customers what they can earn if they sign up for the program and continue to shop with the brand:
Image source: Sill
7. Referral emails that

If a customer loves the product that they just bought, the best thing they can do to help your business is to tell their friends and family about it. And what better way to inspire them to do so than by promoting your referral program post-purchase?
This not only helps increase word of mouth but also sweetens the deal for customers when it allows them to earn a discount on an upcoming purchase—as you can see in this post-purchase referral email from ILIA Beauty, which offers loyal customers a $20 discount code for their next purchase if they refer a friend.
Image source: ILIA
8. Review request emails

After the customer receives their product, you might want to ask them to submit a review of their purchase or provide feedback. This is a great way to gather insights directly from customers to improve your product. Plus, user-generated content like reviews boosts marketing efforts and can help other shoppers with their decision to purchase when browsing your site.
One consideration to keep in mind when timing your post-purchase review email is to make sure you trigger it to send after the product is delivered, and after the customer has had a chance to use it, rather than after the product ships. Otherwise, you risk asking your customer for feedback about a product they’ve yet to receive.
Abby Siciliano, email expert and director of business development at Tinuiti, puts it this way: “Ask for ratings and reviews. This is an opportunity for customer service outreach when needed and will create user-generated content and social proof that can improve your conversion rates dramatically. You can even incorporate it into your future emails.”
The email below from Fly By Jing is a great example of an email asking customers to review the product post-purchase. It also includes a resource for customer support, just in case a review is less than stellar:
Image source: Fly by Jing
Beauty brand Jones Road Beauty sends these emails a few weeks after their shipment arrives.
Image source: Jones Road Beauty
A few final tips for collecting feedback from a post-purchase email:
Consider incentivizing a review. A small discount in exchange for writing a review may be worth the social proof it provides.
Make sure your subject line is clear about what you’re asking for—and offering. Some example subject lines to collect feedback after a purchase:
Tell us about your recent orderGot a minute? 10% off your next orderHow do you like your new [product they ordered]?
- Tell us about your recent order
- Got a minute? 10% off your next order
- How do you like your new [product they ordered]?
9. Cross-sell or up-sell emails

After your customer has had some time to use their new product, hopefully, they’re highly satisfied with it and your brand—and more likely to shop with you again. Plus, since you already have an idea about what products that customer is interested in, you’re more able to send highly relevant content.
“Don’t shy away from incentivizing users to return to make another purchase within a relatively short time period after their first purchase. Use fixed amount, minimum-threshold discounts served in a post-purchase flow to incentivize users to return for a second order within 30 days,” advises Ben Zettler, digital marketing and ecommerce consultant at Ben Zettler Digital.
Beauty brand Wildling, for example, sends this email after someone purchases a stone used for facial massage, featuring an accompanying oil and offering a discount for a limited amount of time.
Image source: Wildling
The sale isn’t the finish line

In today’s rapidly changing economy, relationships are everything. Between inflation, a bear market, and a looming recession, you’ve got to hang on to the customers who’ve already demonstrated an interest in your products.
Post-purchase email flows are a great way to nurture those relationships. And don’t forget about the unboxing experience—as Marvinac points out, it’s the only post-purchase interaction that has a 100% guaranteed open rate.
The unboxing experience is the only post-purchase interaction that has a 100% guaranteed open rate.
Kevin Marvinac, VP of partnerships
ShipBob
If increasing retention and customer lifetime value sit atop your list of goals this year, adding a post-purchase flow to your email marketing strategy is a must.
Stay with your customers past the finish line. They’ll reciprocate the favor.
Post-purchase emails FAQs

What is the purpose of a post-purchase email campaign?

The purpose of a post-purchase email can be two-fold: to provide critical information about the purchase, and to act as a promotional tactic to increase customer retention.
How to write a post-purchase email?

A post-purchase email should contain clear information about the purchase in question, including the product name and details, order details, shipping information, and price and payment details. It can also include educational information, requests for reviews, other products that the shopper may be interested in, or invitations to loyalty and VIP programs.
When to send a post-purchase email?

Depending on the content of the post-purchase email, timing will vary. Customers should receive a confirmation email immediately after they complete their purchase. This provides them with important information about their order and keeps the conversation going. But if you’re requesting a review or offering more products, you’ll want to wait until they’ve had enough time to use what they bought.
What is the difference between a cross-sell email and a post-purchase email?

A cross-sell email is an example of a post-purchase email intended to inform existing customers about similar products that might interest them. This type of email is one of the best ways to incentivize customers to place their next order.
Ready to revamp your post-purchase strategy?
Try Klaviyo
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viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_1pr3e_83"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><nav class="_nav_1pr3e_122"><ul class="_list_1pr3e_139"><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Platform</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">AI agents, Image Remix, insights &amp; more</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 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fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps &amp; Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=15"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=9"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=18"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=8"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="http://marketplace.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Resources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div><div class="_description_s73z6_61">Join us at our flagship conference K:BOS and other events throughout the year</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust center</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email &amp; SMS ROI calculator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday &amp; Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">AI agents, Image Remix, insights &amp; more</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps &amp; Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=15"><div><div 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_articleTableOfContents_1nmf9_1"><details open=""><summary class="_headerContainer_1nmf9_74"><h5 class="h5 semiBold">Table of contents</h5><div class="_chevron_1nmf9_56"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="currentColor" style="height:2rem"><path fill="currentColor" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></div></summary><ul style="max-height:220px" class="_sectionLinkList_1nmf9_12 content"><div><a aria-current="true" href="#what-are-post-purchase-emails" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">What are post-purchase emails?</p></li></a><a aria-current="false" href="#what-makes-post-purchase-emails-worth-the-resource-squeeze" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">What makes post-purchase emails worth the resource squeeze</p></li></a><a aria-current="false" href="#post-purchase-email-benchmarks-for-ecommerce" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">Post-purchase email benchmarks for ecommerce</p></li></a><a aria-current="false" href="#how-to-segment-your-post-purchase-emails-consider-the-context" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">How to segment your post-purchase emails: consider the context</p></li></a></div><a aria-current="false" href="#h-9-post-purchase-email-ideas-12-real-brand-examples" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">9 post-purchase email ideas + 12 real brand examples</p></li></a><a aria-current="false" href="#the-sale-isnt-the-finish-line" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">The sale isn’t the finish line</p></li></a><a aria-current="false" href="#post-purchase-emails-faqs" class="sectionLink _sectionLinkToc_1nmf9_39"><li class="linkListItem _linkListItem_1nmf9_34"><p class="paragraph1 _sectionName_1nmf9_4">Post-purchase emails FAQs</p></li></a></ul></details></nav><div class="_socialIcons_1usd4_34"><button class="_shareLink_1usd4_39" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 25" color="currentColor" style="height:1em" class="_icon_1usd4_44"><g clip-path="url(#copy_svg__a)"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.624" d="M6.75 18.437H4.125A2.625 2.625 0 0 1 1.5 15.81v-10.5a2.625 2.625 0 0 1 2.625-2.624h10.5a2.625 2.625 0 0 1 2.625 2.625v2.625m-7.875 15.75h10.5A2.625 2.625 0 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11.532H.478V5.044h3.07z" clip-rule="evenodd"></path></svg></a></div></div></div><!--astro:end--></astro-island> </aside> <div class="header" data-astro-cid-nvwpp57f> <div class="header"> <h1 class="h2 semibold">More than just a confirmation: 9 post-purchase email ideas that drive engagement, revenue, and loyalty</h1> <div class="headerCtas" data-astro-cid-5m4o7q3l><div class="_buttonContainer_1ir94_1" data-astro-cid-5m4o7q3l="true"><a data-variant="primary" aria-label="Start emailing" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/sign-up" role="link" tabindex="0" target="_self">Start emailing</a><a data-variant="ghost" aria-label="Get a demo" class="_dark_1dvtu_112 _button_1dvtu_1 _ghost_1dvtu_52" href="https://www.klaviyo.com/demo-request" role="link" tabindex="0" target="_self">Get a demo</a></div></div> <div class="_infoContainer_ertsd_104"> <div class="_row_1r0t6_2"><div class="_authorImageFrame_1r0t6_10"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="" style="height:1em" class="_klaviyoLogo_1r0t6_30" role="img" aria-label="Profile photo of author"><path fill="" d="M266 178H0V0h266l-55.835 89z"></path></svg></div><div class="_authorDetails_1r0t6_45"><a href="/blog/author/alex-mcpeak" class="_authorName_1r0t6_51 formRegular">Alexandra McPeak</a><div class="formRegular">27 min read</div></div></div> <div class="_blogCategoryButton_ertsd_114 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/category/email-marketing" class="formRegular _categoryLink_1803p_1">Email marketing</a><div class="formRegular _blogDate_1803p_16"> September 12, 2025 </div></div> <button type="button" class="button" id="copy-as-markdown" data-copy-label="Copy as Markdown" data-copied-label="Copied" aria-label="Copy as Markdown" data-astro-cid-fysp7rwx> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 25" color="" style="height:1em" class="icon iconCopy" aria-hidden="true" data-astro-cid-fysp7rwx="true"><g clip-path="url(#copy_svg__a)"><path stroke="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.624" d="M6.75 18.437H4.125A2.625 2.625 0 0 1 1.5 15.81v-10.5a2.625 2.625 0 0 1 2.625-2.624h10.5a2.625 2.625 0 0 1 2.625 2.625v2.625m-7.875 15.75h10.5A2.625 2.625 0 0 0 22.5 21.06v-10.5a2.625 2.625 0 0 0-2.625-2.624h-10.5a2.625 2.625 0 0 0-2.625 2.625v10.5a2.625 2.625 0 0 0 2.625 2.624"></path></g><defs><clipPath id="copy_svg__a"><path fill="#fff" d="M0 .687h24v24H0z"></path></clipPath></defs></svg> <svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="" style="height:1em" class="icon iconCheck" aria-hidden="true" data-astro-cid-fysp7rwx="true"><path fill="" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg> <span class="label" data-astro-cid-fysp7rwx>Copy as Markdown</span> </button> <script type="module" src="/blog/_astro/CopyAsMarkdown.astro_astro_type_script_index_0_lang.D0FLrT3b.js"></script> </div> </div> </div> <article class="content" id="content" data-astro-cid-nvwpp57f>    <div class="blockContent"> <hr class="wp-block-separator"> <p>The moment after someone makes a purchase from your brand is pivotal.</p><p>You’ve got their attention—in their inbox, right above that email chain with their friends. They’re expecting some sort of communication from you.</p><p>How you handle that post-purchase moment will define whether your brand becomes a trusted go-to or just another one-hit wonder.</p><p>Want to make the most of that communication—after shoppers get past check-out?</p><p>Learn exactly what post-purchase <a href="https://www.klaviyo.com/features/campaigns">email campaigns</a> and flows are and how you can use them to delight your customers, with examples from some of the top direct-to-consumer brands. </p><h2 id="what-are-post-purchase-emails">What are post-purchase emails?</h2><p>A post-purchase email is any email a business sends to customers after they purchase a product or a service.</p><p>The post-purchase follow-up email typically includes key information about the purchase, but can also include promotional or educational materials intended to improve retention or encourage the next purchase.</p><p>For example, <a href="https://www.klaviyo.com/blog/order-confirmation-email-tips-examples">order confirmation emails</a> and <a href="https://www.klaviyo.com/blog/tips-better-shipping-confirmation-emails">shipping confirmation emails</a> are both post-purchase emails that are transactional in nature. But you can also include a thank-you email or a <a href="https://loox.app/blog/clever-ways-to-ask-for-reviews?utm_source=partner&utm_medium=blog&utm_campaign=klaviyo">review request email</a> in your post-purchase automation series.</p><p>The timeline and content of these automations also vary based on how long it’s been since your customer made their purchase. For example, it’s best to send an order confirmation email immediately after, but you want to wait until the product is delivered and the customer has had time to use it before you send another email to <a href="https://www.klaviyo.com/blog/ecommerce-reviews">request a product review</a>.</p><p>Sharon Goldstein, CEO of <a href="https://www.limespot.com/">LimeSpot</a>, speaks to the general benefits of this flow: “Post-purchase emails and SMS are a great time to get the flywheel going, re-engaging existing customers to queue up their next purchase.”</p><p>“Focus on optimizing the customer experience, here—don’t focus on driving additional sales,” advises Adam Kitchen, CEO of <a href="https://www.magnetmonster.co.uk/">Magnet Monster</a>. “Most brands see the biggest drop-off from first to second purchase, normally because they bombard the user with such a high frequency of emails that they churn before you’re able to convey value to them on the channel.”</p><p>“Put yourself in the customer’s shoes,” Kitchen emphasizes. “Think about what their journey should look like.”</p><h2 id="what-makes-post-purchase-emails-worth-the-resource-squeeze">What makes post-purchase emails worth the resource squeeze</h2><p>Kevin Marvinac, VP of partnerships at <a href="https://www.shipbob.com/">ShipBob</a>, acknowledges post-purchase emails have not always been the easiest to implement.</p><p>But it’s always been worth it. Here are 3 key reasons why post-purchase flows matter:</p><h3>1. Customers want them</h3><p>In the past, post-purchase flows “used to be fairly rarefied air for only the most sophisticated ecommerce brands,” Marvinac says. “Building them took resources, data, and connecting systems that historically didn’t connect well.”</p><p>But now, he continues, “companies like <a href="https://www.klaviyo.com/ecommerce-integrations/shopify?&utm_source=google-brand&utm_medium=paid&utm_campaign=7013o000002L2zGAAS&utm_content=na-brand-competitors-shopify&utm_keyword=klaviyo%20shopify%20integration&utm_matchtype=e&gad=1&gclid=Cj0KCQjwpPKiBhDvARIsACn-gzD25nRDuBrZ-HlOrVZj0zjqnL6tAf2-gctMLiSi96IMBRclHG9DaQ4aAislEALw_wcB&gclsrc=aw.ds">Shopify</a>, Klaviyo, and <a href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce?&utm_source=google-brand&utm_medium=paid&utm_campaign=7013o000002L2zGAAS&utm_content=na-brand-partners-bigcommerce&utm_keyword=klaviyo%20bigcommerce&utm_matchtype=e&gad=1&gclid=Cj0KCQjwpPKiBhDvARIsACn-gzA8X3z3E9pd3EAZjVLlF6p6RES4caYCRD3noZTq9ES6DrbNFHMaGn8aArwVEALw_wcB&gclsrc=aw.ds">BigCommerce</a> have democratized access to these somewhat complex flows which were too advanced for the average marketer just 10-15 years ago.”</p><p>Because of this increased access, Marvinac says, there’s a lot more consumer interest in post-purchase flows. And the interest is “absolutely merited. It would be a massive miss for communication to stop for 5 days before the customer gets their package—or doesn’t get it.”</p><p>WISMO—”Where is my order?”—questions account for a large portion of customer experience tickets, Marvinac adds, making a post-purchase flow a prime opportunity to build trust.</p><h3>2. They build Amazon Prime-level trust</h3><p>On that note, most people see companies like Amazon as the gold standard for on-time delivery. But, Marvinac notes, a small or medium-sized ecommerce business doesn’t have that level of trust built in automatically.</p><p>That’s where post-purchase flows come in. They’re a valuable way to communicate, not only when things are going well, but also when things are going poorly—a prime moment for your brand to give a shopper peace of mind.Zac Fromson, co-founder of <a href="https://lilosocial.com/">Lilo Social</a>, emphasizes the power of that trust. “The post-purchase journey is one of the most powerful marketing touch points because it’s the crossroads where brands either fall flat or earn long-term loyalty,” he says. “A seamless, thoughtful experience after checkout can transform a one-time buyer into a repeat customer.”“Using that window properly allows us to reinforce the value of a customer’s decision,” Fromson continues. “The payoff for us has been reduced customer acquisition costs, increased customer LTV, and competitive differentiation.”“A smart post-purchase flow shows your customer you’re with them every step of the way,” he says. “That transparency isn’t solely operational, but what ultimately builds that Amazon-level trust, even for emerging brands.” </p><p>Let’s say a snowstorm hits the town where your main warehouse is located. Of course, you’ll want to let affected customers know. And you can do that with automated messages, powered by direct integrations between your tech platforms.</p><p>“The direct integration between <a href="https://connect.klaviyo.com/integrations/shipbob">Klaviyo and ShipBob</a> can yield so much data granularity,” Marvinac says.</p><h3>3. They increase customer lifetime value</h3><p>Post-purchase emails primarily provide your customers with important information about their orders. But they have another purpose beyond confirming order details.</p><p>You can also use them to tell your customers more about your brand and products, and why they’ve made the right decision to buy from you—both of which can help <a href="https://www.klaviyo.com/blog/email-rewards-program">increase customer loyalty</a> and lifetime value.</p><p>Lindsey Arellano, director of email and SMS at Curio, says not sending this type of email is a missed opportunity. “A common mistake I see brands make in their post-purchase experience is not following up with customers after the purchase has been made,” she says.</p><p>“Many brands focus solely on the pre-purchase experience and fail to recognize the importance of the post-purchase experience in building customer loyalty and advocacy.”</p><p>When done right, post-purchase emails can help you:</p><ul><li>Tempt people to come back to your site.</li><li>Lay the groundwork for a re-order.</li><li>Ensure satisfaction with the product.</li><li>Collect customer feedback.</li><li>Create an exceptional customer experience.</li></ul><p></p><h2 id="post-purchase-email-benchmarks-for-ecommerce">Post-purchase email benchmarks for ecommerce</h2><p>Post-purchase emails are also one of the most valuable emails you can send: According to Klaviyo data, post-purchase emails see open rates that are almost 17% higher than the average email automation.</p><p>Check out these post-purchase <a href="https://www.klaviyo.com/marketing-resources/email-benchmarks-by-industry">email benchmarks by industry</a> from 2023 to get a better understanding of what performance metrics you can expect from these automations.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9e567dfeddce17c600d9d72143c853621da71dc2-1944x1276.webp" alt><script>(function(){const dialogId = "image-dialog-rxc4hoy21v";
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})();</script></div><p>Image source: Klaviyo</p><h3>Don’t overwhelm your shoppers with too many messages</h3><p>To make sure your customers aren’t inundated with a flood of emails, consider the following questions:</p><ol><li>Is this customer also subscribed to our newsletter? If so, are they going to receive that and the post-purchase email(s) within a short timespan?</li><li>If they’ve recently subscribed to our brand, are they in an active welcome series?</li><li>Have they abandoned any carts recently? If so, are they receiving an abandoned cart flow at the same time as the post-purchase flow?</li><li>Is this a customer’s first purchase with us, or are they a repeat customer?</li><li>Are they part of our loyalty program yet?</li><li>Would their recent purchase qualify them to be part of our <a href="https://www.klaviyo.com/blog/dtc-vip-customer-rewards-program">VIP program</a>?</li></ol><p>Cassie Benjamin, email and SMS channel manager at <a href="https://www.tadpull.com/">Tadpull</a>, stresses the importance of using data you’ve collected to personalize your messaging. “As soon as your customer places an order, you have an abundance of data that can help you craft unique and personalized content that is relevant to a customer’s purchase,” she says.</p><p>“To improve the performance of your post-purchase series, split your email flows up by categories or products to craft unique post-purchase experiences based on what was purchased.”</p><h2 id="h-9-post-purchase-email-ideas-12-real-brand-examples">9 post-purchase email ideas + 12 real brand examples</h2><p>Now that you have a thorough understanding of post-purchase emails and their value, how do you integrate them into your marketing strategy?A valid question, especially since there are multiple types of emails that you might want to include in your post-purchase customer journey.</p><p>Here are the main emails you might consider including in your post-purchase automation series, plus examples from brands that are doing it right.</p><h3>Transactional emails that are better than the rest</h3><p><a href="https://www.klaviyo.com/blog/transactional-email">Transactional emails</a> such as shipping, order, and delivery confirmation emails are informative emails you send after a customer places an order. These are baseline post-purchase automations that every ecommerce online store should have set up.</p><p>These emails typically contain details such as the customer’s order number and receipt, product details, shipping information, payment method, and contact information for customer support.</p><p>But just because that’s what’s standard doesn’t mean you have to stop there. Go beyond the basics to make these informational emails even more engaging by adding branded touches and other elements that will set your transactional emails apart from the rest.</p><h4>1. Order confirmation emails that elevate your brand</h4><p>Order confirmation emails do more than just confirm product details. They’re an extension of your brand—and they’re often the first post-purchase message your customers receive from you.</p><p>Sending these emails gives new customers peace of mind about their purchase, while helping you build trust and begin developing a new, hopefully long-lasting, relationship.</p><p>This order confirmation email from <a href="https://fentybeauty.com/">Fenty Beauty</a> does just that. It’s clear and to the point about what a customer cares about immediately after making a purchase:</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/45efd088892e752ca0281b18f7cda2754625618c-450x632.webp" alt="Image shows a post-purchase email from Fenty Skin"><script>(function(){const dialogId = "image-dialog-78i8efqo5k8";
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})();</script></div><p>Image source: Graza</p><p>“Along with sending them a fantastic product, make sure you send them messaging that reaffirms their decision to buy,” says Alexa Maltzer, vice president of client strategy at <a href="https://powerdigitalmarketing.com/">Power Digital</a>.</p><p>“Send content that will guarantee they use the product right away and use it properly. This will ultimately tee you up very nicely for the ultimate cross-sell, upsell, or review ask down the line,” she says.</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> Along with sending them a fantastic product, make sure you send them messaging that reaffirms their decision to buy. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Alexa Maltzer, CP of client strategy </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> Power Digital </div> </figcaption> </figure><h4>2. Shipping confirmation emails that help customers keep track of their purchase—and invite engagement</h4><p>Shipping emails are just as vital as order confirmation emails. They let your customer know when the product they ordered actually leaves the warehouse and begins its journey to their doorstep.</p><p>By including a few basic components and adding a little creativity to these emails, you can build customer loyalty, improve the <a href="https://www.gorgias.com/blog/post-purchase-experience">post-purchase experience</a>, and establish a unique voice for your brand.</p><p>Check out this shipping confirmation email from <a href="https://ritual.com/">Ritual</a>, which includes social media images and information about their refer-a-friend incentive to encourage customers to socially engage with their community:</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/244bf1f88ef7171533eaf08603ac26789186a2fc-450x1199.webp" alt="Image shows a post-purchase email from Ritual"><script>(function(){const dialogId = "image-dialog-crzzz534kfv";
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})();</script></div><p>Image source: <a href="https://us.princesspolly.com/">Princess Polly</a></p><p>Marvinac has a tip when it comes to emails that invite shoppers to track an order: “Don’t spend any time or money sending customers somewhere other than your website.”</p><p>Of course, there are plenty of automations that send a customer to a USPS or FedEx tracking page. But confirmation emails are also an opportunity to send them back to shopping.</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> Don’t spend any time or money sending customers somewhere other than your website. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Kevin Marvinac, VP of partnerships </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> ShipBob </div> </figcaption> </figure><p>Fashion brand <a href="https://www.farmrio.com/?utm_source=google&utm_medium=cpc&utm_id=FarmRio_Brand_Search&gclid=CjwKCAjw586hBhBrEiwAQYEnHSS0ym9jsNlsLprpZ3fh9HYLma4WHEDpDA6Z0WEkF1IH-Ol5-XQ0ZBoCTcAQAvD_BwE">FARM Rio</a> sends out a “track your package” email and then does just that—routes the user back to their site, where they’re greeted with a pop-up form offering another discount in exchange for their birthday information.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cc12f7a2e0a768f4f04115c3d3cb54f53415f6e8-450x522.webp" alt="Image shows an email from Farm Rio confirming delivery"><script>(function(){const dialogId = "image-dialog-lggokt22wp";
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})();</script></div><p>Image source: <a href="https://jonesroadbeauty.com/">Jones Road Beauty</a></p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f7cd29539f5a3729998b378fad5af509a742491a-450x375.webp" alt="Image shows an email from Jones Road Beauty asking customers how likely they are to recommend the brand to a friend"><script>(function(){const dialogId = "image-dialog-lsnlosg6cup";
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  if (enabled) {
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})();</script></div><p>Image source: <a href="https://jonesroadbeauty.com/">Jones Road Beauty</a></p><p>A few final tips for collecting feedback from a post-purchase email:</p><ul><li><strong>Consider incentivizing a review. </strong>A small discount in exchange for writing a review may be worth the social proof it provides.</li><li><strong>Make sure your subject line is clear</strong> about what you’re asking for—and offering. Some example subject lines to collect feedback after a purchase:<br>Tell us about your recent orderGot a minute? 10% off your next orderHow do you like your new [product they ordered]?<ul><li>Tell us about your recent order</li><li>Got a minute? 10% off your next order</li><li>How do you like your new [product they ordered]?</li></ul></li></ul><h4>9. Cross-sell or up-sell emails</h4><p>After your customer has had some time to use their new product, hopefully, they’re highly satisfied with it and your brand—and more likely to shop with you again. Plus, since you already have an idea about what products that customer is interested in, you’re more able to send highly relevant content.</p><p>“Don’t shy away from incentivizing users to return to make another purchase within a relatively short time period after their first purchase. Use fixed amount, minimum-threshold discounts served in a post-purchase flow to incentivize users to return for a second order within 30 days,” advises Ben Zettler, digital marketing and ecommerce consultant at <a href="https://benzettler.com/">Ben Zettler Digital</a>.</p><p>Beauty brand <a href="https://wildling.com/">Wildling</a>, for example, sends this email after someone purchases a stone used for facial massage, featuring an accompanying oil and offering a discount for a limited amount of time.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f4be6017b5f4f7c30d2fe690be2f9f3180bce949-450x1135.webp" alt="Image shows a post-purchase email from Wildling that offers a discount on complementary products."><script>(function(){const dialogId = "image-dialog-znuzm0hxg9i";
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      dialog.addEventListener('click', (e) => {
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})();</script></div><p>Image source: Wildling</p><h2 id="the-sale-isnt-the-finish-line">The sale isn’t the finish line</h2><p>In today’s rapidly changing economy, relationships are everything. Between inflation, a bear market, and a looming recession, you’ve got to hang on to the customers who’ve already demonstrated an interest in your products.</p><p>Post-purchase email flows are a great way to nurture those relationships. And don’t forget about the <a href="https://www.klaviyo.com/blog/product-packaging-memorable-unboxing-experience-ideas">unboxing experience</a>—as Marvinac points out, it’s the only post-purchase interaction that has a 100% guaranteed open rate.</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> The unboxing experience is the only post-purchase interaction that has a 100% guaranteed open rate. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Kevin Marvinac, VP of partnerships </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> ShipBob </div> </figcaption> </figure><p>If increasing retention and customer lifetime value sit atop your list of goals this year, adding a post-purchase flow to your <a href="https://www.klaviyo.com/blog/build-email-marketing-process">email marketing strategy</a> is a must.</p><p>Stay with your customers past the finish line. They’ll reciprocate the favor.</p><h2 id="post-purchase-emails-faqs">Post-purchase emails FAQs</h2><h3>What is the purpose of a post-purchase email campaign?</h3><p>The purpose of a post-purchase email can be two-fold: to provide critical information about the purchase, and to act as a promotional tactic to increase customer retention.</p><h3>How to write a post-purchase email?</h3><p>A post-purchase email should contain clear information about the purchase in question, including the product name and details, order details, shipping information, and price and payment details. It can also include educational information, requests for reviews, other products that the shopper may be interested in, or invitations to loyalty and VIP programs.</p><h3>When to send a post-purchase email?</h3><p>Depending on the content of the post-purchase email, timing will vary. Customers should receive a confirmation email immediately after they complete their purchase. This provides them with important information about their order and keeps the conversation going. But if you’re requesting a review or offering more products, you’ll want to wait until they’ve had enough time to use what they bought.</p><h3>What is the difference between a cross-sell email and a post-purchase email?</h3><p>A cross-sell email is an example of a post-purchase email intended to inform existing customers about similar products that might interest them. This type of email is one of the best ways to incentivize customers to place their next order.</p><div class="cta" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);">  <div class="cta-text-container h6" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);"> <p>Ready to revamp your post-purchase strategy?</p> <a class="button dark primary" aria-label="Try Klaviyo" href="?modal=signup" rel="noopener" target="_self" data-astro-cid-yxithoyc> Try Klaviyo </a> </div> </div> </div> <div class="_styledAuthors_15srf_95 _singleAuthor_15srf_107"><div class="_authorContainer_15srf_1"><picture class="_authorImageFallback_15srf_45"><source srcSet="/static/author/author-image-fallback.webp" type="image/webp"/><source srcSet="/static/author/author-image-fallback.jpg" type="image/jpeg"/><img src="/static/author/author-image-fallback.jpg" alt="Alexandra McPeak"/></picture><div class="_authorDetails_15srf_38"><div class="_authorName_15srf_70">Alexandra McPeak</div><div class="_authorDescription_15srf_27">Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.</div></div></div></div> <div class="_relatedContentGrid_ertsd_156"> <div class="_relatedContent_ertsd_156"> <div class="blogCards _blogCards_hdowa_25 _paddingTopmd_hdowa_46 _paddingBottommd_hdowa_55 _light_hdowa_30 _white_hdowa_35"><div class="grid _wrapper_hdowa_59"><div class="_borderContainer_hdowa_63 _displayGrayLine_hdowa_66"><div class="_titleRow_hdowa_70"><div class="_text_hdowa_81"><h2 class="_categoryTitle_hdowa_87 h3 semiBold">Related content</h2></div></div><div class="grid _cardContainer_hdowa_1"><div class="blogCard _blogCard_hdowa_6 _blogCard_kfoew_2 _light_kfoew_8"><a aria-label="Read" style="aspect-ratio:1.5 / 1" target="_self" href="/blog/yahoo-mail-storage-limit-changes" class="_animationOutline_vezxe_1 animationOutline"><div class="_cardImageAnimation_kfoew_17 _imageContainer_vezxe_63 _isAnchor_vezxe_74"><img alt="" class="_image_kfoew_23" sizes="(max-width: 575px) 535px, (max-width: 991px) 448px, (max-width: 1023px) 436px, (max-width: 1199px) 355px, (max-width: 1365px) 399px, 396px" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/761d78db2b3a664625d503bf76e185ffa3fa3322-766x512.png?rect=0,1,766,511&amp;w=768&amp;h=512&amp;fm=webp" srcSet="" style="aspect-ratio:1.5 / 1"/><div class="_hoverContainer_vezxe_16"><div class="_hoverSlideContainer_vezxe_44"><button aria-label="" class="_light_1dvtu_41 _button_vezxe_59 _button_1dvtu_1" role="button" tabindex="-1" variant="primary" aria-hidden="true">Read</button></div></div></div></a><div class="_categoryButton_kfoew_34 _detailsRow_1803p_12 blogCategoryButton"><a href="/blog/category/email-marketing" class="formRegular _categoryLink_1803p_1">Email marketing</a><div class="formRegular _blogDate_1803p_16">Mar 5, 2026</div></div><a tabindex="-1" href="/blog/yahoo-mail-storage-limit-changes" class="_title_kfoew_38 semiBold h5">Yahoo mail storage limit changes</a><div class="_excerpt_kfoew_11 p2">Yahoo Mail storage limit changes are rolling out in the UK. 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Compare top tools for data, automation, personalization, and deliverability.</div></div></div></div></div></div> </div> </div> </article> </div> <div class="backToTop" id="back-to-top" data-astro-cid-wegpedfq> <a aria-label="Back to top" class="link" href="#site-content" data-astro-cid-wegpedfq> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="white" style="height:1.8rem" data-astro-cid-wegpedfq="true"><path fill="white" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg> </a> </div> <script type="module">(function(){try{var e=typeof window<"u"?window:typeof global<"u"?global:typeof self<"u"?self:{},t=new e.Error().stack;t&&(e._sentryDebugIds=e._sentryDebugIds||{},e._sentryDebugIds[t]="93d30bad-e0a8-4514-a06b-132e8496538e",e._sentryDebugIdIdentifier="sentry-dbid-93d30bad-e0a8-4514-a06b-132e8496538e")}catch{}})();const n=document.getElementById("back-to-top"),d=document.getElementById("site-content");n&&d&&d.offsetHeight>2*window.innerHeight&&n.classList.add("enabled");
//# sourceMappingURL=BackToTop.astro_astro_type_script_index_0_lang.B4qlbOT9.js.map</script> <pre aria-hidden="true" class="rawMarkdown" id="raw-markdown" hidden># More than just a confirmation: 9 post-purchase email ideas that drive engagement, revenue, and loyalty

The moment after someone makes a purchase from your brand is pivotal.

You’ve got their attention—in their inbox, right above that email chain with their friends. They’re expecting some sort of communication from you.

How you handle that post-purchase moment will define whether your brand becomes a trusted go-to or just another one-hit wonder.

Want to make the most of that communication—after shoppers get past check-out?

Learn exactly what post-purchase [email campaigns](https://www.klaviyo.com/features/campaigns) and flows are and how you can use them to delight your customers, with examples from some of the top direct-to-consumer brands. 

## What are post-purchase emails?

A post-purchase email is any email a business sends to customers after they purchase a product or a service.

The post-purchase follow-up email typically includes key information about the purchase, but can also include promotional or educational materials intended to improve retention or encourage the next purchase.

For example, [order confirmation emails](https://www.klaviyo.com/blog/order-confirmation-email-tips-examples) and [shipping confirmation emails](https://www.klaviyo.com/blog/tips-better-shipping-confirmation-emails) are both post-purchase emails that are transactional in nature. But you can also include a thank-you email or a [review request email](https://loox.app/blog/clever-ways-to-ask-for-reviews?utm_source=partner&amp;utm_medium=blog&amp;utm_campaign=klaviyo) in your post-purchase automation series.

The timeline and content of these automations also vary based on how long it’s been since your customer made their purchase. For example, it’s best to send an order confirmation email immediately after, but you want to wait until the product is delivered and the customer has had time to use it before you send another email to [request a product review](https://www.klaviyo.com/blog/ecommerce-reviews).

Sharon Goldstein, CEO of [LimeSpot](https://www.limespot.com/), speaks to the general benefits of this flow: “Post-purchase emails and SMS are a great time to get the flywheel going, re-engaging existing customers to queue up their next purchase.”

“Focus on optimizing the customer experience, here—don’t focus on driving additional sales,” advises Adam Kitchen, CEO of [Magnet Monster](https://www.magnetmonster.co.uk/). “Most brands see the biggest drop-off from first to second purchase, normally because they bombard the user with such a high frequency of emails that they churn before you’re able to convey value to them on the channel.”

“Put yourself in the customer’s shoes,” Kitchen emphasizes. “Think about what their journey should look like.”

## What makes post-purchase emails worth the resource squeeze

Kevin Marvinac, VP of partnerships at [ShipBob](https://www.shipbob.com/), acknowledges post-purchase emails have not always been the easiest to implement.

But it’s always been worth it. Here are 3 key reasons why post-purchase flows matter:

### 1. Customers want them

In the past, post-purchase flows “used to be fairly rarefied air for only the most sophisticated ecommerce brands,” Marvinac says. “Building them took resources, data, and connecting systems that historically didn’t connect well.”

But now, he continues, “companies like [Shopify](https://www.klaviyo.com/ecommerce-integrations/shopify?&amp;utm_source=google-brand&amp;utm_medium=paid&amp;utm_campaign=7013o000002L2zGAAS&amp;utm_content=na-brand-competitors-shopify&amp;utm_keyword=klaviyo%20shopify%20integration&amp;utm_matchtype=e&amp;gad=1&amp;gclid=Cj0KCQjwpPKiBhDvARIsACn-gzD25nRDuBrZ-HlOrVZj0zjqnL6tAf2-gctMLiSi96IMBRclHG9DaQ4aAislEALw_wcB&amp;gclsrc=aw.ds), Klaviyo, and [BigCommerce](https://www.klaviyo.com/ecommerce-integrations/bigcommerce?&amp;utm_source=google-brand&amp;utm_medium=paid&amp;utm_campaign=7013o000002L2zGAAS&amp;utm_content=na-brand-partners-bigcommerce&amp;utm_keyword=klaviyo%20bigcommerce&amp;utm_matchtype=e&amp;gad=1&amp;gclid=Cj0KCQjwpPKiBhDvARIsACn-gzA8X3z3E9pd3EAZjVLlF6p6RES4caYCRD3noZTq9ES6DrbNFHMaGn8aArwVEALw_wcB&amp;gclsrc=aw.ds) have democratized access to these somewhat complex flows which were too advanced for the average marketer just 10-15 years ago.”

Because of this increased access, Marvinac says, there’s a lot more consumer interest in post-purchase flows. And the interest is “absolutely merited. It would be a massive miss for communication to stop for 5 days before the customer gets their package—or doesn’t get it.”

WISMO—”Where is my order?”—questions account for a large portion of customer experience tickets, Marvinac adds, making a post-purchase flow a prime opportunity to build trust.

### 2. They build Amazon Prime-level trust

On that note, most people see companies like Amazon as the gold standard for on-time delivery. But, Marvinac notes, a small or medium-sized ecommerce business doesn’t have that level of trust built in automatically.

That’s where post-purchase flows come in. They’re a valuable way to communicate, not only when things are going well, but also when things are going poorly—a prime moment for your brand to give a shopper peace of mind.Zac Fromson, co-founder of [Lilo Social](https://lilosocial.com/), emphasizes the power of that trust. “The post-purchase journey is one of the most powerful marketing touch points because it’s the crossroads where brands either fall flat or earn long-term loyalty,” he says. “A seamless, thoughtful experience after checkout can transform a one-time buyer into a repeat customer.”“Using that window properly allows us to reinforce the value of a customer’s decision,” Fromson continues. “The payoff for us has been reduced customer acquisition costs, increased customer LTV, and competitive differentiation.”“A smart post-purchase flow shows your customer you’re with them every step of the way,” he says. “That transparency isn’t solely operational, but what ultimately builds that Amazon-level trust, even for emerging brands.” 

Let’s say a snowstorm hits the town where your main warehouse is located. Of course, you’ll want to let affected customers know. And you can do that with automated messages, powered by direct integrations between your tech platforms.

“The direct integration between [Klaviyo and ShipBob](https://connect.klaviyo.com/integrations/shipbob) can yield so much data granularity,” Marvinac says.

### 3. They increase customer lifetime value

Post-purchase emails primarily provide your customers with important information about their orders. But they have another purpose beyond confirming order details.

You can also use them to tell your customers more about your brand and products, and why they’ve made the right decision to buy from you—both of which can help [increase customer loyalty](https://www.klaviyo.com/blog/email-rewards-program) and lifetime value.

Lindsey Arellano, director of email and SMS at Curio, says not sending this type of email is a missed opportunity. “A common mistake I see brands make in their post-purchase experience is not following up with customers after the purchase has been made,” she says.

“Many brands focus solely on the pre-purchase experience and fail to recognize the importance of the post-purchase experience in building customer loyalty and advocacy.”

When done right, post-purchase emails can help you:

- Tempt people to come back to your site.
- Lay the groundwork for a re-order.
- Ensure satisfaction with the product.
- Collect customer feedback.
- Create an exceptional customer experience.



## Post-purchase email benchmarks for ecommerce

Post-purchase emails are also one of the most valuable emails you can send: According to Klaviyo data, post-purchase emails see open rates that are almost 17% higher than the average email automation.

Check out these post-purchase [email benchmarks by industry](https://www.klaviyo.com/marketing-resources/email-benchmarks-by-industry) from 2023 to get a better understanding of what performance metrics you can expect from these automations.

![](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9e567dfeddce17c600d9d72143c853621da71dc2-1944x1276.webp)

Image source: Klaviyo

[Revenue per recipient](https://www.klaviyo.com/blog/revenue-per-recipient) from post-purchase emails was highest in the automotive, sporting goods, and hardware and home improvement industries. This makes sense—a post-purchase email in any of these categories might result in a cross- or up-sell, given that these industries tend to offer accessories and other accompanying items.

Imagine you’re setting up a home gym and you buy a yoga mat. A few weeks after it arrives, a post-purchase email shows up in your inbox, featuring a balance ball and weights. It’s not far-fetched to think you’d buy again, and build up your home gym if you were happy with the first product you purchased.

Click rates, meanwhile, were strong across industries including electronics, food and beverage, jewelry, and home and garden.

Keep in mind: Unlike browse abandonment emails or cart abandonment emails, which are intended to incite an immediate purchase, post-purchase emails are mostly meant to nurture customers and provide details about a recent order. You’re playing the long game with these messages, so expect lower click rates, conversion rates, and revenue per recipient.

Just because these emails aren’t as time-sensitive as abandonment emails, however, doesn’t mean customers aren’t eager to engage with them. On average, post-purchase emails still generate impressive open and click rates—proving these emails are a worthwhile addition to your automation suite.

## How to segment your post-purchase emails: consider the context

Practicing good [email marketing segmentation](https://www.klaviyo.com/features/segmentation) habits is important for all of your email automations. Period.

Toccara Karizma, CEO of [Karizma Marketing](https://www.karizmamarketing.com/), shares a strong recommendation: “Send a different email after every purchase. This requires adding a conditional split to your post-purchase flow that [segments email subscribers](https://www.klaviyo.com/blog/email-segmentation-ideas) by how many orders they have placed. With each order, they should receive a different email.”

“For example, [email marketing allows your small business](https://www.klaviyo.com/blog/small-business-email-marketing) to share your gratitude for their support, tell them what they can expect from the product they just ordered, invite them to join your Facebook community, introduce a loyalty, rewards, or referral program, and much more.”

Here are some examples of post-purchase segments, powered by Klaviyo:

### Distinguish between new and returning customers

New customers might appreciate a nudge to join a loyalty program, while a simple “thanks for coming back” might be more appropriate for returning customers.

![Image shows segmentation in Klaviyo](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/76b8e72723b23037a972246b42ec83d85a04b301-429x197.webp)

Image source: Klaviyo

### Nurture the VIP crowd

If you segment according to a certain price point, consider sending messaging that guides big spenders toward your VIP club.

![Image shows a segmentation split in Klaviyo](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/afbf04d9aff7deda0b00fe701acee63b8c7aa53b-423x202.webp)

Image source: Klaviyo

### Don’t overwhelm your shoppers with too many messages

To make sure your customers aren’t inundated with a flood of emails, consider the following questions:

1. Is this customer also subscribed to our newsletter? If so, are they going to receive that and the post-purchase email(s) within a short timespan?
2. If they’ve recently subscribed to our brand, are they in an active welcome series?
3. Have they abandoned any carts recently? If so, are they receiving an abandoned cart flow at the same time as the post-purchase flow?
4. Is this a customer’s first purchase with us, or are they a repeat customer?
5. Are they part of our loyalty program yet?
6. Would their recent purchase qualify them to be part of our [VIP program](https://www.klaviyo.com/blog/dtc-vip-customer-rewards-program)?

Cassie Benjamin, email and SMS channel manager at [Tadpull](https://www.tadpull.com/), stresses the importance of using data you’ve collected to personalize your messaging. “As soon as your customer places an order, you have an abundance of data that can help you craft unique and personalized content that is relevant to a customer’s purchase,” she says.

“To improve the performance of your post-purchase series, split your email flows up by categories or products to craft unique post-purchase experiences based on what was purchased.”

## 9 post-purchase email ideas + 12 real brand examples

Now that you have a thorough understanding of post-purchase emails and their value, how do you integrate them into your marketing strategy?A valid question, especially since there are multiple types of emails that you might want to include in your post-purchase customer journey.

Here are the main emails you might consider including in your post-purchase automation series, plus examples from brands that are doing it right.

### Transactional emails that are better than the rest

[Transactional emails](https://www.klaviyo.com/blog/transactional-email) such as shipping, order, and delivery confirmation emails are informative emails you send after a customer places an order. These are baseline post-purchase automations that every ecommerce online store should have set up.

These emails typically contain details such as the customer’s order number and receipt, product details, shipping information, payment method, and contact information for customer support.

But just because that’s what’s standard doesn’t mean you have to stop there. Go beyond the basics to make these informational emails even more engaging by adding branded touches and other elements that will set your transactional emails apart from the rest.

#### 1. Order confirmation emails that elevate your brand

Order confirmation emails do more than just confirm product details. They’re an extension of your brand—and they’re often the first post-purchase message your customers receive from you.

Sending these emails gives new customers peace of mind about their purchase, while helping you build trust and begin developing a new, hopefully long-lasting, relationship.

This order confirmation email from [Fenty Beauty](https://fentybeauty.com/) does just that. It’s clear and to the point about what a customer cares about immediately after making a purchase:

![Image shows a post-purchase email from Fenty Skin](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/45efd088892e752ca0281b18f7cda2754625618c-450x632.webp)

Image source: [Fenty Skin](https://fentybeauty.com/pages/fentyskin)

Olive oil brand [Graza](https://www.graza.co/) sends this email after a first purchase, welcoming the customer to the Graza community. Phrases like “you’re officially one of us,” and “you’ve got access to allll the recipes from our kitchen (and our friends’ kitchens too)” help the shopper feel excitement and a sense of belonging.

The link to the “glog” in the first tile creates value, too, rewarding the shopper for making that first purchase with exclusive content.

![Image shows a post-purchase email from Graza that builds community](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/730650fa1cae8516ff7eeda9cdb73320cb047f0a-450x1746.webp)

Image source: Graza

“Along with sending them a fantastic product, make sure you send them messaging that reaffirms their decision to buy,” says Alexa Maltzer, vice president of client strategy at [Power Digital](https://powerdigitalmarketing.com/).

“Send content that will guarantee they use the product right away and use it properly. This will ultimately tee you up very nicely for the ultimate cross-sell, upsell, or review ask down the line,” she says.

&gt; Along with sending them a fantastic product, make sure you send them messaging that reaffirms their decision to buy.
&gt; Alexa Maltzer, CP of client strategy
&gt; Power Digital

#### 2. Shipping confirmation emails that help customers keep track of their purchase—and invite engagement

Shipping emails are just as vital as order confirmation emails. They let your customer know when the product they ordered actually leaves the warehouse and begins its journey to their doorstep.

By including a few basic components and adding a little creativity to these emails, you can build customer loyalty, improve the [post-purchase experience](https://www.gorgias.com/blog/post-purchase-experience), and establish a unique voice for your brand.

Check out this shipping confirmation email from [Ritual](https://ritual.com/), which includes social media images and information about their refer-a-friend incentive to encourage customers to socially engage with their community:

![Image shows a post-purchase email from Ritual](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/244bf1f88ef7171533eaf08603ac26789186a2fc-450x1199.webp)

Image source: [Ritual](https://ritual.com/)

#### 3. Delivery confirmation emails that build trust

Delivery confirmation emails are a great way to appease eager customers that want to know when their order will arrive—down to the minute.

Especially if your store experiences long shipping times or is currently undergoing shipping delays, these emails can provide additional peace of mind for customers who are patiently awaiting their order.

This delivery confirmation email from [Princess Polly](https://us.princesspolly.com/) is a great example of how brands can use the last touchpoint in the transaction to build trust and create excitement among customers:

![Image shows a post-purchase email from Princess Polly](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e596a461d88ef17fc8f0b31394ca6e2c2bff1706-450x674.webp)

Image source: [Princess Polly](https://us.princesspolly.com/)

Marvinac has a tip when it comes to emails that invite shoppers to track an order: “Don’t spend any time or money sending customers somewhere other than your website.”

Of course, there are plenty of automations that send a customer to a USPS or FedEx tracking page. But confirmation emails are also an opportunity to send them back to shopping.

&gt; Don’t spend any time or money sending customers somewhere other than your website.
&gt; Kevin Marvinac, VP of partnerships
&gt; ShipBob

Fashion brand [FARM Rio](https://www.farmrio.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_id=FarmRio_Brand_Search&amp;gclid=CjwKCAjw586hBhBrEiwAQYEnHSS0ym9jsNlsLprpZ3fh9HYLma4WHEDpDA6Z0WEkF1IH-Ol5-XQ0ZBoCTcAQAvD_BwE) sends out a “track your package” email and then does just that—routes the user back to their site, where they’re greeted with a pop-up form offering another discount in exchange for their birthday information.

![Image shows an email from Farm Rio confirming delivery](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cc12f7a2e0a768f4f04115c3d3cb54f53415f6e8-450x522.webp)

Image source: [Farm Rio](https://www.farmrio.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_id=FarmRio_Brand_Search&amp;gclid=Cj0KCQjwpPKiBhDvARIsACn-gzAiLXYSLuHEjO7taC99J35f7flsZnJtuWPlCM11-aIjNk6gS05bdjwaAixbEALw_wcB)

![Image shows the screen FARM Rio takes you to after clicking on “track your package”](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/69da908473352c0613b2e03c8922b3477ddb8c2d-450x263.webp)

Image source: [FARM Rio](https://www.farmrio.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_id=FarmRio_Brand_Search&amp;gclid=Cj0KCQjwpPKiBhDvARIsACn-gzAiLXYSLuHEjO7taC99J35f7flsZnJtuWPlCM11-aIjNk6gS05bdjwaAixbEALw_wcB)

### Post-purchase marketing emails that offer more than purchase logistics

Not every post-purchase email has to be purely transactional. Consider what other offers, programs, or incentives might make sense to promote to customers immediately after they purchase or soon after they receive their item.

The benefits of these types of emails are almost endless—they can encourage re-orders, act as a cross- or up-sell opportunity, increase word-of-mouth buzz, and establish your brand as a trusted business that truly cares about each individual customer.

Don’t know what to include in your post-purchase email marketing sequence? Here are a few types of emails ‌to consider.

#### 4. Thank-you emails that show customer appreciation

While you can just say thank you to customers as part of your transactional emails, sending a separate thank-you email is a nice way to go above and beyond in showing customers that you appreciate their business.

A separate thank-you email also gives you an opportunity to talk more about your brand, provide more details about how your product differs from competitors, and assure shoppers they made the right choice—just like this email from [All Things Golden](https://allthingsgolden.com/):

![Image shows a post-purchase email from All Things Golden](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/77f22b61fad369029d79e832bf297dbd8ee75e2f-450x653.webp)

Image source: [All Things Golden](https://allthingsgolden.com/)

Morgan Mulloy, associate director of [retention marketing](https://www.klaviyo.com/blog/retention-marketing-strategies-brands) at [Avex Design](https://avexdesigns.com/), advises brands to “nurture, nurture, nurture! Show you care that the customer enjoys their purchase and provide resources in case they have any issues.”

&gt; Nurture, nurture, nurture! Show you care that the customer enjoys their purchase and provide resources in case they have any issues.
&gt; Morgan Mulloy, associate director of retention marketing
&gt; Avex Designs

#### 5. Educational or how-to emails that build customers’ confidence

If your product comes with instructions, or if it requires some know-how to get the most use out of it, it might be worth following up with a how-to post-purchase email.

An educational or how-to post-purchase email can be about almost anything, from how to best care for a product, to how to use it, to how to assemble it—and including this type of email may even help increase repeat purchase rate while making people less likely to return their new item.

This email from [Dossier](https://dossier.co/), which provides tips on how to get the most out of their perfume, is the perfect example of how brands can provide education post-purchase to ensure their customers use the product properly:

![Image shows a post-purchase email from Dossier](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/1dd5c65be36281692c758002b7897eb6b88866d3-357x1340.webp)

Image source: [Dossier](https://dossier.co/)

Eric Miller, director of [lifecycle marketing](https://www.klaviyo.com/blog/customer-lifecycle-marketing-ecommerce) at [Tinuiti](https://tinuiti.com/), offers even more ideas for how to provide value to your customers: “Post-purchase is a great time to further deliver on your brand promise and increase your value to your customers.”

“It’s more than just driving the next purchase,” Miller adds. “If your product requires instructions for assembly or installation, send a link to instructions on the day of delivery. If you have a great warranty, remind them of this as a way to reduce buyer’s remorse and returns. If your product requires regular maintenance, schedule reminders to alert those purchasers that it’s time to service with the reminder, tips, and links to products that might help them out.”

#### 6. Loyalty program emails that reward shoppers

The time after someone makes a purchase is an ideal time to promote your loyalty program or rewards program. Showing customers they can earn rewards the more they shop with your store is a great way to incentivize new customers to keep coming back for future purchases.

This email from [The Sill](https://www.thesill.com/) nails the post-purchase rewards email by showing customers what they can earn if they sign up for the program and continue to shop with the brand:

![Image shows a post-purchase email from Sill](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f2c581d85dd2275e3ccf06f1333f4ce7ca628b3d-450x657.webp)

Image source: [Sill](https://www.thesill.com/)

#### 7. Referral emails that

If a customer loves the product that they just bought, the best thing they can do to help your business is to tell their friends and family about it. And what better way to inspire them to do so than by promoting your referral program post-purchase?

This not only helps increase word of mouth but also sweetens the deal for customers when it allows them to earn a discount on an upcoming purchase—as you can see in this post-purchase referral email from [ILIA Beauty](https://iliabeauty.com/), which offers loyal customers a $20 discount code for their next purchase if they refer a friend.

![Image shows a post-purchase email from Ilia](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c150534d6072fe230db10be8a02e40533b6c665c-450x703.webp)

Image source: [ILIA](https://iliabeauty.com/)

#### 8. Review request emails

After the customer receives their product, you might want to ask them to submit a [review](https://www.klaviyo.com/product-reviews) of their purchase or provide feedback. This is a great way to gather insights directly from customers to improve your product. Plus, [user-generated content](https://www.klaviyo.com/blog/user-generated-content-ugc) like [reviews boosts marketing efforts](https://www.klaviyo.com/blog/customer-review-marketing) and can help other shoppers with their decision to purchase when browsing your site.

One consideration to keep in mind when timing your post-purchase review email is to make sure you trigger it to send _after _the product is delivered, and _after_ the customer has had a chance to use it, rather than after the product ships. Otherwise, you risk asking your customer for feedback about a product they’ve yet to receive.

Abby Siciliano, [email expert](https://www.klaviyo.com/blog/how-to-hire-email-marketing-expert) and director of business development at [Tinuiti](https://tinuiti.com/), puts it this way: “Ask for ratings and reviews. This is an opportunity for customer service outreach when needed and will create user-generated content and social proof that can improve your conversion rates dramatically. You can even incorporate it into your future emails.”

The email below from [Fly By Jing](https://flybyjing.com/) is a great example of an email asking customers to review the product post-purchase. It also includes a resource for customer support, just in case a review is less than stellar:

![Image shows a post-purchase email from Fly by Jing](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/585e16ad4140bc18d03f8490de9fe5bce6eb0d13-342x1357.webp)

Image source: [Fly by Jing](https://flybyjing.com/)

Beauty brand [Jones Road Beauty](https://jonesroadbeauty.com/?nbt=nb%3Aadwords%3Ag%3A11470154521%3A111605779666%3A475225084494&amp;nb_adtype=&amp;nb_kwd=jones%20road%20beauty&amp;nb_ti=kwd-990488097800&amp;nb_mi=&amp;nb_pc=&amp;nb_pi=&amp;nb_ppi=&amp;nb_placement=&amp;nb_si={sourceid}&amp;nb_li_ms=&amp;nb_lp_ms=&amp;nb_fii=&amp;nb_ap=&amp;nb_mt=e&amp;gclid=Cj0KCQjw8e-gBhD0ARIsAJiDsaUIDbCD01Jj6gzWeF1OidJ-7FzODqDcbHnkW7Hc8T9zY7gpx3mZaIgaAnYVEALw_wcB) sends these emails a few weeks after their shipment arrives.

![Image shows an email from Jones Road Beauty asking customers to leave a review](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d6b5dca8f390912141eb548573ca6aea225bff2f-450x1430.webp)

Image source: [Jones Road Beauty](https://jonesroadbeauty.com/)

![Image shows an email from Jones Road Beauty asking customers how likely they are to recommend the brand to a friend](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f7cd29539f5a3729998b378fad5af509a742491a-450x375.webp)

Image source: [Jones Road Beauty](https://jonesroadbeauty.com/)

A few final tips for collecting feedback from a post-purchase email:

- **Consider incentivizing a review. **A small discount in exchange for writing a review may be worth the social proof it provides.
- **Make sure your subject line is clear** about what you’re asking for—and offering. Some example subject lines to collect feedback after a purchase:  
Tell us about your recent orderGot a minute? 10% off your next orderHow do you like your new [product they ordered]?
   - Tell us about your recent order
   - Got a minute? 10% off your next order
   - How do you like your new [product they ordered]?

#### 9. Cross-sell or up-sell emails

After your customer has had some time to use their new product, hopefully, they’re highly satisfied with it and your brand—and more likely to shop with you again. Plus, since you already have an idea about what products that customer is interested in, you’re more able to send highly relevant content.

“Don’t shy away from incentivizing users to return to make another purchase within a relatively short time period after their first purchase. Use fixed amount, minimum-threshold discounts served in a post-purchase flow to incentivize users to return for a second order within 30 days,” advises Ben Zettler, digital marketing and ecommerce consultant at [Ben Zettler Digital](https://benzettler.com/).

Beauty brand [Wildling](https://wildling.com/), for example, sends this email after someone purchases a stone used for facial massage, featuring an accompanying oil and offering a discount for a limited amount of time.

![Image shows a post-purchase email from Wildling that offers a discount on complementary products.](https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f4be6017b5f4f7c30d2fe690be2f9f3180bce949-450x1135.webp)

Image source: Wildling

## The sale isn’t the finish line

In today’s rapidly changing economy, relationships are everything. Between inflation, a bear market, and a looming recession, you’ve got to hang on to the customers who’ve already demonstrated an interest in your products.

Post-purchase email flows are a great way to nurture those relationships. And don’t forget about the [unboxing experience](https://www.klaviyo.com/blog/product-packaging-memorable-unboxing-experience-ideas)—as Marvinac points out, it’s the only post-purchase interaction that has a 100% guaranteed open rate.

&gt; The unboxing experience is the only post-purchase interaction that has a 100% guaranteed open rate.
&gt; Kevin Marvinac, VP of partnerships
&gt; ShipBob

If increasing retention and customer lifetime value sit atop your list of goals this year, adding a post-purchase flow to your [email marketing strategy](https://www.klaviyo.com/blog/build-email-marketing-process) is a must.

Stay with your customers past the finish line. They’ll reciprocate the favor.

## Post-purchase emails FAQs

### What is the purpose of a post-purchase email campaign?

The purpose of a post-purchase email can be two-fold: to provide critical information about the purchase, and to act as a promotional tactic to increase customer retention.

### How to write a post-purchase email?

A post-purchase email should contain clear information about the purchase in question, including the product name and details, order details, shipping information, and price and payment details. It can also include educational information, requests for reviews, other products that the shopper may be interested in, or invitations to loyalty and VIP programs.

### When to send a post-purchase email?

Depending on the content of the post-purchase email, timing will vary. Customers should receive a confirmation email immediately after they complete their purchase. This provides them with important information about their order and keeps the conversation going. But if you’re requesting a review or offering more products, you’ll want to wait until they’ve had enough time to use what they bought.

### What is the difference between a cross-sell email and a post-purchase email?

A cross-sell email is an example of a post-purchase email intended to inform existing customers about similar products that might interest them. This type of email is one of the best ways to incentivize customers to place their next order.

```json
{
  &quot;_createdAt&quot;: &quot;2026-01-20T02:16:09Z&quot;,
  &quot;_id&quot;: &quot;c40cb860-1fe0-4791-be6f-ff54577d1b5a&quot;,
  &quot;_key&quot;: &quot;6pHz6MgKhT64plXvVKUKbN&quot;,
  &quot;_ref&quot;: &quot;c40cb860-1fe0-4791-be6f-ff54577d1b5a&quot;,
  &quot;_rev&quot;: &quot;MfDrRUV1Zbab1WabrTMaFQ&quot;,
  &quot;_type&quot;: &quot;ctaDocument&quot;,
  &quot;_updatedAt&quot;: &quot;2026-01-20T02:16:09Z&quot;,
  &quot;button&quot;: {
    &quot;_key&quot;: &quot;81e8fb4b-72f4-4c0c-ae07-e2831a3e3c36&quot;,
    &quot;_type&quot;: &quot;button&quot;,
    &quot;buttonText&quot;: &quot;Try Klaviyo&quot;,
    &quot;buttonType&quot;: &quot;primary&quot;,
    &quot;buttonUrl&quot;: &quot;?modal=signup&quot;
  },
  &quot;content&quot;: [
    {
      &quot;_key&quot;: &quot;1db5afe7-a010-4b2c-a87f-a459e48e9ee5&quot;,
      &quot;_type&quot;: &quot;block&quot;,
      &quot;children&quot;: [
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          &quot;_key&quot;: &quot;5efee9bd-2d1a-4460-9174-b58fdc0b14b2&quot;,
          &quot;_type&quot;: &quot;span&quot;,
          &quot;marks&quot;: [],
          &quot;text&quot;: &quot;Ready to revamp your post-purchase strategy?&quot;
        }
      ],
      &quot;markDefs&quot;: [],
      &quot;style&quot;: &quot;normal&quot;
    }
  ]
}
```
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Listrak</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a 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_type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/social" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools + Resources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing resources</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing campaign calendar</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing glossary</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subject line generator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI calculator</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explore more</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps and Integrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Features</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/whats-new" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>What&#x27;s new</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/events" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Company</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>About Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor relations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contact us</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/careers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Careers</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Platform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>B2C CRM overview</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/social" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top Products + Features</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo for</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agency and tech partners</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurant marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Why Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Klaviyo alternatives</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-postscript" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Postscript</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-listrak" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Listrak</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools + Resources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/marketing-resources" _type="menuItem"><div><div 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