Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalized experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalization, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.

2 - <h2>Featured marketing automation articles</h2>

2 + <a></a><a>11 Best Digital Advertising Platforms in 2026</a>

3 - <h2>Marketing automation articles</h2>

3 + Discover the best digital advertising platforms for B2C brands in 2026. Compare top tools for paid social, search, CTV, and omnichannel growth, plus see how they integrate with Klaviyo.

4 <a></a><a>Best marketing automation platforms for 2026</a>

5 Discover the best marketing automation platform for 2026 and learn how to choose based on data, integrations, scalability, and the features that drive real customer value.

6 <a></a><a>Reduce cart abandonment and increase sales</a>

7 Discover 4 proven ways to reduce cart abandonment and recover lost sales. Learn how to build trust, streamline check-out, and personalize abandoned cart flows to convert more shoppers.

8 <a></a><a>Best Shopify apps</a>

9 Looking for the best Shopify apps for marketing and customer service? Klaviyo, Rebuy, and Recharge together create a high-performing tech stack that revenue and customer retention.

10 <a></a><a>Make the Most of AI Marketing Automation</a>

11 Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.

12 <a></a><a>Guide to customer journey automation</a>

13 Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.

14 <a></a><a>Last minute BFCM to-do list</a>

15 Discover 6 last-minute BFCM tips: optimize Klaviyo flows, re-engage buyers, protect deliverability, and schedule campaigns to maximize sales.

16 <a></a><a>9 Cyber Monday strategies that drive results</a>

17 Discover 9 expert-backed Cyber Monday strategies-from cross-channel messaging to data-driven offers-that drive results without discounting your brand.

18 <a></a><a>BFCM marketing lessons from 2024</a>

19 Learn what worked (and what didn’t) during BFCM 2024. Real insights from brands that broke sales records and built better customer experiences.

20 - <a></a><a>3 ways to drive revenue now</a>

21 - Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalized, data-driven consumer insights using Klaviyo.