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Original
2026-01-01
Modified
2026-03-10
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<p>The<strong>Short Code Registry</strong>is a centralised database that maintains a list of available, reserved, and registered US<a>short codes</a>. The registry is managed by the<a>Cellular Telecommunications Industry Association</a>(CTIA), a wireless trade organisation. The CTIA oversees the registry to ensure<a>regulatory compliance</a>and the efficient allocation of short codes for messaging campaigns across US wireless networks.</p>
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<p>The<strong>Short Code Registry</strong>is a centralised database that maintains a list of available, reserved, and registered US<a>short codes</a>. The registry is managed by the<a>Cellular Telecommunications Industry Association</a>(CTIA), a wireless trade organisation. The CTIA oversees the registry to ensure<a>regulatory compliance</a>and the efficient allocation of short codes for messaging campaigns across US wireless networks.</p>
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<h2>Who should get a short code?</h2>
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<h2>Who should get a short code?</h2>
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<p>Short codes are ideal for<a>ecommerce</a>brands with large subscriber lists running extensive SMS campaigns that regularly require high sending volumes.</p>
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<p>Short codes are ideal for<a>ecommerce</a>brands with large subscriber lists running extensive SMS campaigns that regularly require high sending volumes.</p>
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<p>When brands surpass 30,000 subscribers, they can start to face<a>throughput</a>issues and message delivery delays that can slow down campaigns. Short codes offer much higher sending rates than<a>toll-free numbers</a>or<a>long codes</a>.</p>
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<p>When brands surpass 30,000 subscribers, they can start to face<a>throughput</a>issues and message delivery delays that can slow down campaigns. Short codes offer much higher sending rates than<a>toll-free numbers</a>or<a>long codes</a>.</p>
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<p>Short codes can manage up to<a>1,44 million messages per hour</a>as opposed to 36,000-90,000.</p>
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<p>Short codes can manage up to<a>1,44 million messages per hour</a>as opposed to 36,000-90,000.</p>
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<h2>4 key benefits of using SMS short codes</h2>
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<h2>4 key benefits of using SMS short codes</h2>
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<ol><li><strong>Faster message delivery:</strong><a>SMS messages</a>sent via short codes can be delivered up to 10x faster than those sent using long codes, toll-free numbers, or<a>branded sender IDs</a>.</li>
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<ol><li><strong>Faster message delivery:</strong><a>SMS messages</a>sent via short codes can be delivered up to 10x faster than those sent using long codes, toll-free numbers, or<a>branded sender IDs</a>.</li>
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<li><strong>Less filtering:</strong>Short codes come with a strict approval process. Because of this, mobile carriers filter messages from short codes a lot less frequently.</li>
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<li><strong>Less filtering:</strong>Short codes come with a strict approval process. Because of this, mobile carriers filter messages from short codes a lot less frequently.</li>
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<li><strong>Memorable for customers:</strong>Since all short codes are only 5 or 6 digits long, they’re easier for your customers to remember than long codes and toll-free numbers.</li>
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<li><strong>Memorable for customers:</strong>Since all short codes are only 5 or 6 digits long, they’re easier for your customers to remember than long codes and toll-free numbers.</li>
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<li><strong>Credibility:</strong>Your recipients can easily look up a short code in a directory, and people associate short code with brands that have been vetted by a third party.</li>
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<li><strong>Credibility:</strong>Your recipients can easily look up a short code in a directory, and people associate short code with brands that have been vetted by a third party.</li>
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</ol><p>Looking to increase the volume of your SMS<a>marketing campaigns</a>and<a>automated flows</a>?</p>
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</ol><p>Looking to increase the volume of your SMS<a>marketing campaigns</a>and<a>automated flows</a>?</p>
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<p><a>Sign up for Klaviyo</a>, a<a>marketing automation</a>platform that simplifies the short code application process and makes it easy to reach the right people at the right time.</p>
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<p><a>Sign up for Klaviyo</a>, a<a>marketing automation</a>platform that simplifies the short code application process and makes it easy to reach the right people at the right time.</p>
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