4 added
2 removed
Original
2026-01-01
Modified
2026-03-10
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<p>74.9x</p>
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<p>74.9x</p>
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<p>ROI with Klaviyo</p>
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<p>ROI with Klaviyo</p>
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<p>3.5x</p>
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<p>3.5x</p>
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<p>growth in revenue per recipient on post-purchase flow since launch</p>
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<p>growth in revenue per recipient on post-purchase flow since launch</p>
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<p>29.9x</p>
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<p>29.9x</p>
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<p>ROAS on a paid retargeting campaign using<a>Klaviyo’s Facebook integration</a></p>
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<p>ROAS on a paid retargeting campaign using Klaviyo’s Facebook integration</p>
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<p><strong><a>Cargo Crew</a></strong>is on a mission to redefine modern workwear. The design-led apparel business offers sustainably-made uniforms to customers and businesses. Designed in Melbourne, Australia, Cargo Crew dresses 45K+ teams across 80+ countries.</p>
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<p><a><strong>Cargo Crew</strong></a>is on a mission to redefine modern workwear. The design-led apparel business offers sustainably-made uniforms to customers and businesses. Designed in Melbourne, Australia, Cargo Crew dresses 45K+ teams across 80+ countries.</p>
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<p>Creative director Felicity Rogers founded the B2B business in 2002, disrupting the middleman-heavy uniform industry: Cargo Crew manages its supply chain in-house, from manufacturing to marketing. The business has grown rapidly for 20+ years, and expanded into DTC aprons and boilersuits during early COVID.</p>
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<p>Creative director Felicity Rogers founded the B2B business in 2002, disrupting the middleman-heavy uniform industry: Cargo Crew manages its supply chain in-house, from manufacturing to marketing. The business has grown rapidly for 20+ years, and expanded into DTC aprons and boilersuits during early COVID.</p>
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<p>Next up? International expansion in 2023, with an assist from Klaviyo.</p>
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<p>Next up? International expansion in 2023, with an assist from Klaviyo.</p>
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<h2>Learn how Klaviyo’s ecosystem helped Cargo Crew better understand their customers</h2>
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<h2>Learn how Klaviyo’s ecosystem helped Cargo Crew better understand their customers</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>Cargo Crew used an email platform that sunsetted at the end of 2021-and it was a blessing in disguise.</p>
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<p>Cargo Crew used an email platform that sunsetted at the end of 2021-and it was a blessing in disguise.</p>
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<p>The email product integrated with Cargo Crew’s warehousing system NetSuite, but its connection with their ecommerce platform was glitchy at best, creating inconsistencies in their customer and order data.</p>
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<p>The email product integrated with Cargo Crew’s warehousing system NetSuite, but its connection with their ecommerce platform was glitchy at best, creating inconsistencies in their customer and order data.</p>
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<p>Cargo Crew really needed an email and customer intelligence platform that integrated seamlessly with Netsuite<em>and</em>their ecommerce platform, commercetools.</p>
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<p>Cargo Crew really needed an email and customer intelligence platform that integrated seamlessly with Netsuite<em>and</em>their ecommerce platform, commercetools.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>Cargo Crew researched many email platforms, and ultimately chose Klaviyo. It had powerful marketing capabilities, and Cargo Crew’s agency,<a>Overdose Digital</a>, could connect the platform with Netsuite and commercetools.</p>
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<p>Cargo Crew researched many email platforms, and ultimately chose Klaviyo. It had powerful marketing capabilities, and Cargo Crew’s agency,<a>Overdose Digital</a>, could connect the platform with Netsuite and commercetools.</p>
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<p>“We’ve got a clearer picture of our customer base in Klaviyo,” says Lucy Parker, Cargo Crew’s channel and marketing manager.</p>
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<p>“We’ve got a clearer picture of our customer base in Klaviyo,” says Lucy Parker, Cargo Crew’s channel and marketing manager.</p>
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<blockquote>We’ve got a clearer picture of our customer base in Klaviyo.</blockquote>Lucy Parker<p>Channel and marketing manager, Cargo Crew</p>
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<blockquote>We’ve got a clearer picture of our customer base in Klaviyo.</blockquote>Lucy Parker<p>Channel and marketing manager, Cargo Crew</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>During Cargo Crew’s first year with Klaviyo, the team majorly revamped their post-purchase journey in 3 impactful ways:</p>
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<p>During Cargo Crew’s first year with Klaviyo, the team majorly revamped their post-purchase journey in 3 impactful ways:</p>
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<ul><li><strong>A/B testing their post-purchase flow:</strong>This is one of the flows they’ve optimized most heavily, updating send time and subject lines based on 3-4 A/B tests. Since launch, the flow’s revenue per recipient has grown 3.5x.</li>
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<ul><li><strong>A/B testing their post-purchase flow:</strong>This is one of the flows they’ve optimized most heavily, updating send time and subject lines based on 3-4 A/B tests. Since launch, the flow’s revenue per recipient has grown 3.5x.</li>
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<li><strong>Segmenting post-purchase CTAs by customer type:</strong>The post-purchase flow for online customers asks them to leave product reviews in the online store; for customers who order by phone, it requests Google reviews of Cargo Crew’s customer service team. “That’s really helped our reviews across the board,” says marketing content specialist Cat Salau.</li>
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<li><strong>Segmenting post-purchase CTAs by customer type:</strong>The post-purchase flow for online customers asks them to leave product reviews in the online store; for customers who order by phone, it requests Google reviews of Cargo Crew’s customer service team. “That’s really helped our reviews across the board,” says marketing content specialist Cat Salau.</li>
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<li><strong>Retargeting recent buyers on Facebook:</strong>Cargo Crew uses Klaviyo’s Facebook integration to retarget customers with paid social, highlighting care guides for recent purchases. “Interestingly, people really engage and reorder from the care messaging,” Parker says-and it drove a recent ROAS of 29.9x.</li>
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<li><strong>Retargeting recent buyers on Facebook:</strong>Cargo Crew uses Klaviyo’s Facebook integration to retarget customers with paid social, highlighting care guides for recent purchases. “Interestingly, people really engage and reorder from the care messaging,” Parker says-and it drove a recent ROAS of 29.9x.</li>
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</ul><p>“We have so many different customers, and we’re passionate about benefiting them at every touch point,” says Parker. “Klaviyo has really helped us build a brand we’re confident is helping our customers.”</p>
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</ul><p>“We have so many different customers, and we’re passionate about benefiting them at every touch point,” says Parker. “Klaviyo has really helped us build a brand we’re confident is helping our customers.”</p>
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<blockquote>We have so many different customers, and we’re passionate about benefiting them at every touch point. Klaviyo has really helped us build a brand we’re confident is helping our customers.</blockquote>Lucy Parker<p>Channel and marketing manager, Cargo Crew</p>
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<blockquote>We have so many different customers, and we’re passionate about benefiting them at every touch point. Klaviyo has really helped us build a brand we’re confident is helping our customers.</blockquote>Lucy Parker<p>Channel and marketing manager, Cargo Crew</p>
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<p>See why brands like Payot power smarter digital relationships with Klaviyo</p>
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<p><a>Get started</a></p>
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