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Original
2026-01-01
Modified
2026-03-10
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<p>Data is a marketer’s best friend-particularly performance data. In these 2024 benchmarks, we share data based on over 325B emails to help ecommerce marketers from retails like fashion, beauty, health, and more.</p>
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<p>Data is a marketer’s best friend-particularly performance data. In these 2024 benchmarks, we share data based on over 325B emails to help ecommerce marketers from retails like fashion, beauty, health, and more.</p>
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<p>Revenue per recipient (RPR)</p>
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<p>Based on analysis of over 325B emails sent with the Klaviyo platform in 2023.</p>
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<p>Get the interactive report</p>
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<p>Get the interactive report</p>
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<p>See how the benchmarks compare across all 15 industries-plus how key automations and SMS marketing compare to email campaign benchmarks.</p>
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<p>See how the benchmarks compare across all 15 industries-plus how key automations and SMS marketing compare to email campaign benchmarks.</p>
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<h2>Dive deeper with key learnings</h2>
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<h2>Dive deeper with key learnings</h2>
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<p>Check out these 3 takeaways from the full report-and download your copy to learn more.</p>
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<p>Check out these 3 takeaways from the full report-and download your copy to learn more.</p>
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<p>While one-time email and SMS campaigns often get the glory, automated flows (like abandoned cart or post purchase messages) generate up to 30x more revenue per recipient* than campaigns because they are so timely and targeted.</p>
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<p>While one-time email and SMS campaigns often get the glory, automated flows (like abandoned cart or post purchase messages) generate up to 30x more revenue per recipient* than campaigns because they are so timely and targeted.</p>
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<p>Of course, campaigns still drive plenty of purchases-and can be even more effective with smart segmentation-but marketers who want to drive revenue while they sleep will do well to focus on their flows.</p>
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<p>Of course, campaigns still drive plenty of purchases-and can be even more effective with smart segmentation-but marketers who want to drive revenue while they sleep will do well to focus on their flows.</p>
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<p><i>*Based on the difference between average RPR for email campaigns ($0.11) and average RPR for abandoned cart flows ($3.65).</i></p>
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<p><em>*Based on the difference between average RPR for email campaigns ($0.11) and average RPR for abandoned cart flows ($3.65).</em></p>
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<p>See more relevant data</p>
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<p>See more relevant data</p>
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<h2>The only platform with personalized benchmarks built in</h2>
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<h2>The only platform with personalized benchmarks built in</h2>
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<p>Reach your goals faster by focusing on<a>email marketing best practices</a>and the metrics that need the most work. Klaviyo’s personalized benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack-and where you might be falling short.</p>
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<p>Reach your goals faster by focusing on<a>email marketing best practices</a>and the metrics that need the most work. Klaviyo’s personalized benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack-and where you might be falling short.</p>
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