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Original
2026-01-01
Modified
2026-03-10
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<p>62.5%</p>
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<p>62.5%</p>
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<p>YoY growth in Klaviyo attributed revenue since launching loyalty flows in June 2023</p>
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<p>YoY growth in Klaviyo attributed revenue since launching loyalty flows in June 2023</p>
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<p>157.8%</p>
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<p>157.8%</p>
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<p>YoY growth in revenue from flows since June 2023</p>
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<p>YoY growth in revenue from flows since June 2023</p>
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<p>77.2%</p>
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<p>77.2%</p>
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<p>YoY growth in placed order rate on flows since June 2023</p>
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<p>YoY growth in placed order rate on flows since June 2023</p>
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<p><a>Callie’s Hot Little Biscuit</a>began in 2005, with a family recipe too good to not share with the world: founder Carrie Morey’s mother’s buttery biscuit recipe.</p>
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<p><a>Callie’s Hot Little Biscuit</a>began in 2005, with a family recipe too good to not share with the world: founder Carrie Morey’s mother’s buttery biscuit recipe.</p>
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<p>Today, it’s a phenomenon. Morey’s Charleston-based culinary brand ships fresh-baked biscuits, biscuit mixes, and pimiento cheese spreads across the country. The Southern delicacies are so good, the national press pays attention: Callie’s has been featured in<em>The New York Times, O Magazine</em>, and beyond.</p>
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<p>Today, it’s a phenomenon. Morey’s Charleston-based culinary brand ships fresh-baked biscuits, biscuit mixes, and pimiento cheese spreads across the country. The Southern delicacies are so good, the national press pays attention: Callie’s has been featured in<em>The New York Times, O Magazine</em>, and beyond.</p>
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<h2>Learn how Callie’s Hot Little Biscuit replaced pricey loyalty apps with Klaviyo flows</h2>
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<h2>Learn how Callie’s Hot Little Biscuit replaced pricey loyalty apps with Klaviyo flows</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>When marketing director Tarah Boyleston joined Callie’s Hot Little Biscuit, the company used email more like a person than a business.</p>
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<p>When marketing director Tarah Boyleston joined Callie’s Hot Little Biscuit, the company used email more like a person than a business.</p>
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<p>“We were basically sending friends and family updates,” she says. “‘Here’s what’s happening at the bakery.’ ‘We had a pie contest.’ Things like that.”</p>
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<p>“We were basically sending friends and family updates,” she says. “‘Here’s what’s happening at the bakery.’ ‘We had a pie contest.’ Things like that.”</p>
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<p>Their competition was doing more sophisticated email marketing, with an “elevated look” and a shoppable UX. Boyleston wanted to start doing that, too.</p>
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<p>Their competition was doing more sophisticated email marketing, with an “elevated look” and a shoppable UX. Boyleston wanted to start doing that, too.</p>
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<p>But their email provider, Emma, didn’t even integrate with their Shopify store at the time. They needed a more advanced marketing platform.</p>
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<p>But their email provider, Emma, didn’t even integrate with their Shopify store at the time. They needed a more advanced marketing platform.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>Callie’s switched to Klaviyo, and “it completely transformed our ecommerce business,” Boyleston says.</p>
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<p>Callie’s switched to Klaviyo, and “it completely transformed our ecommerce business,” Boyleston says.</p>
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<p>At first, the platform seemed almost senselessly powerful. Boyleston wasn’t sure she needed bells and whistles like flows.</p>
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<p>At first, the platform seemed almost senselessly powerful. Boyleston wasn’t sure she needed bells and whistles like flows.</p>
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<p>But within the first year with Klaviyo, she set up a welcome series and an abandoned cart flow-and saw the performance boost.</p>
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<p>But within the first year with Klaviyo, she set up a welcome series and an abandoned cart flow-and saw the performance boost.</p>
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<p>Now, Callie’s has 20+ flows live, and Boyleston is using them in innovative ways to boost order frequency.</p>
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<p>Now, Callie’s has 20+ flows live, and Boyleston is using them in innovative ways to boost order frequency.</p>
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<p>She’s learned a lot since day 1 with Klaviyo-and credits the<a>help content</a>for that. “Out of every app we have, Klaviyo’s online walkthroughs are the best,” she says.</p>
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<p>She’s learned a lot since day 1 with Klaviyo-and credits the<a>help content</a>for that. “Out of every app we have, Klaviyo’s online walkthroughs are the best,” she says.</p>
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<blockquote>Out of every app we have, Klaviyo’s online walkthroughs are the best.</blockquote>Tarah Boyleston<p>Marketing director, Callie’s Hot Little Biscuit</p>
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<blockquote>Out of every app we have, Klaviyo’s online walkthroughs are the best.</blockquote>Tarah Boyleston<p>Marketing director, Callie’s Hot Little Biscuit</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>How is Boyleston boosting order frequency with flows? After points-based apps failed to gain traction with Callie’s customers, she decided to implement a loyalty program using only Shopify purchase data and Klaviyo automations.</p>
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<p>How is Boyleston boosting order frequency with flows? After points-based apps failed to gain traction with Callie’s customers, she decided to implement a loyalty program using only Shopify purchase data and Klaviyo automations.</p>
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<p>On average, Callie’s customers made 2 purchases per year-but with the right incentives at the right time, Boyleston suspected they would buy more often.</p>
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<p>On average, Callie’s customers made 2 purchases per year-but with the right incentives at the right time, Boyleston suspected they would buy more often.</p>
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<p>She set up Klaviyo flows so that:</p>
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<p>She set up Klaviyo flows so that:</p>
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<ul><li><strong>A customer’s second order in a year</strong>triggers an alert that they’ll get V.I.B. (Very Important Biscuiteer) status with their next order</li>
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<ul><li><strong>A customer’s second order in a year</strong>triggers an alert that they’ll get V.I.B. (Very Important Biscuiteer) status with their next order</li>
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<li><strong>A customer’s third order</strong>triggers an alert that they’ll get free shipping on their next order</li>
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<li><strong>A customer’s third order</strong>triggers an alert that they’ll get free shipping on their next order</li>
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</ul><p>Incentives to place the next order vary and grow alongside a customer’s order total for the year.</p>
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</ul><p>Incentives to place the next order vary and grow alongside a customer’s order total for the year.</p>
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<p>Since the loyalty flows launched in June 2023, they’ve helped power 157.8% YoY growth in revenue from flows.</p>
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<p>Since the loyalty flows launched in June 2023, they’ve helped power 157.8% YoY growth in revenue from flows.</p>
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<p>“Today, we’re super in-depth in what we’re doing in our flows,” Boyleston says. “We implemented an entire loyalty program through Klaviyo flows. It’s young, but it’s starting to convert, which is really great.”</p>
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<p>“Today, we’re super in-depth in what we’re doing in our flows,” Boyleston says. “We implemented an entire loyalty program through Klaviyo flows. It’s young, but it’s starting to convert, which is really great.”</p>
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<blockquote>Today, we’re super in-depth in what we’re doing in our flows. We implemented an entire loyalty program through Klaviyo flows. It’s young, but it’s starting to convert, which is really great</blockquote>Tarah Boyleston<p>Marketing director, Callie’s Hot Little Biscuit</p>
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<blockquote>Today, we’re super in-depth in what we’re doing in our flows. We implemented an entire loyalty program through Klaviyo flows. It’s young, but it’s starting to convert, which is really great</blockquote>Tarah Boyleston<p>Marketing director, Callie’s Hot Little Biscuit</p>
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