3 added
2 removed
Original
2026-01-01
Modified
2026-03-10
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<h2>It’s time to break up with third-party data</h2>
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<h2>It’s time to break up with third-party data</h2>
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<h2>Customer-first Data™. Customer-first everything.</h2>
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<h2>Customer-first Data™. Customer-first everything.</h2>
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<p>Things started off so well: Cookies helped make the web more personal. But then businesses started buying and selling customer data, everybody’s information got a lot less private, and all that behind-the-scenes tracking started to feel more like stalking. Now that regulations are cracking down on third-party data practices, it’s time to move on to a new era of<a>owned marketing</a>-before things get messy.</p>
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<p>Things started off so well: Cookies helped make the web more personal. But then businesses started buying and selling customer data, everybody’s information got a lot less private, and all that behind-the-scenes tracking started to feel more like stalking. Now that regulations are cracking down on third-party data practices, it’s time to move on to a new era of<a>owned marketing</a>-before things get messy.</p>
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<p>Data that builds better relationships</p>
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<p>Data that builds better relationships</p>
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<h2>Something money can't buy</h2>
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<h2>Something money can't buy</h2>
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<p>First-party data (or Customer-First Data™, as we like to call it) is information that you gather directly from your customers. The process isn’t so different from dating: You ask about their interests, get their number when it feels right, and earn their trust. There’s no need to settle for third-party data when you can learn so much through<a>sign-up forms</a>and the activity on your ecommerce store. And all the info you collect is yours.</p>
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<p>First-party data (or Customer-First Data™, as we like to call it) is information that you gather directly from your customers. The process isn’t so different from dating: You ask about their interests, get their number when it feels right, and earn their trust. There’s no need to settle for third-party data when you can learn so much through<a>sign-up forms</a>and the activity on your ecommerce store. And all the info you collect is yours.</p>
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<h3>Nomad’s marketing strategy rethinks data privacy.</h3>
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<h3>Nomad’s marketing strategy rethinks data privacy.</h3>
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<h3>Dagne Dover adds SMS in response to data privacy changes</h3>
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<h3>Dagne Dover adds SMS in response to data privacy changes</h3>
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<h3>Latico Leathers combats data privacy changes with creative content.</h3>
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<h3>Latico Leathers combats data privacy changes with creative content.</h3>
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<p>Things you might be wondering about</p>
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<p>Things you might be wondering about</p>
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<h2>You probably have some questions</h2>
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<h2>You probably have some questions</h2>
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<p>Customer-first data™ is data that’s sourced directly from a prospect or customer. It includes both zero-party data (information that someone proactively gives to you, like their email address, phone number or birthday) or first-party data (information observed by a brand about someone on their owned properties, like what products they clicked on your website). All <a>customer-first data</a>™ can be used to create special and personalized communications with individual users.</p>
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<p>Customer-first data™ is data that’s sourced directly from a prospect or customer. It includes both zero-party data (information that someone proactively gives to you, like their email address, phone number or birthday) or first-party data (information observed by a brand about someone on their owned properties, like what products they clicked on your website). All<a>customer-first data</a>™ can be used to create special and personalized communications with individual users.</p>
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<p>Advice that's actually useful</p>
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<p>Advice that's actually useful</p>
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<h2>A thing or two about a thing or two.</h2>
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<h2>A thing or two about a thing or two.</h2>
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<p>Entrepreneurs, business owners, marketing directors-we’ve partnered with the best and brightest to create the ultimate guide to ditching third-party data and going customer-first.</p>
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<p>Entrepreneurs, business owners, marketing directors-we’ve partnered with the best and brightest to create the ultimate guide to ditching third-party data and going customer-first.</p>
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<p>Personalized customer experiences, expert advice, and the infinitely scalable tools you never knew you needed… we’ve got those, too.</p>
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<h2>Personalized customer experiences, expert advice, and the infinitely scalable tools you never knew you needed… we’ve got those, too.</h2>
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