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2026-01-01
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2026-03-10
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<p>Klaviyo RCS Marketing</p>
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<p>Klaviyo RCS Marketing</p>
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<p>Start richer conversations with your customers using RCS-powered two-way messaging</p>
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<p>Start richer conversations with your customers using RCS-powered two-way messaging</p>
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<h2><strong>What is two-way text messaging?</strong></h2>
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<h2>What is two-way text messaging?</h2>
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<p>Two-way text messaging with RCS allows brands to go beyond static SMS blasts and engage in dynamic,<a>interactive conversations</a>with their customers.</p>
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<p>Two-way text messaging with RCS allows brands to go beyond static SMS blasts and engage in dynamic,<a>interactive conversations</a>with their customers.</p>
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<p>While traditional SMS relies on one-word replies or keyword prompts, with two-way texting customers can respond using tappable buttons, quick replies, or natural language-all within the native messaging app. And with read receipts, typing indicators, and rich media support, conversations feel real-time, branded, and personal.</p>
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<p>While traditional SMS relies on one-word replies or keyword prompts, with two-way texting customers can respond using tappable buttons, quick replies, or natural language-all within the native messaging app. And with read receipts, typing indicators, and rich media support, conversations feel real-time, branded, and personal.</p>
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<p>Whether you’re confirming an order, re-engaging a shopper, or answering questions post-purchase,<a>RCS</a>makes it easy to turn every message into a meaningful moment.</p>
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<p>Whether you’re confirming an order, re-engaging a shopper, or answering questions post-purchase,<a>RCS</a>makes it easy to turn every message into a meaningful moment.</p>
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<h3><strong>What are the benefits for marketers?</strong></h3>
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<h3>What are the benefits for marketers?</h3>
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<p>Implementing two-way messaging with RCS doesn’t just enhance the customer experience-it transforms how marketers build trust, engagement, and conversions.</p>
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<p>Implementing two-way messaging with RCS doesn’t just enhance the customer experience-it transforms how marketers build trust, engagement, and conversions.</p>
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<p>Here’s what it unlocks:</p>
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<p>Here’s what it unlocks:</p>
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<p><b>- Personalised communication:</b>Show customers your brand is listening with branded sender profiles, conversational replies, and typing indicators that mirror app-like chats.</p>
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<p><strong>- Personalised communication:</strong>Show customers your brand is listening with branded sender profiles, conversational replies, and typing indicators that mirror app-like chats.</p>
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<p><b>- Faster responses:</b>Suggested replies and action buttons remove friction, letting customers engage with a tap.</p>
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<p><strong>- Faster responses:</strong>Suggested replies and action buttons remove friction, letting customers engage with a tap.</p>
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<p><b>- Deeper engagement signals:</b>Read receipts and click tracking provide precise insights into performance and interest.</p>
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<p><strong>- Deeper engagement signals:</strong>Read receipts and click tracking provide precise insights into performance and interest.</p>
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<p><b>- Campaign control:</b>Interactive messaging lets you guide customers through product discovery, reordering, opt-ins, and more-without leaving the inbox.</p>
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<p><strong>- Campaign control:</strong>Interactive messaging lets you guide customers through product discovery, reordering, opt-ins, and more-without leaving the inbox.</p>
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<h2><strong>How RCS enables two-way text messaging</strong></h2>
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<h2>How RCS enables two-way text messaging</h2>
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<p>RCS is a gamechanger for messaging. It turns the basic messaging thread into an interactive experience-supporting true, real-time conversations between your brand and your customer.</p>
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<p>RCS is a gamechanger for messaging. It turns the basic messaging thread into an interactive experience-supporting true, real-time conversations between your brand and your customer.</p>
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<p>Here’s how RCS makes two-way messaging possible:</p>
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<p>Here’s how RCS makes two-way messaging possible:</p>
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<p><b>- Suggested replies and actions:</b>Send messages that include pre-set response buttons (e.g., “Yes, I’m interested” or “Remind me later”)-making replies intuitive, fast, and trackable.</p>
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<p><strong>- Suggested replies and actions:</strong>Send messages that include pre-set response buttons (e.g., “Yes, I’m interested” or “Remind me later”)-making replies intuitive, fast, and trackable.</p>
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<p><b>- Dynamic threading:</b>RCS supports structured message threads, so you can build guided experiences like product recommendation flows, appointment confirmations, post-purchase feedback requests, and subscription management.</p>
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<p><strong>- Dynamic threading:</strong>RCS supports structured message threads, so you can build guided experiences like product recommendation flows, appointment confirmations, post-purchase feedback requests, and subscription management.</p>
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<p><b>- No character code workarounds:</b>No need for “Text STOP to opt out” or keyword-only replies-RCS enables natural-language interactions, making it easier for consumers to engage without friction.</p>
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<p><strong>- No character code workarounds:</strong>No need for “Text STOP to opt out” or keyword-only replies-RCS enables natural-language interactions, making it easier for consumers to engage without friction.</p>
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<p><b>- Rich conversational capabilities:</b>Klaviyo’s upcoming RCS roadmap includes support for two-way messaging logic, automated flows, and personalisation based on customer replies-unlocking new use cases for customer support, guided selling, and retention campaigns.</p>
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<p><strong>- Rich conversational capabilities:</strong>Klaviyo’s upcoming RCS roadmap includes support for two-way messaging logic, automated flows, and personalisation based on customer replies-unlocking new use cases for customer support, guided selling, and retention campaigns.</p>
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<p>The result? A richer, more natural conversation that feels less like a broadcast-and more like a relationship.</p>
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<p>The result? A richer, more natural conversation that feels less like a broadcast-and more like a relationship.</p>
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<h2><strong>Why choose Klaviyo’s two-way text messaging?</strong></h2>
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<h2>Why choose Klaviyo’s two-way text messaging?</h2>
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<p>Klaviyo’s RCS-powered two-way messaging is designed to make conversations scalable, measurable, and deeply personalised. It’s built on four pillars that unlock the full potential of mobile engagement:</p>
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<p>Klaviyo’s RCS-powered two-way messaging is designed to make conversations scalable, measurable, and deeply personalised. It’s built on four pillars that unlock the full potential of mobile engagement:</p>
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<p><b>- Deliver richer, high-converting content:</b>Send visually engaging messages with buttons, carousels, and branded layouts that feel like a mobile storefront-not just a message.</p>
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<p><strong>- Deliver richer, high-converting content:</strong>Send visually engaging messages with buttons, carousels, and branded layouts that feel like a mobile storefront-not just a message.</p>
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<p><b>- Build trust with a verified brand presence:</b>Every message comes from a verified business profile, complete with your logo and contact info-helping customers recognise and trust your brand instantly.</p>
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<p><strong>- Build trust with a verified brand presence:</strong>Every message comes from a verified business profile, complete with your logo and contact info-helping customers recognise and trust your brand instantly.</p>
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<p><b>- Optimise performance with real-time insights:</b>Get native read receipts, click tracking, and fallback analytics across SMS and MMS, so you can test, learn, and improve with every send.</p>
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<p><strong>- Optimise performance with real-time insights:</strong>Get native read receipts, click tracking, and fallback analytics across SMS and MMS, so you can test, learn, and improve with every send.</p>
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<p><b>- Drive action and personalisation with replies:</b>Use suggested replies to gather zero-party data, personalise follow-ups, and trigger flows-turning every interaction into a conversion opportunity.</p>
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<p><strong>- Drive action and personalisation with replies:</strong>Use suggested replies to gather zero-party data, personalise follow-ups, and trigger flows-turning every interaction into a conversion opportunity.</p>
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<p>With built-in SMS/MMS fallback, an intuitive editor, and a roadmap that includes dynamic threading and flow integration, Klaviyo makes it easy to scale personal, high-performing conversations that feel as seamless as they are strategic.</p>
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<p>With built-in SMS/MMS fallback, an intuitive editor, and a roadmap that includes dynamic threading and flow integration, Klaviyo makes it easy to scale personal, high-performing conversations that feel as seamless as they are strategic.</p>
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<h2>Key features of Klaviyo’s two-way text messaging</h2>
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<h2>Key features of Klaviyo’s two-way text messaging</h2>
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<p>Feature</p>
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<p>Feature</p>
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<p>Description</p>
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<p>Description</p>
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<p>Available with Klaviyo</p>
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<p>Available with Klaviyo</p>
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<p>Suggested replies & buttons</p>
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<p>Suggested replies & buttons</p>
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<p>Guide users with pre-defined options to reduce friction and boost conversions.</p>
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<p>Guide users with pre-defined options to reduce friction and boost conversions.</p>
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<p>Read receipts</p>
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<p>Read receipts</p>
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<p>Track message opens in real time to improve targeting and segmentation.</p>
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<p>Track message opens in real time to improve targeting and segmentation.</p>
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<p>Branded sender ID (RCS agent)</p>
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<p>Branded sender ID (RCS agent)</p>
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<p>Use your logo, name, and verified business info to boost trust.</p>
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<p>Use your logo, name, and verified business info to boost trust.</p>
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<p>Auto fallback to SMS/MMS</p>
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<p>Auto fallback to SMS/MMS</p>
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<p>Messages are delivered regardless of device or network support.</p>
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<p>Messages are delivered regardless of device or network support.</p>
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<p>Media-rich responses</p>
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<p>Media-rich responses</p>
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<p>Add carousels, videos, and imagery to enhance product storytelling.</p>
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<p>Add carousels, videos, and imagery to enhance product storytelling.</p>
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<h2><strong>How to get started with Klaviyo’s two-way text messaging</strong></h2>
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<h2>How to get started with Klaviyo’s two-way text messaging</h2>
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<p>Getting started is easy-especially if you’re already sending SMS in Klaviyo. Here’s how to do it:</p>
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<p>Getting started is easy-especially if you’re already sending SMS in Klaviyo. Here’s how to do it:</p>
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<p><b>1. Enable SMS messaging</b>and make sure you have credits.</p>
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<p><strong>1. Enable SMS messaging</strong>and make sure you have credits.</p>
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<p><b>2. Register for Rich Business Messaging (RBM)</b>to activate RCS.</p>
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<p><strong>2. Register for Rich Business Messaging (RBM)</strong>to activate RCS.</p>
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<p><b>3. Create your branded sender profile</b>with logo, business name, and contact details.</p>
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<p><strong>3. Create your branded sender profile</strong>with logo, business name, and contact details.</p>
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<p><b>4. Design and send RCS messages</b>using Klaviyo’s SMS editor-include suggested replies, media, or buttons.</p>
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<p><strong>4. Design and send RCS messages</strong>using Klaviyo’s SMS editor-include suggested replies, media, or buttons.</p>
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<p><b>5. Track and refine</b>with open and click data from RCS to iterate on your messaging strategy.</p>
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<p><strong>5. Track and refine</strong>with open and click data from RCS to iterate on your messaging strategy.</p>
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<p>Klaviyo makes it easy to scale interactive, high-performing conversations that feel like an extension of your brand-built for trust, optimised with real-time insights, and personalised through every reply.</p>
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<p>Klaviyo makes it easy to scale interactive, high-performing conversations that feel like an extension of your brand-built for trust, optimised with real-time insights, and personalised through every reply.</p>
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<h2>Build stronger mobile relationships with Klaviyo.</h2>
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<h2>Build stronger mobile relationships with Klaviyo.</h2>
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