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class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 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1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrationen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressourcen</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/de/pricing"><span>Preise</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/de/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrieren</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/de/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demo anfordern</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plattform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Übersicht</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erfahre, wie Klaviyo CRM deinem Unternehmen hilft, langfristige Kundenbeziehungen aufzubauen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Lösungen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Verbessere deine Erkenntnisse
mit Klaviyo AI</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing-Automatisierung über
alle Kanäle hinweg</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">Zufriedenere Kund*innen, mehr Umsatz</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Erhalte klare Einsichten darüber, was gut funktioniert und was als Nächstes ansteht</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Die smarte, einfache Kundendatenplattform für effektive Einblicke in Echtzeitdaten</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kanäle</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div><div class="_description_s73z6_61">KI, Daten und Kanäle auf einer Plattform</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>E-Mail-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile-App-Marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">WEITERE FUNKTIONEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentierung</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorlagen</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">Spotlight</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9ade05b9c9dfb427b0096f69975747d33d914406-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo-Omniversum</div></div><div class="_description_s73z6_61">Eine Plattform. Jeder Kanal. Echte Ergebnisse.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/fcd4a458b055406a5a9cf78629c1994170431a25-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">KI-Stratege und Assistent für Marketer*innen</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/de6a7a0631ae7292be234fcbc8ca99d66d1a7768-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/e7c19594544bc5a740c98d94b8b1c57bf12b64b9-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Neue Funktionen</div></div><div class="_description_s73z6_61">Mehr Personalisierung auf mehr Kanälen</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrationen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps anzeigen<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Übertrage deine Daten mit nur wenigen Klicks – mithilfe von über 350 vorkonfigurierten Integrationen.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/de/ecommerce-integrations/shopware"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/8716a8f694324379530119500a4112886606fe82-1572x720.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vorteile von Integrationen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Verbinde deinen gesamten Technologie-Stack ganz einfach mit vorgefertigten Integrationen.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Werbung (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Versand (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of Sale (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Treue (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/de-de/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Beliebteste Apps und Integrationen anzeigen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Nutze Klaviyo APIs, um Apps und Integrationen zu erstellen und das Wachstum deines Unternehmens zu steigern.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Erste Schritte (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Anleitungen für Entwickler*innen (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API-Dokumentation (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Ressourcen</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Das Klaviyo Power-Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Dein umfassendes Erfolgszentrum für Antworten, Ressourcen und eine Community, die dich weiterbringt</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/?lang=de"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support-Übersicht</div></div><div class="_description_s73z6_61">Onboarding- und Support-Ressourcen für eine optimale Nutzung von Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professionelle Dienstleistungen (EN)↗</div></div><div class="_description_s73z6_61">Pakete und Dienstleistungen für Unternehmen und professionelle Anwender</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partnerverzeichnis (EN)↗</div></div><div class="_description_s73z6_61">Finde Partner für eine Zusammenarbeit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">MEHR ENTDECKEN</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/de/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div><div class="_description_s73z6_61">Unternehmen, die mit Klaviyo gewachsen sind</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Branchen-News und Wachstumsstrategien</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/de/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Leitfäden und Berichte</div></div><div class="_description_s73z6_61">Kostenlose Branchen-Leitfäden und Benchmark-Berichte</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust Center (EN)↗</div></div><div class="_description_s73z6_61">Informationen zu Vertrauen und Sicherheit</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Kostenlose Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Kalender 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagenbibliothek (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BFCM 2025 – RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Die wichtigsten Daten zum vergangenen Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/platform-demo"><span>So funktioniert es</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/de/pricing"><span>Preise</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Startseite</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/de-de" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" 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2.00027 1360 1.50027C1360.25 2.24835 1362.67 1.67458 1363 2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="Z17fBam" prefix="r50" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"center"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Zusammenfassung"],"eyebrowTag":[0],"headline":[0,"Leitfaden für weltweites SMS-Marketing im Jahr 2025"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Wenn du bei SMS nur lokal denkst, denkst du nicht weit genug.</p><p>Die <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> hat ergeben, dass 65 % der Verbraucher*innen nach Erhalt einer Textnachricht einen Kauf früher als geplant getätigt haben.</p><p>Wenn du diesen Effekt international hochrechnest, vervielfacht sich das Wachstumspotenzial.</p><p>Marken, die SMS auf globaler Ebene nutzen, können von mehr Kundenengagement, gesteigerten Klickraten und einer höheren Conversion profitieren – vorausgesetzt, sie haben einen strategischen Plan für internationales SMS-Marketing.</p><p>Zur erfolgreichen Lokalisierung reicht eine reine Übersetzung der Texte jedoch nicht aus. Genauso wichtig sind smarte Segmentierung, regionsspezifische Compliance und lokalisierte Versandzeitpunkte.</p><p>Die meisten Marken denken, sie bräuchten mehrere Plattformen und regionale Teams, um alles zu managen, aber Klaviyo vereinfacht globale SMS und macht sie intelligenter – mit einer Plattform, die Automatisierung, Personalisierung und Compliance vereint und dir die globale Skalierung erleichtert.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Zusammenfassung</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Leitfaden für weltweites SMS-Marketing im Jahr 2025</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wenn du bei SMS nur lokal denkst, denkst du nicht weit genug.</p><p>Die <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> hat ergeben, dass 65 % der Verbraucher*innen nach Erhalt einer Textnachricht einen Kauf früher als geplant getätigt haben.</p><p>Wenn du diesen Effekt international hochrechnest, vervielfacht sich das Wachstumspotenzial.</p><p>Marken, die SMS auf globaler Ebene nutzen, können von mehr Kundenengagement, gesteigerten Klickraten und einer höheren Conversion profitieren – vorausgesetzt, sie haben einen strategischen Plan für internationales SMS-Marketing.</p><p>Zur erfolgreichen Lokalisierung reicht eine reine Übersetzung der Texte jedoch nicht aus. Genauso wichtig sind smarte Segmentierung, regionsspezifische Compliance und lokalisierte Versandzeitpunkte.</p><p>Die meisten Marken denken, sie bräuchten mehrere Plattformen und regionale Teams, um alles zu managen, aber Klaviyo vereinfacht globale SMS und macht sie intelligenter – mit einer Plattform, die Automatisierung, Personalisierung und Compliance vereint und dir die globale Skalierung erleichtert.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 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renderer-url="/_astro/client.CrstduJJ.js" props="{"menuLabel":[0,"In diesem Leitfaden:"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Warum ist internationales SMS-Marketing wichtig?"],"jumpAnchorId":[0,"Warum"]}],[0,{"jumpAnchorLabel":[0,"Erweitern deiner SMS-Abonnentenliste"],"jumpAnchorId":[0,"Erweitern"]}],[0,{"jumpAnchorLabel":[0,"Compliance beim SMS-Marketing"],"jumpAnchorId":[0,"SMS"]}],[0,{"jumpAnchorLabel":[0,"SMS-Lokalisierung"],"jumpAnchorId":[0,"Lokalisierung"]}],[0,{"jumpAnchorLabel":[0,"Effektive internationale SMS-Nachrichten"],"jumpAnchorId":[0,"Effektive"]}],[0,{"jumpAnchorLabel":[0,"Integration von SMS mit anderen Kanälen"],"jumpAnchorId":[0,"Integration"]}],[0,{"jumpAnchorLabel":[0,"Strategien für fortschrittliches globales SMS-Marketing"],"jumpAnchorId":[0,"Erweitert"]}],[0,{"jumpAnchorLabel":[0,"Performance-Messung"],"jumpAnchorId":[0,"Messen"]}]]],"backgroundColor":[0,"stone"],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">In diesem Leitfaden:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#Warum" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Warum ist internationales SMS-Marketing wichtig?</a></li><li><a href="#Erweitern" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Erweitern deiner SMS-Abonnentenliste</a></li><li><a href="#SMS" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Compliance beim SMS-Marketing</a></li><li><a href="#Lokalisierung" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>SMS-Lokalisierung</a></li><li><a href="#Effektive" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Effektive internationale SMS-Nachrichten</a></li><li><a href="#Integration" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Integration von SMS mit anderen Kanälen</a></li><li><a href="#Erweitert" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Strategien für fortschrittliches globales SMS-Marketing</a></li><li><a href="#Messen" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Performance-Messung</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Warum ist internationales SMS-Marketing wichtig?</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Warum"></div><astro-island uid="ZwWEue" prefix="r54" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Warum ist internationales SMS-Marketing für globale Marken wichtig?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>SMS-Marketing gibt Marken die Möglichkeit, sich von Mitbewerbern abzuheben und direkt mit ihren Zielgruppen in Kontakt zu treten, unabhängig von deren Standort.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Warum ist internationales SMS-Marketing für globale Marken wichtig?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>SMS-Marketing gibt Marken die Möglichkeit, sich von Mitbewerbern abzuheben und direkt mit ihren Zielgruppen in Kontakt zu treten, unabhängig von deren Standort.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zt8b4L" prefix="r55" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Verbraucher*innen weltweit bevorzugen Mobilgeräte für die Interaktion"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Laut <a href=\"https://www.klaviyo.com/de/marketing-resources/future-of-consumer-marketing\">Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings</a> nutzen Verbraucher*innen weltweit inzwischen überwiegend Mobilgeräte für B2C-Käufe.</p><p>Angesichts dieser Tatsache ist zielgerichtetes <a href=\"https://www.klaviyo.com/de/products/sms-marketing\">SMS-Marketing</a> eine der aussichtsreichsten Möglichkeiten, Kund*innen anzusprechen, weil du sie damit direkt auf ihrem Mobilgerät erreichst. SMS-Marketing ist schnell und liefert echte Ergebnisse.</p><p>Die <a href=\"https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe\">SMS-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> hat Folgendes ergeben:</p><p><strong>• </strong>Weltweit haben 72 % der Verbraucher*innen einen Kauf getätigt, nachdem sie eine SMS von einer Marke erhalten hatten.</p><p><strong>• </strong>Weltweit sind 72 % der Verbrauchern*innen bereit, mindestens einmal pro Woche eine SMS von einer Marke zu erhalten.</p><p><strong>• </strong>In Europa sind 46 % der Verbraucher*innen bereit, mehr als einmal pro Woche eine Textnachricht von ihren Lieblingsmarken zu erhalten.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Verbraucher*innen weltweit bevorzugen Mobilgeräte für die Interaktion</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Laut <a href="https://www.klaviyo.com/de/marketing-resources/future-of-consumer-marketing">Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings</a> nutzen Verbraucher*innen weltweit inzwischen überwiegend Mobilgeräte für B2C-Käufe.</p><p>Angesichts dieser Tatsache ist zielgerichtetes <a href="https://www.klaviyo.com/de/products/sms-marketing">SMS-Marketing</a> eine der aussichtsreichsten Möglichkeiten, Kund*innen anzusprechen, weil du sie damit direkt auf ihrem Mobilgerät erreichst. SMS-Marketing ist schnell und liefert echte Ergebnisse.</p><p>Die <a href="https://www.klaviyo.com/uk/blog/sms-marketing-statistics-europe">SMS-Studie von Klaviyo in Zusammenarbeit mit Recharge</a> hat Folgendes ergeben:</p><p><strong>• </strong>Weltweit haben 72 % der Verbraucher*innen einen Kauf getätigt, nachdem sie eine SMS von einer Marke erhalten hatten.</p><p><strong>• </strong>Weltweit sind 72 % der Verbrauchern*innen bereit, mindestens einmal pro Woche eine SMS von einer Marke zu erhalten.</p><p><strong>• </strong>In Europa sind 46 % der Verbraucher*innen bereit, mehr als einmal pro Woche eine Textnachricht von ihren Lieblingsmarken zu erhalten.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z16Ndjd" prefix="r56" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"SMS-Marketing bietet Anpassungsmöglichkeiten für jeden Markt"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Die aus der SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge ersichtlichen regionalen Unterschiede bei den Erwartungen zeigen, dass universelle Kampagnen nicht funktionieren können. Mit SMS kannst du dein Marketing an diese Unterschiede anpassen. </p><p><strong>• </strong>In Nordamerika geben 30 % der Verbraucher*innen an, dass sie am liebsten per SMS von Marken informiert werden möchten. Sie bevorzugen regelmäßige Werbenachrichten und sind generell offener für eine häufige Kommunikation. </p><p><strong>• </strong>In Europa sind Kund*innen sogar noch engagierter: 46 % haben SMS-Abonnements von mindestens vier Marken und fast ein Viertel hat im letzten Jahr vier- oder fünfmal aufgrund einer Textnachricht einen Kauf getätigt – mehr als in jeder anderen Region.</p><p><strong>• </strong>Verbraucher*innen im Asien-Pazifik-Raum (APAC) sind begeistert von Angeboten, aber nicht von zu vielen Textnachrichten. 66 % geben an, dass sie Rabatte am meisten schätzen, doch viele möchten nur eine Nachricht pro Woche erhalten.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">SMS-Marketing bietet Anpassungsmöglichkeiten für jeden Markt</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Die aus der SMS-Marketing-Studie von Klaviyo in Zusammenarbeit mit Recharge ersichtlichen regionalen Unterschiede bei den Erwartungen zeigen, dass universelle Kampagnen nicht funktionieren können. Mit SMS kannst du dein Marketing an diese Unterschiede anpassen. </p><p><strong>• </strong>In Nordamerika geben 30 % der Verbraucher*innen an, dass sie am liebsten per SMS von Marken informiert werden möchten. Sie bevorzugen regelmäßige Werbenachrichten und sind generell offener für eine häufige Kommunikation. </p><p><strong>• </strong>In Europa sind Kund*innen sogar noch engagierter: 46 % haben SMS-Abonnements von mindestens vier Marken und fast ein Viertel hat im letzten Jahr vier- oder fünfmal aufgrund einer Textnachricht einen Kauf getätigt – mehr als in jeder anderen Region.</p><p><strong>• </strong>Verbraucher*innen im Asien-Pazifik-Raum (APAC) sind begeistert von Angeboten, aber nicht von zu vielen Textnachrichten. 66 % geben an, dass sie Rabatte am meisten schätzen, doch viele möchten nur eine Nachricht pro Woche erhalten.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Erweitern"></div><astro-island uid="Z1QN5o5" prefix="r58" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erstellen einer globalen SMS-Abonnentenliste"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Wenn du eine globale SMS-Abonnentenliste anstrebst, musst du die regionalen Unterschiede kennen. Es ist auch wichtig, deine Liste mit Blick auf unterschiedliche Zielgruppen und Compliance-Vorschriften zu verwalten und zu optimieren.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Erstellen einer globalen SMS-Abonnentenliste</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wenn du eine globale SMS-Abonnentenliste anstrebst, musst du die regionalen Unterschiede kennen. Es ist auch wichtig, deine Liste mit Blick auf unterschiedliche Zielgruppen und Compliance-Vorschriften zu verwalten und zu optimieren.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z26KMpy" prefix="r59" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Globale Best Practices für SMS-Anmeldeformulare"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Befolge diese Best Practices, um sicherzugehen, dass deine SMS-Anmeldeformulare und -Prozesse für den weltweiten Einsatz geeignet sind:</p><p><strong>• Vereinfache die Anmeldung.</strong> Halte deine Anmeldeformulare kurz und unkompliziert und teste, wie viele Felder enthalten sein sollten. Bei manchen Marken und Anwendungsfällen dürfen es mehr Felder sein, in anderen Fällen gilt „weniger ist mehr“. </p><p><strong>• Stelle klare Opt-in-Informationen und Calls-to-Action (CTAs) bereit.</strong> Stärke das Vertrauen deiner Abonnent*innen, indem du transparent darstellst, wofür genau sie sich anmelden – seien es exklusive Angebote, Produktbenachrichtigungen oder Transaktionsnachrichten wie Bestell-Updates – und wie oft sie von dir hören werden. </p><p><strong>• Erstelle Anmeldeformulare und Einwilligungsinformationen in mehreren Sprachen.</strong> Maximiere das Kundenengagement weltweit und wahre die Compliance mit Anmeldeformularen und Einwilligungsnachrichten in mehreren Sprachen. </p><p><strong>• Achte auf ein für Mobilgeräte geeignetes Design.</strong> Da sich die meisten Abonnent*innen auf einem Mobilgerät anmelden, müssen deine Formulare schnell geladen werden und schnell reagieren. Orientiere dich beim Gestalten von Pop-ups und Bannern vor allem an Mobilgeräten. </p><p><strong>• Lokalisiere die Anmeldeformulare.</strong> Nutze Klaviyo zum <a href=\"https://help.klaviyo.com/hc/de-de/articles/360026474752\">Anpassen der Anmeldeformulare</a> an den Standort, damit deine Nachrichten relevanter sind.</p><p><strong>• Für das Einblenden der Anmeldeformularen ist das optimale Timing wichtig.</strong> Mit den KI-gestützten Tests zur <a href=\"https://help.klaviyo.com/hc/de-de/articles/21404829361691\">Optimierung der Formularanzeige</a> bei Klaviyo kannst du unterschiedliche Anzeigezeitpunkte testen und so ermitteln, wann Anmeldeformulare am effektivsten sind. Sobald der optimale Zeitpunkt gefunden ist, wird das Anmeldeformular automatisch aktualisiert und live geschaltet, damit deine Zielgruppe es im passenden Moment sieht.</p><p><strong>• Überprüfe den Einwilligungsstatus.</strong> Vergewissere dich vor dem Versenden von SMS-Nachrichten (idealerweise automatisch mit einem dafür geeigneten Tool), dass die Empfänger*innen in den Erhalt eingewilligt haben. Bei Klaviyo kannst du ganz einfach den Einwilligungsstatus im Profil der Person überprüfen, damit du nur Empfänger*innen kontaktierst, die damit einverstanden sind.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Globale Best Practices für SMS-Anmeldeformulare</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Befolge diese Best Practices, um sicherzugehen, dass deine SMS-Anmeldeformulare und -Prozesse für den weltweiten Einsatz geeignet sind:</p><p><strong>• Vereinfache die Anmeldung.</strong> Halte deine Anmeldeformulare kurz und unkompliziert und teste, wie viele Felder enthalten sein sollten. Bei manchen Marken und Anwendungsfällen dürfen es mehr Felder sein, in anderen Fällen gilt „weniger ist mehr“. </p><p><strong>• Stelle klare Opt-in-Informationen und Calls-to-Action (CTAs) bereit.</strong> Stärke das Vertrauen deiner Abonnent*innen, indem du transparent darstellst, wofür genau sie sich anmelden – seien es exklusive Angebote, Produktbenachrichtigungen oder Transaktionsnachrichten wie Bestell-Updates – und wie oft sie von dir hören werden. </p><p><strong>• Erstelle Anmeldeformulare und Einwilligungsinformationen in mehreren Sprachen.</strong> Maximiere das Kundenengagement weltweit und wahre die Compliance mit Anmeldeformularen und Einwilligungsnachrichten in mehreren Sprachen. </p><p><strong>• Achte auf ein für Mobilgeräte geeignetes Design.</strong> Da sich die meisten Abonnent*innen auf einem Mobilgerät anmelden, müssen deine Formulare schnell geladen werden und schnell reagieren. Orientiere dich beim Gestalten von Pop-ups und Bannern vor allem an Mobilgeräten. </p><p><strong>• Lokalisiere die Anmeldeformulare.</strong> Nutze Klaviyo zum <a href="https://help.klaviyo.com/hc/de-de/articles/360026474752">Anpassen der Anmeldeformulare</a> an den Standort, damit deine Nachrichten relevanter sind.</p><p><strong>• Für das Einblenden der Anmeldeformularen ist das optimale Timing wichtig.</strong> Mit den KI-gestützten Tests zur <a href="https://help.klaviyo.com/hc/de-de/articles/21404829361691">Optimierung der Formularanzeige</a> bei Klaviyo kannst du unterschiedliche Anzeigezeitpunkte testen und so ermitteln, wann Anmeldeformulare am effektivsten sind. Sobald der optimale Zeitpunkt gefunden ist, wird das Anmeldeformular automatisch aktualisiert und live geschaltet, damit deine Zielgruppe es im passenden Moment sieht.</p><p><strong>• Überprüfe den Einwilligungsstatus.</strong> Vergewissere dich vor dem Versenden von SMS-Nachrichten (idealerweise automatisch mit einem dafür geeigneten Tool), dass die Empfänger*innen in den Erhalt eingewilligt haben. Bei Klaviyo kannst du ganz einfach den Einwilligungsstatus im Profil der Person überprüfen, damit du nur Empfänger*innen kontaktierst, die damit einverstanden sind.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1N0KBM" prefix="r60" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erweitern deiner globalen SMS-Abonnentenliste"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Mit weltweiten Möglichkeiten zur Anmeldung für SMS erreichst du deine Zielgruppe dort, wo sie gerade ist – sowohl physisch als auch digital betrachtet.</p><p>Im Laden an der Kasse platzierte oder auf Kassenbons und Verpackungen aufgedruckte QR-Codes zum Beispiel ermöglichen es Kund*innen, sich sekundenschnell mit ihrem Smartphone anzumelden. So schlägst du eine Brücke zwischen Online- und Offline-Erlebnissen.</p><p>Nutze auch andere Kanäle, in denen dein SMS-Programm vielleicht noch nicht bekannt ist. Nutze Social Media, um Aktionen wie z. B. Werbegeschenke für alle neuen SMS-Abonnent*innen zu verbreiten, oder nutze <a href=\"https://help.klaviyo.com/hc/de-de/articles/360059544911\">Links in Instagram Stories</a>, die zu deinem SMS-Anmeldeformular führen.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Erweitern deiner globalen SMS-Abonnentenliste</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Mit weltweiten Möglichkeiten zur Anmeldung für SMS erreichst du deine Zielgruppe dort, wo sie gerade ist – sowohl physisch als auch digital betrachtet.</p><p>Im Laden an der Kasse platzierte oder auf Kassenbons und Verpackungen aufgedruckte QR-Codes zum Beispiel ermöglichen es Kund*innen, sich sekundenschnell mit ihrem Smartphone anzumelden. So schlägst du eine Brücke zwischen Online- und Offline-Erlebnissen.</p><p>Nutze auch andere Kanäle, in denen dein SMS-Programm vielleicht noch nicht bekannt ist. Nutze Social Media, um Aktionen wie z. B. Werbegeschenke für alle neuen SMS-Abonnent*innen zu verbreiten, oder nutze <a href="https://help.klaviyo.com/hc/de-de/articles/360059544911">Links in Instagram Stories</a>, die zu deinem SMS-Anmeldeformular führen.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="SMS"></div><astro-island uid="Z1QzgeC" prefix="r62" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Der einfachere Weg zu Compliance beim globalen SMS-Marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Ob du das SMS-Marketing für eine E-Commerce- oder eine weltweit agierende Marke im Gastgewerbe verwaltest – internationales SMS-Marketing eröffnet dir enorme Chancen. Es geht jedoch auch mit beträchtlichen rechtlichen Risiken einher. Was in einem Land erlaubt ist, kann in einem anderen verboten sein.</p><p>Gemäß Vorschriften wie der DSGVO in der EU und dem TCPA in den USA musst du die ausdrückliche Einwilligung der Kund*innen einholen, bevor du ihnen Nachrichten sendest. Da sich die Regeln je nach Region häufig ändern, kann die <a href=\"https://www.klaviyo.com/de/products/sms-marketing/compliance/guide\">Compliance</a> zur Herausforderung werden. Hier findest du Tipps zur risikoarmen Expansion deines SMS-Marketing-Programms.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Der einfachere Weg zu Compliance beim globalen SMS-Marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Ob du das SMS-Marketing für eine E-Commerce- oder eine weltweit agierende Marke im Gastgewerbe verwaltest – internationales SMS-Marketing eröffnet dir enorme Chancen. Es geht jedoch auch mit beträchtlichen rechtlichen Risiken einher. Was in einem Land erlaubt ist, kann in einem anderen verboten sein.</p><p>Gemäß Vorschriften wie der DSGVO in der EU und dem TCPA in den USA musst du die ausdrückliche Einwilligung der Kund*innen einholen, bevor du ihnen Nachrichten sendest. Da sich die Regeln je nach Region häufig ändern, kann die <a href="https://www.klaviyo.com/de/products/sms-marketing/compliance/guide">Compliance</a> zur Herausforderung werden. Hier findest du Tipps zur risikoarmen Expansion deines SMS-Marketing-Programms.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2vySEw" prefix="r63" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Technologie mit integrierten Funktionen für Compliance und Lokalisierung"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Mit einer Plattform wie Klaviyo B2C CRM, die <a href=\"https://www.klaviyo.com/de/products/sms-marketing/compliance\">integrierte SMS-Compliance</a> bietet, kannst du dein globales SMS-Marketing zuverlässiger skalieren. Klaviyo unterstützt SMS in mehr als 19 Ländern mit einer Reihe integrierter Funktionen für Compliance und Lokalisierung. Dazu zählen:</p><p><strong>• </strong><a href=\"https://help.klaviyo.com/hc/de-de/articles/4408737146651\">Ruhezeiten</a>, die basierend auf den Zeitzonen der Empfänger*innen durchgesetzt werden</p><p><strong>• </strong>regionsspezifische SMS-Anmeldeformulare mit integrierten Einwilligungsinformationen</p><p><strong>• </strong>Standardeinstellungen, bei denen Informationen oder Links zum Abmelden automatisch je nach Land eingefügt werden</p><p><strong>• </strong><a href=\"https://help.klaviyo.com/hc/de-de/articles/17252552814875\">Alterssperre</a>-Funktionen für regulierte Branchen in verschiedenen Ländern </p><p><strong>• </strong>auf die einzelnen Länder zugeschnittene Einwilligungsregeln (z. B. Double Opt-in)</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Technologie mit integrierten Funktionen für Compliance und Lokalisierung</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Mit einer Plattform wie Klaviyo B2C CRM, die <a href="https://www.klaviyo.com/de/products/sms-marketing/compliance">integrierte SMS-Compliance</a> bietet, kannst du dein globales SMS-Marketing zuverlässiger skalieren. Klaviyo unterstützt SMS in mehr als 19 Ländern mit einer Reihe integrierter Funktionen für Compliance und Lokalisierung. Dazu zählen:</p><p><strong>• </strong><a href="https://help.klaviyo.com/hc/de-de/articles/4408737146651">Ruhezeiten</a>, die basierend auf den Zeitzonen der Empfänger*innen durchgesetzt werden</p><p><strong>• </strong>regionsspezifische SMS-Anmeldeformulare mit integrierten Einwilligungsinformationen</p><p><strong>• </strong>Standardeinstellungen, bei denen Informationen oder Links zum Abmelden automatisch je nach Land eingefügt werden</p><p><strong>• </strong><a href="https://help.klaviyo.com/hc/de-de/articles/17252552814875">Alterssperre</a>-Funktionen für regulierte Branchen in verschiedenen Ländern </p><p><strong>• </strong>auf die einzelnen Länder zugeschnittene Einwilligungsregeln (z. B. Double Opt-in)</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZWtPWF" prefix="r64" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Getrennte Einwilligung in Transaktions- und Marketing-Nachrichten"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Du musst die <a href=\"https://help.klaviyo.com/hc/de-de/articles/360035056972\">Einwilligung der Empfänger*innen einholen</a>, bevor du Marketing- und Transaktionsnachrichten versenden darfst. Wenn du beide Nachrichtenarten zusammenfasst, funktioniert deine Marketing-Strategie eventuell nicht optimal.</p><p>Klaviyo macht es dir leicht: Du kannst die Einwilligung für Transaktionsnachrichten separat erfassen und verwalten, sodass deine Abonnent*innen immer nur die Nachrichten erhalten, für die sie sich angemeldet haben – und du dir keine Sorgen um die weltweite Compliance machen musst.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Getrennte Einwilligung in Transaktions- und Marketing-Nachrichten</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Du musst die <a href="https://help.klaviyo.com/hc/de-de/articles/360035056972">Einwilligung der Empfänger*innen einholen</a>, bevor du Marketing- und Transaktionsnachrichten versenden darfst. Wenn du beide Nachrichtenarten zusammenfasst, funktioniert deine Marketing-Strategie eventuell nicht optimal.</p><p>Klaviyo macht es dir leicht: Du kannst die Einwilligung für Transaktionsnachrichten separat erfassen und verwalten, sodass deine Abonnent*innen immer nur die Nachrichten erhalten, für die sie sich angemeldet haben – und du dir keine Sorgen um die weltweite Compliance machen musst.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZFv31V" prefix="r65" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Verwalten der Zustellbarkeit bei verschiedenen internationalen Netzbetreibern"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Dafür zu sorgen, dass deine Nachrichten die Abonnent*innen auch über Landesgrenzen hinweg tatsächlich erreichen, kann angesichts der unterschiedlichen Vorschriften, Netzbetreiberregeln und regionalen Spam-Filter kompliziert sein.</p><p>Im <a href=\"https://help.klaviyo.com/hc/de-de/articles/21206358003355\">Klaviyo SMS-Zustellbarkeits-Hub</a> erhältst du Erkenntnisse in Echtzeit, u. a. über die Zustellbarkeitsraten in verschiedenen Regionen und bei unterschiedlichen Kampagnen. Probleme bei der Zustellbarkeit werden hervorgehoben, damit du deine Strategie anpassen, die Performance optimieren und deine Absenderreputation in allen Märkten schützen kannst.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Verwalten der Zustellbarkeit bei verschiedenen internationalen Netzbetreibern</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Dafür zu sorgen, dass deine Nachrichten die Abonnent*innen auch über Landesgrenzen hinweg tatsächlich erreichen, kann angesichts der unterschiedlichen Vorschriften, Netzbetreiberregeln und regionalen Spam-Filter kompliziert sein.</p><p>Im <a href="https://help.klaviyo.com/hc/de-de/articles/21206358003355">Klaviyo SMS-Zustellbarkeits-Hub</a> erhältst du Erkenntnisse in Echtzeit, u. a. über die Zustellbarkeitsraten in verschiedenen Regionen und bei unterschiedlichen Kampagnen. Probleme bei der Zustellbarkeit werden hervorgehoben, damit du deine Strategie anpassen, die Performance optimieren und deine Absenderreputation in allen Märkten schützen kannst.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Lokalisierung"></div><astro-island uid="19THLT" prefix="r67" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Lokalisierungsstrategien für globales SMS-Marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Abonnent*innen sind eher geneigt, SMS als vertrauenswürdig einzustufen und damit zu interagieren, wenn die Nachrichten auf ihre Kultur abgestimmt und in ihrer Sprache verfasst sind.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Lokalisierungsstrategien für globales SMS-Marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Abonnent*innen sind eher geneigt, SMS als vertrauenswürdig einzustufen und damit zu interagieren, wenn die Nachrichten auf ihre Kultur abgestimmt und in ihrer Sprache verfasst sind.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZOT4rf" prefix="r68" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Kundenansprache zum passenden Zeitpunkt in der richtigen Sprache"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p><a href=\"https://help.klaviyo.com/hc/de-de/articles/115005239028\">Erfasse die bevorzugte Sprache</a> deiner Abonnent*innen, damit du <a href=\"https://help.klaviyo.com/hc/de-de/articles/23740503987099\">SMS-Nachrichten lokalisieren</a>, Nachrichten in der Sprache der Abonnent*innen versenden und regionale Bezüge verwenden kannst, die natürlich wirken.</p><p>Klaviyo bietet dir die Möglichkeit, <a href=\"https://help.klaviyo.com/hc/de-de/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9\">regionsspezifische SMS-Flows</a> anhand des Kundenstandorts automatisch auszulösen, sodass die Inhalte – wie Produktempfehlungen und Datenschutzerklärungen – sinnvoll angepasst werden.</p><p>Es ist erwähnenswert, dass auch die Zeichenbeschränkungen je nach Sprache variieren können. In der Regel sind für SMS 160 Zeichen zulässig, aber bei Verwendung von Sonderzeichen oder nicht lateinischen Buchstaben (z. B. bei Japanisch oder Arabisch) kann das Limit noch darunter liegen.</p><p>Echte Lokalisierung erfordert mehr als nur eine Änderung der Sprache. Auch der Versandzeitpunkt muss angepasst werden. Mit <a href=\"https://help.klaviyo.com/hc/de-de/articles/360029794371\">Klaviyo Smart Send Time</a> kannst du Nachrichten passend für die jeweilige Zeitzone planen, um den Zeitpunkt zu erwischen, an dem eine Interaktion am wahrscheinlichsten ist.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Kundenansprache zum passenden Zeitpunkt in der richtigen Sprache</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="https://help.klaviyo.com/hc/de-de/articles/115005239028">Erfasse die bevorzugte Sprache</a> deiner Abonnent*innen, damit du <a href="https://help.klaviyo.com/hc/de-de/articles/23740503987099">SMS-Nachrichten lokalisieren</a>, Nachrichten in der Sprache der Abonnent*innen versenden und regionale Bezüge verwenden kannst, die natürlich wirken.</p><p>Klaviyo bietet dir die Möglichkeit, <a href="https://help.klaviyo.com/hc/de-de/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9">regionsspezifische SMS-Flows</a> anhand des Kundenstandorts automatisch auszulösen, sodass die Inhalte – wie Produktempfehlungen und Datenschutzerklärungen – sinnvoll angepasst werden.</p><p>Es ist erwähnenswert, dass auch die Zeichenbeschränkungen je nach Sprache variieren können. In der Regel sind für SMS 160 Zeichen zulässig, aber bei Verwendung von Sonderzeichen oder nicht lateinischen Buchstaben (z. B. bei Japanisch oder Arabisch) kann das Limit noch darunter liegen.</p><p>Echte Lokalisierung erfordert mehr als nur eine Änderung der Sprache. Auch der Versandzeitpunkt muss angepasst werden. Mit <a href="https://help.klaviyo.com/hc/de-de/articles/360029794371">Klaviyo Smart Send Time</a> kannst du Nachrichten passend für die jeweilige Zeitzone planen, um den Zeitpunkt zu erwischen, an dem eine Interaktion am wahrscheinlichsten ist.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZG1lgr" prefix="r69" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Segment nach Land, Kundenengagement und Interessen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Zielgruppen verhalten sich je nach Region unterschiedlich, daher solltest du nicht weltweit dieselben SMS-Nachrichten versenden. Für Kundenengagement in großem Umfang ist Segmentierung entscheidend.</p><p>Klaviyo erleichtert die <a href=\"https://www.klaviyo.com/de/features/segmentation\">Segmentierung von Kund*innen</a> nach Land oder Region. Danach kannst du deine Nachrichten mit auf Verhaltensweisen und Vorlieben basierenden Filtern noch gezielter anpassen. Mit folgenden SMS-Segmenten ist es einfacher, deine Nachrichten zu personalisieren: </p><p><strong>• </strong>Kundenengagement-Level </p><p><strong>• </strong>VIP-Status </p><p><strong>• </strong>Marketing-Präferenzen (z. B. nur Nachrichten zu Produkten oder Angeboten)</p><p><strong>• </strong>Produktkollektionen, Hobbys und Interessen</p><p><strong>• </strong>Kanalpräferenzen </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Segment nach Land, Kundenengagement und Interessen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Zielgruppen verhalten sich je nach Region unterschiedlich, daher solltest du nicht weltweit dieselben SMS-Nachrichten versenden. Für Kundenengagement in großem Umfang ist Segmentierung entscheidend.</p><p>Klaviyo erleichtert die <a href="https://www.klaviyo.com/de/features/segmentation">Segmentierung von Kund*innen</a> nach Land oder Region. Danach kannst du deine Nachrichten mit auf Verhaltensweisen und Vorlieben basierenden Filtern noch gezielter anpassen. Mit folgenden SMS-Segmenten ist es einfacher, deine Nachrichten zu personalisieren: </p><p><strong>• </strong>Kundenengagement-Level </p><p><strong>• </strong>VIP-Status </p><p><strong>• </strong>Marketing-Präferenzen (z. B. nur Nachrichten zu Produkten oder Angeboten)</p><p><strong>• </strong>Produktkollektionen, Hobbys und Interessen</p><p><strong>• </strong>Kanalpräferenzen </p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Effektive"></div><astro-island uid="ZtFH2x" prefix="r71" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Effektive SMS-Nachrichten für internationale Zielgruppen"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Auch beim Marketing mit internationalen Bulk-SMS gilt, dass den besten SMS-Kampagnen und automatisierten Flows vor allem eines zugrunde liegt: Relevanz. Abonnent*innen melden sich schnell ab, wenn deine Nachrichten nicht ihren Vorlieben entsprechen. Der <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">Bericht über das Stimmungsbild der Verbraucher*innen in puncto SMS-Marketing</a> von Klaviyo zeigt, dass sich 73 % der Abonnent*innen abmelden, wenn sie zu viele Textnachrichten erhalten, und 62 %, wenn sie keinen Sinn in den Nachrichten erkennen können. </p><p>Die Personalisierung internationaler Nachrichten dagegen zahlt sich aus. So hat die in Australien und Neuseeland agierende Modemarke <a href=\"https://www.decjuba.com.au/\">DECJUBA</a> mit Klaviyo-Flows eine <a href=\"https://www.klaviyo.com/au/customers/case-studies/decjuba\">Umsatzsteigerung um 34 % im Jahresvergleich</a> erzielt. Einen Anteil daran hatte die intelligente SMS-Segmentierung, mit der beispielsweise Kund*innen, bei denen es kürzlich eine Conversion gab, von Nachrichten ausgeschlossen werden, um Werbemüdigkeit zu verhindern. </p><p>Timing, Targeting und Mehrwert sind die drei erfolgskritischen Faktoren. Befolge diese Best Practices für SMS-Nachrichten, damit deine Kund*innen aktiv und engagiert bleiben:</p><p><strong>• Setze auf internationale A/B-Tests.</strong><a href=\"https://help.klaviyo.com/hc/de-de/articles/4406796460443\">Führe A/B-Tests durch</a>, um herauszufinden, was in welcher Region am besten ankommt. Mit Klaviyo kannst du alles testen – von CTAs über Emojis und Bilder bis hin zum Versandzeitpunkt. </p><p><strong>• Personalisiere im großen Umfang.</strong> Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings erwarten 74 % der Verbraucher*innen im Jahr 2025 stärker personalisierte Erlebnisse von Marken. Damit du dieser Erwartung gerecht wirst, laufen auf der <a href=\"https://www.klaviyo.com/de/solutions/customer-data-platform\">Klaviyo Data Platform (KDP)</a> Kundendaten von allen Touchpoints in umfassenden Kundenprofilen zusammen. So kannst du anhand von Kundeninteraktionen <em>und</em> -standort personalisierte Textnachrichten versenden. </p><p><strong>• Segmentiere nach Land/Region.</strong> Mit den Klaviyo-Tools zur <a href=\"https://www.klaviyo.com/products/sms-marketing/segmentation\">SMS-Segmentierung</a> kannst du Zielgruppen nach Land, Sprache und Kaufgewohnheiten gruppieren, um ihnen passendere Inhalte zukommen zu lassen. </p><p><strong>• Lokalisiere Aktionen und Angebote.</strong> Personalisiere deine Werbenachrichten, indem du die lokale Währung der Kund*innen berücksichtigst, für ihre Kultur relevante Produkte anbietest und mit <a href=\"https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar\">Rabatten zu regionalen Feiertagen</a> arbeitest. </p><p><strong>• Nutze KI für mehr Geschwindigkeit.</strong> Mit dem KI-gestützten <a href=\"https://help.klaviyo.com/hc/de-de/articles/10039353259163\">SMS-Assistenten</a> von Klaviyo kannst du Nachrichten sekundenschnell personalisieren. Der Assistent generiert an deine Marke und deine Nachrichtenziele angepasste SMS-Texte.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Effektive SMS-Nachrichten für internationale Zielgruppen</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Auch beim Marketing mit internationalen Bulk-SMS gilt, dass den besten SMS-Kampagnen und automatisierten Flows vor allem eines zugrunde liegt: Relevanz. Abonnent*innen melden sich schnell ab, wenn deine Nachrichten nicht ihren Vorlieben entsprechen. Der <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">Bericht über das Stimmungsbild der Verbraucher*innen in puncto SMS-Marketing</a> von Klaviyo zeigt, dass sich 73 % der Abonnent*innen abmelden, wenn sie zu viele Textnachrichten erhalten, und 62 %, wenn sie keinen Sinn in den Nachrichten erkennen können. </p><p>Die Personalisierung internationaler Nachrichten dagegen zahlt sich aus. So hat die in Australien und Neuseeland agierende Modemarke <a href="https://www.decjuba.com.au/">DECJUBA</a> mit Klaviyo-Flows eine <a href="https://www.klaviyo.com/au/customers/case-studies/decjuba">Umsatzsteigerung um 34 % im Jahresvergleich</a> erzielt. Einen Anteil daran hatte die intelligente SMS-Segmentierung, mit der beispielsweise Kund*innen, bei denen es kürzlich eine Conversion gab, von Nachrichten ausgeschlossen werden, um Werbemüdigkeit zu verhindern. </p><p>Timing, Targeting und Mehrwert sind die drei erfolgskritischen Faktoren. Befolge diese Best Practices für SMS-Nachrichten, damit deine Kund*innen aktiv und engagiert bleiben:</p><p><strong>• Setze auf internationale A/B-Tests.</strong><a href="https://help.klaviyo.com/hc/de-de/articles/4406796460443">Führe A/B-Tests durch</a>, um herauszufinden, was in welcher Region am besten ankommt. Mit Klaviyo kannst du alles testen – von CTAs über Emojis und Bilder bis hin zum Versandzeitpunkt. </p><p><strong>• Personalisiere im großen Umfang.</strong> Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings erwarten 74 % der Verbraucher*innen im Jahr 2025 stärker personalisierte Erlebnisse von Marken. Damit du dieser Erwartung gerecht wirst, laufen auf der <a href="https://www.klaviyo.com/de/solutions/customer-data-platform">Klaviyo Data Platform (KDP)</a> Kundendaten von allen Touchpoints in umfassenden Kundenprofilen zusammen. So kannst du anhand von Kundeninteraktionen <em>und</em> -standort personalisierte Textnachrichten versenden. </p><p><strong>• Segmentiere nach Land/Region.</strong> Mit den Klaviyo-Tools zur <a href="https://www.klaviyo.com/products/sms-marketing/segmentation">SMS-Segmentierung</a> kannst du Zielgruppen nach Land, Sprache und Kaufgewohnheiten gruppieren, um ihnen passendere Inhalte zukommen zu lassen. </p><p><strong>• Lokalisiere Aktionen und Angebote.</strong> Personalisiere deine Werbenachrichten, indem du die lokale Währung der Kund*innen berücksichtigst, für ihre Kultur relevante Produkte anbietest und mit <a href="https://www.klaviyo.com/de/marketing-resources/marketing-campaign-calendar">Rabatten zu regionalen Feiertagen</a> arbeitest. </p><p><strong>• Nutze KI für mehr Geschwindigkeit.</strong> Mit dem KI-gestützten <a href="https://help.klaviyo.com/hc/de-de/articles/10039353259163">SMS-Assistenten</a> von Klaviyo kannst du Nachrichten sekundenschnell personalisieren. Der Assistent generiert an deine Marke und deine Nachrichtenziele angepasste SMS-Texte.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Integration"></div><astro-island uid="Z2eoXwP" prefix="r73" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Integration von globalen SMS in dein Omnichannel-Marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>B2C-Kund*innen mögen keine Widersprüche bei Marken. Sie erwarten ein einheitliches Erlebnis bei jeder Interaktion. Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings sind Diskrepanzen bei Preisen und Angeboten das größte Ärgernis für Kund*innen beim Shopping in verschiedenen Kanälen. Du musst deine globale SMS-Strategie also auf deine generelle Marketing-Strategie abstimmen.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Integration von globalen SMS in dein Omnichannel-Marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>B2C-Kund*innen mögen keine Widersprüche bei Marken. Sie erwarten ein einheitliches Erlebnis bei jeder Interaktion. Laut dem Klaviyo-Bericht zur Zukunft des Verbraucher-Marketings sind Diskrepanzen bei Preisen und Angeboten das größte Ärgernis für Kund*innen beim Shopping in verschiedenen Kanälen. Du musst deine globale SMS-Strategie also auf deine generelle Marketing-Strategie abstimmen.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1iWUAq" prefix="r74" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Eine zentrale Plattform für alle deine Marketing-Anforderungen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Die beste Lösung, um unpassende Marketing-Kampagnen zu vermeiden, ist eine einheitliche Plattform, auf der die verschiedenen Kanäle – Social Media ebenso wie <a href=\"https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration\">E-Mail und SMS</a> – aufeinander abgestimmt werden. Auf diese Weise entsteht ein zusammenhängendes Kundenerlebnis in allen Kanälen.</p><p>Eine erweiterte Multichannel-<a href=\"https://www.klaviyo.com/de/solutions/marketing-automation\">Plattform zur Marketing-Automatisierung</a> bietet dir folgende Möglichkeiten: </p><p><strong>• </strong>kanalübergreifende Erstellung und Verwaltung von Marketing-Nachrichten bei gleichzeitiger Abbildung der Customer Journeys </p><p><strong>• </strong>Verwaltung von SMS-Nachrichten, Werbung und Branding gleichzeitig mit deinen E-Mail- und Social-Media-Kampagnen</p><p><strong>• </strong>Tracking der Kundeninteraktionen an allen Touchpoints für eine genaue Attribution der Conversion und klarere Einblicke in die Performance der einzelnen Kanäle</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Eine zentrale Plattform für alle deine Marketing-Anforderungen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Die beste Lösung, um unpassende Marketing-Kampagnen zu vermeiden, ist eine einheitliche Plattform, auf der die verschiedenen Kanäle – Social Media ebenso wie <a href="https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration">E-Mail und SMS</a> – aufeinander abgestimmt werden. Auf diese Weise entsteht ein zusammenhängendes Kundenerlebnis in allen Kanälen.</p><p>Eine erweiterte Multichannel-<a href="https://www.klaviyo.com/de/solutions/marketing-automation">Plattform zur Marketing-Automatisierung</a> bietet dir folgende Möglichkeiten: </p><p><strong>• </strong>kanalübergreifende Erstellung und Verwaltung von Marketing-Nachrichten bei gleichzeitiger Abbildung der Customer Journeys </p><p><strong>• </strong>Verwaltung von SMS-Nachrichten, Werbung und Branding gleichzeitig mit deinen E-Mail- und Social-Media-Kampagnen</p><p><strong>• </strong>Tracking der Kundeninteraktionen an allen Touchpoints für eine genaue Attribution der Conversion und klarere Einblicke in die Performance der einzelnen Kanäle</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZkspaQ" prefix="r75" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Abstimmung von SMS mit Social Media und anderen Kanälen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Durch die Kombination aus Web- und Social-Media-Kanälen und deinen globalen SMS-Kampagnen entsteht eine leistungsstarke, integrierte Strategie: Du kannst beispielsweise über Social-Media-Anzeigen mit <a href=\"https://help.klaviyo.com/hc/de-de/articles/14104388043931\">Links zum Abonnieren von SMS</a> neue Abonnent*innen gewinnen oder Website-Pop-ups und Welcome-Flows an eine bestimmte Quelle zur Kundenakquise anpassen.</p><p>Die kombinierte Nutzung dieser Kanäle kann deine Reichweite und Relevanz erhöhen und deinen Kund*innen überall dort ein einheitliches Erlebnis bieten, wo sie mit deiner Marke interagieren.</p><p><a href=\"https://2xist.com/\">2(X)IST</a>, eine Marke für Herrenunterwäsche, nutzt Klaviyo zum Beispiel für E-Mail, SMS und Auswertungen. Die <a href=\"https://www.klaviyo.com/solutions/omnichannel/what-is-omnichannel-marketing\">Omnichannel-Marketing</a>-Strategie der Marke beruht auf RFM-Analysen, segmentspezifischen Kundenbindungs-Flows und Remarketing-Kampagnen auf Meta. Die Ergebnisse sprechen für sich: Die Marke erzielte mit RFM-basierten Zielgruppen eine <a href=\"https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp\">Steigerung des Facebook-ROAS um 61 % im Jahresvergleich</a>.</p><p>„Dass Klaviyo E-Mail, SMS und Marketing Analytics auf einer Plattform vereint, hilft uns beim Abgleich von Daten, beim Erstellen von Berichten und in vielen anderen Fällen“, erklärt Christopher Peek, Digital Marketing Director bei <a href=\"https://www.moret.com/\">The Moret Group</a>, zu der 2(X)IST gehört. „Ich muss nicht mehr auf drei verschiedenen Plattformen drei unterschiedliche Berichte erstellen und mühsam versuchen, die Zusammenhänge zu erkennen. Stattdessen öffne ich nur ein Tool und kann genau nachvollziehen, welche Performance eine Nachricht in einem bestimmten RFM-Segment erzielt hat.“</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Abstimmung von SMS mit Social Media und anderen Kanälen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Durch die Kombination aus Web- und Social-Media-Kanälen und deinen globalen SMS-Kampagnen entsteht eine leistungsstarke, integrierte Strategie: Du kannst beispielsweise über Social-Media-Anzeigen mit <a href="https://help.klaviyo.com/hc/de-de/articles/14104388043931">Links zum Abonnieren von SMS</a> neue Abonnent*innen gewinnen oder Website-Pop-ups und Welcome-Flows an eine bestimmte Quelle zur Kundenakquise anpassen.</p><p>Die kombinierte Nutzung dieser Kanäle kann deine Reichweite und Relevanz erhöhen und deinen Kund*innen überall dort ein einheitliches Erlebnis bieten, wo sie mit deiner Marke interagieren.</p><p><a href="https://2xist.com/">2(X)IST</a>, eine Marke für Herrenunterwäsche, nutzt Klaviyo zum Beispiel für E-Mail, SMS und Auswertungen. Die <a href="https://www.klaviyo.com/solutions/omnichannel/what-is-omnichannel-marketing">Omnichannel-Marketing</a>-Strategie der Marke beruht auf RFM-Analysen, segmentspezifischen Kundenbindungs-Flows und Remarketing-Kampagnen auf Meta. Die Ergebnisse sprechen für sich: Die Marke erzielte mit RFM-basierten Zielgruppen eine <a href="https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp">Steigerung des Facebook-ROAS um 61 % im Jahresvergleich</a>.</p><p>„Dass Klaviyo E-Mail, SMS und Marketing Analytics auf einer Plattform vereint, hilft uns beim Abgleich von Daten, beim Erstellen von Berichten und in vielen anderen Fällen“, erklärt Christopher Peek, Digital Marketing Director bei <a href="https://www.moret.com/">The Moret Group</a>, zu der 2(X)IST gehört. „Ich muss nicht mehr auf drei verschiedenen Plattformen drei unterschiedliche Berichte erstellen und mühsam versuchen, die Zusammenhänge zu erkennen. Stattdessen öffne ich nur ein Tool und kann genau nachvollziehen, welche Performance eine Nachricht in einem bestimmten RFM-Segment erzielt hat.“</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Erweitert"></div><astro-island uid="uzgYd" prefix="r77" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Erweiterte Strategien für globales SMS-Marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Um dich im globalen Wettbewerb hervorzutun, benötigst du eine ausgereifte, personalisierte und skalierbare Textnachrichten-Marketing-Strategie. </p><p>Fortschrittliche Strategien für weltweite SMS eröffnen dir verschiedene Möglichkeiten, das Kundenerlebnis zu verbessern. Wenn du auf diese Weise internationale Kund*innen effektiver erreichst und die Conversion steigerst, erhöht sich auch der ROI.&nbsp; </p><p>Mit diesen Maßnahmen, die über das simple Einfügen des Kundennamens hinausgehen, hinterlässt du nachhaltigen Eindruck bei deinen Kund*innen:</p><p><strong>• Sprich Abonnent*innen mit Zwei-Wege-Kommunikation an.</strong> Diese Art der Kommunikation sorgt dafür, dass sich SMS eher nach einem echten Austausch als nach reiner Informationsvermittlung anfühlen. Sie stärkt durch die Interaktion auch die Kundenbeziehung. Mit den <a href=\"https://www.klaviyo.com/uk/products/sms-marketing/automation\">automatisierten SMS-Unterhaltungen</a> von Klaviyo gelingt dir die Automatisierung dieser persönlichen Note auch im großen Stil.</p><p><strong>• Automatisiere SMS-Unterhaltungen mit Funktionen in mehreren Sprachen.</strong> Abonnent*innen melden sich mit höherer Wahrscheinlichkeit von deiner Liste ab, wenn sie deine Nachrichten nicht verstehen. Durch mehrsprachige SMS-Automatisierung senkst du also potenziell die Abmelderate und stärkst das Vertrauen deiner Abonnent*innen. </p><p><strong>• Richte SMS-Treueprogramme ein.</strong> Diese Programme sind ein Kanal zur direkten, personalisierten Interaktion mit Kund*innen und damit eine gute Möglichkeit, den <a href=\"https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy\">Customer Lifetime Value (CLV)</a> zu erhöhen. In Klaviyo stehen dir <a href=\"https://help.klaviyo.com/hc/de-de/articles/115005247088\">Kundenprofile</a> auf der Basis von Daten aller Kunden-Touchpoints zur Verfügung, sodass du Textnachrichten mit personalisierten Prämien, Erinnerungen und Rabatten versenden kannst. </p><p><strong>• Nutze RCS-Nachrichten (Rich Communication Services).</strong><a href=\"https://www.klaviyo.com/de/products/sms-marketing/rcs/what-is-rcs-messaging\">RCS</a> erweitert deine Möglichkeiten für Textnachrichten um Medien wie Bilderkarussells, hochaufgelöste Bilder, Videos, GIFs und Audiodateien. RCS-Nachrichten sind somit eine gute Möglichkeit, deine SMS-Kampagnen ansprechender zu gestalten.</p><p><strong>• Setze KI für intelligenteres Arbeiten ein. </strong>Verbessere deine SMS-Strategie mit KI, die für dich smartere Kundensegmente, auf die Vorlieben deiner Kund*innen zugeschnittene Inhalte und zum Handeln anregende Texte generiert. </p><p><strong>• Verbessere dein Targeting mit Predictive Analytics.</strong><a href=\"https://help.klaviyo.com/hc/de-de/articles/360020919731\">Klaviyo Predictive Analytics</a> optimiert das Timing deiner Nachrichten, damit du immer die maximale Wirkung erzielst. Angebote werden zu dem Zeitpunkt versendet, an dem die Kaufbereitschaft am höchsten ist, und an die individuellen Kaufgewohnheiten angepasst.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Erweiterte Strategien für globales SMS-Marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Um dich im globalen Wettbewerb hervorzutun, benötigst du eine ausgereifte, personalisierte und skalierbare Textnachrichten-Marketing-Strategie. </p><p>Fortschrittliche Strategien für weltweite SMS eröffnen dir verschiedene Möglichkeiten, das Kundenerlebnis zu verbessern. Wenn du auf diese Weise internationale Kund*innen effektiver erreichst und die Conversion steigerst, erhöht sich auch der ROI. </p><p>Mit diesen Maßnahmen, die über das simple Einfügen des Kundennamens hinausgehen, hinterlässt du nachhaltigen Eindruck bei deinen Kund*innen:</p><p><strong>• Sprich Abonnent*innen mit Zwei-Wege-Kommunikation an.</strong> Diese Art der Kommunikation sorgt dafür, dass sich SMS eher nach einem echten Austausch als nach reiner Informationsvermittlung anfühlen. Sie stärkt durch die Interaktion auch die Kundenbeziehung. Mit den <a href="https://www.klaviyo.com/uk/products/sms-marketing/automation">automatisierten SMS-Unterhaltungen</a> von Klaviyo gelingt dir die Automatisierung dieser persönlichen Note auch im großen Stil.</p><p><strong>• Automatisiere SMS-Unterhaltungen mit Funktionen in mehreren Sprachen.</strong> Abonnent*innen melden sich mit höherer Wahrscheinlichkeit von deiner Liste ab, wenn sie deine Nachrichten nicht verstehen. Durch mehrsprachige SMS-Automatisierung senkst du also potenziell die Abmelderate und stärkst das Vertrauen deiner Abonnent*innen. </p><p><strong>• Richte SMS-Treueprogramme ein.</strong> Diese Programme sind ein Kanal zur direkten, personalisierten Interaktion mit Kund*innen und damit eine gute Möglichkeit, den <a href="https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy">Customer Lifetime Value (CLV)</a> zu erhöhen. In Klaviyo stehen dir <a href="https://help.klaviyo.com/hc/de-de/articles/115005247088">Kundenprofile</a> auf der Basis von Daten aller Kunden-Touchpoints zur Verfügung, sodass du Textnachrichten mit personalisierten Prämien, Erinnerungen und Rabatten versenden kannst. </p><p><strong>• Nutze RCS-Nachrichten (Rich Communication Services).</strong><a href="https://www.klaviyo.com/de/products/sms-marketing/rcs/what-is-rcs-messaging">RCS</a> erweitert deine Möglichkeiten für Textnachrichten um Medien wie Bilderkarussells, hochaufgelöste Bilder, Videos, GIFs und Audiodateien. RCS-Nachrichten sind somit eine gute Möglichkeit, deine SMS-Kampagnen ansprechender zu gestalten.</p><p><strong>• Setze KI für intelligenteres Arbeiten ein. </strong>Verbessere deine SMS-Strategie mit KI, die für dich smartere Kundensegmente, auf die Vorlieben deiner Kund*innen zugeschnittene Inhalte und zum Handeln anregende Texte generiert. </p><p><strong>• Verbessere dein Targeting mit Predictive Analytics.</strong><a href="https://help.klaviyo.com/hc/de-de/articles/360020919731">Klaviyo Predictive Analytics</a> optimiert das Timing deiner Nachrichten, damit du immer die maximale Wirkung erzielst. Angebote werden zu dem Zeitpunkt versendet, an dem die Kaufbereitschaft am höchsten ist, und an die individuellen Kaufgewohnheiten angepasst.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Messen"></div><astro-island uid="Z1qGJeC" prefix="r79" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Performance-Messung beim internationalen SMS-Marketing"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Erfolg sieht in jedem Markt anders aus.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Performance-Messung beim internationalen SMS-Marketing</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Erfolg sieht in jedem Markt anders aus.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z20ca1o" prefix="r80" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Tracking wichtiger SMS-Metriken und Performance-Analyse für verschiedene Regionen"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Wichtige SMS-Marketing-Metriken wie Klickrate, Conversion-Rate, Umsatz pro Empfänger*in (RPR), Zustellrate und Abmelderate variieren je nach Region.</p><p>Der Grund dafür ist, dass die Reaktionen auf Textnachrichten in den Märkten unterschiedlich sind. Eine Performance-Analyse nach Region, bei der wichtige Metriken über die Regionen hinweg betrachtet werden, zeigt dir genau, wo du deine globale SMS-Strategie anpassen solltest.</p><p>Wenn du die lokalen Vorlieben und Verhaltensweisen deiner Abonnent*innen kennst, kannst du deine Messaging-Strategie hinsichtlich Timing, Häufigkeit oder Art der Werbung passgenau auf die Zielgruppen abstimmen. Sollte sich beispielsweise in bestimmten Regionen eine höhere Abmelderate zeigen, ist vielleicht eine Überarbeitung deiner SMS-Inhalte oder eine Änderung der Nachrichtenfrequenz nötig.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Tracking wichtiger SMS-Metriken und Performance-Analyse für verschiedene Regionen</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Wichtige SMS-Marketing-Metriken wie Klickrate, Conversion-Rate, Umsatz pro Empfänger*in (RPR), Zustellrate und Abmelderate variieren je nach Region.</p><p>Der Grund dafür ist, dass die Reaktionen auf Textnachrichten in den Märkten unterschiedlich sind. Eine Performance-Analyse nach Region, bei der wichtige Metriken über die Regionen hinweg betrachtet werden, zeigt dir genau, wo du deine globale SMS-Strategie anpassen solltest.</p><p>Wenn du die lokalen Vorlieben und Verhaltensweisen deiner Abonnent*innen kennst, kannst du deine Messaging-Strategie hinsichtlich Timing, Häufigkeit oder Art der Werbung passgenau auf die Zielgruppen abstimmen. Sollte sich beispielsweise in bestimmten Regionen eine höhere Abmelderate zeigen, ist vielleicht eine Überarbeitung deiner SMS-Inhalte oder eine Änderung der Nachrichtenfrequenz nötig.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2tcC7H" prefix="r81" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Vergleich zwischen deinen SMS-Metriken und den Branchen-Benchmarks"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Woher weißt du, ob du mit deiner SMS-Strategie auf dem richtigen Weg bist? Der Vergleich deiner Performance mit Branchen-Benchmarks verschafft dir einen klaren Überblick über deine Ergebnisse und hilft dir, Verbesserungsmöglichkeiten zu erkennen.</p><p>Eine Klickrate von 5 % kann in einer Branche außergewöhnlich sein, in einer anderen aber völlig durchschnittlich. Wenn du erfahren möchtest, wo du stehst, sieh dir die neuesten <a href=\"https://www.klaviyo.com/de/products/sms-marketing/benchmarks\">SMS-Marketing-Benchmarks</a> von Klaviyo an, die umfassende Erkenntnisse über die Performance in verschiedenen Branchen bieten.</p><p>Ein genauerer Blick auf die SMS-Kampagnen-Performance von durchschnittlichen und besonders erfolgreichen Marken im Jahr 2025:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Vergleich zwischen deinen SMS-Metriken und den Branchen-Benchmarks</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Woher weißt du, ob du mit deiner SMS-Strategie auf dem richtigen Weg bist? Der Vergleich deiner Performance mit Branchen-Benchmarks verschafft dir einen klaren Überblick über deine Ergebnisse und hilft dir, Verbesserungsmöglichkeiten zu erkennen.</p><p>Eine Klickrate von 5 % kann in einer Branche außergewöhnlich sein, in einer anderen aber völlig durchschnittlich. Wenn du erfahren möchtest, wo du stehst, sieh dir die neuesten <a href="https://www.klaviyo.com/de/products/sms-marketing/benchmarks">SMS-Marketing-Benchmarks</a> von Klaviyo an, die umfassende Erkenntnisse über die Performance in verschiedenen Branchen bieten.</p><p>Ein genauerer Blick auf die SMS-Kampagnen-Performance von durchschnittlichen und besonders erfolgreichen Marken im Jahr 2025:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="JTBGO" prefix="r82" component-url="/_astro/comparison-chart.C2vDZpnt.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\"></p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nDurchschnitt\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nTop 10 %\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nKlickrate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>5,76 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>14,89 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nBestellrate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,10 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,64 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nAbmelderate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1,23 %</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,27 %</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRPR\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,11 $</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,81 $</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline"></p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Durchschnitt
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Top 10 %
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Klickrate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>5,76 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>14,89 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Bestellrate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,10 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,64 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Abmelderate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1,23 %</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,27 %</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
RPR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,11 $</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,81 $</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1SbIPt" prefix="r83" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Personalisierte SMS für globale Zielgruppen mit Klaviyo"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p><a href=\"/de/platform\">Klaviyo B2C CRM</a> basiert auf einheitlichen Daten und ermöglicht es dir, SMS-Nachrichten an jeden Markt und an die individuellen Vorlieben der Kund*innen anzupassen, die Performance zu verfolgen, Compliance zu gewährleisten und nahtlose Kundenerlebnisse zu bieten. Und das alles auf einer Plattform und im großen Stil.</p><p>Entdecke noch heute die <a href=\"https://www.klaviyo.com/de/products/sms-marketing\">SMS-Marketing-Funktionen von Klaviyo</a>.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Personalisierte SMS für globale Zielgruppen mit Klaviyo</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="/de/platform">Klaviyo B2C CRM</a> basiert auf einheitlichen Daten und ermöglicht es dir, SMS-Nachrichten an jeden Markt und an die individuellen Vorlieben der Kund*innen anzupassen, die Performance zu verfolgen, Compliance zu gewährleisten und nahtlose Kundenerlebnisse zu bieten. Und das alles auf einer Plattform und im großen Stil.</p><p>Entdecke noch heute die <a href="https://www.klaviyo.com/de/products/sms-marketing">SMS-Marketing-Funktionen von Klaviyo</a>.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1CkyYy" prefix="r84" component-url="/_astro/enhanced-carousel.Cqlcyv1g.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.CrstduJJ.js" props="{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"cotton"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Möchtest du deine Kundenbeziehungen optimieren?"],"bodyCopy":[0,"<p>Unser Assessment zeigt dir, ob du bereit für ein B2C CRM bist und was du als Nächstes tun solltest.</p>"],"buttons":[1,[[0,{"text":[0,"Zum Quiz"],"url":[0,"https://www.klaviyo.com/b2c-crm/customer-experience-audit"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Dein Weg zu herausragenden Kundenerlebnissen"],"bodyCopy":[0,"<p>Der ultimative Vorteil eines CRM sind die Kundenerlebnisse, die du damit schaffen kannst.</p>"],"buttons":[1,[[0,{"text":[0,"Mehr erfahren"],"url":[0,"https://www.klaviyo.com/de/platform/crm-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Höherer CLV durch verbesserte Kundenerlebnisse"],"bodyCopy":[0,"<p>Ein besseres Kundenerlebnis sollte auch immer einen höheren Lifetime Value mit sich bringen.</p>"],"buttons":[1,[[0,{"text":[0,"Mehr erfahren"],"url":[0,"https://www.klaviyo.com/de/products/customer-experience-hub/cx-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"3"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Möchtest du deine Kundenbeziehungen optimieren?</h3><div class="_bodyCopy_1pjx2_65"><p>Unser Assessment zeigt dir, ob du bereit für ein B2C CRM bist und was du als Nächstes tun solltest.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Zum Quiz" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/b2c-crm/customer-experience-audit" role="link" tabindex="0" target="_self" buttonType="primary">Zum Quiz</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Dein Weg zu herausragenden Kundenerlebnissen</h3><div class="_bodyCopy_1pjx2_65"><p>Der ultimative Vorteil eines CRM sind die Kundenerlebnisse, die du damit schaffen kannst.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Mehr erfahren" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/de/platform/crm-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Mehr erfahren</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Höherer CLV durch verbesserte Kundenerlebnisse</h3><div class="_bodyCopy_1pjx2_65"><p>Ein besseres Kundenerlebnis sollte auch immer einen höheren Lifetime Value mit sich bringen.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Mehr erfahren" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/de/products/customer-experience-hub/cx-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Mehr erfahren</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div 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href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Unternehmen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Über Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor Relations (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/de/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Kontakt</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Karriere (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/legal/Impressum" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Impressum</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plattform</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Übersicht zu B2C CRM</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Kanäle</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile-App-Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>WhatsApp-Marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Top-Produkte + Funktionen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/de/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web-Formulare</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>E-Mail-Vorlagen</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo für</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenturen und technische Partner (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Entwickler*innen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Einzelhandel und E-Commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Wellness (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Tools und Ressourcen</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fallstudien</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing-Ressourcen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing für Black Friday</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/tools/roi-calculator" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>ROI-Rechner</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Betreffzeilen-Generator (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Warum Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/compare/emarsys-vs-klaviyo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs Emarsys</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Mehr entdecken</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Integrationen (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funktionen</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/de/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Neuigkeiten</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/de-de" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help Center</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=de" _type="menuItem" 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